Pricing power is what’s allowing many companies — including seven of our Club holdings — to support revenue growth and enhance, or at the very least protect, profitability during an earnings season marked by a still-elevated inflationary environment. When we’re talking about “pricing power,” it’s the ability of companies with strong brands to raise prices without seeing too much impact on demand. In many cases, it’s because consumers, who are also feeling the bite of inflation in their personal budgets, are willing to pay those higher prices because the products are so essential to their everyday lives. And, in times of economic uncertainty, consumers tend to take comfort in their favorite brands. For example, Club holding Procter & Gamble (PG) beat on the top and bottom lines in its fiscal third quarter as price increases enriched profit margins despite a small slip in volumes . Similarly, comparable sales at McDonald’s (MCD) increased by 13% in the first quarter and traffic increased despite increased menu prices. Strategic price hikes at Coca-Cola (KO) resulted in strong Q1 revenue and a muted effect on people’s buying habits. “Some of the best brands in America have been able to push through price increases and have seen favorable demand to where the consumer has responded without too much negativity,” Bradley Thomas, consumer and retail analyst at KeyBanc, said in an interview with CNBC. Cash-strapped Americans are “seeking value,” Thomas added. Remember, value is not always about offering the lowest price, it’s about offering the greatest bang for your buck. The pricing success at P & G, Coca-Cola, or McDonald’s comes down to consumers feeling that they are still getting that value from brands they know and love. Here’s a list of Club holdings with pricing power, starting with a closer look at P & G. PG YTD mountain Procter & Gamble’s stock performance year to date. Procter & Gamble last week delivered quarterly earnings and revenue beats while raising guidance for full-year organic sales growth. The consumer goods powerhouse raised prices across segments, lifting its gross margin by 150 basis points to 48.2% in its fiscal third quarter. P & G reported a 4% increase in fiscal Q3 sales. Organic sales, which exclude the impacts from foreign exchange, acquisitions and divestitures, rose 7%. That increase was driven by a 10% boost from higher pricing. But the Tide, Pampers and Gillette maker’s volume fell 3% as some shoppers traded down to cheaper alternatives. We aren’t concerned since some volume decline is to be expected given the magnitude of the price hikes. Management was able to strike a balance between delivering growth and the best value to customers through its premium products. JNJ YTD mountain Johnson & Johnson’s stock performance year to date. Johnson & Johnson (JNJ)exhibited pricing power during the first quarter in its consumer business, which will be separated later this year and brought public as a standalone company called Kenvue. The unit sales increased 11.4% in Q1, driven by strong pricing actions and healthy demand across its product categories including over-the-counter, skin, health and beauty, and baby care, to name a few. Management during last week’s post-earnings call said its consumer unit, post-separation will be even more competitive. The company’s pharmaceuticals and medtech divisions, which drive a majority of revenue, will remain, and they will keep the Johnson & Johnson name. LIN YTD mountain Linde’s stock performance year to date. Industrial gas giant Linde (LIN) is our way to play decarbonization in an economy focused on clean energy initiatives, and it’s another Club holding that has pricing power. The company produces, processes, and sells different kinds of gases used in a variety of industries including healthcare manufacturing, food, beverage carbonation, steel making, and aerospace. Due to the complexity of the supply chain, Linde has the distinct advantage of contractually passing on additional costs to its customers. This prevents profits from being crunched by higher energy prices and allows Linde to deliver consistent future cash flow and strengthen its earnings power. In its latest earnings, out Thursday, the company said volumes were flat but its price and mix contributed 8% to the top line. Halliburton HAL YTD mountain Halliburton’s stock performance year to date. Halliburton (HAL) on Tuesday announced strong financial performance in the U.S., and international markets in Q1. Total revenue rose 33% year over year while earnings per share more than doubled on an annual basis. The top and bottom-line beats were accompanied by strong operating margin performance and operating cash flow. The oilfield services company has