Pricing power is what’s allowing many companies — including seven of our Club holdings — to support revenue growth and enhance, or at the very least protect, profitability during an earnings season marked by a still-elevated inflationary environment. When we’re talking about “pricing power,” it’s the ability of companies with strong brands to raise prices without seeing too much impact on demand. In many cases, it’s because consumers, who are also feeling the bite of inflation in their personal budgets, are willing to pay those higher prices because the products are so essential to their everyday lives. And, in times of economic uncertainty, consumers tend to take comfort in their favorite brands. For example, Club holding Procter & Gamble (PG) beat on the top and bottom lines in its fiscal third quarter as price increases enriched profit margins despite a small slip in volumes . Similarly, comparable sales at McDonald’s (MCD) increased by 13% in the first quarter and traffic increased despite increased menu prices. Strategic price hikes at Coca-Cola (KO) resulted in strong Q1 revenue and a muted effect on people’s buying habits. “Some of the best brands in America have been able to push through price increases and have seen favorable demand to where the consumer has responded without too much negativity,” Bradley Thomas, consumer and retail analyst at KeyBanc, said in an interview with CNBC. Cash-strapped Americans are “seeking value,” Thomas added. Remember, value is not always about offering the lowest price, it’s about offering the greatest bang for your buck. The pricing success at P & G, Coca-Cola, or McDonald’s comes down to consumers feeling that they are still getting that value from brands they know and love. Here’s a list of Club holdings with pricing power, starting with a closer look at P & G. PG YTD mountain Procter & Gamble’s stock performance year to date. Procter & Gamble last week delivered quarterly earnings and revenue beats while raising guidance for full-year organic sales growth. The consumer goods powerhouse raised prices across segments, lifting its gross margin by 150 basis points to 48.2% in its fiscal third quarter. P & G reported a 4% increase in fiscal Q3 sales. Organic sales, which exclude the impacts from foreign exchange, acquisitions and divestitures, rose 7%. That increase was driven by a 10% boost from higher pricing. But the Tide, Pampers and Gillette maker’s volume fell 3% as some shoppers traded down to cheaper alternatives. We aren’t concerned since some volume decline is to be expected given the magnitude of the price hikes. Management was able to strike a balance between delivering growth and the best value to customers through its premium products. JNJ YTD mountain Johnson & Johnson’s stock performance year to date. Johnson & Johnson (JNJ)exhibited pricing power during the first quarter in its consumer business, which will be separated later this year and brought public as a standalone company called Kenvue. The unit sales increased 11.4% in Q1, driven by strong pricing actions and healthy demand across its product categories including over-the-counter, skin, health and beauty, and baby care, to name a few. Management during last week’s post-earnings call said its consumer unit, post-separation will be even more competitive. The company’s pharmaceuticals and medtech divisions, which drive a majority of revenue, will remain, and they will keep the Johnson & Johnson name. LIN YTD mountain Linde’s stock performance year to date. Industrial gas giant Linde (LIN) is our way to play decarbonization in an economy focused on clean energy initiatives, and it’s another Club holding that has pricing power. The company produces, processes, and sells different kinds of gases used in a variety of industries including healthcare manufacturing, food, beverage carbonation, steel making, and aerospace. Due to the complexity of the supply chain, Linde has the distinct advantage of contractually passing on additional costs to its customers. This prevents profits from being crunched by higher energy prices and allows Linde to deliver consistent future cash flow and strengthen its earnings power. In its latest earnings, out Thursday, the company said volumes were flat but its price and mix contributed 8% to the top line. Halliburton HAL YTD mountain Halliburton’s stock performance year to date. Halliburton (HAL) on Tuesday announced strong financial performance in the U.S., and international markets in Q1. Total revenue rose 33% year over year while earnings per share more than doubled on an annual basis. The top and bottom-line beats were accompanied by strong operating margin performance and operating cash flow. The oilfield services company has benefitted from an increase in inflation, which has partly resulted from higher energy prices this year. “Pricing continues to trend up for all product lines in all regions,” Halliburton CEO Jeffrey Miller said on the call. Sustained customer demand was also a crucial factor of growth for the quarter. Halliburton has exhibited strong pricing power due to massive demand from global end markets, benefitting from years of under-investment in drilling. AAPL YTD mountain Apple’s stock performance year to date. Apple (AAPL) is another Club holding with pricing strength. In addition to premium prices on its hardware devices, the iPhone maker increased its subscription rate for its streaming service by 40% in November 2022. The monthly price for Apple TV+ rose to $6.99 