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As sales of electric vehicles continue to surge, many new and prospective customers have questions about qualifying for federal tax credit on electric vehicles, especially now that a slew of new credits have been reinstated to US consumers (alongside their fair share of confusing and ever-evolving conditions)

Whether you qualify is not a simple yes or no question… well, actually it sort of is, but the amount you may qualify for varies by household due to a number of different factors. Furthermore, new terms implemented January 1, 2023 limit the number of EVs that currently qualify based on a number of factors pertaining to local US manufacturing.

Lastly, there are other potential savings available to you that you might not even know about yet. Luckily, we have compiled everything you need to know about tax credits for your new or current electric vehicle into one place. The goal is to help ensure you are receiving the maximum value on your carbon-conscious investment because, let’s face it, you’ve gone green and you deserve it.

Table of contents

How does a federal tax credit work for my EV?

The idea in theory is quite simple, per the IRS – “You may qualify for a credit up to $7,500 under Internal Revenue Code Section 30D if you buy a new, qualified plug-in EV or fuel cell electric vehicle (FCV). The Inflation Reduction Act of 2022 changed the rules for this credit for vehicles purchased from 2023 to 2032.

With that said, you cannot simply go out and buy an electric vehicle and expect Uncle Sam to cut $7,500 off your taxes in April. In reality, the amount you qualify for is based on both your income tax as well as several specifications of the electric vehicle you purchase, including where it’s built. More on that below.

First, let’s take a second to truly understand how the Federal EV tax credit currently works.

electric vehicle tax credit

How much is the federal tax credit?

First and foremost, it’s important to understand three little words the government slips in front of the $7,500 credit – “may” and “up to.” As in, you may qualify for up to $7,500 in federal tax credit for your electric vehicle. At first glance, this credit may sound like a simple flat rate, but that is unfortunately not the case.

For example, if you purchased a Ford F-150 Lightning and owed say, $3,500 in income tax this year, then that is the federal tax credit you would receive. If you owed $10,000 in federal income tax, then you would qualify for the full $7,500 credit.

It’s important to note that any unused portion of the $7,500 is not available as a refund, nor as a credit for next year’s taxes. Bummer.

Ford-F-150 Lightning-price

A quick history lesson on the expansion of EV tax credits

Since President Joe Biden took office, the White House has introduced two bills to expand EV adoption, one of which included funding for heavily expanded EV charging infrastructure.

At the time, there were rumors that the federal tax credit would be increased to $10,000 and was quickly mentioned as a reform. The second, larger bill sat within Biden’s “Build Back Better Act” and subsequent offered increases to the federal tax credit, but it couldn’t get past the Senate in late 2021.

The revamped tax credit then sat in federal purgatory, until this past summer late July 2022 when the US Senate shared it was moving forward to vote on EV tax credit reform after Senator Joe Manchin (D-WV) finally agreed to include investments to curb climate change.

On August 7, 2022, it was approved by the Senate and a week later signed into law by President Biden. This revamped “Clean Vehicle Credit” under the Inflation Reduction Act, not only extends the length of EV tax benefits through the next decade, but also eliminates the unit threshold that some American automakers have already exhausted, thus disqualifying themselves. GM and Tesla customers rejoice! You can now join the EV tax credit party again.

Now that we are officially into 2023, the reform bill now applies to EVs purchased and delivered after December 31, 2022. Below is a breakdown of the terms of the new Clean Vehicle Credit, but be warned. Just because it’s now being implemented does not mean the US government has all of its ducks in a row yet.

These are the current qualifying terms as laid out in the IRA, however, we’ve explained how some of these requirements, in particular battery manufacturing in the US, are not currently being enforced. More on that below.