benefitted from an increase in inflation, which has partly resulted from higher energy prices this year. “Pricing continues to trend up for all product lines in all regions,” Halliburton CEO Jeffrey Miller said on the call. Sustained customer demand was also a crucial factor of growth for the quarter. Halliburton has exhibited strong pricing power due to massive demand from global end markets, benefitting from years of under-investment in drilling. AAPL YTD mountain Apple’s stock performance year to date. Apple (AAPL) is another Club holding with pricing strength. In addition to premium prices on its hardware devices, the iPhone maker increased its subscription rate for its streaming service by 40% in November 2022. The monthly price for Apple TV+ rose to $6.99 from its previous $4.99. When Apple TV+ was first rolled out, it only had a few shows and movies, and the price tier was a more affordable option. A few years after its 2019 launch, the platform now has a wider selection of documentaries, films, and TV series in many categories. At that time, the company also increased prices for its Apple Music service to $10.99 from the prior $9.99, in addition to its Apple One bundle service, which hosts these plans among other services to $16.95 from $14.95. When it reported its fiscal first quarter in February, Apple delivered a new record for Services revenue of $20.8 billion despite the difficult macroeconomic backdrop. Apple is out with its latest quarterly next week. MSFT YTD mountain Microsoft’s stock performance year to date. Earlier this year, Microsoft (MSFT) announced changes to global pricing for its cloud services, effective April 1. Microsoft’s cloud offerings, which include Microsoft 365 and Azure, are 9% more expensive in the U.K., and 15% more expensive for customers in the European Union. Microsoft said this price hike is an effort to “align the pricing of our Microsoft Cloud products globally.” Looking ahead, the company will “assess pricing in local currency as part of a regular twice-a-year cadence, taking into consideration currency fluctuations relative to USD [dollar].” While its cloud growth slowed during its fiscal third quarter , rising 27% compared with 31% growth in the prior quarter, the company said Azure took market share, attracting more customers to its AI-powered applications. CAT YTD mountain Caterpillar’s stock performance year to date. During its first-quarter earnings results, out Thursday, Caterpillar (CAT) delivered solid year-over-year revenue growth in each of its product segments, along with meaningful margin expansion. Management said the strength was driven by “favorable price realization and higher sales volume.” Its Construction Industries unit saw sales up 10% and profit margins grew to 26.5% from 17.3%, fueled by stronger pricing and strong demand in both residential and non-residential markets in the U.S. Caterpillar’s latest report shows how its business is benefitting from strategic pricing, which offset costs. (Jim Cramer’s Charitable Trust is long PG, JNJ, LIN, HAL, AAPL, MSFT, CAT. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. 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A grocery cart sits in an aisle at a grocery store in Washington, DC, on February 15, 2023.
Stefani Reynolds | AFP | Getty Images
Pricing power is what’s allowing many companies — including seven of our Club holdings — to support revenue growth and enhance, or at the very least protect, profitability during an earnings season marked by a still-elevated inflationary environment.
It begs the question: what other home solar battery solutions are there?
UPDATE 26JUL2025: added more options, put everything in alphabetical order.
Electricians and contractors often praise the sleek, energy-dense Tesla Powerwall, for good reasons. But the Powerwall isn’t the only top-shelf home battery on the market, but long wait times, Elon’s antics, and the proliferation of really good integrated alternatives from legacy EV brands might have you shopping for Tesla alternatives already. If that’s you, the next logical step is to re-think the brand’s solar battery offerings as well – here are some of the best options out there.
If you’re in a smaller space or renting and can’t (or don’t want to) add a hardwired battery solution to your home, Bluetti’s EP800 + B500 modular system is a sweet “middle ground” option that combines the Bluetti EP800 off-grid inverter and the company’s B500 battery packs in a floor-standing unit that can be used without a solar roof but also plays well with most rooftop PV options.
What’s more, it works great with Bluetti’s AC300 or AC500 gear if you want an option that’s a bit more portable if you move a lot or plan on moving soon.
