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Andrew Tate has gained more than six million followers in the five months since his Twitter account was reinstated.

His profile spiked in popularity after he was detained in Romania and when he was put under house arrest.

The controversial influencer had 38,400 followers when his profile was brought back to the platform in November. Now, Tate has more than 6.4 million followers.

The popularity of Tate’s profile may be bringing in serious income for Twitter, with researchers estimating the platform could earn almost £10m in advertising revenue a year from Tate-generated traffic.

He was banned from the platform towards the end of October 2017 after posting inflammatory tweets, including one now-deleted post that said: “Next point, if you put yourself in a position to be raped, you must bare some responsibility. I’m not saying it’s OK you got raped.”

A number of banned accounts have been reinstated by Twitter CEO Elon Musk. Tate was among those brought back on 18 November 2022.

The influencer marked his return by posting a photo of himself.

His account went from less than 40,000 followers to one million within 48 hours, archived screenshots of Tate’s account show.

Tate’s profile has continued to grow in popularity: a month on from his account being reinstated, his follow count had almost hit three million followers.

Andrew Tate had almost gained three million followers after a month back on Twitter. Pic: Twitter
Image:
Andrew Tate had almost gained 3 million followers after a month back on Twitter. Pic: Twitter

Tate, a British-US citizen, was arrested on 29 December in Romania and faces allegations of sexual assault, exploitation, organised crime and human trafficking – all of which he denies.

Hundreds of thousands of users decided to follow Tate that day. His follower count rose from 3.4 million to 3.8 million in 24 hours. He hit four million followers by 31 December.

His popularity spiked again after he was taken out of prison and put under house arrest on 31 March. He gained half a million followers that day.

At the time of writing, Tate has 6.4 million followers, meaning that on average Tate has gained around 40,000 followers a day since 18 November.

The rate at which Tate has gained followers appears to be unusually high.

Jordan B Peterson is another controversial online figure who was suspended from Twitter but brought back by Mr Musk on the same day as Tate.

Dr Peterson's follower list has grown from 3m on 18 November to 4.1m today. Pic: Twitter
Image:
Dr Peterson’s follower list has grown from 3 million on 18 November to 4.1 million today. Pic: Twitter

He had three million followers when he was brought back and now has 4.1 million.

Another comparison can be made with climate activist Greta Thunberg, who was embroiled in a high-profile Twitter argument with Tate at the time of his arrest.

Miss Thunberg now has 5.8m followers, compared to 5.1m on 29 December. Pic: Twitter
Image:
Ms Thunberg now has 5.8 million followers, compared to 5.1 million on 29 December. Pic: Twitter

Between 29 December and 5 December, Tate’s profile gained almost a million followers. Ms Thunberg gained 600,000 in the same time period. Today her follow count stands at 5.8 million, having been outstripped by Tate.

The follower account of some high-profile users are inflated by bots, which are automated profiles that can be either purchased to artificially boost a profile’s popularity or may be present without the person’s consent or knowledge.

Changes to some of Twitter’s technology under Mr Musk means that researchers are now unable to test for suspected bots on the same scale as before, meaning it is not possible to check Tate’s entire follower list for bots.

But free software from Norton, a cyber-protection company, enables users to see in real time whether a Twitter profile may be a bot, with users highlighted in red being suspect.

Sky News ran the BotSight software over the first 100 profiles that recently followed Tate as a small sample.

Around half appeared to be genuine accounts, a quarter were questionable and a quarter were suspicious. None are confirmed as bot accounts.

Tate’s popularity on Twitter may be bringing in significant money to the platform, according to the Centre for Countering Digital Hate (CCDH).

The centre’s research, shared exclusively with Sky News, found that Twitter stands to make an estimated £9.8m a year in advertising revenue from Tate’s account alone, prompting researchers to argue this could be why controversial accounts have been allowed back on the platform.

Callum Hood, CCDH’s head of research, told Sky News: “Twitter has made a deliberate decision to reinstate Andrew Tate – and many other extremist accounts – for business reasons.

