Here are all the EVs that qualify for Canada’s Incentives for Zero-Emission Vehicles (iZEV) Program
Canadians gather! If you’re looking to go electric, there is an expansive program at your disposal offering varying levels of incentives for EV purchases and leases in Canada. We’ve compiled everything you need to know below, alongside an ever-growing list of vehicles that qualify.
Table of contents
EV incentives remain available in Canada
As a US-born citizen, much of my coverage of incentives in the past has pertained to my native country. However, a reader recently pointed out that a Canada-centric version of my long-running list of available US tax incentives would be welcomed by consumers up north as well.
My deepest apologies, Canada – I had no intention of leaving you in the dark for this long. As many of you are probably aware, there are purchase incentives for EVs available to consumers in Canada that are currently much more abundant (and easier to qualify for) than current US credits.
Good on you, Canada, and all the more reason to take advantage of the nation’s Incentives for Zero-Emission Vehicles (iZEV) Program. Below, you will find the details of the incentive program itself, how a given vehicle can or cannot qualify, and how you yourself can take advantage of the deals for going electric.
Lastly, we have compiled the current and up-to-date list of vehicles that qualify for purchase incentives per Transport Canada. Let’s begin with the program itself.
How the Incentives for Zero-Emission Vehicles (iZEV) Program works
Like all government-regulated programs, there is a lot of legal jargon and red tape to navigate through. Sometimes you just want to know what qualifies and what doesn’t.
Luckily for consumers up north, Canada’s iZEV program is relatively straightforward, and the government does a wonderful job of explaining it. Per Transport Canada:
The iZEV Program offers point-of-sale incentives for consumers (subject to funding availability) who buy or lease a ZEV vehicle. Only the vehicles listed on our website are eligible for an incentive when they’re purchased or leased for at least 12 months, on or after the eligibility date.
What types of EV incentives are available in Canada?
In total, there are three different types of electric vehicles that currently qualify for some level of incentives in Canada. From there, plug-in hybrids are divided one step further based on the all-electric range their batteries can deliver. Here’s how the incentive amounts currently breakdown:
- Battery-electric (BEV), hydrogen fuel cell (FCEV), and longer-range plug-in hybrid vehicles (PHEV) are eligible for up to $5,000 CAD.
- To qualify as “longer range plug-ins,” the vehicles must have an electric range equal to or greater than 50 km.
- Shorter-range plug-in hybrid electric vehicles are eligible for up to $2,500 CAD.
- Shorter-range plug-in vehicles have an electric range under 50 kilometers.
What electric vehicles qualify for incentives in Canada?
In Canada, a slew of all-electric and plug-in hybrid electric vehicles qualify for at least some amount of incentives as long as they meet the qualifications laid out by Transport Canada. For example, each vehicle must meet all of the country’s Motor Vehicle Safety Standards.
Additionally, each qualifying vehicle must be built for driving on public streets, roads, and highways (no low-speed vehicles). The vehicle must also have at least four functioning wheels. Sorry, Aptera.
Qualifying vehicle types are split into two separate groups, which qualify for their own respective purchase incentives based on price:
- A passenger car, where the base model manufacturer’s suggested retail price (MSRP) is less than $55,000 CAD.
- Higher-priced trims of those EVs may also qualify for purchase incentives in Canada for a maximum MSRP of $65,000 CAD.
- A station wagon, pickup truck (light truck), SUV, minivan, van, or special purpose vehicle, where the base model MSRP is less than $60,000 CAD.
- Higher-priced trims of these vehicles are also eligible for purchase incentives for MSRPs up to $70,000 CAD maximum.
Per Transport Canada, here are other terms zero-emission vehicles must follow as part of the incentive program:
- Only new vehicles are eligible for the federal incentive (EVs that haven’t been plated before).
- Eligible ZEVs that were previously demo vehicles used for test drives are considered new vehicles and are eligible for the incentive as long as the odometer reads less than 10,000 kilometers.
- Incentives can be applied to eligible ZEVs leased for at least 12 months but will be prorated based on any lease length of less than 48 months.
- For example, a 48-month lease is eligible for the full incentive, while a vehicle with a 24-month lease will be eligible for half the incentive. (See table below.)
- Vehicles are still eligible for the incentive even if delivery, freight, and other fees (like exterior color, add-ons, accessories, and packages) push the actual purchase price over these set limits.
- As long as a given EV’s make, model, trim and year appears on Transport Canada’s list of eligible vehicles, an incentive can be awarded.
