Andrew Tate has gained more than six million followers in the five months since his Twitter account was reinstated.
His profile spiked in popularity after he was detained in Romania and when he was put under house arrest.
The controversial influencer had 38,400 followers when his profile was brought back to the platform in November. Now, Tate has more than 6.4 million followers.
The popularity of Tate’s profile may be bringing in serious income for Twitter, with researchers estimating the platform could earn almost £10m in advertising revenue a year from Tate-generated traffic.
He was banned from the platform towards the end of October 2017 after posting inflammatory tweets, including one now-deleted post that said: “Next point, if you put yourself in a position to be raped, you must bare some responsibility. I’m not saying it’s OK you got raped.”
A number of banned accounts have been reinstated by Twitter CEO Elon Musk. Tate was among those brought back on 18 November 2022.
The influencer marked his return by posting a photo of himself.
His account went from less than 40,000 followers to one million within 48 hours, archived screenshots of Tate’s account show.
Tate’s profile has continued to grow in popularity: a month on from his account being reinstated, his follow count had almost hit three million followers.
Image: Andrew Tate had almost gained 3 million followers after a month back on Twitter. Pic: Twitter
Tate, a British-US citizen, was arrested on 29 December in Romania and faces allegations of sexual assault, exploitation, organised crime and human trafficking – all of which he denies.
Hundreds of thousands of users decided to follow Tate that day. His follower count rose from 3.4 million to 3.8 million in 24 hours. He hit four million followers by 31 December.
His popularity spiked again after he was taken out of prison and put under house arrest on 31 March. He gained half a million followers that day.
At the time of writing, Tate has 6.4 million followers, meaning that on average Tate has gained around 40,000 followers a day since 18 November.
The rate at which Tate has gained followers appears to be unusually high.
Jordan B Peterson is another controversial online figure who was suspended from Twitter but brought back by Mr Musk on the same day as Tate.
Image: Dr Peterson’s follower list has grown from 3 million on 18 November to 4.1 million today. Pic: Twitter
He had three million followers when he was brought back and now has 4.1 million.
Another comparison can be made with climate activist Greta Thunberg, who was embroiled in a high-profile Twitter argument with Tate at the time of his arrest.
Image: Ms Thunberg now has 5.8 million followers, compared to 5.1 million on 29 December. Pic: Twitter
Between 29 December and 5 December, Tate’s profile gained almost a million followers. Ms Thunberg gained 600,000 in the same time period. Today her follow count stands at 5.8 million, having been outstripped by Tate.
The follower account of some high-profile users are inflated by bots, which are automated profiles that can be either purchased to artificially boost a profile’s popularity or may be present without the person’s consent or knowledge.
Changes to some of Twitter’s technology under Mr Musk means that researchers are now unable to test for suspected bots on the same scale as before, meaning it is not possible to check Tate’s entire follower list for bots.
But free software from Norton, a cyber-protection company, enables users to see in real time whether a Twitter profile may be a bot, with users highlighted in red being suspect.
Sky News ran the BotSight software over the first 100 profiles that recently followed Tate as a small sample.
Around half appeared to be genuine accounts, a quarter were questionable and a quarter were suspicious. None are confirmed as bot accounts.
Tate’s popularity on Twitter may be bringing in significant money to the platform, according to the Centre for Countering Digital Hate (CCDH).
The centre’s research, shared exclusively with Sky News, found that Twitter stands to make an estimated £9.8m a year in advertising revenue from Tate’s account alone, prompting researchers to argue this could be why controversial accounts have been allowed back on the platform.
Callum Hood, CCDH’s head of research, told Sky News: “Twitter has made a deliberate decision to reinstate Andrew Tate – and many other extremist accounts – for business reasons.
“Because it is the only mainstream platform where you can still find Andrew Tate’s personal account, it has now become a must-see attraction for his cult-like following.
“By simply offering him a platform, Twitter is giving him all the legitimacy and exposure he needs to attract an army of new followers.”
