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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., speaks during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022.

Michael Nagle | Bloomberg | Getty Images

Over the weekend, Alex Gorlick experienced what he called the worst Facebook glitch he’s seen in the decade he’s worked in digital advertising.

Gorlick, the CEO of marketing agency Intensify, checked in on one of his client’s accounts on Sunday, and noticed that it had spent 90% of its daily Facebook ad budget by 9 a.m. That meant it had only 10% left for the remaining 15 hours of the day.

He then found that the problem was widespread, spanning his entire customer base. Gorlick said that all those advertisers had essentially just wasted most of their money for the day, spending roughly triple the amount they normally would to acquire a customer.

“The results were horrendous,” Gorlick told CNBC. “It’s the biggest malfunction I’ve ever seen on Facebook ads.”

For brands that are already lowering ad costs to manage through a sluggish economy and a mobile ad market that no longer allows for targeting based on user data, Facebook’s miscue is more than just an unfortunate blip. In low-margin industries, where every dollar counts, it can turn a profitable weekend into a big loser, while also raising further questions about the reliability of Facebook’s ad systems.

A spokesperson for Facebook parent Meta acknowledged there was an ad glitch but declined to provide details or an explanation as to why it happened.

“A technical issue that has now been resolved caused ad delivery issues for some advertisers,” the spokesperson said.

How Facebook ad auctions work

In a typical Facebook online ad auction, a company can allocate a certain amount of money to run ads on the social media service over the course of a day to maximize how many eyeballs see the promotion. It appears that on Sunday the Facebook ad system bundled many more ads than normal into the morning hours, resulting in a highly inefficient day.

Data analytics and marketing firm Varos provided data showing that, of the more than 3,000 ecommerce and direct-to-consumer companies that use its technology, the software bug caused a majority of them to experience a rise in cost per thousand impressions, or what those in the industry call CPMs.

About 36% of companies were “very significantly impacted” by the bug, meaning their CPMs at least doubled, Varos said. Varos CEO Yarden Shaked said another third of companies experienced “significant increases but not like bonkers.”

Shaked said the glitch resulted in a “bidding war for nothing.” He compared it to Costco selling a random toaster that suddenly garnered so much demand that the price spiked way beyond market value.

“Everyone came in in the middle of the night for some reason and started a bidding war over that old toaster,” Shaked said. “You know, it’s completely ridiculous.”

Data about the glitch provided by the advertising technology firm Proxima on 108 companies also revealed that these firms spent their “entire day’s budget in the first few hours of the day,” the company said.

Companies that implemented cost caps, or limits on their advertising campaigns, were not impacted by the glitch, Proxima noted. When companies turned off their ad campaigns because of the bug, some bigger brands took advantage and were able to run successful Facebook ad campaigns throughout the day because of a lack of competition.

Additionally, the Facebook ad bug impacted companies running ads tied to Earth Day.

“The fact that it was Earth Day on Saturday, April 22nd meant that brands running sales for Earth Day were the most impacted like organic, eco-friendly brands focused on Earth Day as a key selling period,” the company said.

Barry Hott, a performance marketing consultant, said that at the time of the bug, the situation for companies running Facebook ads seemed “pretty massive, very painful.”

In retrospect, however, Hott believes the overall impact of the ad error might be “pretty small,” considering in the grand scheme of things, companies occasionally deal with big Meta ad errors that impact their campaigns.

Hott noted that Facebook experienced a major ad glitch a day before Black Friday in 2020 as well as another similar bug earlier that summer.

Refunds?

The main issue for advertisers will be whether they get refunds from Meta because of the glitch, industry experts said.

The Meta spokesperson said the company is “conducting a detailed analysis that assesses opportunities for refunds.”

“We have more information on the refunds process here,” the spokesperson added in a statement.

Because of the glitch, “a bunch of advertisers and business owners had a really s—y day,” Hott said, adding that they will have a “crappy week” as they wonder if they will get refunds and if they do, will it be the full amount they believe they should be owed or chump change.

He recommends that if advertisers have access to a Meta customer support representative — a part of Meta that has been hit by layoffs — they need to ask frequently about refunds, or risk being ignored. Because retailers often make business decisions like how many products they should order or sell based on their online advertisements, the software glitch could also impact other areas in a company’s business than just merely an increase to their CPMs.

“Basically, no one at the company is going to care about this problem if nobody’s saying anything about it, so they kind of count on advertisers to forget about this in a week or two weeks,” Hott said. “I tell everyone— I’ve had to do this myself — when these issues happen, you know, make a big stink about it.”

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Ramp secures $13 billion valuation in deal allowing employees, investors to sell shares

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Ramp secures  billion valuation in deal allowing employees, investors to sell shares

Eric Glyman and Karim Atiyeh, cofounders of corporate card startup Ramp

Financial technology startup Ramp is letting some employees and early investors cash out in a new deal that values the company at $13 billion. 

The New York company announced the $150 million deal Monday. Khosla Ventures, Thrive Capital and General Catalyst were among the entities that bought shares in the round. The financing marks a step up from Ramp’s peak valuation of $8.1 billion in 2022. Ramp also raised a so-called down round that pegged the company’s price closer to $5.8 billion in 2023. The rebound in value shows some renewed investor appetite for high-growth startups, even in an era of higher interest rates.

