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Disruptor 50: Einride's mission for the future of EV trucking

The diesel-powered trucking industry moves a majority of freight, up to 70% in the U.S. alone. In California, trucks are the largest single source of vehicle-produced air pollution that “spew 70% of the state’s smog-forming gases and 80% of carcinogenic diesel pollutants,” according to the California Air Resources Board, making the trucking sector a key part of the emissions reduction challenge.

Swedish EV trucking startup Einride has been able to so far go toe-to-toe with Tesla and its Semi in attracting top corporate clients. Both have deals with PepsiCo — Einride in the U.K. and Tesla in California.

Einride also has global shipping giant Maersk, GE Appliances, AB InBev, Bridgestone, and Beyond Meat as customers.

While many of these deals are narrow to start with, Einride founder and CEO Robert Falck says the business case already exists today for many more freight players to make the transition from diesel to electric, up to half of the industry, according to Falck.

“In the $4 trillion freight mobility space, between 40%-50% should be electric driven by the business case today,” Falck said on CNBC’s “Worldwide Exchange” in an interview on Thursday after his company ranked No. 13 on the 2023 CNBC Disruptor 50 list. “That means a $2 trillion opportunity already today,” he added.

Einride is one of three companies focused on trucking to make the 2023 Disruptor 50 list — Convoy, founded by former Amazon executives, came in at No. 47, and Flock Freight, the only certified B Corp in the freight sector, came in at No. 20. Additional logistics companies to make the list focused on technology-based solutions in transportation and climate include Flexport and Lineage Logistics.

More coverage of the 2023 CNBC Disruptor 50

The numbers on the EV cost equation, though, remain less than an exact science. A month ago, when appearing on CNBC to discuss the new deal with PepsiCo, Falk estimated that 30%-40% of the market could make the EV transition based on cost today. Not much has changed for the better in the math in just a month. In fact, diesel prices continue to trend lower, and haven’t been this low since before Russia invaded Ukraine, taking away a short-term advantage for the EV argument.

Diesel prices hit an all-time high last year in June of last year, and have fallen by 25% or more since then.

“In the near-term, of course, the business case for diesel becomes slightly better,” Falck said in the April interview.

But he stressed that the big brand examples of companies already signing on as clients prove the case. “They want to get the benefits of going sustainable but would not be willing to do it without a cost-competitive way,” he said on Thursday.

Diesel vs. EV economics

In many markets, independent of short-term movements in diesel prices, EV is cheaper for trucking, according to Falck, though it does depend on the cost of electricity. And as trucking hardware becomes cheaper and more widely available, the case for the EV transition will increase.

Part of the challenge is in the recharging, In September, the Department of Transportation approved EV-charging station plans for all 50 states, Washington, D.C., and Puerto Rico, covering about 75,000 miles of highways. States also have access to more than $1.5 billion in funds to help construct the chargers.

Einride’s business model, Falck stressed, and the business case for its customers, is not just about the truck manufacturing — it does not manufacture the trucks itself — but the turnkey solution that extends from the vehicle to the trailer design to the infrastructure (e.g. charging) to operations across the transportation system and its digital freight network solution.

In freight, unlike the consumer market, “it’s not about range, it’s about how to secure the business case,” he said.

Its trucks in the Class 8 tractor-trailer niche have a range of 400 miles.  

Swedish electric vehicle maker Einride will supply two of its heavy-duty trucks to PepsiCo as part of an expansion into the U.K.

Einride

Independent research does support the idea of more freight going EV. Nonprofit newsgroup Cal Matters found that the total cost of buying and operating an electric semi-truck could be anywhere from $765,000 to $1.1 million, while a gas or diesel truck ranges from $919,000 to $1.2 million.

Interest in the state of California is high because the California Air Resources Board is requiring truck manufacturers to begin phasing in available heavy-duty EV technology by 2024. But in the state, which is a leader in climate technology and climate regulation — and one of the world’s largest economies — for now at least, the larger focus is on short-haul trucking.