The CCDH found that Tate’s tweets generate an estimated average of 35 million “impressions” a day (how often a tweet is seen), based on more than a month’s worth of his postings.
They used this data, along with their research into how often adverts appear and how much Twitter adverts cost, to estimate Twitter’s potential Tate-related earnings.
Tate’s other social media accounts are not seeing the same level of popularity as his Twitter.
The influencer still has two channels on Rumble, a free-speech video streaming platform. The more popular one has 1.16 million followers and has only gained 295,000 followers in the time Tate has been back on Twitter.
Image: Andrew Tate’s main Rumble account is not as popular as his Twitter profile. Pic: Rumble
Social media expert Matt Navarra explained to Sky News why there is such a big difference in Tate’s follower count on the two social media platforms.
He said: “Platforms like Rumble and others have much, much smaller users bases and are considered to be alternative social platforms which are only of appeal to those with fringe interests. It’s kind of like a second home for those that have been banned everywhere else.
“It’s no surprise to me that you won’t have seen such an explosive growth there compared to somewhere like Twitter that’s got hundreds of millions of users and is considered by most the mainstream, broad-appeal and broad-interest social platform.”
Sky News attempted to contact Twitter’s press office in relation to this article. The company did not reply, only sending an automatic email containing a poo emoji in response, which is the current default reply to all messages to the press office.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
Rumours had been spreading over the course of the day, anticipation grew. A source told me that a deal would be done by Friday, another said perhaps by Thursday evening.
They were both wrong. Instead, it came much sooner, announced by Donald Trump on his own social media channel. Without being anywhere near the talks in Egypt, the president was the dominant figure.
Few will argue that he deserves the credit for driving this agreement. We can probably see the origins of all this in Israel’s decision to try to kill the Hamas leadership in Doha.
The attack failed, and the White House was annoyed.
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1:12
‘Hostages coming back,’ Trump tells families
Arab states started to express themselves to Trump more successfully, arguing that it was time for him to rein in Benjamin Netanyahu and bring an end to the war.
They repeated the call at a meeting during the UN General Assembly, which seems to have landed. When the president later met Netanyahu, the 20-point plan was born, which led to this fresh peace agreement.
Image: Donald Trump holds a note saying a deal is ‘very close’. Pic: Reuters
Does it cover everything? Absolutely not. We don’t know who will run Gazain the future, for a start, which is a pretty yawning hole when you consider that Gaza’s fresh start is imminent.
We don’t know what will happen to Hamas, or to its weapons, or really how Israelwill withdraw from the Strip.
But these talks have always been fuelled by optimism, and by the sense that if you could stop the fighting and get the hostages home, then everything else might just fall into place.
Image: Reaction to the peace deal in Tel Aviv from Einav Zangauker, whose son Matan is being held hostage. Pic: Reuters
In order to agree to this, Hamas must surely have been given strong assurances that, even at some level, its demands for Palestinian self-determination would bear fruit. Otherwise, why would the group have given up their one trump card – the 48 hostages?
Once they have gone, Hamas has no leverage at all. It has precious few friends among the countries sitting around the negotiating table, and it is a massively depleted fighting force.
So to give up that power, I can only assume that Khalil al-Hayya, the de facto Hamas leader, got a cast-iron guarantee of… something.
Arab states will greet this agreement with joy. Some of that is to do with empathy for the Palestinians in Gaza, where 67,000 people have been killed and more than 10% of the population has become a casualty of war.
Image: An Israeli soldier stands next to the parcels of humanitarian aid awaiting to be transferred into Gaza in July. File pic: Reuters
But they will also welcome a path to stability, where there is less fear of spillover from the Gaza conflict and more confidence about the region’s economic and political unity.
Trump’s worldview – that everything comes down to business and deal-making – is welcomed by some of these leaders as a smart way of seeing diplomacy.
Jared Kushner has plenty of friends among these nations, and his input was important.
For many Israelis, this comes down to a few crucial things. Firstly, the hostages are coming home. It is hard to overstate just how embedded that cause is to Israeli society.