The deal is also the latest in a string of private companies letting employees cash out shares and lowering the pressure on themselves to go public. 

Stripe last week announced a tender offer that valued the company at $91.5 billion, helping its valuation rebound close to its peak of $95 billion. Co-founder and President John Collison told CNBC that Stripe has “no near-term IPO plans.” DataBricks and OpenAI have also announced major secondary rounds in the last six months.

Ramp is a financial software company that uses AI. The company issues credit cards and automates expenses and accounting. It competes with Brex, American Express and Concur in some arenas. CEO Eric Glyman said a bulk of Ramp’s customers are trying to cut overhead expenses in an era of corporate belt-tightening.

“Our core value proposition is helping businesses achieve more with less and spend less, which went from a-nice-to-have to truly the difference between whether you would exist or not in 2022 and 2023,” Glyman told CNBC.

The company serves 30,000 businesses in the U.S. including Anduril, Barry’s and Poshmark. Ramp plans to focus on enterprise expansion going forward, Glyman said. 

Ramp is using artificial intelligence to automate a lot of its technology, Glyman said. The startup now powers over $55 billion in annualized purchase volume across card transactions and bill payments, up from $10 billion in January 2023, according to Glyman. Ramp makes money off of interchange fees on credit cards plus higher-margin software subscriptions.

As for an initial public offering, Glyman said there isn’t a “timeline in place.” But it is “something we’re thinking a lot about.” He said the company was burning less than $2 million per month on average last year, reducing its need to raise new capital.

“There isn’t what you would typically see with a strong need for the capital infusion an IPO would provide,” Glyman said. “That said, companies that are seeking to stand the test of time often pursue going public.”

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Amazon to bring palm-scanning tech to NYU Langone Health facilities

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Amazon to bring palm-scanning tech to NYU Langone Health facilities

Amazon is bringing its palm-scanning payment system to a Whole Foods store in Seattle, the first of many planned future locations to roll out the technology.

Amazon

Patients at NYU Langone Health facilities will soon be able to check in for appointments using Amazon’s palm-scanning technology, the company announced Monday.

The contactless service, called Amazon One, can identify patients “securely and quickly,” according to a release. NYU Langone said the technology will help it speed up sign-ins, alleviate administrative strain on staff, and reduce errors and wait times.  

For a health system that handles more than 10 million patient visits each year, every minute counts. With Amazon One, NYU Langone anticipates it will be able to cut the time patients spend at their front desks from about two to three minutes to less than a minute, Andrew Rubin, NYU Langone senior vice president of clinical affairs, told CNBC. 

“That’s both a positive experience for the patient to be able to actually get in faster, and requires less work on our part having to authenticate who the patient is,” Rubin said.

Amazon will not store or access any of patients’ health data or personal information beyond their palm prints, NYU Langone said. Participation is voluntary, and patients can opt out at any time. 

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NYU Langone operates six hospitals and more than 320 outpatient facilities, and it’s the first health-care organization to ever deploy Amazon One. The collaboration has been about nine months in the making, said Nader Mherabi, NYU Langone’s chief digital and information officer.

Amazon said it plans to explore additional applications for Amazon One within health care in the future, such as credentialing for access to high-security areas and shared computer systems. 

The company introduced Amazon One at its Go cashierless stores in 2020, and it rolled out to all Whole Foods Market locations in 2023. NYU Langone will be the largest third-party deployment of Amazon One to date.

The service will be available at NYU Langone sites in the New York metro area starting next week, and it will expand to other locations this year. 

Amazon and NYU Langone did not disclose terms of the deal.

– CNBC’s Annie Palmer contributed to this report.

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Bitcoin jumps nearly $14,000 in three days on Trump’s crypto reserve announcement

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Bitcoin jumps nearly ,000 in three days on Trump's crypto reserve announcement

Jakub Porzycki | Nurphoto | Getty Images

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Bitcoin

Over the weekend, Trump announced the creation of a strategic crypto reserve – a pivot from the “bitcoin stockpile” he previously touted – that he said will include ether, XRP,  Solana’s SOL token and Cardano’s ADA, in addition to bitcoin.

Bitcoin rose as high as $95,000, while the smaller coins rocketed double digits.

It was welcome news to investors, who have been anxious for cryptocurrencies to come out of their consolidation. Last week, bitcoin fell under the key $90,000 level for the first time in three months to, at one point, 25% below its January all-time high. That break below support put it at risk of a bigger slide toward $70,000. Losses in smaller, riskier coins have been even steeper.

“The weekend news is exactly the type of catalyst investors have been looking for to feel reassured about follow through from the U.S. administration with respect to its crypto friendly policies,” Joel Kruger, market strategist at LMAX Group, told CNBC. “Now that we’ve already seen a healthy correction in February, this sets the stage for the start to the next leg higher for crypto assets.”

Investors this week will be watching for clues about the direction of the reserve plans. White House AI and crypto czar David Sacks teased in a post on X that there would be “more to come” at the first White House Crypto Summit, scheduled to take place this Friday.

How long prices stay elevated may depend on the details disclosed at the event.

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