After revealing a slew of new fully electric vehicles aimed at reconnecting with its customer base in China, Toyota’s recently appointed CEO, Koji Sato, says more needs to be done to keep up with the competition.
Anyone following the rise of electric vehicles over the past several years knows Toyota has arguably been the biggest laggard.
After the 66-year-old grandson to the company’s founder, Akio Toyoda, stepped down as CEO in January – one of the most prominent critics of going all in on EVs – many believed the company would change its mindset.
Toyoda has been replaced by former Lexus chief branding officer Koji Sato, who took over the reins of the world’s largest car seller this month.
Sato explained in February under his leadership, Toyota would increase fully electric vehicle efforts with a new business structure and strategy. He added:
Now that the time is right, we will accelerate BEV development with a new approach.
The new strategy includes introducing ten new battery-electric models by 2026, allowing for 1.5 million EV sales annually.
With this in mind, Toyota has struggled with its electric vehicle rollout thus far as it continues to lose market share in key regions. In China, the fastest-growing EV market, Toyota only sold 3,844 units through January, representing a dismal 0.25% of overall sales.
2023 Toyota bZ4X (Source: Toyota)
Toyota aims to keep up in China’s expanding EV market
Toyota slashed prices on its first EV introduced in China (and globally), the bZ4X, by up to 15% earlier this year to remain competitive.
The move came after market leaders like Tesla and BYD cut prices in the region, leading to several EV manufacturers following suit in order to keep up.
More recently, Toyota has seen some traction in China. The automaker unveiled its first electric sedan, the bZ3, co-developed with BYD, in October, which generated over 5,000 orders on its first sales day.
The first is an electric sport crossover, deemed the bZ Sport Crossover, designed to attract younger and Gen Z buyers in China. It’s second, the bZ FlexSpace concept is designed with families in mind with a focus on utility and ease of use.
During an interview with the media in Tokyo Friday, Sato admitted the automaker must act urgently if it wants to keep up in China’s rapidly evolving EV market, according to Reuters. He said:
We need to increase our speed and efforts to firmly meet the customer expectations in the Chinese market.
Sato added after seeing the impact at the Shanghai Auto Show, he sees China becoming “an advanced market for EVs.”
Although Sato acknowledged the company was producing a small number of EVs compared to other automakers in China, he said it would take a phased approach.
The first step includes improving battery electric vehicle tech and then ramping up production.
Electrek’s Take
Toyota’s urgency to remain competitive in China’s EV market comes after the automaker saw its first sales decline in the country last year in over a decade.
Although Japanese automakers, led by Toyota, account for nearly 20% of the overall Chinese auto market, they represent less than 0.35% of EVs.
China is moving quickly toward fully electric vehicles. Meanwhile, Toyota has been behind the ball. And it’s not only in China. Toyota only sold 24,466 EVs total globally last year, accounting for just 0.25% of its 9.5 million vehicle overall sales.
While Sato insists on taking a phased approach, EV startups and legacy automakers in the region like BYD, Tesla, NIO, XPeng, Geely, and others continue taking market share.
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I’ve tested a lot of folding fat-tire e-bikes over the years, and while many start to blend together, the Heybike Ranger 3.0 Pro managed to stand out with a thoughtful combination of design, comfort, and surprising feature upgrades. This is a beefy, full-suspension folder that feels more like a mini-adventure bike than a commuter machine – and I mean that in a good way.
Heybike Ranger 3.0 Pro video review
Want to see what it’s like to take a spin on this fun, fully-suspended ride? Check out my video review below.
Heybike Ranger 3.0 Pro tech specs
Motor: 750W rear hub motor
Top speed: 28 mph (pedal assist), 20 mph (throttle)
Battery: 48V 15Ah (Samsung cells)
Range: 55 miles (claimed), ~40 miles real-world
Brakes: Hydraulic disc brakes
Tires: 20” x 4.0” fat tires
Suspension: Front hydraulic fork + rear shock
Extras: Color LCD display, LED head & tail lights with turn signals, full-suspension, smartphone app connectivity, passcode and NFC chip theft protection, and included fenders & rear rack, UL 2849 certification, and IP65 water resistant
Right off the bat, what struck me most was the comfort. The Ranger 3.0 Pro is rocking a dual suspension setup, with a hydraulic front fork and a rear shock that actually does its job – something I can’t say for all folding e-bikes. Combined with those big ol’ 20×4.0 inch fat tires, you’re looking at a ride that soaks up potholes, curbs, and trail bumps like a champ. In fact, I probably could have been fine with 20×3.0 inch tires for the extra agility, but the 4-inch tires do add even extra cushion.
Whether I was cruising around the city or taking a detour through a grassy park, I felt like I was nearly gliding, or at least as much as a modestly priced full-suspension e-bike can give you that feeling. The 750W rear hub motor had plenty of torque to get me up hills, and the 28 mph top speed on pedal assist (20 mph on throttle) made it feel more like a moped than a bicycle.
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Of course those are just the compliance numbers, and the real ‘peak’ power is 1,200W which helps explains why the bike feels more than powerful enough for the type of everday adventures most of us get up to.
