Toyota aims to derail Australia’s EV strategy – they won’t have it
Toyota is at it again. The automaker’s Australian leader reiterated that Toyota would not be going all-electric despite the federal government’s recent initiatives to boost EV adoption, cut emissions from passenger vehicles, and improve the overall well-being of Australians.
Less than two weeks ago, Australia’s government introduced its new National Electric Vehicle Strategy, consisting of three main objectives.
- Increase the supply of affordable and accessible EVs.
- Establish the resources, systems, and infrastructure to enable rapid EV uptake.
- Encourage increased EV demand.
The government says despite Australian buyers’ demand for EVs, its lack of national policy has made them harder than they should be to access. EV sales accounted for only 3.8% of overall car sales last year.
With transportation in Australia on track to be the largest emitting sector by the end of the decade, the country is committed to becoming more competitive globally for EV supply.
New cars in Australia use 40% more fuel than in the EU and 20% more than in the US, making it urgent for government officials to adopt a Fuel Efficiency standard and accelerate its pace toward zero-emission electric vehicles.
Although Australia is planning to limit how much carbon emissions through its new strategy, as of right now, the country is next to Russia as one of the only advanced economies without a Fuel Efficiency Standard.
Australia’s new EV strategy includes discount legislation to enhance affordability, increased access to charging infrastructure, and battery recycling to promote adoption.
Despite Australia’s recent initiatives to increase EV adoption, one automaker is looking to derail the mission in the Land Down Under.
Toyota Australia leader speaks out against new EV strategy
According to the Australian newspaper, Canberra Times, Toyota’s sales boss in the country, Sean Hanley, continues to push for hybrid and fuel cell options.
Despite Hanley claiming he was “not against battery electric vehicle technology,” he says Toyota will lobby for a standard with a generous time frame that will cut pollution without cutting vehicle options. He added:
Through the (Federal Chamber of Automotive Industries), we’ve spoken to the government and I think we have represented the silent voices of hundreds of thousands of Australians consumers who use their cars for leisure, towing, and lots of other activities.
Meanwhile, Behyad Jafari, CEO of the Electric Vehicle Council, shut down these arguments, saying EVs have been proven in other countries and are already becoming popular in Australia with upgraded tech enabling longer range and power. Jafari added:
When we hear those arguments, what we need to pay close attention to is the economic interest of the car company.
As Australia’s largest automaker (and largest automaker globally), Jafari points out Toyota’s reluctance to go all in on EVs is already costing the automaker, saying:
Some businesses haven’t spent time developing electric vehicles and they don’t have a firm enough grasp on the issues.
Greenpeace campaigner Lindsay Soutar says Toyota’s Australians will not put up with Toyota’s call for weaker pollution standards or any delays, claiming:
Toyota has stalled on pure electric cars, opting to promote hybrid and fuel-cell technologies that will lock customers into paying for fossil fuels for decades to come. Pushing for petrol cars in 2023, in the middle of a climate and cost-of-living crisis, is laughable and Australians won’t be convinced.
Despite the comments from Hanley, Toyota is planning to launch its first EV in Australia, the bZ4X SUV, before the end of the year.
Electrek’s Take
For one, Hanley is blatantly wrong in suggesting EVs can’t be used for leisure, towing, and other activities. In fact, they are enabling more of these kinds of activities with more power and zero emissions.
The Australian government is saying Australians are ready to move to EVs – they just don’t have the supply needed. Perhaps if the most prominent automakers in the country accelerated EV production rather than fighting it, it would be a win-win for everyone.
As Jafari points out, Toyota is looking to protect its profits at this point. The automaker is already late to the EV party and wants more time to catch up before governments like Australia implement new laws to promote EV adoption and lower emissions in the transportation sector.
Australia, like the rest of the world, will not be convinced by Toyota’s lobbying. The auto industry is moving to a cleaner future, with or without Toyota.
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Credit where credit is due: in a massive, 32-car multinational independent test, Tesla’s Autopilot ADAS came out on top, the new affordable Tesla turns out to be a corner-cutting Model Y, and one of the company’s original founders compares the Cybertruck to a dumpster. All this and more on today’s episode of Quick Charge!
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Tesla is again teasing the new Roadster, which is now five years late, as “the last driver’s car” before self-driving takes over.
The chicken or the egg. Is Tesla delaying the Roadster to match the development of self-driving technology, or is it delaying the development of self-driving technology to match the delayed release of the Roadster?
The prototype for the next-generation Tesla Roadster was first unveiled in 2017, and it was initially scheduled to enter production in 2020; however, it has been delayed every year since then.
It was supposed to achieve a range of 620 miles (1,000 km) and accelerate from 0 to 60 mph in 1.9 seconds.
