Andrew Tate: How the arrest of controversial influencer has impacted his Twitter following
Andrew Tate has gained more than six million followers in the five months since his Twitter account was reinstated.
His profile spiked in popularity after he was detained in Romania and when he was put under house arrest.
The controversial influencer had 38,400 followers when his profile was brought back to the platform in November. Now, Tate has more than 6.4 million followers.
The popularity of Tate’s profile may be bringing in serious income for Twitter, with researchers estimating the platform could earn almost £10m in advertising revenue a year from Tate-generated traffic.
He was banned from the platform towards the end of October 2017 after posting inflammatory tweets, including one now-deleted post that said: “Next point, if you put yourself in a position to be raped, you must bare some responsibility. I’m not saying it’s OK you got raped.”
A number of banned accounts have been reinstated by Twitter CEO Elon Musk. Tate was among those brought back on 18 November 2022.
The influencer marked his return by posting a photo of himself.
His account went from less than 40,000 followers to one million within 48 hours, archived screenshots of Tate’s account show.
Tate’s profile has continued to grow in popularity: a month on from his account being reinstated, his follow count had almost hit three million followers.
Andrew Tate had almost gained 3 million followers after a month back on Twitter. Pic: Twitter
Tate, a British-US citizen, was arrested on 29 December in Romania and faces allegations of sexual assault, exploitation, organised crime and human trafficking – all of which he denies.
Hundreds of thousands of users decided to follow Tate that day. His follower count rose from 3.4 million to 3.8 million in 24 hours. He hit four million followers by 31 December.
His popularity spiked again after he was taken out of prison and put under house arrest on 31 March. He gained half a million followers that day.
At the time of writing, Tate has 6.4 million followers, meaning that on average Tate has gained around 40,000 followers a day since 18 November.
The rate at which Tate has gained followers appears to be unusually high.
Jordan B Peterson is another controversial online figure who was suspended from Twitter but brought back by Mr Musk on the same day as Tate.
Dr Peterson’s follower list has grown from 3 million on 18 November to 4.1 million today. Pic: Twitter
He had three million followers when he was brought back and now has 4.1 million.
Another comparison can be made with climate activist Greta Thunberg, who was embroiled in a high-profile Twitter argument with Tate at the time of his arrest.
Ms Thunberg now has 5.8 million followers, compared to 5.1 million on 29 December. Pic: Twitter
Between 29 December and 5 December, Tate’s profile gained almost a million followers. Ms Thunberg gained 600,000 in the same time period. Today her follow count stands at 5.8 million, having been outstripped by Tate.
The follower account of some high-profile users are inflated by bots, which are automated profiles that can be either purchased to artificially boost a profile’s popularity or may be present without the person’s consent or knowledge.
Changes to some of Twitter’s technology under Mr Musk means that researchers are now unable to test for suspected bots on the same scale as before, meaning it is not possible to check Tate’s entire follower list for bots.
But free software from Norton, a cyber-protection company, enables users to see in real time whether a Twitter profile may be a bot, with users highlighted in red being suspect.
Sky News ran the BotSight software over the first 100 profiles that recently followed Tate as a small sample.
Around half appeared to be genuine accounts, a quarter were questionable and a quarter were suspicious. None are confirmed as bot accounts.
Tate’s popularity on Twitter may be bringing in significant money to the platform, according to the Centre for Countering Digital Hate (CCDH).
The centre’s research, shared exclusively with Sky News, found that Twitter stands to make an estimated £9.8m a year in advertising revenue from Tate’s account alone, prompting researchers to argue this could be why controversial accounts have been allowed back on the platform.
Callum Hood, CCDH’s head of research, told Sky News: “Twitter has made a deliberate decision to reinstate Andrew Tate – and many other extremist accounts – for business reasons.
“Because it is the only mainstream platform where you can still find Andrew Tate’s personal account, it has now become a must-see attraction for his cult-like following.
“By simply offering him a platform, Twitter is giving him all the legitimacy and exposure he needs to attract an army of new followers.”
