Fisker Ocean deliveries are now days away in Europe, but US customers will have to wait
Fisker Inc. has just confirmed regulatory certification in Europe that will allow sales and deliveries of the first Ocean SUVs to reservation holders. Fisker has taken a unique dual homologation process for both Europe and the US simultaneously, and while deliveries overseas appear just over a week away, reservation holders in the US might have a wait quite a bit longer.
After a multi-year journey that felt like a public drawing board of design tweaks and strategy changes, Fisker Inc. inevitably honed-in on the final iteration of its flagship EV – the Ocean SUV. As promised, the Ocean officially kicked off production on schedule in Europe in November, under the watch of veteran contract manufacturer Magna Steyr in Austria.
As of December 31, 2022 Fisker reported it had built 56 Ocean SUVs, including 15 fleet vehicles delivered to Magna for testing, data collection, and additional validation.
Still, the American automaker relayed optimism to produce (up to) 42,400 EVs in 2023, provided its supply chain holds steady and it receives homologation “in a timely manner.” Fisker sought certification in both the US and Europe simultaneously, anticipating testing would be completed in March, followed by the respective regulatory approval processes in each region.
Well, reservation holders in Europe can rejoice, especially those awaiting an Ocean One Launch Edition, because your shiny new SUVs have been certified overseas and deliveries are expected in ten days.
Fisker Ocean deliveries begin in Europe May 5
According to news directly from Fisker this evening, the Ocean SUV has been certified by regulators in Europe and deliveries are expected to begin shortly. Company chairman and CEO Henrik Fisker spoke to the milestone and shared a quick update:
The entire Fisker team is excited to get the Fisker Ocean One launch edition to our reservation holders. Our first delivery is expected for May 5. After that, we intend to deliver all Ocean Ones by the end of September while also initiating some deliveries of the Fisker Ocean Extreme, starting in Europe with the US to follow.
When exactly the US deliveries will follow remains unclear. For now, Fisker’s focus is on deliveries of the top-tier trims of the Ocean in Europe, although the company has already built some of the Ultra and Sport trims of the incoming SUV. Fisker says deliveries of those trims will begin in September, assumedly after a majority of the One and and Extreme trims have found their homes.
Fisker recently announced a WLTP certified range of 707 km (439 miles) for the Fisker Ocean Extreme (20″ wheels), which the company said has led to an influx of new reservations in Europe. It will be interesting to see where that range lands on the US market’s much stricter EPA scale, but even 400 miles of EPA range should be quite appealing for SUV-loving consumers in the states.
While many readers would probably prefer news of US Ocean deliveries before Europe, the SUV reaching reservation holders anywhere is encouraging news. We are quite curious where Fisker and Magna currently stand on production output for 2023, as well as how many reservations the Ocean has now tallied.
We are certain to learn more during Fisker’s Q1 2023 financial report, scheduled for May 9.
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EV sales kept up their momentum in December 2024, with incentives playing a big role, according to the latest Cox Automotive’s Kelley Blue Book report.
December’s strong EV sales saw an average transaction price (ATP) of $55,544, which helped push the industry-wide ATP higher, according to Kelley Blue Book. The December ATP for an EV was higher year-over-year by 0.8%, slightly below the industry average, and higher month-over-month by 1.1%. Tesla ATPs were higher year-over-year by 10.5%.
Incentives for EVs remained elevated in December, although they were slightly lower month-over-month at 14.3% of ATP, down from 14.7% in November.
EV incentives were higher by an impressive 41% year-over-year and have been above 12% of ATP for six consecutive months. Strong sales incentives, which averaged more than $6,700 per sale in 2024, were one reason EV sales surpassed 1.3 million units last year, according to Cox Automotive, a new record for volume and share.
(My colleague Jameson Dow reported yesterday, “In 2024, the world sold 3.5 million more EVs than it did in the previous year … This increase is larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.”)
Kelley Blue Book estimated that in December, approximately 84,000 vehicles – or 5.6% of total sales – transacted at prices higher than $80,000 – the highest volume ever. KBB lumps gas cars and EVs together into this luxury vehicle category, so this is where Tesla Cybertruck is slotted.
However, Tesla bundles sales figures of Cybertruck with Model S, Model X, and Tesla Semi(!) into a category it calls “other models,” so we don’t know for sure exactly how many Cybertrucks Tesla sold in Q4, much less in December. However, Electrek‘s Fred Lambert estimates between 9,000 and 12,000 Cybertrucks were sold in Q4, and that’s not a stellar sales figure.
What will January bring when it comes to EV ATPs? What about tax credits? Check back in a month and I’ll fill you in.
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Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting the number of deliveries.
There’s a lot of context needed here.
As we often highlighted, Tesla is sadly one of, if not the most, opaque automakers regarding sales reports.
Tesla doesn’t break down sales per model or even region.
For comparison, here’s Ford’s Q4 2024 sales report compared to Tesla’s:
You could argue that Tesla has fewer models than Ford, and that’s true, but Tesla’s report literally has two lines despite having six different models.
There’s no reason not to offer a complete breakdown like all other automakers other than trying to make it hard to verify the health of each vehicle program.
This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Model S, Model X, and Tesla Semi deliveries.
Despite this lack of disclosure, Tesla has been able to claim that the Cybertruck has become “the best-selling electric pickup truck” in the US in 2024:
It very well might be true. Ford disclosed 33,510 F-150 Lightning truck deliveries in the US in 2024 while most estimates are putting Cybertruck deliveries at around 40,000 units.
Those are global deliveries, but Tesla only delivered the Cybertruck in the US, Canada, and Mexico in 2024, and most of the deliveries are believed to be in the US.
However, there’s essential context needed here, as we highlighted in our recent ‘Tesla Cybertruck sales are disastrous‘ article.
First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been building since 2019. This led many to believe Tesla already had years of demand baked in for the truck and that production would be the constraint.
However, based on estimates, again, because Tesla refuses to disclose the data, Cybertruck deliveries were either flat or down in Q4 versus Q3 despite Tesla introducing cheaper versions of the vehicle and ramping up production.
Again, that’s after just about 40,000 deliveries.
Furthermore, with almost 11,000 deliveries in Q4 in the US, Ford more likely than not outsold Cybertruck with the F-150 Lightning in Q4.
Electrek’s Take
Tesla is in damage control here. There’s no doubt that it is having issues selling the Cybertruck.
Inventory is full of Cybertrucks and Tesla is now discounting them and offering free lifetime Supercharging.
Tesla is great at ramping up production, and it’s clear the Cybertruck is not production-constrained anymore. It is demand-constrained despite having over 1 million reservations.
Again, those reservations were made before Tesla unveiled the production version, which happened to have less range and cost significantly more.
The upcoming cheaper single motor version should help with demand, but I have serious doubts Tesla can ramp this program up to more than 100,000 units in the US.
As a reminder, Tesla installed a production capacity of 250,000 units annually and Musk said he could see Tesla selling 500,000 Cybertrucks per year.
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