Andrew Tate: How the arrest of controversial influencer has impacted his Twitter following
Andrew Tate has gained more than six million followers in the five months since his Twitter account was reinstated.
His profile spiked in popularity after he was detained in Romania and when he was put under house arrest.
The controversial influencer had 38,400 followers when his profile was brought back to the platform in November. Now, Tate has more than 6.4 million followers.
The popularity of Tate’s profile may be bringing in serious income for Twitter, with researchers estimating the platform could earn almost £10m in advertising revenue a year from Tate-generated traffic.
He was banned from the platform towards the end of October 2017 after posting inflammatory tweets, including one now-deleted post that said: “Next point, if you put yourself in a position to be raped, you must bare some responsibility. I’m not saying it’s OK you got raped.”
A number of banned accounts have been reinstated by Twitter CEO Elon Musk. Tate was among those brought back on 18 November 2022.
The influencer marked his return by posting a photo of himself.
His account went from less than 40,000 followers to one million within 48 hours, archived screenshots of Tate’s account show.
Tate’s profile has continued to grow in popularity: a month on from his account being reinstated, his follow count had almost hit three million followers.
Andrew Tate had almost gained 3 million followers after a month back on Twitter. Pic: Twitter
Tate, a British-US citizen, was arrested on 29 December in Romania and faces allegations of sexual assault, exploitation, organised crime and human trafficking – all of which he denies.
Hundreds of thousands of users decided to follow Tate that day. His follower count rose from 3.4 million to 3.8 million in 24 hours. He hit four million followers by 31 December.
His popularity spiked again after he was taken out of prison and put under house arrest on 31 March. He gained half a million followers that day.
At the time of writing, Tate has 6.4 million followers, meaning that on average Tate has gained around 40,000 followers a day since 18 November.
The rate at which Tate has gained followers appears to be unusually high.
Jordan B Peterson is another controversial online figure who was suspended from Twitter but brought back by Mr Musk on the same day as Tate.
Dr Peterson’s follower list has grown from 3 million on 18 November to 4.1 million today. Pic: Twitter
He had three million followers when he was brought back and now has 4.1 million.
Another comparison can be made with climate activist Greta Thunberg, who was embroiled in a high-profile Twitter argument with Tate at the time of his arrest.
Ms Thunberg now has 5.8 million followers, compared to 5.1 million on 29 December. Pic: Twitter
Between 29 December and 5 December, Tate’s profile gained almost a million followers. Ms Thunberg gained 600,000 in the same time period. Today her follow count stands at 5.8 million, having been outstripped by Tate.
The follower account of some high-profile users are inflated by bots, which are automated profiles that can be either purchased to artificially boost a profile’s popularity or may be present without the person’s consent or knowledge.
Changes to some of Twitter’s technology under Mr Musk means that researchers are now unable to test for suspected bots on the same scale as before, meaning it is not possible to check Tate’s entire follower list for bots.
But free software from Norton, a cyber-protection company, enables users to see in real time whether a Twitter profile may be a bot, with users highlighted in red being suspect.
Sky News ran the BotSight software over the first 100 profiles that recently followed Tate as a small sample.
Around half appeared to be genuine accounts, a quarter were questionable and a quarter were suspicious. None are confirmed as bot accounts.
Tate’s popularity on Twitter may be bringing in significant money to the platform, according to the Centre for Countering Digital Hate (CCDH).
The centre’s research, shared exclusively with Sky News, found that Twitter stands to make an estimated £9.8m a year in advertising revenue from Tate’s account alone, prompting researchers to argue this could be why controversial accounts have been allowed back on the platform.
Callum Hood, CCDH’s head of research, told Sky News: “Twitter has made a deliberate decision to reinstate Andrew Tate – and many other extremist accounts – for business reasons.
“Because it is the only mainstream platform where you can still find Andrew Tate’s personal account, it has now become a must-see attraction for his cult-like following.
“By simply offering him a platform, Twitter is giving him all the legitimacy and exposure he needs to attract an army of new followers.”
The CCDH found that Tate’s tweets generate an estimated average of 35 million “impressions” a day (how often a tweet is seen), based on more than a month’s worth of his postings.
They used this data, along with their research into how often adverts appear and how much Twitter adverts cost, to estimate Twitter’s potential Tate-related earnings.
Tate’s other social media accounts are not seeing the same level of popularity as his Twitter.
He is currently still banned from Instagram, Facebook and YouTube, although a recent Sky News investigation found his content was pushed to a “test” teenager’s account after a little more than an hour on YouTube Shorts.
The influencer still has two channels on Rumble, a free-speech video streaming platform. The more popular one has 1.16 million followers and has only gained 295,000 followers in the time Tate has been back on Twitter.
Andrew Tate’s main Rumble account is not as popular as his Twitter profile. Pic: Rumble
Social media expert Matt Navarra explained to Sky News why there is such a big difference in Tate’s follower count on the two social media platforms.
He said: “Platforms like Rumble and others have much, much smaller users bases and are considered to be alternative social platforms which are only of appeal to those with fringe interests. It’s kind of like a second home for those that have been banned everywhere else.
“It’s no surprise to me that you won’t have seen such an explosive growth there compared to somewhere like Twitter that’s got hundreds of millions of users and is considered by most the mainstream, broad-appeal and broad-interest social platform.”
Sky News attempted to contact Twitter’s press office in relation to this article. The company did not reply, only sending an automatic email containing a poo emoji in response, which is the current default reply to all messages to the press office.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
World
Trump criticises Putin after potentially ‘historic’ meeting with Zelenskyy before Pope’s funeral
Donald Trump has criticised Vladimir Putin and suggested a shift in his stance towards the Russian president after a meeting with Volodymyr Zelenskyy before the Pope’s funeral.