It has become a sort of running joke, and there are doubts that it will ever come to market despite Tesla’s promise of dozens of free new Roadsters to Tesla owners who participated in its referral program years ago.
Tesla used the promise of free Roadsters to help generate billions of dollars worth of sales, which Tesla owners delivered; however, the automaker never delivered on its part of the agreement.
Furthermore, many people placed deposits ranging from $50,000 to $250,000 to reserve the vehicle, which was initially scheduled to hit the market five years ago.
When unveiling the vehicle, CEO Elon Musk described it as a “halo car” that would deliver a “smack down” to gasoline vehicles.
That was almost eight years ago, and many electric hypercars have since launched and delivered this smackdown.
Tesla has partly blamed the delays on improving the next-gen Roadsters and added features like the “SpaceX package,” which is supposed to include cold air thrusters to enable the vehicle to fly – Musk has hinted.
Many people don’t believe any of it, as Tesla has said that it would launch the new Roadster every year for the last 5 years and never did.
Now, Lars Moravy, Tesla’s head of vehicle engineering, made a rare new comment about the next-generation Roadster during an interview at the X Takeover event, an annual gathering of Elon Musk cultists, last weekend.
He referred to Tesla’s next-gen Roadster as the “last best driver’s car” and said that the automaker did “some cool demos” for Musk last week:
We spent a lot of time in the last few years rethinking what we did, and why we did it, and what would make an awesome and exciting last best driver’s car. We’ve been making it better and better, and it is even a little bit more than a car. We showed Elon some cool demos last week and tech we’ve been working on, and he got a little excited.
The timing matches Musk’s recent claim that Tesla is going to have ‘the most epic demo ever, ’ but we heard that one before.
We suspected that the comment might be about the Tesla Roadster, as the CEO made the exact same comment about Roadster demos in 2019 and 2024. You will not be shocked to hear that these demos never happen.
Electrek’s Take
The “last best driver’s car” before computers are going to drive us everywhere. It’s a self-fulfilling prophecy if you continue to delay the car. It might literally be the last car ever made that way. How would we ever know?
The truth is that the Roadster was cool when it was unveiled in 2017, but that was a long time ago. Tesla would need to update the car quite a bit to make it cool in 2025, and I don’t know that cold air clusters are it. You will have extreme limitations using those.
The Roadster is almost entirely in the “put up or shut up” category for me at Tesla. They need to stop talking about it and make it happen; otherwise, I can’t believe a word.
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The PV5 is already available in several markets, but will Kia launch it in the US? After Kia’s electric van was spotted testing in the US again, a US debut could be in the works.
Is Kia’s electric van coming to the US?
Kia launched the PV5, the first dedicated electric van from its new Platform Beyond vehicle (PBV) business, in South Korea and Europe earlier this year, promising it will roll out in “other global markets” in 2026.
Will that include the US? Earlier this year, Kia’s electric van was caught charging at a station in Indiana. Photos and a video sent to Electrek by Alex Nguyen confirmed it was, in fact, the PV5.
Kia has yet to say if it will sell the PV5 in the US, likely due to the Trump Administration’s new auto tariffs. All electric vans, or PBVs, including the PV5, will be built at Kia’s Hwaseong plant in South Korea, which means they will face a stiff 25% tariff as imports.
Following another sighting, a US debut cannot be ruled out. The PV5 Passenger model was spotted by Automotive Validation Engineer Chris Higa (@Chrisediting) while testing in Arizona.
There’s no denying that’s Kia’s electric van, but it doesn’t necessarily confirm it will launch in the US. But it could make sense.
Despite record first-half sales in the US, Kia’s EV sales have fallen significantly. Sales of the EV9 and EV6 are nearly 50% less than in the first half of 2024.
To be fair, part of it is due to the new model year changeover, but Kia is also doubling down on the US market by boosting local production. Earlier this year, Kia said the EV6 and EV9 are now in full-scale production at its West Point, GA, facility.
The PV5 Passenger (shown above) is available in Europe with two battery pack options: 51.5 kWh or 71.2 kWh, rated with WLTP ranges of 179 miles and 249 miles, respectively. The Cargo variant has the same battery options but offers a WLTP range of either 181 miles or 247 miles.
During its PV5 Tech Day event last week, Kia revealed plans for seven PV5 body types, including an Open Bed (similar to a pickup), a Light Camper, and even a luxury “Prime” passenger model.
Kia is set to begin deliveries of the PV5 Passenger and Cargo Long variants in South Korea next month, followed by Europe and other global markets, starting in Q4 2025. As for a US launch, we will have to wait for the official word from Kia.
Do you want Kia to bring its electric van to the US? Drop us a comment below and let us know your thoughts.
Source: Chris Higa, TheKoreanCarBlog
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