New Federal Tax Credits in the Inflation Reduction Act

  • Federal tax credit for EVs will remain at $7,500
    • Timeline to qualify is extended a decade from January 2023 to December 2032
  • Tax credit cap for automakers after they hit 200,000 EVs sold is eliminated, making GM, Tesla, and Toyota once again eligible
  • The language in the bill indicates that the tax credit could be implemented at the point of sale instead of on taxes at the end of the fiscal year
    • That means you can get your credit up front at the dealer, but these terms may not kick in until 2024
  • In order to get the full tax credit, the EV must be assembles in North America and…
    • Two binary pieces separate the full $7,500 credit meaning the vehicle either qualifies for each piece of the credit or it doesn’t
    • $3,750 of the new credit is based upon the vehicle having at least 40% of its battery critical minerals from the United States or countries with a free trade agreement with the United States. This is a list of countries with free trade agreements with the US.
    • The other $3,750 of the new credit is based on at least 50% of the battery components of the vehicle coming from the United States or countries with a free trade agreement with the US
    • Note – these battery requirements are now being enforced as April 18, 2023. More below.
    • The 40% minerals requirement increases to 50% in 2024, 60% in 2025, 70% in 2026 and 80% in 2027
    • The 50% battery components requirement increases to 60% in 2024, 70% in 2026, 80% in 2027, 90% in 2028 and 100% in 2029
    • Beginning in 2025, any vehicle with battery minerals or components from a foreign entity of concern are excluded from the tax credit
  • Qualifying EVs must also have a battery size of at least 7 kWh and a gross vehicle weight rating less than 14,000 pounds
  • New federal tax credit of $4,000 for used EVs priced below $25k
    • Subject to other requirements like lower annual income (see below)
  • Revised credit applies to battery electric vehicles with an MSRP below $55,000
  • Also includes zero-emission vans, SUVs, and trucks with MSRPs up to $80,000
  • New credit also expands to commercial fleet customers
    • Includes separate qualifications and limits
  • The federal EV tax credit will be available to individuals reporting adjusted gross incomes of $150,000 or less, $225,000 for heads of households, or $300,000 for joint filers
  • The new credit will also continue to apply to Plug-in Hybrid EVs (PHEVs) as long as they meet the same requirements outlined above

Revamped used vehicle credit

Used EVs also got revised terms that now offers a credit equal to 30% percent of the sale price (up to $4,000). That should help consumers like yourselves get some change back in your pocket at the end of the fiscal year. As long as you stick to these terms as outlined by the IRS.

To qualify as a customer, you must:

  • Be an individual who bought the vehicle for use and not for resale
  • Not be the original owner
  • Not be claimed as a dependent on another person’s tax return
  • Not have claimed another used clean vehicle credit in the three years before the EV purchase date
  • Modified adjusted gross income must not exceed $75k for individuals, $112,500 for heads of households, and $150k for joint returns

For the used EV to qualify for federal tax credits, it must:

  • Have a sale price of $25,000 or less
  • Have a model year at least two years earlier than the calendar year when you buy it
    • For example, a vehicle purchased in 2023 would need a model year of 2021 or older
  • Not have already been transferred after August 16, 2022, to a qualified buyer
  • Have a gross vehicle weight rating of less than 14,000 pounds
  • Be an eligible FCV or plug-in EV with a battery capacity of least 7 kilowatt hours (kWh)
  • Be for use primarily in the United States
  • You buy the vehicle from a dealer
    • For qualified used EVs, the dealer reports required information to you at the time of sale and to the IRS
  • Purchaser must be an individual (no businesses) to qualify for used credit
  • A used vehicle qualifies for tax credit only once in its lifetime
Fisker Ocean 2022
The Fisker Ocean, starting at an MSRP of $37,499 / Source: Fisker Inc.

What electric vehicles could qualify for tax credit as of January 1, 2023?

Alright, this is probably the main reason why you’re here. If you scrolled through the details above, you may want to consider going back and at least skimming, because there are some major changes to federal tax credits to electric vehicles under the Inflation Reduction Act.

Following a revision by the IRS, the US department of Treasury delayed its battery guidance pertaining to what EV manufactures need to build in the US for their vehicles to qualify. Although the department was given a deadline of December 2022 to deliver this guidance, it relayed that it neededd more time, at least until March of 2023.

As a result, the qualifying factors mentioned above that pertain to battery component assembly and materials being sourced and built in North America are not being enforced… at least not until April 18, 2023. Just recently, the US Department of Treasury has finally shared its battery guidance for qualifying EVs, here’s the latest

Battery guidance update as of April 2023

Following a near four month delay, the US government has shared its guidance as to what parameters surrounding battery component assembly and their respective materials will be required for a given EV to still qualify for federal tax credits.

Now, EV manufacturers must ensure that battery critical minerals used in vehicles assembled in America are also “extracted or processed in the US or any country with which the US has a free trade agreement,” or recycled in North America. Like the EV themselves, battery components must also be “manufactured or assembled in North America.”

To date, the following countries are recognized by local government as US free trade partners: Australia, Bahrain, Canada, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Israel, Jordan, Korea, Mexico, Morocco, Nicaragua, Oman, Panama, Peru, Singapore, and Japan.

In addition to the new trade agreement with Japan, the US is in talks with the EU to enact a similar agreement so more EVs from from automakers across the pond eventually qualify… even if they are simultaneously investing time and money into arguably obsolete technology like carbon-neutral combustion cars.

Each of the two newly enforced qualifying factors account for $3,750 in tax credits, combining for the total $7,500. Additionally, each of the battery factors contain an “applicable percentage” based on the year the vehicle is placed into service. Rather than basing an EV’s qualifications on factors like battery weight or capacity like in years past, the new process measures the overall value of each component or mineral used in the battery supply chain.

Not sure if your prospective EV purchase qualifies? We can’t blame you. Here’s a handy flowchart we made to help (hopefully) simplify the details for you.

Credit: Electrek

Another important factor to take note of in the Treasury’s battery guidance is that after 2024, batteries must contain zero components manufactured or assembled by a foreign entity of concern (FEOC). After, no critical minerals can be extracted, processed, or recycled by an FEOC. The Us government has yet to share a specific list of FEOCs, but the Dept. of Treasury has once again vowed to deliver those details before year’s end.

The battery guidance currently sits as a proposed rule that has been published in the federal register, leaving the door open for public feedback until June 16, 2023 before taking its final form. Still, the proposed qualifying factors are in effect as of April 18, 2023 while the finalized iteration is solidified. Any future changes are expected to be minor, but we will be sure to keep you in the know,

Under the terms mentioned above, these are the EVs that could qualify for the some for of the federal EV tax credit. Notice several previously qualifying models have been struck through per the guidance of the US Treasury as of April 18, 2023.

All-electric vehicles

Make and Model MSRP Limit Tax Credit Amount
CADILLAC (GM)
Lyriq (2023-2024) $80,000 Up to $7,500
CHEVROLET (GM)
Blazer EV (2024) $55,000 Up to $7,500
Bolt EUV (2022-2023) $55,000 Up to $7,500
Bolt EV (2022-2023) $55,000 Up to $7,500
Equinox EV (2024) $55,000 Up to $7,500
Silverado EV (2024) $80,000 Up to $7,500
FORD
F-150 Lightning (2022-2023) $80,000 Up to $7,500
Mustang Mach-E (2022-2023) $80,000 Up to $3,750
E-Transit (2022-2023) $80,000 Up to $3,750
RIVIAN
R1T (2023) $80,000 Up to $3,750
R1S (2023) $80,000 Up to $3,750
TESLA
Model 3 Standard Range RWD/Long Range (2022-2023) $55,000 Up to $3,750
Model 3 Performance (2022-2023) $55,000 Up to $7,500
Model Y AWD/Long Range/Performance (2022- 2023) $80,000 Up to $7,500
VOLKSWAGEN
ID.4 / ID.4 S (2023) $80,000 $7,500
ID.4 Pro/Pro S/Pro S Plus (2023) $80,000 $7,500
ID.4 AWD Pro/AWD Pro S/AWD Pro S Plus (2023) $80,000 $7,500
Current as of 5/3/23 (changes in bold)
Rivian Range

Plug-in Hybrid Electric Vehicles

Make and Model MSRP Limit Full Tax Credit
CHRYSLER
Pacifica Plug-in Hybrid (2022-2023) $80,000 Up to $7,500
FORD
Escape Plug-in Hybrid (2022-2023) $80,000 Up to $3,750
JEEP
Grand Cherokee 4xe (2022-2023) $80,000 Up to $3,750
Wrangler 4xe (2022-2023) $80,000 Up to $3,750
LINCOLN
Aviator Grand Touring (2022-2023) $80,000 Up to $7,500
Corsair Grand Touring (2022-2023) $80,000 Up to $3,750
Current as of 5/3/23 (changes in bold)

Other tax credits available for electric vehicle owners

So now you should know if your vehicle does in fact qualify for a federal tax credit, and how much you might be able to save.

Find out where an EV is assembled using its VIN

The US Department of Energy offers a VIN decoder tool to confirm where a given EV is assembled. Check it out here.

Check out our complete breakdown of state tax incentives, sorted by state

In additional to any federal credit you may or may not qualify for, there are a number of clean transportation laws, regulations, and funding opportunities available at the state level.

For example, in the state of California, drivers can qualify for a $2,000-$4,500 rebate or a grant up to $5,000 under the Clean Vehicle Assistance Program on top of any federal credit received (all rebate and grant amounts are based on income). These incentives vary by state, and much like the federal tax credit, are contingent on multiple factors.

Want to learn more? Of course you do! Luckily, we’ve compiled each and every state rebate, tax credit, and exemption for you and sorted it by state. Whether its a purchase or lease of a new or used
EV, or the purchase and/or installation of an EV charger, you could get money back, depending where you live.
Here are all those tax credits, rebates, and exemptions, sorted by state.

electric vehicle tax credit
Source: Fueleconomy.gov

Tax incentives on electric vehicles are worth the research

Hopefully this post has helped to incentivize you to use the resources above to your advantage.

Whether it’s calculating potential savings or rebates before making a new EV purchase or determining what tax credits might already be available to you for your current electric vehicle, there is much to discover.

Ditching fossil fuels for greener roadways should already feel rewarding, but right now the government is willing to reward you further for your environmental efforts.

Use it to your full capability while you can, because as more and more people start going electric, the less the government will need to reward drivers.

Electric Vehicle (EV) tax credit FAQ

How does the EV tax credit work?

At the federal level, the tax credits for EVs (electric cars, vans, trucks, etc) operates as money back at the end of the fiscal year you purchased or leased your vehicles based on a number of factors.

The awarded credit is up to $7,500 per vehicle, but how much you may get back will depend on the your annual income, whether you are filing with someone else like a spouse, and what electric vehicle you purchased.

For example, if you purchased a Ford Mustang Mach-E and owed $3,500 in income tax this year, then that is the federal tax credit you would receive. If you owed $10,000 in federal income tax, then you could qualify for the full $7,500 credit.

It’s important to note that any unused portion of the $7,500 is not available as a refund, nor as a credit for next year’s taxes.

You may also be able to receive money back right away as a point of sale credit, but those terms probably won’t kick in until 2024 at the earliest.

What electric vehicles qualify for tax credits?

As things currently stand, there is a lot up in the air right now. The first table above details all of the electric vehicles that qualify under terms of the Inflation Reduction Act. However, battery guidance has now been updated has kicked in So this ever-evolving list will continue to change. Be sure to check the date at the bottom of each table above to see when it was most recently updated.

What electric vehicles qualify for the new tax credits starting in 2023?

As previously mentioned, qualifying terms for electric vehicle became more strict with the start of 2023, and EVs and their battery components must be assembled in North America to qualify.

As you can see above, significantly fewer electric vehicles qualify under the new terms, but as time goes on, more and more automakers will adapt their production strategies to operate within North America and start selling vehicles that qualify.

American companies like Ford, GM, and Tesla already have EVs that qualify to some extent, but others are sure to follow. We will continually update the list above as we learn more.

Do hybrids qualify for tax credits?

Excellent question. Since traditional hybrid vehicles rely primarily on combustion and do not use a plug to charge, they do not qualify for tax credits at the federal level. Credits apply to plug-in electric vehicles which includes plug-in hybrid EVs and battery electric vehicles (BEVs).

Do used electric cars qualify for federal tax credits?

Yes! Under revised terms in the inflation reduction act. Used EVs will now qualify in addition to new vehicles as previously stated.

Starting January 1, 2023 qualifying used EVs priced below $25,000 can qualify for up to $4,000 in federal tax credits. There are some terms to note however:
– Used vehicle qualifies for tax credit only once in its lifetime.
– Purchaser must be an individual (no businesses) to qualify for the used vehicle credit.
– Purchaser may only claim one used vehicle credit per three years.

– Used vehicle must be at least two model years old at time of sale.
– The original use of the vehicle must have occurred with an individual other than the one claiming the used tax credit.
– Used vehicle must be purchased from a dealer.
– Gross income cap of $75k for individuals, $112,500 for heads of households, and $150k for joint returns.
– Credit may be applied at time of sale by dealer

Are there price caps for electric vehicles to qualify for tax credits?

Yes.
Under the new terms in the Inflation reduction act, the MSRP of electric vehicle must be $80,000 or less for SUVs, vans, and trucks. MSRPs for all other electric vehicles must be $55,000 or less.

What are the income limits to qualify for any federal EV tax credits?

Modified adjusted gross income limits are $150,000 for individuals, $225,000 for heads of households, and $300,000 for joint returns. Any reported annual income below these thresholds should qualify you for some level of tax credit, as long as your new purchase is a qualifying electric vehicle.

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Tesla inks $16.5B deal with Samsung for HW6 chips, but still no HW3 solution

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Tesla inks .5B deal with Samsung for HW6 chips, but still no HW3 solution

Tesla will use Samsung for as a supplier for its self-driving computer’s next-gen hardware in a $16.5 billion deal, according to Tesla CEO Elon Musk.

But despite planning two generations ahead, the company still doesn’t have a solution to bring the promised full autonomy to hardware that it’s been promising that capability to since 2016.

Earlier today, Samsung announced a 22.8 trillion won ($16.5 billion) deal that would run through 2033. In that filing, Samsung did not name the customer, only that it is a “large global company”. Later, Bloomberg reported that the customer is Tesla, and Musk confirmed this on twitter. Then in his usual bravado, he stated that the deal is “likely much more than that.”

Musk also stated that the chips will be made in Samsung’s facility in Taylor, Texas. Manufacturing is likely to start in 2026.

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Samsung makes the chips for the self-driving computers in Tesla’s current vehicles, but the next generation will be made by TSMC, first in Taiwan and then later in Arizona. Then the next-next generation will be covered by this new Samsung deal.

The new deal is significant due to TSMC’s global dominance of chipmaking. Samsung has had significant unused capacity, so the Tesla deal is a big boost for the company’s chip foundry business.

Tesla has gone through several generations of chips, previous referred to as “HW,” standing for “hardware,” with a number indicating their generation. More recently, Tesla started referring to its chips with “AI” instead of “HW,” in order to incorporate the tech buzzword du jour.

Currently Tesla is on HW4/AI4, and TSMC will make HW5, then Samsung will make HW6 again.

These generations of hardware each get successively more capable, and can handle more data and thus theoretically become better at self-driving tasks.

Current Tesla HW4 vehicles cannot drive themselves, and are only capable of SAE level 2 operation, which requires an attentive driver behind the steering wheel (though Tesla’s solution does work better than most others). Tesla’s ‘Robotaxi’ system is currently operating in Austin without anyone in the driver’s seat, but has a “safety rider” who can take control of the vehicle, blurring the line somewhat on which SAE level it is operating at.

But what about HW3?

There’s a problem with the differentiation between these generations of hardware: ever since 2016, when Tesla was on version 2 of its hardware, it has promised full self-driving capability on all of its vehicles.

This was announced in a blog post on October 19, 2016, which has since been deleted from Tesla’s website but is still available through archive.org.

Tesla stated, at the time, that every single Tesla vehicle produced after that date had the hardware that would allow for full self-driving.

It eventually became apparent that HW2 would not be capable of full self-driving tasks, and Tesla upgraded to HW3, promising all HW2 customers that they would get a free upgrade to HW3 if they bought Tesla’s Full Self-Driving system, which has varied in price over time but once cost $15,000.

However, Tesla still tried to charge owners $1,500 for that hardware upgrade, even though Tesla sold cars claiming that they had all the hardware needed for full self-driving.

One owner had to take Tesla to court to get them to deliver on this promise, and Tesla is still charging $1,000 for this hardware owners already bought. And that’s not the only one, there are a number of other self-driving false advertising cases that have gone to court, arbitration, or reached a settlement.

Now, with the change from HW3 to HW4, we’re seeing indications of a similar run-around.

We’ve already seen differing FSD software versions based on which hardware level vehicles have, with HW3 vehicles getting updates later than HW4 vehicles do. On last week’s Q2 earnings call, Tesla CFO Vaibhav Taneja said:

What we want to do is get unsupervised done on hardware four first. Once it’s done, then we’ll go back and look at what we need to do with the hardware three cars. Like I said, the focus is first to get unsupervised out and then we’ll go back and see what more work we need to do.

“Unsupervised” is Tesla’s new name for actual full self-driving, which would allow a vehicle to drive without the supervision of someone in the driver’s seat. This as opposed to “supervised FSD,” a phrase Tesla started using after about a decade of promising full self-driving without delivering it.

Here, Taneja said that HW3 cars will eventually get FSD, but Tesla hasn’t really figured out the path to that, and it’s focusing on new cars first, then will go back around to see what needs to happen.

Previously, Musk had stated that Tesla “will have to upgrade people’s hardware 3 computer,” but more recently it has become apparent that Tesla really doesn’t have a plan for that upgrade. And Taneja’s comments suggest that Tesla will still try to wedge FSD onto HW3, despite previously admitting that the system is not capable of it.

The existence of future HW5 and even HW6 chips also suggest that current systems are not capable of full self-driving. If HW4 is FSD-capable, then why would Tesla need two more generations of chip in the next two years in order to do the tasks that it promised all of its cars could do a full decade prior?

So, much more than having no solution for HW3 cars (or even HW2 cars, some of which have gotten free upgrades, but others who have been charged $1,000 to upgrade to a computer they already paid for), does this mean that Tesla is going to kick the can further down the road, and eventually have no solution for HW4 and HW5 either?

And, when will we know about these solutions? Tesla has sold millions of vehicles with the promise of self-driving which will seemingly need an upgrade at some point. And many of those vehicles are old enough, at this point, to be retired, despite spending up to $15,000 on a piece of software that has never been delivered to them.

An HW6/AI6 computer will surely have all sorts of new whizbang capabilities, but we were promised those capabilities years ago, and they’re still not delivered yet.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Mary Kay goes electric with new Pink Cadillac OPTIQ (cue the music)

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Mary Kay goes electric with new Pink Cadillac OPTIQ (cue the music)

Mark Kay’s iconic Pink Cadillac awards are driving into the future for 2025. The company’s first-ever electric Pink Cadillac OPTIQ made its debut during the Mary Kay annual Seminar in Charlotte this weekend, symbolizing a “recharged vision” for the future of the popular brand.

Pioneers in monetizing friendships female empowerment and entrepreneurship, the Pink Cadillac is considered one the most coveted symbols of achievement for Mary Kay sales reps, signifying not just great sales (GM Authority reported that it took ~$102,000 in annual sales to qualify back in 2001), but also leadership, a history of mentoring others, and a sustained reputation of excellence among their peers.

The women you see behind the wheel of the Pink Cadillac are the real deal, in other words, and the big Caddy really does mean something to people in the know.

The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.

MARY KAY

Now, the Pink Cadillac is going to stand for environmental sustainability, too, enabling Mary Kay’s top performers to set yet another positive example for anyone aspiring to their success.

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“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”

Mary Kay announced its new Pink Cadillac with this video, below.

Same Legacy, New Energy


“The legacy continues with the new, all-electric (and still very pink) Cadillac Otiq [sic],” reads the official Mary Kay copy on YouTube. “The Optiq remains instantly recognizable with the pink pearl exterior, while modernizing with sleek, cutting-edge features. In addition, this vehicle showcases our commitment and dedication to sustainability by reducing our carbon footprint while continuing to inspire.”

Speaking of inspiration, I can’t hardly hear the words “Pink Cadillac” without thinking of the song. But, since “Bruce Springsteen” has become something of a trigger word for the MAGA snowflakes in the audience, I’ll post a different, but similarly great song about rose-tinted GM flagships from Dope Lemon. You can let me know what you think of it in the comments.

As ever, the Cadillac is not a “gift,” per se – but typically takes the form of a two year lease paid for by Mary Kay. No word yet on what the exact shape and form the OPTIQ deal will take.

Electrek’s Take


Whatever you might think of MLMs or businesses like Amway, Avon, or Mary Kay, they play a big part in the social dramas of hundreds (if not thousands) of neighborhoods and online communities. The people at the top are influential, and the people “below” them genuinely try to emulate them and follow their lead.

Thanks to Mary Kay, that might soon mean a decision to buy an electric vehicle – and that result would be a win for everyone.

SOURCE | IMAGES: Mary Kay.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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First drive – RBW’s electric Roadster is a sporty modern take on British classics

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First drive - RBW's electric Roadster is a sporty modern take on British classics

RBW, a British handcrafted electric car manufacturer, brought its cute little Roadster out to Santa Monica and invited us up for a drive.

RBW has built cars in the UK for a few years now, but is about to set up US manufacturing in Virginia. Along with that comes a version of its Roadster modified for the US market, and we got a sneak peek with a short drive in Santa Monica.

The RBW Roadster is a small, hand-built, retro-style EV, meant as a modern take on British classics. But it’s not an actual classic itself – it’s a newly-built vehicle, with a new body, modern safety features, and even some electronics, like CarPlay and Android Auto (but not much else – there’s no huge, cockpit-defining screen, just a 9″ one, with retro gauges in front of the driver. But it does have a backup camera!).

Our drive was short, just a quick trip up and down the most trafficky part of Pacific Coast Highway in Santa Monica, without much chance to really stretch the vehicle’s legs. So we can’t verify range or tell you how it handles on the limits, but we can tell you about the basic controls and feel of the vehicle.

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On a mostly smooth road, the car offered a comfortable ride dynamic. We didn’t get a sense of chassis noise because the top was down (which I surmised was an intentional effort by the company – I’ve used the same trick when showing off my car before).

The steering is tight and has a good weight to it, and the retro-style steering wheel felt great in my hands.

Of particular interest to me, as a long-time EV driver, is how the throttle pedal is tuned. Lots of EVs add some intentional delay or smoothing to throttle inputs, which ends up making the pedal feel mushy and indirect, reducing the control you have over the vehicle.

For reference, the cars I drive most often are the Tesla Roadster and Model 3, which both have excellent direct pedal feel.

And I’m happy to report that the RBW Roadster’s throttle pedal feels very similar to the cars I love to drive. The car feels quick, and responds exactly to what I want it to do, when I want it to do it. But it’s not excessively “punchy” like some of the more absurdly-powered EVs can be (like the Tesla Model S Plaid or the Macan Turbo S).

It does not, however, have off-throttle regenerative braking, aka one-pedal driving. Pressing the brake pedal engages regen, but letting off the throttle lets you simply coast. I personally prefer one-pedal driving, but one consideration RBW had is that since the car does not have traction control, regenerative braking on the rear axle (where the motor is) could potentially present a safety issue on slippery roads. So, fair enough I guess, but I still do prefer one pedal.

Speaking of pedals, the brake pedal was placed quite far from the accelerator. This is a plus and a minus – a minus because it’s quite different from most vehicles these days, where the pedals are placed closer, for ease of reaching them with your right foot. A plus because higher separation might reduce the chance of “crossing the pedals” and accidentally pressing both with the same foot in an emergency situation, and because it enables left-foot braking, which is generally better for performance driving… in the hands of a trained driver, anyway.

That said, this isn’t exactly a performance car. It’s fun, it’s responsive, but it’s not powerful. The version we tested had a 0-60 time of only around 9 seconds, so it didn’t give you the “throw your head back” feeling that so many EVs on the road these days do. It’s responsive, but not fast.

RBW says the American version will have more motor power than the UK version, but it’s still trying to figure out exactly how to tune it. This should bring 0-60 times down by about a second. But we can’t help but think that it would be nice with even a little more power than that, which we think should be possible given the car’s 50kWh battery and ~2,900lb weight, specs that are similar to my similarly-sized Tesla Roadster (as you can see below – along with the GT version of the RBW, on the right).

Here’s an issue: all the specs we were given seem extremely fluid. While talking to the company, I got several different numbers for any given specification. It seems to me like the company is still figuring out exactly what changes it will make for its US models.

This is somewhat to be expected of a small, hand-built manufacturer, especially since buyers can ask for certain modifications or personalizations (seat height, for example, which is important in a small car like this). But it does make it tough to write an article about it.

Nevertheless, the car drives well, and RBW seems to have gotten a lot right about the dynamics of the vehicle. It executes well on its goal – a fun, small British-style roadster, a great weekend car for those who have the means.

As for the means, the RBW Roadster will start in the $140-150k range, so it’s not cheap. But if you’re looking for something like this, it’s just about the only game in town, and it’s a good execution of the feel of a nimble roadster for weekend cruising.

RBW is currently taking $1,000 reservations for 2026 builds, and you can have a look at configurations (paint, roof, interior, wheels) over on its website.


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