We have compiled those qualifying lists for you below.
Qualifying battery electric vehicles (BEVs)
As promised, here are the current battery electric vehicles (BEVs) that qualify for purchase incentives per Transport Canada. We will ensure this list is updated regularly so you’re getting the most up-to-date details.
Note: All incentive amounts are in Canadian dollars.
| Make, Model, Year(s) | Incentive for Full Purchase / 48–Month Lease | 36-Month Lease | 24-Month Lease | 12-Month Lease |
| AUDI | ||||
| Q4 e-tron Quattro (2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| Q4 50 e-tron Quattro (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| BMW | ||||
| i3 s (2018-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| i4 eDrive40 (2022-2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| i4 eDrive34 (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| CHEVROLET (GM) | ||||
| Bolt LT/2LT/Premier/2LZ (2018-2021) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Bolt LT (2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| Bolt EV LT (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Bolt EUV LT/Premier (2022-2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| FORD | ||||
| Focus Electric (2018) | $5,000 | $3,750 | $2,500 | $1,250 |
| Mustang Mach-E (all trims) (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| HYUNDAI | ||||
| IONIQ 5 (2023) Preferred/ Preferred Long Range/ Preferred AWD Long Range |
$5,000 | $3,750 | $2,500 | $1,250 |
| IONIQ 5 (2022) Essential/Preferred/Preferred Long Range/Preferred AWD Long Range |
$5,000 | $3,750 | $2,500 | $1,250 |
| IONIQ 6 (2023) Preferred RWD Long Range/ Preferred AWD Long Range |
$5,000 | $3,750 | $2,500 | $1,250 |
| Kona Electric Preferred/Preferred (2-tone)/ Ultimate (2022-2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Kona Electric Essential/Preferred/ Preferred (2-tone)/ Ultimate (2020-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| Kona Electric Essential/Preferred/ Preferred (2-tone)/ Ultimate (2020-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| Kona Electric Preferred/Ultimate (2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| Ioniq Electric Preferred/Ultimate (2019-2021) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Ioniq Electric SE/SE CCP/Limited (2017-2018) |
$5,000 | $3,750 | $2,500 | $1,250 |
| KIA | ||||
| EV6 RWD Standard Range/RWD Long Range/AWD Long Range (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Niro EV Premium/Premium+/Limited (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Niro EV EX/EX+/SX Touring (2021-2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| Niro EV EX/SX Touring (2019-2020) | $5,000 | $3,750 | $2,500 | $1,250 |
| Soul EV Premium/Limited (2021-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Soul EV Luxury/Luxury Sunroof/ Premium/Limited (2017-2020) | $5,000 | $3,750 | $2,500 | $1,250 |
| MINI | ||||
| Cooper SE Base/Premier Line 2.0/Premier+ Line 2.0 (2024) | $5,000 | $3,750 | $2,500 | $1,250 |
| Cooper SE 3 Door/Hatch (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Cooper SE 3 Door Classic/Premier/ Premier+ (2020-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| MAZDA | ||||
| MX-30 GS/GT (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| MITSUBISHI | ||||
| i-MiEV (2017) | $5,000 | $3,750 | $2,500 | $1,250 |
| NISSAN | ||||
| Ariya (all trims) (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| LEAF SV/SV Plus/SL Plus (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| LEAF SV/S Plus/SV Plus/SL Plus (2021-2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| LEAF S/SV/S Plus/SV Plus/SL Plus (2020) | $5,000 | $3,750 | $2,500 | $1,250 |
| LEAF S/SV/SL/S Plus/SV Plus/SL Plus (2018-2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| POLESTAR | ||||
| 2 Long Range Single Motor/Long Range Dual Motor (2023-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| smart | ||||
| EQ fortwo cabriolet (2018-2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| EQ fortwo coupe (2018-2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| fortwo electric drive coupe (2017-2018) | $5,000 | $3,750 | $2,500 | $1,250 |
| fortwo electric drive coupe (2017-2018) | $5,000 | $3,750 | $2,500 | $1,250 |
| SUBARU | ||||
| Solterra AWD (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| TESLA | ||||
| Model 3 RWD (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Model Y RWD/Long Range AWD (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| TOYOTA | ||||
| bZ4X L FWD/LE FWD/XLE AWD (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| VOLKSWAGEN | ||||
| ID.4 RWD/Pro RWD/Pro AWD (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| ID.4 Pro/Pro AWD (2021-2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| e-Golf Comfortline (2017-2020) | $5,000 | $3,750 | $2,500 | $1,250 |
| VOLVO | ||||
| C40 Recharge (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| XC40 Recharge (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
Plenty of plug-in hybrid electric vehicles (PHEVs) also qualify
Whereas battery EVs all qualify for up to $5,000 in incentives in Canada, PHEVs are a bit trickier and vary in eligible amounts based on a number of factors, including the make, model, and trim. Still, many models qualify for at least some level of purchase incentives and are worth checking.