The return of all 48, living and dead, will be a truly profound moment for this nation.
Secondly, their soldiers will no longer be fighting a war that, even within the higher echelons of the military, is believed to be drifting and purposeless.
Thirdly, there is growing empathy for the plight of the Gazans, which is tied to a fourth point – a realisation that Israel’s reputation on the world stage has been desperately tarnished.
Some will object to this deal and say that it is too weak; that it lets Hamas off the hook and fails to punish them for the atrocities of 7 October.
It is an accusation that will be levelled by far-right members of Netanyahu’s coalition government. It could even collapse the administration.
But for most people, in Israel, Gaza, across the Middle East and around the world, it is a moment of relief. Last week, I was in Gaza, and the destruction was absolutely devastating to witness.
Whatever the compromises, the idea that the war has stopped is, for the moment at least, a beacon of optimism.
As Israel and Hamas finally strike a deal aimed at bringing an end to the war in Gaza, we take a look at the hostages still believed to be alive and who are set to return home any day now.
Israel says that of the 250 initially taken captive in Hamas’s 7 October attack, 20 of the hostages that remain in Gaza are thought to be alive and 28 are dead.
As part of the first phase of the peace deal brokered by US President Donald Trump, some hostages will be released and Israeli soldiers will start withdrawing from Gaza.
On Thursday, Israel said the deal had been signed and the ceasefire would go into force within 24 hours of a cabinet meeting. After that period, the hostages in Gaza will be freed within 72 hours, an Israeli government spokeswoman said.
Here are the hostages believed to be alive and who could soon be returning home after two years of captivity in the besieged enclave of Gaza:
This couldn’t be truer for the ceasefire deal to end the devastating war in Gaza.
More than 67,000 Palestinians are dead, virtually all of Gaza has been flattened by Israel’s bombing campaign, and disease and famine stalk the Strip.
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2:20
Gaza deal could be agreed within 24-36 hours
Yet Hamas – the group still holding the 20 or so living hostages in captivity – is still not entirely defeated.
Yes, they are weakened immensely, but has Benjamin Netanyahu achieved the “total victory” over the group he set out to do two years ago? No.
So why has he suddenly agreed to a partial victory?
Image: Smoke rises following an Israeli military strike in the northern Gaza Strip. Pic: AP
Speaking to those in the Israeli security establishment, one could develop a somewhat cynical view about his decision.
Recent leaks in the media around talks between Donald Trump and Israel’s prime minister, reports that the US president told Mr Netanyahu to “stop being so f***ing negative,” could be more coordinated than it seems at first glance, according to these conversations that I am having here in Israel.
It now suits Mr Netanyahu politically to stop the war.
For the past two years, he has needed to keep his coalition with the far right together to prevent his government from collapsing.
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2:01
Gazans reflect on two years of war
That meant continuing to pound Gaza, restricting the flow of aid, and allowing Bezalel Smotrich and Itamar Ben-Gvir to continue, unchecked, to fan the flames of ethnonationalism and call for the ethnic cleansing of the area.
Now, next year’s elections are honing into view.
Mr Netanyahu needs a win so he can go to his country as the statesman who got the hostages back and ended the war.
He needs external pressure from the US president to get this war done.
Don’t forget that, for Mr Trump, the timing is also key; the Nobel Peace Prize is announced on Friday and there is not much more that the president wants than to put the gong on his mantelpiece.
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Some pessimists said that Mr Netanyahu’s government would not last for days after the 7 October 2023 attacks because of the massive security failings.
After all, this is a country that punishes political leaders more harshly than most.
But two years later, Mr Netanyahu is still fighting.
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3:21
Israel mourns 7 October victims
Never mind that this deal looks a lot like the deal Joe Biden presented more than a year ago. The timing wasn’t right then, but it might be now.
The Palestinians living through sheer hell in Gaza desperately needed this deal to be finalised.
As did those Israelis with family still held captive by Hamas.
A dual hell for both sides, separated by mere miles, and dependent on a man who seems to have finally decided that the time for peace has come because it suits him.