Canadian Prime Minister Justin Trudeau has announced a massive deal with German automaker Volkswagen Group to implement its first electric vehicle plant outside of Europe in the country. Canada has promised the group billions in matched subsidies offered by the US government to construct its massive new battery gigafactory north.
While it was still under the tutelage of ousted CEO Herbert Diess, Volkswagen Group publicly outlined plans for six new battery gigafactories throughout Europe this decade, including a site in Skellefteå, Sweden, through a joint venture with NorthVolt scheduled to open this year.
This past February, VW Group announced that its Seat sub-brand would be revamping its production facilities in Spain to include a new battery facility for other group EVs as well. With three battery plants under construction and four more planned, Volkswagen Group suddenly paused development to await the EU’s response to the US Inflation Reduction Act.
Volkswagen Group then turned its battery production focus to North America. This past December, new CEO Oliver Blume called Canada “one logical option.” By March, however, the US appeared to be the clear target for the Group as it shared it was anticipating claiming between $9.5-$10.5 billion in subsidies and loans from the Inflation Reduction Act (IRA) over the lifetime of its pending battery plant.
As a free trade partner with the US looking to stay relevant in a booming EV production landscape, Canada said, “Sorry, not so fast.” Canada’s industry minister was able to negotiate a deal with Volkswagen that matches those US subsidies in exchange for building the battery factory a bit further north.
Volkswagen Group’s previous plans for battery plants in Europe, which will now be focused on Canada. / Credit: Volkswagen Group
Volkswagen battery deal helps Canada keep pace with IRA
In order to lure Volkswagen Group to Canada, the government has agreed to subsidies that could top CAD 13 billion ($9.7 billion) over the course of the next decade that the battery plant is in operation. When complete, the new facility will be operated under Volkswagen Group’s PowerCo business unit and could very well become the largest manufacturing site in the entire country.
Prime Minister Trudeau’s industry minister François-Philippe Champagne negotiated the landmark contract, which will not only provide annual production subsidies to Volkswagen but also includes a CAD 700 million ($517M) grant toward the battery factory’s capital cost.
According to government officials, these negotiated terms match what VW would have received in subsidies from the US government should it have chosen the states as its new home. What’s more clever is that the negotiated deal is proportional to the Inflation Reduction Act. If the US subsidies go away, so do Volkswagen’s in Canada. If they are reduced, Canada’s will too.
Despite losing the bid, the US is still home to ID.4 production at its Chattanooga, Tennessee, plant, which will soon be joined by a new production facility to build upcoming Scout brand EVs in South Carolina.
As a North American country and free trade partner with the US, battery packs assembled in Canada should still enable some level of federal tax credits on future Volkswagen EVs in the US under new terms outlined in the Inflation Reduction Act, including fresh battery guidance detailed by the US Department of Treasury earlier this month.
While not everyone in Canada is elated by the eleven-figure financial commitment to Volkswagen, the industry minister argues the economic value the automaker brings to the country and its supply chain is worth far more than the subsidies. Champagne and his colleagues believe that to protect Canada’s position in automotive production, especially as it goes all-electric, the country must transcend the role as a mere source of critical minerals and become a genuine contributor to advanced EV manufacturing and zero emissions technology.
Being about two hours northeast of an automotive mecca like Detroit should help, as that’s where Volkswagen’s Canadian facility is being planned. It’s expected to have a footprint equivalent to 350 football fields and will create thousands of jobs in Ontario. Champagne stated that over the next 30 years, the Volkswagen battery plant is expected to generate over CAD 200 billion in value for Canada. If true, this deal could end up being worth tenfold in the long term.
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On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.
You know, for some people.
We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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