Here are electrified models which currently qualify in Canada:
| Make, Model, Year(s) | Incentive for Full Purchase / 48–Month Lease | 36-Month Lease | 24-Month Lease | 12-Month Lease |
| AUDI | ||||
| A3 Sportback e-tron (2017) | $2,500 | $1,875 | $1,250 | $625 |
| BMW | ||||
| 330e RWD/xDrive (2021-2023) | $2,500 | $1,875 | $1,250 | $625 |
| X3 xDrive30e (2021-2022) | $2,500 | $1,875 | $1,250 | $625 |
| i3 w/Range Extender (2018-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| i3 s w/Range Extender (2018-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| CHEVROLET | ||||
| Volt LT/2LT/Premier/2LZ (2018-2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| CHRYSLER | ||||
| Pacifica Hybrid Touring L/Limited/ Pinnacle (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Pacifica Hybrid Touring/Touring L-Plus/Limited/Pinnacle (2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| Pacifica Hybrid Touring/Touring L /Limited (2020) | $5,000 | $3,750 | $2,500 | $1,250 |
| Pacifica Hybrid Touring/Touring L Touring Plus/Premium/Platinum Limited (2017-2019) | $5,000 | $3,750 | $2,500 | $1,250 |
| FORD | ||||
| Escape PHEV (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Escape PHEV SE/SEL/Titanium (2020-2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| Focus Electric (2018) | $5,000 | $3,750 | $2,500 | $1,250 |
| Fusion Energi SEL/Titanium (2020) | $2,500 | $1,875 | $1,250 | $625 |
| Fusion Energi SEL/Titanium/Platinum (2018-2019) | $2,500 | $1,875 | $1,250 | $625 |
| HONDA | ||||
| Clarity Plug-in Hybrid Base/Touring (2018-2021) | $5,000 | $3,750 | $2,500 | $1,250 |
| HYUNDAI | ||||
| Santa Fe PHEV Preferred/Luxury (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Tucson PHEV Luxury/Ultimate (2022-2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Ioniq Plug-In Hybrid Essential/ Preferred/Ultimate (2021-2022) | $2,500 | $1,875 | $1,250 | $625 |
| Ioniq Plug-In Hybrid Preferred/Ultimate (2020) | $2,500 | $1,875 | $1,250 | $625 |
| Ioniq Electric Plus Preferred/Ultimate (2019) | $2,500 | $1,875 | $1,250 | $625 |
| Ioniq Electric Plus SE/Limited (2018) | $2,500 | $1,875 | $1,250 | $625 |
| Sonata PHEV Ultimate (2017-2019) | $2,500 | $1,875 | $1,250 | $625 |
| JEEP | ||||
| Wrangler 4xe Unlimited Sahara/ Unlimited Rubicon/Willys (2022-2023) | $2,500 | $1,875 | $1,250 | $625 |
| Wrangler 4xe Unlimited Sahara/ Unlimited Sahara High Altitude/ Unlimited Rubicon/ (2021) | $2,500 | $1,875 | $1,250 | $625 |
| KIA | ||||
| Niro PHEV EX (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Niro PHEV EX/EX Premium/SX Touring (2021-2022) | $2,500 | $1,875 | $1,250 | $625 |
| Niro PHEV EX Premium/SX Touring (2019-2020) | $2,500 | $1,875 | $1,250 | $625 |
| Optima PHEV EX/EX Premium (2017-2020) |
$2,500 | $1,875 | $1,250 | $625 |
| Sorento PHEV EX/EX+/SX (2022-2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Sportage PHEV EX Premium/SX (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| LEXUS | ||||
| NX 450h+ (2022-2024) | $5,000 | $3,750 | $2,500 | $1,250 |
| LINCOLN | ||||
| Corsair Grand Touring (2021-2023) | $2,500 | $1,875 | $1,250 | $625 |
| MINI | ||||
| Countryman ALL4 (2018-2023) | $2,500 | $1,875 | $1,250 | $625 |
| MAZDA | ||||
| CX-90 GS/GS-L/GT (2024) | $2,500 | $1,875 | $1,250 | $625 |
| MITSUBISHI | ||||
| Outlander PHEV ES/LE/SEL/GT/ GT Premium (2023) |
$5,000 | $3,750 | $2,500 | $1,250 |
| Outlander PHEV SE/LE/Black Edition/ GT (2022) | $2,500 | $1,875 | $1,250 | $625 |
| Outlander PHEV SE/LE/SEL/GT (2020-2021) | $2,500 | $1,875 | $1,250 | $625 |
| Outlander PHEV SE-Base/SE Limited Edition/SE Touring/GT (2018-2019) | $2,500 | $1,875 | $1,250 | $625 |
| SUBARU | ||||
| Crosstrek Plug-In Hybrid Limited (2020-2023) | $2,500 | $1,875 | $1,250 | $625 |