Smart looks and smarter features
Design-wise, Heybike gets a thumbs up here. The frame is sleek and hides the wiring well, and the finish on my test unit looked just as good. The fold is solid – tight enough to toss in a trunk, but still robust enough to feel planted while riding.
Of course, the 75 lb (34 kg) bike doesn’t do you any favors with heft when it comes time to fold, and you’re still lifting half of that weight up to fold the bike in half. But at least the folding mechanisms are about as smooth as they can be.
Under the hood, the Samsung battery cells powering the 48V 15Ah battery give a real-world range of 40+ miles (65 km) with moderate pedaling, even if they claim a maximum range of 90 miles (145 km). The UL 2849 certification adds peace of mind, since UL-compliance is becoming increasingly important in the North American e-biek market.
Another big plus is the IP65 water resistance. That’s a step above the usual “don’t get it too wet” warnings you see on some budget folders. It’s not quite ready for powerwashing (That’d be IPX6), but at least riding through a typical rain shower shouldn’t fry your e-bike.
I also appreciated the hydraulic disc brakes and 8-speed Shimano drivetrain, which are nothing groundbreaking, but solid components that elevate the ride experience. They give you plenty of stopping and plenty of gears for us recreational riders and commuters that don’t necessarily need top shelf parts at top shelf prices.
Tech that might be too smart
The Ranger 3.0 Pro comes with some fun high-tech features, including NFC card unlocking and PIN code security via the built-in display. It’s kind of cool to feel like you’re unlocking a high-end scooter or an e-motorcycle. But after a few days of riding, I’ll admit, I just wanted to get on and go without needing to keep swiping my card.
These features aren’t bad – in fact, they’re great for people who park their bike in public places often. But for me, they felt like an extra step I had to go through each time I hopped on. I would’ve loved a simple toggle in the settings to disable them entirely if I wanted. Still, for those who value theft deterrence and geeky gadgets, they’re a win.
And speaking of the settings, there are a ton of options in there to play with, allowing you to dial in different aspects of the bike’s power delivery, speed, and other digital functions as well.
Final thoughts
At $1,499, the Heybike Ranger 3.0 Pro isn’t trying to be the cheapest fat-tire folder on the market, but it is trying to be one of the most affordable dual suspension folders in the market. And it largely succeeds, not just by scoring a low price, but by doing it while still providing decent parts and good performance. I was worried that we’d see too many corners cut, but there’s still definitely plenty of meat on these corners.
Between the dual suspension, hydraulic brakes, UL certification, and water resistance, it feels like a complete package for riders who want a comfortable, practical, and capable e-bike that folds up and fits in your life. It’s not ultra-light, and the smart security features might not be for everyone – but the overall execution makes this a strong contender in the fat-tire folding e-bike space.
Whether you’re commuting through town or heading out on weekend adventures, the Ranger 3.0 Pro delivers on comfort, performance, and peace of mind.
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On today’s extreme episode of Quick Charge, we’ve got the most affordable new EV in America packing 255 miles of range, sub-30 minute charging, V2H support, and more – all that for a price about $10,000 LESS than that new “affordable” Tesla.
We’ve also got specs for the all-new, all-electric Ferrari Elettrica and a world’s first, hydrogen-powered autonomous farm tractor from Kubota.
Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
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Momentum, the lifestyle-focused urban bike brand under Giant Group, has just launched the latest version of its popular Vida E+ electric bike – and this one’s all about making e-biking smoother, safer, and more accessible to riders of all experience levels.
The updated Vida E+ features a new 500W SyncDrive Move S motor offering 60Nm of torque and pedal assist up to 28 mph, designed to provide natural-feeling power whether you’re cruising to work or just exploring around town. The system uses a combination of sensors to analyze torque, speed, and cadence, automatically adjusting power output to match your pedaling effort.
According to Momentum, the motor engages with as little as 4Nm of pedal pressure and just 10° of crank movement, giving riders what they describe as an ultra-smooth and effortless start every time.
A new optional throttle adds another layer of convenience, letting riders cruise at speeds up to 20 mph without pedaling, which should be perfect for hills, traffic-heavy starts, or when you just want to relax and take it easy on the way home. The bike’s EnergyPak 700 battery provides up to a claimed 55 miles (88 km) of range on pedal assist or 43 miles (69 km) on throttle-only riding.
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The Vida E+ also leans hard into comfort and safety. It sports a low-step aluminum frame for easy on-and-off, an 80 mm suspension fork, and wide 26×2.4-inch tires for stability and plushness. Four-piston hydraulic disc brakes ensure solid stopping power, while a new automatic motor cutoff feature stops assistance as soon as the brakes engage. The bike is UL 2849 certified, meaning it meets top-tier safety standards for batteries and electronics, which is a growing priority in the e-bike world as more cities and states consider requiring safety certification as a prerequisite.
With support for up to 300 pounds (136 kg) total load and optional racks front and rear, the Vida E+ is also built for everyday utility. And on the tech side, momentum’s RideControl app lets riders fine-tune speed and assistance, lock or unlock the bike electronically, and monitor battery health.