California has set the goal of all zero-emission short-haul drayage fleets — for operations in and nearby ports — by 2035. Schneider, a truckload, intermodal and logistics service, announced its battery-electric truck (BEV) fleet back in 2021, and the first BEV arrived at a Southern California port this year.

″We’re going to be operating those in and out of railheads for intermodal customers, and so we’ll start with five taking this month and will be up to about that hundred number by the time we get through the calendar year,” Schneider CEO Mark Rourke said on CNBC’s “Squawk on the Street” in February.

Autonomous big rigs

But bigger trucks are critical for climate goals. Medium and heavy trucks make up only about 4% of vehicles in the U.S., but because of their larger size and greater travel distances, the vehicles consume more than 25% of total highway fuel and represent nearly 30% of highway carbon emissions, according to the Department of Energy.

While Einride is making bold calls about the EV transition today, Falck is cautious on one aspect of the technology that gets a lot of attention: autonomous trucking. He said Einride does see the short-haul market being a better fit today for the autonomous transition, and described the process of moving to autonomous trucks as “gradual.”

For most goods being moved by autonomous electric vehicles today, it is inside warehouses and logistics centers. “We’ve taken the same approach,” he said. “We start with manual electric and gradually introduce more and more autonomy. We’re already doing autonomous for clients, but not everywhere. We start with the simple applications, fenced-off areas … low speeds.”

“We gradually grow into this,” Falck said. “This is not just about making a truck autonomous, it’s changing the entire transport system.”

That will be measured in decades, in his option. “In 25 years, we will predominantly be electric and autonomous,” Falck said.

—CNBC’s Kaitlin Balasaygun contributed reporting.

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Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

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December 5, 2025

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Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

electrek podcast

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla allowing texting and driving on FSD v14, Trump killing CAFE’s MPG standard, an Aptera update, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:


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Kia EV2 sheds camo, giving us our best look at the new SUV [Image]

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December 5, 2025

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Kia EV2 sheds camo, giving us our best look at the new SUV [Image]

Kia-EV2-spotted-camo

Kia’s most affordable electric SUV will be here in just over a month. Ahead of its debut, the EV2 was spotted with light camo, offering our best look yet.

Kia EV2 looks more like an SUV with less camo

Just days after Kia confirmed the EV2 will debut at the Brussels Motor Show on January 9, 2026, the small electric SUV was spotted in Europe with barely any camo.

The EV2 is a fully electric B-segment SUV set to be Kia’s new entry-level EV. It will sit below the EV3, which is already the UK’s most popular retail electric vehicle and among the top-sellers in Europe.

“With the EV2, we reaffirm our commitment to make electric mobility truly accessible to a broader audience,” Kia Europe president and CEO, Marc Hedrich, said earlier this month.

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Despite its compact size, the EV2 looks and feels much bigger in person. It has a similar high-riding, blocky design as Kia’s latest electric SUVs, such as the EV5 and three-row EV9.

Kia-EV2-teaser-affordable-EV
Kia EV2 teaser (Source: Kia)

In the teaser images Kia posted a few days ago, the EV2 was shown under a drape with a design that looked nearly identical to the EV2 Concept from earlier this year.

Now, we can finally confirm it. The Kia EV2 was recently spotted in Europe in light camo, rocking a tall, SUV-like stance. The latest image from KindelAuto gives us a solid look at its profile, which still resembles a mini EV5 or EV9.

Kia will begin EV2 production alongside the EV4 hatch at its Zilina, Slovakia, plant shortly after its debut at the Brussels Motor Show next month, ramping up output throughout 2026.

Although Kia has yet to reveal specifics, the EV2 is expected to be about 4,000 mm (157″) long, or slightly smaller than the EV3 at 4,300 mm (169.3″). It will be closer in size to the Hyundai Inster EV.

Kia-EV2-most-affordable-EV
The Kia Concept EV2 at IAA Mobility 2025 in Munich (Source: Kia)

Prices are expected to start at around €30,000 ($35,000) in Europe, given that the EV3 starts at about €36,000 ($42,000).

The compact electric SUV is expected to ride on Hyundai’s E-GMP platform, with similar battery pack options as the EV3. The EV3 is available with 58.3 kWh and 81.4 kWh battery options, delivering a WLTP range of 410 km (255 miles) and 560 km (348 miles), respectively.