The CCDH found that Tate’s tweets generate an estimated average of 35 million “impressions” a day (how often a tweet is seen), based on more than a month’s worth of his postings.
They used this data, along with their research into how often adverts appear and how much Twitter adverts cost, to estimate Twitter’s potential Tate-related earnings.
Tate’s other social media accounts are not seeing the same level of popularity as his Twitter.
He is currently still banned from Instagram, Facebook and YouTube, although a recent Sky News investigation found his content was pushed to a “test” teenager’s account after a little more than an hour on YouTube Shorts.
The influencer still has two channels on Rumble, a free-speech video streaming platform. The more popular one has 1.16 million followers and has only gained 295,000 followers in the time Tate has been back on Twitter.
Andrew Tate’s main Rumble account is not as popular as his Twitter profile. Pic: Rumble
Social media expert Matt Navarra explained to Sky News why there is such a big difference in Tate’s follower count on the two social media platforms.
He said: “Platforms like Rumble and others have much, much smaller users bases and are considered to be alternative social platforms which are only of appeal to those with fringe interests. It’s kind of like a second home for those that have been banned everywhere else.
“It’s no surprise to me that you won’t have seen such an explosive growth there compared to somewhere like Twitter that’s got hundreds of millions of users and is considered by most the mainstream, broad-appeal and broad-interest social platform.”
Sky News attempted to contact Twitter’s press office in relation to this article. The company did not reply, only sending an automatic email containing a poo emoji in response, which is the current default reply to all messages to the press office.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
An Afghan man who worked for the British military has told Sky News he feels betrayed and has “completely lost (his) mind” after his identity was part of a massive data breach.
He told The World with Yalda Hakim about the moment he discovered he was among thousands of Afghans whose personal details were revealed, putting him at risk of reprisals from the Taliban.
The man, who spoke anonymously to Sky News from Afghanistan, says he worked with British forces for more than 10 years.
But now, he regrets working alongside those troops, who were first deployed to Afghanistan in 2001.
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Afghans being relocated after data breach
“I have done everything for the British forces … I regret that – why (did) I put my family in danger because of that? Is this is justice?
“We work for them, for [the] British, we help them. So now we are left behind, right now. And from today, I don’t know about my future.”
He described receiving an email warning him that his details had been revealed.
He said: “When I saw this one story… I completely lost my mind. I just thought… about my future… my family’s.
“I’ve got two kids. All my family are… in danger. Right now… I’m just completely lost.”
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The mistake by the Ministry of Defence in early 2022 ranks among the worst security breaches in modern British history because of the cost and risk posed to the lives of thousands of Afghans.
On Tuesday, a court order – preventing the media reporting details of a secret relocation programme – was lifted.
Read more from Sky News:
Minister defends handling of breach
The struggle for equality in Afghanistan
Afghan women throw babies to troops
Reuters file pic
Defence Secretary John Healey said about 6,900 Afghans and their family members have been relocated or were on their way to the UK under the previously secret scheme.
He said no one else from Afghanistan would be offered asylum, after a government review found little evidence of intent from the Taliban to seek retribution.
But the anonymous Afghan man who spoke to Sky News disputed this. He claimed the Taliban, who returned to power in 2021, were actively seeking people who worked with British forces.
“My family is finished,” he said. “I request… kindly request from the British government… the King… please evacuate us.
“Maybe tomorrow we will not be anymore. Please, please help us.”
World
Ross Edgley: The British ‘Thor’ swimming 1,000 miles around Iceland – and what happened when he met killer whales
Towering waves, freezing temperatures and even some inquisitive killer whales. Iceland is doing its best to defeat Ross Edgley.Â
Inspired by “Thor”, the British extreme athlete is in the middle of a challenge worthy of the Norse god – spending four months swimming 1,000 miles around the whole of Iceland in the name of science.
And while it comes with its challenges – a video of parts of his tongue falling off because of the salty sea water went viral – there have also been moments of beauty in the rugged Viking landscape.
“We’re on the northern coast right now,” Ross tells Sky News as he prepares to get back in the water.
“There’s nothing to stop the wind coming from the Arctic, and it’s just smashing into the north of Iceland. We’re miles out, just like a bobbing cork getting absolutely battered.”