from its previous $4.99. When Apple TV+ was first rolled out, it only had a few shows and movies, and the price tier was a more affordable option. A few years after its 2019 launch, the platform now has a wider selection of documentaries, films, and TV series in many categories. At that time, the company also increased prices for its Apple Music service to $10.99 from the prior $9.99, in addition to its Apple One bundle service, which hosts these plans among other services to $16.95 from $14.95. When it reported its fiscal first quarter in February, Apple delivered a new record for Services revenue of $20.8 billion despite the difficult macroeconomic backdrop. Apple is out with its latest quarterly next week. MSFT YTD mountain Microsoft’s stock performance year to date. Earlier this year, Microsoft (MSFT) announced changes to global pricing for its cloud services, effective April 1. Microsoft’s cloud offerings, which include Microsoft 365 and Azure, are 9% more expensive in the U.K., and 15% more expensive for customers in the European Union. Microsoft said this price hike is an effort to “align the pricing of our Microsoft Cloud products globally.” Looking ahead, the company will “assess pricing in local currency as part of a regular twice-a-year cadence, taking into consideration currency fluctuations relative to USD [dollar].” While its cloud growth slowed during its fiscal third quarter , rising 27% compared with 31% growth in the prior quarter, the company said Azure took market share, attracting more customers to its AI-powered applications. CAT YTD mountain Caterpillar’s stock performance year to date. During its first-quarter earnings results, out Thursday, Caterpillar (CAT) delivered solid year-over-year revenue growth in each of its product segments, along with meaningful margin expansion. Management said the strength was driven by “favorable price realization and higher sales volume.” Its Construction Industries unit saw sales up 10% and profit margins grew to 26.5% from 17.3%, fueled by stronger pricing and strong demand in both residential and non-residential markets in the U.S. Caterpillar’s latest report shows how its business is benefitting from strategic pricing, which offset costs. (Jim Cramer’s Charitable Trust is long PG, JNJ, LIN, HAL, AAPL, MSFT, CAT. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. 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A grocery cart sits in an aisle at a grocery store in Washington, DC, on February 15, 2023.
Stefani Reynolds | AFP | Getty Images
Pricing power is what’s allowing many companies — including seven of our Club holdings — to support revenue growth and enhance, or at the very least protect, profitability during an earnings season marked by a still-elevated inflationary environment.
The iconic hatch may have found its saviour. Volkswagen confirmed that the fully electric Golf is already in the works and will be one of its first EVs to feature Rivian’s (RIVN) advanced software.
Rivian tech will power up the Volkswagen Golf EV
Can Rivian help the hatch find its place as an EV? That’s what Volkswagen is betting on. The next-generation hatch, set to arrive as the ID Golf, will feature an entirely new platform and software.
In November, Volkswagen and Rivian officially launched a new EV software alliance, “Rivian and VW Group Technology.” The German auto giant plans to invest up to $5.8 billion into Rivian and the new joint venture by 2027.
The partnership will build upon Rivian’s current electrical architecture and software stack, used in the R1S SUV and R1T pickup, for its next-gen “software-defined” EVs.
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Rivian’s midsize R2 will be one of the first to feature the new platform, while Volkswagen plans to launch a series of next-gen “high volume models that are fully capable of advanced automated driving functions” built on the stack.
Rivian R2 midsize electric SUV (Source: Rivian)
The first will be the production version of the ID.EVERY1, VW’s entry-level EV which will start at under $22,000 (20,00 euros) when it arrives in 2027.
After that, the Volkswagen will launch the electric Golf based on Rivian’s EV software stack. Volkswagen’s tech boss, Kai Grunitz, said “The ID 1 will be the very first vehicle with that architecture and will be the frontrunner on our side for the ID Golf.”
Volkswagen ID.EVERY1 concept EV (Source: Volkswagen)
Grunitz added that starting with ID.1 “reduces the risk” because it requires less functionality than what the ID. Golf requires.
Since Rivian’s software system is much simpler with just a few ECUs compared to its current models (which run on way too many different units), VW can offer various levels of functionality.
(Source: Rivian)
“Vehicles in lower price segments will just need one zone, while a premium vehicle might need three or four, depending on functions,” Grunitz explained.
Rivian’s software and EV architecture are “highly flexible and highly updatable,” VW’s tech boss explained, adding, “We see it already on the road with Rivian today,” with regular OTA updates adding new capabilities.
(Source: Rivian)
This is “the next step” for Volkswagen so it can “offer new functions to customers even after they have bought their car” without even touching them.
According to Autocar, the electric Golf will also be one of the first vehicles built on its new SSP platform. With an 800V architecture, the next-gen platform will significantly improve charging times and efficiency.