The EV2 will debut at the Brussels Motor Show on January 9, 2026. Kia will hold a press conference at 10:40 am CET to introduce the new entry-level EV. Check back for updates leading up to the event.


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Segway Christmas Holiday Sale drops EV prices by hundreds to lows from $150, EcoFlow expansion battery flash sale, more

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December 5, 2025

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Segway Christmas Holiday Sale drops EV prices by hundreds to lows from 0, EcoFlow expansion battery flash sale, more


We’re ending this week’s Green Deals with a mix of new holiday events alongside ongoing Black Friday/Cyber Monday deals, headlined by Segway’s Christmas Holiday Sale that gives you hundreds in savings on popular EVs, like the ZT3 Pro All-Terrain Electric Scooter back at its $850 low, among many others. There’s also EcoFlow’s latest Cyber Week flash sale (ending tonight) that gives you up to 62% savings on an expanded DELTA 2 Max Power Station bundle and three battery bundles – at new lows starting from $329, as well as Ride1Up’s extended Cyber Monday Sale (lasting through the weekend) with up to $600 savings on an expanded lineup of e-bikes and extra batteries starting from $195, and much more waiting for you below. And don’t forget about the hangover deals from the holiday event and this week that are collected together in our Black Friday/Cyber Monday Green Deals hub, which we have updated over the week, like yesterday’s EcoFlow RAPID + 25W MagSafe Christmas promotional deals, the new low price on Anker’s SOLIX C300 DC 90,000mAh power station (ending tonight), and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Cross Segway e-scooters and e-bikes off gift lists with hundreds of savings for Christmas Holiday Sale – models start from $150

It didn’t take much time at all for Segway to change lanes from its Black Friday event into the now live Christmas Holiday Sale that saves you hundreds on the brand’s EVs, including the returning pricing on the ZT3 Pro All-Terrain Electric Scooter at $849.99 shipped, which matches the pricing over at Amazon. While it may carry a $1,300 MSRP from Segway, you’ll more often find it down around $1,000 instead, especially at other marketplaces like Amazon, with this same low rate having previously appeared during July and October’s Prime Day events, as well as the most recent Black Friday sale. Now, you’re getting a longer period of getting it at this all-time low price, complete with $150 off the going rate (and $450 off the MSRP). Head below to learn more about it and the other models included in the Segway’s Christmas Holiday Sale.

Segway’s ZT3 Pro electric scooter is a solid all-terrain option that can certainly go the distance, as many riders are learning while riding around on them through the streets of NYC, with the full suspension and additional 6 inches of deck clearance from the ground serving urban riders well on more pothole-lined streets. What’s more, in a city so massive and populated, having the included Apple Find My and auto-proximity locking/unlocking functionality definitely adds peace of mind should you ever be leaving it unattended for a set amount of time.

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The whole system – which includes a 1,600W brushless motor as its heart – comes powered by a 597Wh battery, providing up to 43.5 miles of commuting assistance at speeds as high as 24.9 MPH. Another nice feature is the regaining of 6.2 miles for just 30 minutes of charging, allowing you to get moving faster to tackle last-minute plans. Along with everything already mentioned, there’s also 11-inch tubeless tires, a Segride stability enhancement system, a traction control system, six inches of extra clearance from the ground, and more.

Segway’s Christmas Holiday Sale gifts ‘made to wow’

Segway’s commuting Christmas Holiday Sale gifts under $750

  • E2 Plus II Electric Scooter: $280 (Reg. $350) | matched at Amazon
    • 15.5 MPH for up to 16 miles
  • DLX2 Pro Electric Scooter: $380 (Reg. $500)
    • 18.6 MPH for up to 24.9 miles
    • Traction Control System, Apple Find My, more
  • MAX G30LP Electric Scooter: $450 (Reg. $600) | buy used at Amazon
    • 18 MPH for up to 25 miles
  • MAX G30P Electric Scooter: $550 (Reg. $1,000) | not available at Amazon
    • 18 MPH for up to 40 miles
  • E3 Pro Electric Scooter: $600 (Reg. $700)
    • 20 MPH for up to 34 miles
    • Traction Control System, Apple Find My, app/passcode locking, more
  • Max G2 Electric Scooter: $700 (Reg. $1,000) | matched at Amazon
    • 22 MPH for up to 43 miles
    • Traction Control System, Apple Find My, more
  • F3 Electric Scooter: $750 (Reg. $1,000) | matched at Amazon
    • 20 MPH for up to 44 miles
    • Traction Control System, Apple Find My, auto proximity locking, more