The Ukrainian president said the one-on-one talks could prove to be “historic” after pictures showed him sitting opposite Mr Trump, around two feet apart, in the large marble hall inside St Peter’s Basilica.
The US president said he doubted his Russian counterpart’s willingness to end the war after leaving Rome after the funeral of Pope Francis at the Vatican.
Follow live updates: 200,000 mourn at Vatican
In a post on his Truth Social platform, he said “there was no reason” for the Russian president “to be shooting missiles into civilian areas, cities and towns, over the last few days”.
The two leaders held talks before attending the Pope’s funeral
He added: “It makes me think that maybe he doesn’t want to stop the war, he’s just tapping me along, and has to be dealt with differently, through ‘Banking’ or ‘Secondary Sanctions?’ Too many people are dying!!!”
The meeting between the US and Ukrainian leaders was their first face-to-face encounter since a very public row in the Oval Office in February.
Mr Zelenskyy said he had a good meeting with Mr Trump in which they talked about the defence of the Ukrainian people, a full and unconditional ceasefire, and a durable and lasting peace that would prevent the war restarting.
Other images released by the Ukrainian president’s office show Sir Keir Starmer and French President Emmanuel Macron were present for part of the talks, which were described as “positive” by the French presidency.
Mr Zelenskyy‘s spokesman said the meeting lasted for around 15 minutes and he and Mr Trump had agreed to hold further discussions later on Saturday.
The world leaders shared a moment before the service
Donald Trump and Volodymyr Zelenskyy meet in the Basilica
But the US president left Rome for Washington on Air Force One soon after the funeral without any other talks having taken place.
The Ukrainian president’s office said there was no second meeting in Rome because of the tight schedule of both leaders, although he had separate discussions with Mr Starmer and Mr Macron.
The French president said in a post on X “Ukraine is ready for an unconditional ceasefire” and that a so-called coalition of the willing, led by the UK and France, would continue working to achieve a lasting peace.
There was applause from some of the other world leaders in attendance at the Vatican when Mr Zelenskyy walked out of St Peter’s Basilica after stopping in front of the pontiff’s coffin to pay his respects.
Donald Trump and the Ukrainian president met for the first time since their Oval Office row. Pic: Reuters
Sir Tony Brenton, the former British ambassador to Russia, said the event presents diplomatic opportunities, including the “biggest possible meeting” between Mr Trump and the Ukrainian leader.
He told Sky News it could mark “an important step” in starting the peace process between Russia and Ukraine.
Professor Father Francesco Giordano told Sky News the meeting is being called “Pope Francis’s miracle” by members of the clergy, adding: “There’s so many things that happened today – it was just overwhelming.”
The bilateral meeting comes after Mr Trump’s peace negotiator Steve Witkoff held talks with Mr Putin at the Kremlin.
They discussed “the possibility of resuming direct negotiations between Russia and Ukraine”, Kremlin aide Yuri Ushakov said.
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Russia and Ukraine have not held direct talks since the early weeks of the war, which began in February 2022.
Mr Trump has claimed a deal to end the war is “very close” and has urged Mr Zelenskyy to “get it done” in a post on his Truth Social platform.
He has previously warned both sides his administration would walk away from its efforts to achieve a peace if the two sides do not agree a deal soon.
Meanwhile, the Polish armed forces said a Russian military helicopter violated its airspace over the Baltic Sea on Friday evening.
“The nature of the incident indicates that Russia is testing the readiness of our air defence systems,” they said in a post on X.
On an extraordinary day, remarkable pictures on the margins that capture what may be a turning point for the world.
In a corner of St Peter’s Basilica before the funeral of Pope Francis, the leaders of America and Ukraine sit facing each other in two solitary chairs.
They look like confessor and sinner except we cannot tell which one is which.
Leaning forward hands together in their laps, Donald Trump and Volodymyr Zelenskyy stare at each other in one photo.
In another, the Ukrainian president seems to be remonstrating with the US president. This is their first encounter since their infamous bust-up in the Oval Office.
The two leaders held talks before attending the Pope’s funeral
Other pictures show the moment their French and British counterparts introduced the two men. There is a palpable sense of nervousness in the way the leaders engage.
We do not know what the two presidents said in their brief meeting.
But in the mind of the Ukrainian leader will be the knowledge President Trump has this week said America will reward Russia for its unprovoked brutal invasion of his country, under any peace deal.
Mr Trump has presented Ukraine and Russia with a proposal and ultimatum so one-sided it could have been written in the Kremlin.
Kyiv must surrender the land Russia has taken by force, Crimea forever, the rest at least for now. And it must submit to an act of extortion, a proposed deal that would hand over half its mineral wealth effectively to America.
The world leaders shared a moment before the service
Afterwards, Zelenskyy said it had been a good meeting that could turn out to be historic “if we reach results together”.
They had talked, he said, about the defence of Ukraine, a full and unconditional ceasefire and a durable and lasting peace that will prevent a war restarting.
The Trump peace proposal includes only unspecified security guarantees for Ukraine from countries that do not include the US. It rules out any membership of Ukraine.
Ukraine’s allies are watching closely to see if Mr Trump will apply any pressure on Vladimir Putin, let alone punish him for recent bloody attacks on Ukraine.
Or will he simply walk away if the proposal fails, blaming Ukrainian intransigence, however outrageously, before moving onto a rapprochement with Moscow.
If he does, America’s role as guarantor of international security will be seen effectively as over.
This could be the week we see the world order as we have known it since the end of the Second World War buried, as well as a pope.
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