Ross is making his way around Iceland clockwise after setting off from Reykjavik
Ross, from Cheshire, is no stranger to endurance events like this. In 2018, he swam nearly 1,800 miles around the coast of Great Britain and earned a Guinness World Record for swimming 317 miles along the Yukon River in Canada.
But the punishing cold as 39-year-old Ross swims 30km (18 miles) a day around Iceland is something else.
“The body just takes a consistent battering,” he says, characteristically cheery and enthusiastic despite everything.
“You just do your best to keep it in some sort of shape, controlling the inevitable breakdown of your body, hoping that you get back into Reykjavik.”
Some of the injuries Ross has picked up so far, and the salt water hinders healing
He’s eating between 10,000 and 15,000 calories a day – with pasta and his new favourite Icelandic liquorice as menu staples – just to keep going.
“You’re basically running through all of that food – I’m constantly saying it’s basically just an eating competition with a bit of swimming thrown in,” he chuckles. “But that’s genuinely what it is.”
His average day – storms permitting – sees Ross getting up and swimming for six hours, resting for six hours, and then getting back in the water to swim another six hours.
“You just do that on repeat. It’s really simple in theory, but brutal in reality.”
Ross is covering about 18 miles (30km) a day
To get ready for the cool Icelandic waters, Ross took inspiration from animals that have made it their home for thousands of years: whales and seals.
“I ended up putting on about 10-15 kilos of just pure fat. A bit of muscle as well but a lot of fat.
“When you look at what sort of animals survive in Iceland, there’s that idea of sea blubber. You want insulation, you want body fat.”
Perhaps unlike a seal however, Ross takes great care to defend the reputation of the killer whales that hunt in Icelandic seas.
“We’ve seen a lot, pods of them have come by and checked me out, wondering what the strange Englishman was doing in Icelandic waters, and then we went our separate ways.
“I want to combat some of the bad PR that orcas might have because there’s never been a verified case of an orca attacking a human in the wild. It just doesn’t exist.
“They’re amazing animals that deserve our respect and shouldn’t be feared.”
Ross back on board his support boat after swimming
There’s also a big scientific focus for Ross’s challenge as well.
“If we achieve this, it will achieve so much in terms of sports science – the first person to swim around Iceland. But that wasn’t a big enough reason to do it.”
Ross spoke to scientists who said that if he was “crazy enough” to want to do the swim, he would be able to collect daily samples of environmental DNA in the water, as well as levels of microplastics.
“By the end we’re just going to have this map of biodiversity around the whole coast of Iceland in a level of detail we’ve never really seen before. It’s going to be so comprehensive.
“So I think as the legacy of this swim, records and everything will be nice, but I actually think the science and the research that we contribute and give back will be unbelievable and actually make the chafing and losing parts of my tongue worth it.”
The swim is being paid for by a mix of sponsorships and self-funding.
Ross Edgley is swimming 1,000 miles around Iceland. Pic: James Appleton/BMW
Ross says he was inspired to take on the challenge in part by actor Chris Hemsworth and his role as the Norse god Thor, joking that the feat would be the closest thing to swimming around Asgard, the realm of the deities from ancient Scandinavia.
As he makes his way around the island, he gets to meet a local community where stories of Nordic gods are still an important part of life.
“It’s amazing, we’re just hearing these stories of Nordic folklore, sagas written about every single fjord we go around. It’s unbelievable.”
Ross and his team rest on land between swims
Fresh off one marathon swimming session, Ross and his team jumped into action to help the local community rescue 30 stranded whales.
“The team were absolutely exhausted… but having rescued the whales was the most rewarding moment as well.”
A moment of downtime on the boat. Pic: Ross Edgley/YouTube
Listen to The World with Richard Engel and Yalda Hakim every Wednesday
Ross set off on his swimming quest on 17 May, and it’s likely going to be a couple more months before he arrives back in Reykjavik.
He suggested that September is the goal, but added: “But you make plans and Iceland laughs at them.”
Picture credits: Ross Edgley/YouTube
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