“Because it is the only mainstream platform where you can still find Andrew Tate’s personal account, it has now become a must-see attraction for his cult-like following.

“By simply offering him a platform, Twitter is giving him all the legitimacy and exposure he needs to attract an army of new followers.”

The CCDH found that Tate’s tweets generate an estimated average of 35 million “impressions” a day (how often a tweet is seen), based on more than a month’s worth of his postings.

The number of times a tweet is seen, or its 'impressions', is visible to all users. Pic: Twitter

They used this data, along with their research into how often adverts appear and how much Twitter adverts cost, to estimate Twitter’s potential Tate-related earnings.

Tate’s other social media accounts are not seeing the same level of popularity as his Twitter.

He is currently still banned from Instagram, Facebook and YouTube, although a recent Sky News investigation found his content was pushed to a “test” teenager’s account after a little more than an hour on YouTube Shorts.

The influencer still has two channels on Rumble, a free-speech video streaming platform. The more popular one has 1.16 million followers and has only gained 295,000 followers in the time Tate has been back on Twitter.

Andrew Tate's main Rumble account is not as popular as his Twitter profile. Pic: Rumble
Image:
Andrew Tate’s main Rumble account is not as popular as his Twitter profile. Pic: Rumble

Social media expert Matt Navarra explained to Sky News why there is such a big difference in Tate’s follower count on the two social media platforms.

He said: “Platforms like Rumble and others have much, much smaller users bases and are considered to be alternative social platforms which are only of appeal to those with fringe interests. It’s kind of like a second home for those that have been banned everywhere else.

“It’s no surprise to me that you won’t have seen such an explosive growth there compared to somewhere like Twitter that’s got hundreds of millions of users and is considered by most the mainstream, broad-appeal and broad-interest social platform.”

Sky News attempted to contact Twitter’s press office in relation to this article. The company did not reply, only sending an automatic email containing a poo emoji in response, which is the current default reply to all messages to the press office.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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Over 100 politicians from multiple countries condemn China over detention of tycoon Jimmy Lai

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Over 100 politicians from multiple countries condemn China over detention of tycoon Jimmy Lai

More than 100 politicians from 24 different countries, including the UK, the US and the EU, have written a joint letter condemning China over the “arbitrary detention and unfair trial” of Jimmy Lai, a tycoon and pro-democracy campaigner.

The parliamentarians, led by senior British Conservative MP Alicia Kearns, are “urgently” demanding the immediate release of the 77-year-old British citizen, who has been held in solitary confinement at a maximum security prison in Hong Kong for almost four years.

The letter – which will be embarrassing for Beijing – was made public on the eve of Mr Lai’s trial resuming and on the day after British Prime Minister Keir Starmer met Chinese President Xi Jinping on the sidelines of a G20 summit of economic powers in Brazil.

It also comes as Hong Kong jailed 45 pro-democracy activists.

The group of politicians, who also include representatives from Canada, Australia, Spain, Germany, Ukraine and France, said Mr Lai’s treatment was “inhumane”.

“He is being tried on trumped-up charges arising from his peaceful promotion of democracy, his journalism and his human rights advocacy,” they wrote in the letter, which has been seen by Sky News.

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Starmer meets Chinese president

“The world is watching as the rule of law, media freedom and human rights in Hong Kong are eroded and undermined.

“We stand together in our defence of these fundamental freedoms and in our demand that Jimmy Lai be released immediately and unconditionally.”

Sir Keir raised the case of Mr Lai during remarks released at the start of his talks with Mr Xi on Monday – the first meeting between a British prime minister and the Chinese leader in six years.

The prime minister could be heard expressing concerns about reports of Mr Lai’s deteriorating health. However, he did not appear to call for his immediate release.

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From October: ‘This is what Hong Kong is’

Ms Kearns, the MP for Rutland and Stamford in the East Midlands, said the meeting had been an opportunity to be unequivocal that the UK expects Mr Lai to be freed.