Segway’s other Christmas Holiday gift deals

  • ZT3 Pro All-Terrain Electric Scooter: $850 (Reg. $1,000)
    • 25 MPH for up to 43.5 miles
    • Traction Control System, Apple Find My, auto-proximity locking, more
  • MAX G3 Electric Scooter: $1,100 (Reg. $1,300) | matched at Amazon
    • 28 MPH for up to 50 miles
    • Traction Control System, Apple Find My, auto proximity locking, more
  • GT3 SuperScooter: $1,500 (Reg. $1,900) | matches at Amazon
    • 31 MPH for up to 45 miles
    • Traction Control System, Apple Find My, auto proximity locking, more
  • Xafari Electric Bike: $1,800 (Reg. $2,400)
    • 20 MPH for up to 88 miles
    • Traction Control System, Apple Find My, auto proximity locking, and much more
  • Xyber Electric Bike: $2,900 (Reg. $3,300)
    • 35 MPH for up to 112 miles
    • Traction Control System, Apple Find My, auto proximity locking, and much more

And be sure to check out all the hangover November shopping holiday deals while they last through the weekend, which we’ve collected into our Black Friday/Cyber Monday Green Deals hub here.

man reading book while camping with EcoFlow DELTA 2 Max power station and expansion battery

EcoFlow Cyber Week flash sale cuts up to 63% off expanded DELTA 2 Max bundle + batteries at new lows from $329 (ends tonight)

As part of EcoFlow’s ongoing Cyber Week Sale, the first of this new extended event’s flash sales has officially launched with up to 63% savings on three expansion battery bundles and alongside the DELTA 2 Max Portable Power Station bundled with a smart extra (expansion) battery for $1,369 shipped. This flash deal lasting through tomorrow night (Friday, December 5) beats out its Amazon pricing by $130 and its direct Cyber Week pricing by $230 (which does offer a $99 waterproof bag for FREE). While this bundle carries a $3,298 MSRP direct from the brand, you’re more likely to find it down around $2,149 at full price elsewhere, with it having kept between $1,699 and $1,499 since late September, with all the sales. Discounts have previously gone as low as $1,424, but these flash savings are cutting a larger than ever $780 off the going rate (and $1,929 off the MSRP) and landing it at a new all-time low price.

If you want to learn more about this expanded bundle, or the three other flash offers, be sure to check out our original coverage of these deals before they end tonight at midnight.

man riding Ride1Up Revv1 DRT Off-Road e-bike through grass field

Extended Ride1Up Cyber Monday sale continues up to $600 savings on e-bikes and extra batteries from $195

Ride1Up has an ongoing Cyber Monday Sale with up to $600 savings on e-bikes and extra batteries, which doesn’t provide any end dates, but is likely following the trend we’ve seen from several other brands and continuing through the weekend. Among the bunch, one model that is getting more and more attention from riders is the Revv1 DRT Off-Road e-bike that is down at $2,295 shipped. Normally running at $2,595 without discounts, we mostly saw sales bring the cost down to $2,495 or $2,395 over 2025, with more recent events seeing returns to the $2,295 low. That low price circled back around the track for Black Friday and Cyber Monday, with it holding strong for an unknown time longer at the best price tracked, courtesy of the $300 markdown.

You can learn more about this specific e-bike in our hands-on review here, or within our original coverage of this extended sale here, which includes the full lineup of deals.

split image of Allpowers SOLAX P100 mini power station in suitcase and being hand carried
woman making compost with East Oak's compost tumbler
patio lined with Govee S14 Outdoor String Lights 2

Best Fall EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.


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