EG4 14.3 kWh PowerPro
EG4 installer; via EG4.
Two of the home solar installers I talked to in preparing this post mentioned the EG4 14.3kWh batteries, and its specs (on paper, at least) compare nicely with the Powerwall 3.
Battery
Usable capacity (kWh)
Continuous power output (kW)
Roundtrip efficiency
Average price per kWh*
Coupling
Tesla Powerwall 3
13.5
11.5
97.5%
$926
DC or AC
EG4 14.3kWh PowerPro
11.44
10.24
99%
$786
DC
“The EG4 PowerPro solar battery from EG4 Electronics is the strongest alternative to the Tesla Powerwall,” writes Kristina Zagame, from the home solar experts at EnergySage. “(The EG4) has a similar capacity, meaning it’ll last a similar amount of time, and a slightly lower power output, which means it won’t be able to power quite as many devices at the same time. And, based on quotes through EnergySage, EG4 batteries tend to be a bit more affordable compared to Tesla.”
“Energy systems developer Enphase Energy is providing an even more holistic approach to managing home power usage with the introduction of new EV charger technology called the IQ line,” wrote Scooter doll, when the brand first introduced its EV charging solutions back in 2023. “The Enphase IQ is Wi-Fi enabled and integrates seamlessly into a customer’s existing home system that can be controlled with your phone.”
Franklin WH aPower 2
Franklin aPower2 home battery; via Franklin WH.
If you love the sleek, minimalistic styling of the Tesla Powerwall 3 but still prefer to spend your money elsewhere, the Franklin WH aPower 2 offers similarly sleek stylingand beats the Tesla offering on usable energy storage capacity by 1.5 kWh. That’s nearly a full day of keeping a modern refrigerator running.
The Franklin is also designed to be easily retrofit into an existing solar system, but it loses out to the Powerwall on price per kWh, at $1,176 (vs. $926 for the Tesla unit).
GM Energy Home System
GM Energy Home System with Chevy Silverado EV; via GM.
Arguably the most fully integrated EV + battery backup + solar option out there outside of Tesla, the GM Energy Home System promises to do everything a conventional home solar battery does, plus work seamlessly with your GM EV to provide even more flexibility – whether that means using the electric fuel stored in your EV to hold out that much longer in an emergency, or using the energy stored in your home’s solar battery to power an escape in your EV is up to you.
First, they’re not yet available to the general public – only to StorEn’s early investors in (what I understand to be) a sort of quasi-Kickstarter deal.
Second, the StorEn batteries are significantly bulkier than a Powerwall. That said, if you’ve got the room and you’re old enough to realize that 25 years isn’t actually a super long time, the StorEn solution might to be a super compelling, nearly maintenance-free setup that might outlast both your solar panels and the roof they’re mounted on.
VillaGrid+ battery; via Villara.
So, remember how I started this off saying that I wouldn’t turn this into a “best batteries” post? That’s partly driven by the fact that I’m neither an electrician, a chemical engineer, or someone who’s researched thousands of end-user experience surveys to come up with whatever metrics I’d need to confidently and correctly call one battery “the best.”
Our friends and solar industry experts at EnergySage, though? They’ve got all three of those things on staff, and they really, really like the Villara VillaGrid+.
“The Villara VillaGrid+ stands out as the best battery on the market, scoring highest in EnergySage’s rigorous Equipment Rating System, explains EnergySage’s Kristina Zagame. “That said, (the Villara VillaGrid+) is not necessarily the best Tesla Powerwall alternative. It’s a very different (and much pricier) battery.”
What puts the VillaGrid+ on top? According to Zagame, it all comes down to the battery’s lithium-titanium-oxide, or LTO chemistry. “Unlike more traditional lithium-ion batteries, LTO has better recharge capabilities for longer life cycles, and doesn’t contain any carbon, which makes it extra safe. The only downside is you’ll definitely shell out more money upfront for the VillaGrid+.”