“Jimmy Lai is being inhumanely persecuted for standing up for basic human values,” she said in a statement, released alongside the letter.

“He represents the flame of freedom millions seek around the world.

“We have a duty to fight for Jimmy Lai as a British citizen, and to take a stand against the Chinese Community Party’s erosion of rule of law in Hong Kong.

Read more:
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“This letter represents the strength of international feeling and commitment of parliamentarians globally to securing Jimmy Lai’s immediate release and return to the UK with his family.”

Mr Lai was famously the proprietor of the Chinese-language newspaper Apple Daily in Hong Kong, which wrote scathing reports about the local authorities and the communist government in mainland China after Britain handed back the territory to Beijing in 1997.

The tabloid was a strong supporter of pro-democracy protesters who took to the streets of Hong Kong to demonstrate against the government in 2019.

But the media mogul was arrested the following year – one of the first victims of a draconian new security law imposed by the Chinese Communist Party.

His newspaper was closed after his bank accounts were frozen.

Mr Lai has since been convicted of illegal assembly and fraud. He is now on trial for sedition over articles published in Apple Daily.

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Hong Kong jails 45 pro-democracy activists after accusing them of trying to overthrow the city’s government

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Hong Kong jails 45 pro-democracy activists after accusing them of trying to overthrow the city's government

Forty-five pro-democracy activists have been jailed in Hong Kong’s largest ever national security trial.

The activists sentenced with jail terms ranging from four years to ten years were accused of conspiracy to commit subversion after holding an unofficial primary election in Hong Kong in 2020.

They were arrested in 2021.

Hong Kong authorities say the defendants were trying to overthrow the territory’s government.

Democracy activist Benny Tai received the longest sentence of ten years. He became the face of the movement when thousands of protesters took to the city’s streets during the “Umbrella Movement” demonstrations.

However, Hong Kong officials accused him of being behind the plan to organise elections to select candidates.

Tai had pleaded guilty, his lawyers argued he believed his election plan was allowed under the city’s Basic Law.

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Another prominent activist Joshua Wong received a sentence of more than four years.

Joshua Wong was sentenced to more than four years Pic: AP
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Joshua Wong was sentenced to more than four years Pic: AP

Wong became one of the leading figures in the protests. His activism started as a 15 year old when he spearheaded a huge rally against a government plan to change the school curriculum.

Then in 2019 Hong Kong erupted in protests after the city’s government proposed a bill that would allow extradition to mainland China. It peaked in June 2019 when Amnesty International reported that up to two million people marched on the streets, paralysing parts of Hong Kong’s business district.

The extradition bill was later dropped but it had ignited a movement demanding political change and freedom to elect their own leaders in Hong Kong.

China’s central government called the protests “riots” that could not continue.

Hong Kong introduced a national security law in the aftermath of the protests.

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A woman is taken away by police outside the court Pic: Reuters
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A woman is taken away by police outside the court Pic: Reuters

The US has called the trial “politically motivated”.

Dozens of family and friends of the accused were waiting for the verdict outside the West Kowloon Magistrates Court.

British citizen and media mogul Jimmy Lai is due to testify on Wednesday.

Meeting on the sidelines of the G20 in Brazil, British Prime Minister Keir Starmer told China’s President Xi Jinping he’s concerned about the health of Lai.

He faces charges of fraud and the 2019 protests. He has also been charged with sedition and collusion with foreign forces.

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42,000 march on New Zealand’s parliament in support of Maori rights

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42,000 march on New Zealand's parliament in support of Maori rights

Tens of thousands of people have marched on New Zealand’s parliament in a protest in support of Maori rights.

The huge crowds took to the streets of Wellington in opposition to a law that could reshape the country’s founding treaty between the indigenous Maori people and the British crown.

The march was described as likely the country’s largest-ever protest in support of Maori rights.

