Toyota CEO admits it will need to act urgently to keep up in the Chinese EV market
After revealing a slew of new fully electric vehicles aimed at reconnecting with its customer base in China, Toyota’s recently appointed CEO, Koji Sato, says more needs to be done to keep up with the competition.
Anyone following the rise of electric vehicles over the past several years knows Toyota has arguably been the biggest laggard.
After the 66-year-old grandson to the company’s founder, Akio Toyoda, stepped down as CEO in January – one of the most prominent critics of going all in on EVs – many believed the company would change its mindset.
Toyoda has been replaced by former Lexus chief branding officer Koji Sato, who took over the reins of the world’s largest car seller this month.
Sato explained in February under his leadership, Toyota would increase fully electric vehicle efforts with a new business structure and strategy. He added:
Now that the time is right, we will accelerate BEV development with a new approach.
The new strategy includes introducing ten new battery-electric models by 2026, allowing for 1.5 million EV sales annually.
With this in mind, Toyota has struggled with its electric vehicle rollout thus far as it continues to lose market share in key regions. In China, the fastest-growing EV market, Toyota only sold 3,844 units through January, representing a dismal 0.25% of overall sales.
Toyota aims to keep up in China’s expanding EV market
Toyota slashed prices on its first EV introduced in China (and globally), the bZ4X, by up to 15% earlier this year to remain competitive.
The move came after market leaders like Tesla and BYD cut prices in the region, leading to several EV manufacturers following suit in order to keep up.
More recently, Toyota has seen some traction in China. The automaker unveiled its first electric sedan, the bZ3, co-developed with BYD, in October, which generated over 5,000 orders on its first sales day.
Toyota introduced plans to bolster its lineup with two new fully electric models earlier this week.
The first is an electric sport crossover, deemed the bZ Sport Crossover, designed to attract younger and Gen Z buyers in China. It’s second, the bZ FlexSpace concept is designed with families in mind with a focus on utility and ease of use.
During an interview with the media in Tokyo Friday, Sato admitted the automaker must act urgently if it wants to keep up in China’s rapidly evolving EV market, according to Reuters. He said:
We need to increase our speed and efforts to firmly meet the customer expectations in the Chinese market.
Sato added after seeing the impact at the Shanghai Auto Show, he sees China becoming “an advanced market for EVs.”
Although Sato acknowledged the company was producing a small number of EVs compared to other automakers in China, he said it would take a phased approach.
The first step includes improving battery electric vehicle tech and then ramping up production.
Electrek’s Take
Toyota’s urgency to remain competitive in China’s EV market comes after the automaker saw its first sales decline in the country last year in over a decade.
Although Japanese automakers, led by Toyota, account for nearly 20% of the overall Chinese auto market, they represent less than 0.35% of EVs.
China is moving quickly toward fully electric vehicles. Meanwhile, Toyota has been behind the ball. And it’s not only in China. Toyota only sold 24,466 EVs total globally last year, accounting for just 0.25% of its 9.5 million vehicle overall sales.
While Sato insists on taking a phased approach, EV startups and legacy automakers in the region like BYD, Tesla, NIO, XPeng, Geely, and others continue taking market share.
FTC: We use income earning auto affiliate links. More.
Lucid’s electric minivan can outsprint the Chevy Corvette Z06, and it has more interior space than a Ford Explorer. Is the Lucid Gravity really the “ultimate uncompromising SUV?”
Lucid Gravity SUV is faster than a Corvette Z06
Lucid’s electric SUV is impressive inside and out. The Gravity provides up to 450 miles of driving range, ultra-fast charging (200 miles in under 11 mins), and it even offers up to 120 cubic feet of cargo space. That’s more than the Ford Explorer (87.8 cu ft).
It’s also faster than most sports cars. The Grand Touring trim has up to 845 hp, good for a 0 to 60 mph sprint in just 3.4 seconds, but the Dream Edition takes it to another level.
Powered by dual electric motors, the Lucid Gravity Dream Edition boasts 1,070 hp. To see how Lucid’s minivan stacks up against the competition, Car and Driver nabbed one for testing.
On the test track, the Lucid’s minivan covered a quarter-mile in just 10.6 secs, beating a Chevrolet Corvette Z06 to 150 mph by nearly three seconds.
According to Car and Driver, the Gravity didn’t just impress in the quarter-mile, “it was a beast in every acceleration metric.” Lucid’s SUV hit 30 mph in 1.4 seconds, 70 mph in 3.7 secs, and topped 100 mph in just 5.9 seconds.