That extra money will also buy some additional peace of mind, as Villara backs its LTO batteries with a 20-year warranty compared to Tesla Powerwall and its (and just about everyone else’s) 10-year deal. I couldn’t find a price, but Villara’s other products, like VillaGrid 5.75 kWh battery, come in at nearly double Powerwall’s per kWh cost. Check out the specs, below, then let us know if you think the novel chemistry and additional warranty are worth it in the comments.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Air taxi startup Vertical Aerospace achieved a world’s first this week, completing the first flight between two airports through public airspace for an eVTOL at the Royal International Air Tattoo in Gloucestershire, England.
The Royal International Air Tattoo (RIAT) is the world’s largest military airshow, held every July and serving as a public showcase for the latest advancements in aviation technology. It’s fitting, then, that RIAT served as setting for the Vertical VX4 prototype’s first piloted public flight.
The eVTOL aircraft flew 17 miles from the company’s Flight Test Centre at Cotswold Airport to RAF Fairford, a Royal Air Force station used by the US Air Force. The Vertical VX4 reached speeds of 115 mph, and an altitude of 1800 ft, and also marked the first landing at a public location for an aircraft of this type.
The Vertical Aerospace entry was the only battery-electric aircraft present at RIAT 2025, and the flight served as a demonstration of the company’s broader strategy to unlock new hybrid-electric applications for defense, logistics, and special/close support missions where the eVTOL’s (relatively) quiet operations could give it a tactical advantage.
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“RIAT is a global stage for the most advanced, mission-ready aerospace technology, and we’re proud to showcase how electric aviation will support the future of defense,” says Stuart Simpson, CEO of Vertical Aerospace. “Our hybrid-electric roadmap unlocks new capabilities for military operations, and Vertical’s RIAT presence reinforces our commitment to playing a meaningful role in the future of military and special mission aviation.”
Vertical’s VX4 debuted last year, with a 20% increase in the power-to-weight ratio that enables a top cruising speed of 150 mph and transports four passengers plus a pilot up to 100 miles on a single charge.
The inaugural VX4 flight was witnessed by several thousand UK aircraft enthusiasts, and showed how an eVTOL aircraft could integrate with real-world airport operations, building momentum toward more regular, certified deployment.
Electrek’s Take
Archer, BETA, EHang, Joby, XPeng – the list of eVTOL manufacturers seems to be as long as the list of new electric car brands that didn’t exist back when I first started working with EVs back in ::gulp:: the 1990s. The future of regional point-to-point air travel certainly seems to be vertical, and electric.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Say what you will about Elon Musk, but Tesla has changed the way that millions of people buy cars and, by extension, car insurance. Now, Honda is taking a page from Tesla’s successful playbook and launching its own in-house insurance business. Enter: Honda Insurance Solutions.
Honda Insurance Solutions is being launched as a fully licensed insurance agency serving the insurance needs of Acura and Honda customers, but it’s not stopping at competitive pricing and coverage options for Honda cars and motorcycles. Honda Insurance Solutions promises to go several steps beyond Tesla’s offering with coverage for trailers, RVs, homes, and even pets.
“Honda Insurance Solutions offers customers access to coverage through a brand they know and trust,” says Petar Vucurevic, President, American Honda Insurance Solutions, LLC and Senior Vice President, American Honda Finance Corporation. “Insurance is a key touchpoint in the vehicle ownership journey, and we aim to deliver a superior experience tailored to the unique needs of each customer, while promoting safer driving and increased peace of mind on the road.”
The company says the launch of its new insurance business is just part of Honda’s broader digital vehicle sales platform strategy, with future plans to integrate insurance offerings into new products.
What Honda is doing right now is deepening relationships with its existing customers and finding ways to make money on products it hasn’t sold them – whether that’s the Harley parked in the garage next to their Prologue or the garage itself.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.