VW Brand CEO Thomas Shafer and VW Group CEO Oliver Blume next to the ID GTI Concept (Source: Volkswagen)
Volkswagen’s head designer, Andreas Mindt, confirmed to Autocar that the team is officially working on the ID.Golf. “The Golf is a special thing within Volkswagen, and you have to stay true to the Golf,” he said, but he was tight-lipped about the design.
The upcoming electric Volkswagen Golf is expected to arrive around 2028 and be sold alongside the current gas-powered model.
Electrek’s Take
Although the Golf has historically been one of Volkswagen’s top-selling vehicles and is still popular, it’s starting to lose ground to new, more advanced electric models in the same segment.
Volkswagen already tried to revive the Golf as an EV. Remember the e-Golf? The electric car was retired to make way for the more advanced ID.3.
With Rivian’s help, the next-gen Volkswagen Golf EV promises to deliver much more with advanced tech and software.
Meanwhile, Rivian plans to launch an even smaller and more affordable R3 crossover and sporty R3X model. Will it compete with the electric Golf? We’ll find out more soon. Check back for the latest.
What do you think? Can Rivian preserve the Golf’s legacy as an EV? Let us know in the comments.
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Microsoft CEO Satya Nadella speaks at a company event on artificial intelligence technologies in Jakarta, Indonesia, on April 30, 2024.
Dimas Ardian | Bloomberg | Getty Images
HOUSTON — Microsoft is open to deploying natural gas with carbon capture technology to power artificial intelligence data centers, the technology company’s vice president of energy told CNBC.
“That absolutely would not be off the table,” Bobby Hollis said. But the executive said Microsoft would consider natural gas with carbon capture only if the project is “commercially viable and cost competitive.”
Oil and gas companies have been developing carbon capture technology for years, but the industry has struggled to launch it at a commercial scale due to the high costs associated with such projects. The technology captures carbon dioxide emissions from industrial sites and stores them deep underground.
Microsoft has ambitious goals to address climate, aiming to match all of its electricity consumption with carbon-free energy by 2030. The tech company has procured more than 30 gigawatts of renewable power in pursuit of that goal. But the tech sector has come to the conclusion that renewables alone are not enough to power the demanding power needs of data centers.
Microsoft turned to nuclear power last year, signing a deal to support the restart of Three Mile Island through an agreement to purchase electricity from the currently shuttered plant. But it’s unlikely that the U.S. will build a significant amount of additional unclear power until the 2030s.
Data center developers increasingly see natural gas as near-term power solution despite its carbon-dioxide emissions. The Trump administration is focused on boosting natural gas production. Energy Secretary Chris Wright said Monday that renewable power cannot replace the role of gas in producing electricity.
“We’ve always been cognizant that fossil will not disappear as fast as we all would hope,” Hollis said. “That being said, we knew natural gas is very much the near-term solve that we’re seeing, especially for AI deployments.”
Exxon Mobil and Chevron announced last December that they are entering the data center space with plans to develop natural gas plants with carbon capture technology. Chevron struck an agreement with gas turbine manufacturer GE Vernova in January in build gas plants for data centers “with the flexibility to integrate” carbon capture and storage technology.
Hollis declined to say whether Microsoft is having conversations with the oil majors. The executive said the tech company is having “discussions across the board with all of those technologies.”
President Donald Trump told the World Economic Forum in January that he will use emergency powers to expedite the construction of power plants for data centers. Trump said the data centers can use whatever fuel they want. Chevron and GE Vernova announced their plan to build gas plants for data centers days after Trump’s remarks.
“We’re just glad to see that there’s a focus on accelerating schedules to meet what we view as a pretty critical need,” Hollis said when asked about the Trump administration’s plans.
But deploying natural gas faces its own challenges. The cost of new natural gas plants has tripled and the line to build plants now extends to 2030, NextEra CEO John Ketchum said Monday. NextEra is the largest developer of renewables in the U.S. but also has gas assets.
“Renewables are ready to go right now because they’ve been up and running,” Ketchum said at the conference. “It’s cheaper and it’s available right now unless you already have a turbine on order or that’s already been permitted.”
Ketchum said nuclear is unlikely to be a power solution until 2035. NextEra is considering restarting the mothballed Duane Arnold nuclear plant in Iowa.
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Constellation Energy CEO Joseph Dominguez will speak at the CERAWeek by S&P Global energy conference in Houston, as the company pushes to restart the Three Mile Island nuclear plant.
Constellation operates the largest fleet of nuclear reactors in the U.S. The company aims to restart the Three Mile Island Unit 1 reactor by 2028 through an agreement with Microsoft to purchase power from the plant.
The planned restart of Three Mile Island is the clearest demonstration yet of the tech sector’s interest in deploying nuclear to power the growing electricity consumption of its data centers.
The restart is subject to approval by the Nuclear Regulatory Commission.