The crowds gathered outside of New Zealand's parliament.
Pic: AP
Image:
The crowds gathered outside of New Zealand’s parliament.
Pic: AP

“We’re fighting for our tamariki [children], for our mokopuna [grandchildren], so they can have what we haven’t been able to have,” Shanell Bob said as she waited for the march to begin.

“It’s different to when I was a child. We’re stronger now, our tamariki [children] are stronger now, they know who they are, they’re proud of who they are.”

The bill the protesters oppose is unpopular and unlikely to become law, but opposition to it has exploded.

It would change the meaning of the 1840 Treaty of Waitangi and prevent its principles from applying only to the Maori people – whose chiefs signed the document when New Zealand was colonised.

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Tens of thousands of people walked through the streets of Wellington. 
Pic: AP
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Tens of thousands of people walked through the streets of Wellington.
Pic: AP

Considered New Zealand’s founding document, it laid out the principles guiding the relationship between the British crown and the Maori in two versions – one in English and one in Maori.

The document gave Maori the same rights and privileges as British citizens, but the English and Maori versions differed in the degree to which the chiefs ceded power over their affairs, lands and autonomy.

Over time, the colonial rulers breached both versions, with Maori language and culture dwindling – the country’s indigenous people often barred from practicing it – and tribal land was confiscated.

Pic: AP
Image:
Pic: AP

What’s in the controversial bill?

The bill has been drawn up by the libertarian ACT New Zealand party, a junior partner in the ruling centre-right coalition government.

It seeks to enshrine a narrower interpretation of the Treaty of Waitangi which it says discriminates against non-indigenous citizens.

Critics say it is motivated by a desire to reverse decades of policies that aimed to empower Maori people, who make up around 20% of the 5.3 million population.

New Zealand's opposition leader Chris Hipkins (left) does a hongi with Hare Arapere as people gathered outside New Zealand's parliament.
Pic: AP
Image:
New Zealand’s opposition leader Chris Hipkins (left) does a hongi with Hare Arapere as people gathered outside New Zealand’s parliament.
Pic: AP

In recent years, interpretation of clauses in the treaty have frequently guided legislation and policy, with rulings by the courts and a separate Maori tribunal resulting in growing Maori rights and privileges in the decades since independence in 1947.

The bill’s author, libertarian politician David Seymour, says that process of redress, following the earlier decades of breaches of the treaty, has created special treatment for the Maori – which he opposes.

Tens of thousands gathered in front of New Zealand's parliament.
Pic: AP
Image:
Pic: AP

‘We’re going for a walk!’

“We’re going for a walk!” one organiser said from a stage, as crowds gathered at the opposite end of New Zealand’s capital at the beginning of the protest.

Some people taking part had travelled the length of the country over the past nine days.

The Maori haka was performed as people marched on the country's parliament.
Pic: AP
Image:
Pic: AP

Diverse groups waited with Maori sovereignty flags at bus stops, which would have usually been occupied by morning commuters.

Youngsters were among those taking part as some schools said they wouldn’t register students as absent if they attended.

The city’s mayor joined in the protest as well as other politicians.

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Hong Kong jails 45 pro-democracy activists
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Protesters carry placards against the proposed law.
Pic: AP
Image:
Pic: AP

The Maori haka was performed by protesters as thousands more held signs in support as they lined the streets.

Some carried placards that bore jokes or insults aimed at politicians behind the bill, while others expressed pride in Maori identity, support for the protest or denounced the colonisation of the country.

Police said that about 42,000 people walked to the parliament’s grounds, with some spilling into the surrounding streets.

People sought the best vantage points, with some cramming themselves on to a children’s slide, as others climbed trees.

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New Zealand politician David Seymour.
Pic: AP
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New Zealand politician David Seymour.
Pic: AP

The legislation made it through its first vote last Thursday, after Mr Seymour made a political deal.

ACT’s coalition partners, the National Party and New Zealand First, agreed to support the bill through the first of its three readings, but both have said they will not support it to become law.

Mr Seymour briefly walked out on to the parliament’s forecourt to observe the protest and was booed by some.

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