Dave Vanderwerp, the testing director who took the Gravity for a spin, said the electric SUV “gets a sort of second wave of thrust starting around 60 mph.”
With a quarter-mile of just 10.6 secs, Lucid’s Gravity is the fastest SUV they have ever tested, beating out the Rivian Tri-Motor Max (11.1 secs), BMW iX M60 (11.5 secs), and Mercedes-AMG EQE53 SUV.
Although the Rivian’s 850 hp R1S Tri-Motor beat the Gravity to 60 mph, Lucid’s SUV sprinted ahead in the quarter-mile, traveling nearly 20 mph faster.
It was also faster than gas-powered super SUVs, including the Lamborghini Urus Performante (11.2 secs) and Porsche Cayenne Turbo GT (11.2 secs). However, they have yet to test a Tesla Model X Plaid, so that could change the game.
In what it called the “1,000 hp mom missiles” drag race, Hagerty recently pitted the Gravity Dream Edition against the Audi RS Q8 Performance, Range Rover Sport SV, Porsche Macan Turbo Electric, Rivian R1S Quad, and Porsche Panamera Turbo S E-Hybrid.
The result was a three-way tie between Lucid’s Gravity, the Porsche Panamera Turbo, and Rivian R1S Quad hitting the quarter-mile in 10.5 seconds.
The Lucid Gravity is available to order starting at $94,900 in the US. Later this year, Lucid is launching the lower-priced Touring trim, priced from $79,900.
FTC: We use income earning auto affiliate links. More.
Solar provided over 11% of total US electrical generation in May, while wind + solar produced over one-fifth, and the mix of all renewable energy sources generated nearly 30%, according to data just released by the US Energy Information Administration (EIA).
Solar continues to set new records
Solar continues to be the fastest-growing source of US electricity, according to EIA’s latest “Electric Power Monthly” report (with data through May 31, 2025), which the SUN DAY Campaign reviewed.
In May alone, electrical generation by utility-scale solar (>1-megawatt (MW)) increased by 33.3% year-over-year, while “estimated” small-scale (e.g., rooftop) solar PV increased by 8.9%. Combined, they grew by 26.4% and provided over 11% of US electrical output during the month.
For the first time ever, the mix of utility-scale and small-scale solar produced more electricity than wind: solar – 38,965 gigawatt-hours (GWh); wind – 36,907-GWh.
Moreover, utility-scale solar thermal and photovoltaic expanded by 39.8% while that from small-scale systems rose by 10.7% during the first five months of 2025 compared to the same period in 2024. The combination of utility-scale and small-scale solar increased by 31.1% and was nearly 8.4% of total US electrical generation for January to May – up from 6.6% a year earlier.
Solar-generated electricity easily surpassed the output of US hydropower plants (6.1%). Solar now produces more electricity than hydropower, biomass, and geothermal combined.
Wind is also on the rise in 2025
Wind produced 12.2% of US electricity in the first five months of 2025. Its output was 3.9% greater than the year before, almost double that produced by hydropower.
During the first five months of 2025, electrical generation by wind + utility-scale and small-scale solar provided 20.5% of the US total, up from 18.7% during the first five months of 2024. Solar + wind accounted for nearly 21.5% of US electrical output in May alone.
During the first five months of this year, wind and solar provided 26.2% more electricity than coal, and 15.4% more than US nuclear power plants. In May alone, the disparity increased further when solar + wind outproduced coal and nuclear power by 55.7% and 22.1%, respectively.
All renewables produced almost 30% in May
The mix of all renewables – wind, solar, hydropower, biomass, geothermal – produced 9.7% more electricity in January to May than they did a year ago (7.6% more in May alone) and provided 28.1% of total US electricity production compared to 26.5% 12 months earlier.
Electrical generation by all renewables in May alone provided 29.7% of total US electrical generation. Renewables’ share of electrical generation is now second only to that of natural gas, whose electrical output actually dropped by 5.9% during the month.
“Solar and wind continue to grow, set new records, and outproduce both coal and nuclear power,” said Ken Bossong, the SUN DAY Campaign’s executive director. “Consequently, the ongoing Republican assault against renewables is not only misguided and illogical but also a good example of shooting oneself in the foot.”
Read more: FERC: Solar + wind made up 96% of new US power generating capacity in first third of 2025
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Environment
Podcast: Tesla’s disturbing earnings, self-driving challenge, solid state batteries, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla’s disturbing earnings, a new self-driving challenge, solid-state batteries, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike