If you’ve been waiting to buy Ford’s electric truck, now is your chance. Ford is reopening orders for its trendy F-150 Lightning electric truck again on Tuesday, May 9. However, this time, no reservation is needed.
Since its release in May 2021, the F-150 Lightning has become an instant fan favorite, gathering over 200,000 reservations by the end of that year. Ford calls the Lightning its “smartest, most innovative truck” yet. And that’s with over 100 years of experience.
Perhaps, most importantly, Ford isn’t the only one to realize this. According to recently gathered data, over 50% of Lightning buyers are coming from a non-truck brand.
On the company’s first-quarter earnings call, CEO Jim Farley said, “Almost all the full-size pickup truck EV customers were new to Ford” as buyers look for functional, zero-emission alternatives. In fact, Ford recently introduced a new AI-based feature called Ford Pro Trailer Hitch Assist that can automatically back up and align the Lightning’s hitch ball to a trailer.
Despite a production hurdle earlier this year, Ford aims to triple the number of electric trucks it builds to 150,000 by the end of the year.
After returning to full production in March, Ford said it was reopening its order book for the next wave of F-50 Lightning reservation holders. Now we are learning that nonreservation holders will finally get their chance to order a Lightning model.
Ford F-150 Lightning orders open to nonreservation holders
According to a post on Lightningowners.com by user EFX4, which appears to show communication from Ford to its dealers, F-150 Lightning orders are set to reopen on May 9, 2023.
Update May 9, 2023: Ford has confirmed it will be opening orders for the F-150 Lightning with no reservation needed. The automaker says the suggested retail price of the F-150 Lightning XLT with extended range battery is now $78,874, enabling it to qualify for the $7,500 EV tax credit.
Ford is also increasing the MSRP of the XLT and Lariat standard ranges by $1,000.
The post states 23MY F-150 Lightning Order Bank Opening to All Customers 5/9/23. In addition, it says, “Please review this document with your dealership teams.”
On May 9, Ford will open the 23MY F-150 Lightning order bank to all customers, including on Ford.com. No reservation is needed in order for customers to place an order. Before this, customers needed a reservation and were invited to place an order through the F-150 Lightning Reservation to Order Program.
The Ford F-150 Lightning XLT, Lariat, and Platinum trims will be available to order. However, the Pro trim is sold out for the model year.
Ford recently raised MSRP on the Lariat Standard Range pickup from $74,474 to $75,974. Similarly, the MSRP on the Platinum trim jumped from $96,874 to $98,074.
Meanwhile, the automaker did relay that the electric pickup will qualify for the full $7,500 EV tax credit as long as the model’s MSRP is below $80,000. This means the Lariat and XLT Lightning models are eligible.
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Executives from TravelCenters America (TA) and BP were joined by local elected officials at a ribbon cutting for the two companies’ first DC fast charging hub on I-95 in Jacksonville, Florida – the first of several such EV charging stations to come online.
Frequent road-trippers are no doubt familiar with TA’s red, white, and blue logo and probably think of the sites as safe, convenient stops in otherwise unfamiliar surroundings. The company hopes those positive associations will carry over as its customers continue to switch from gas to electric at a record pace in 2025 and beyond.
“Today marks a significant milestone in our journey to bring new forms of energy to our customers as we support their changing mobility needs, while leveraging the best of bp and TA,” explains Debi Boffa, CEO of TravelCenters of America. Boffa, however, was quick to – but TA is quick to point out that TA isn’ no’t leaving its ICE customers behind. “While this is significant, to our loyal customers and guests, rest assured TA will continue to provide the same safe and reliable fueling options it has offered for over 50 years, regardless of the type of fuel.”
The charging hub along the I-95 offers 12 DC fast charging ports offering up to 400kW of power for lickety-quick charging. While they’re at the TA, EV drivers can visit restrooms, shop at TA’s convenience store, or eat at fast food chains like Popeyes and Subway. Other TA centers offer wifi and pet-friendly amenities as well – making them ideal partners for BP as the two companies builds out their charging networks.
“As we expand our EV charging network in the US, I am thrilled to unveil our first of many hubs at TA locations,” offers Sujay Sharma, CEO of BP Pulse Americas. “These sites are strategically located across key highway corridors that provide our customers with en route charging when and where they need it most, while offering convenient amenities, like restaurants and restrooms.”
The new e2500-THL and TS electric Ultra Buggies from Toro offer construction and demo crews a carrying capacity of 2500 lbs. (on the TS model), six-and-a-half foot dump height (on the THL), nearly 13 cubic ft. of capacity, and hours of quiet, fume-free operation.
For their open-mindedness, those crews will be rewarded with machines powered by 7 kWh’s worth of Toro HyperCell lithium-ion battery. That’s good enough for up to eight hours of continuous operation, according to Toro – enough for two typical working shifts.
And, thanks to the Toro Ultra Buggies’ narrow, 31.5″ width, they can easily navigate man doors on inside jobs, as well, making them ideal for indoor demolition and construction jobs. A zero-turn radius and auto-return dump mechanism that ensures the tub automatically returns to the proper resting position make things easy for the operator, too.
Toro says that each of its small (for Toro) e2500 Ultra Buggy units can replace as many as five wheelbarrows on a given job site. Pricing is expected to start at about $32,000.
GM has deployed three of its HYDROTEC hydrogen gensets to the Los Angeles area as a way to help generate power for EV drivers and emergency vehicles recovering from the devastating effects of the recent wildfires.
“GM is extending targeted local support to our customers and employees who have been impacted by the California wildfires,” said Duncan Aldred, vice president global commercial growth strategies and operations. “We’re finding ways to help get people back on the road and using our resources to make a difference in the recovery in the weeks and months to come.”
The mobile charging station rollout is part of a broader response to the fires from GM that includes “planned” philanthropic contributions to nonprofits serving affected communities, employee giving campaigns to benefit the American Red Cross Los Angeles region and the California Fire Foundation, and a complimentary subscription to Crisis Assist Services, which enables customers with OnStar-equipped vehicles to get information about the fires, receive routing guidance, and access immediate emergency assistance from an OnStar advisor.
GM also says it’s providing customers with damaged or destroyed GM vehicles assistance toward the purchase or lease of a new GM vehicle, subject to certain terms and conditions, which may include certain qualifications and restrictions. The company will also help cover collision repair deductible costs for damage to GM vehicles incurred from the wildfires – again, subject to certain qualifications and restrictions.
Electrek’s Take
While it’s certainly commendable for GM to take steps in an effort to support wildfire victims, it feels like a company that made more than $19 billion in gross profits in 2023 (and over $20 billion in 2022; 2024 numbers aren’t out yet – but the company did well enough to spend more than $6 billion buying back its own stock) could have done better than announcing “planned” donations and asking its employees to pony up. By my math, GM shareholders could have given each of the 163,000 global employees the company had in 2023 a $36,000 one-time bonus in lieu of those stock buybacks.
That said, how many companies are doing nothing at all? Good on GM for trying, then – here’s hoping others step up, too.