| TOYOTA | ||||
| Prius Prime SE/XSE/XSE Premium (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| Prius Prime Base/Technology (2022) | $2,500 | $1,875 | $1,250 | $625 |
| Prius Prime Base/Upgrade (2021) | $2,500 | $1,875 | $1,250 | $625 |
| Prius Prime Base/Upgrade/ Technology (2018-2020) |
$2,500 | $1,875 | $1,250 | $625 |
| RAV4 Prime SE/XSE/XSE Technology (2023) | $5,000 | $3,750 | $2,500 | $1,250 |
| RAV4 Prime SE/XSE (2021-2022) | $5,000 | $3,750 | $2,500 | $1,250 |
| VOLVO | ||||
| V60 Recharge (2022-2023) | $5,000 | $3,750 | $2,500 | $1,250 |
FAQ
The Incentives for Zero-Emission Vehicles (iZEV) Program is continuing until March 31, 2025 (or until available funding is exhausted).
That number varies based on a number of factors. Simply put, any vehicle that meets Canada’s criteria outlined above can qualify for at least $625 and can go as high as $5,000.
The incentive is applied at the point of sale by the dealership when you purchase your brand-new EV. It will appear directly on the bill of sale or lease agreement on eligible ZEVs on, or after, the eligibility date.
Note: The dealer must apply taxes and fees to the purchase or lease before applying the incentive and must submit the proper documentation to be reimbursed for the incentive provided to you, the consumer.
Yes. In addition to the federal incentive program, your EV purchase may also qualify for any additional incentives offered in your given province or territory in Canada.
No. It must be one or the other. Budget 2019 provided a separate tax write-off for zero-emission vehicles to support business adoption. For more information on tax write-offs for electric vehicles, contact the Canada Revenue Agency at 1-800-959-5525.
Depends. Canadian individuals are eligible for one incentive under this program per calendar year. Businesses or provincial/territorial and municipal governments operating fleets are eligible for up to 10 incentives under the iZEV program per calendar year.
Great question. Currently, more electric vehicles in Canada qualify for incentives, but it’s a lot of the same vehicles. Qualifying terms also vary with neighbors to the south following the signing of the Inflation Reduction Act by President Biden in the summer of 2022. You can check out the US’ current federal tax credits for EVs here.
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Mitsubishi is partnering with Ample and Yamoto Transports to deploy an innovative new battery swap network for electric cars in its Japanese home market — but it’s not just for electric cars. Mitsubishi Fuso commercial trucks are getting in on the action, too!
Despite a number of early EV adopters with an overdeveloped concept of ownership, battery swap technology has proven to be both extremely effective and extremely positive to the overall EV ownership experience. And when you see how simple it is to add hundreds of miles of driving in just 100 seconds — quicker, in many cases, than pumping a tank of liquid fuel into an ICE-powered car — you might come around, yourself.
That seems to be what Mitsubishi thinks, anyway, and they’re hoping they’ll be your go-to choice when it’s time to electrify your regional and last-mile commercial delivery fleet(s) by launching a multi-year pilot program to deploy more than 150 battery-swappable commercial electric vehicles and 14 modular battery swapping stations across Tokyo, where the company plans to showcase its “five minute charging” tech in full view of hundreds of commercial fleets and, crucially, the executives of the companies that own and manage them.
A truck like the Mitsubishi eCanter typically requires a full night of AC charging to top off its batteries, and at least an hour or two on DC charging in Japan, according to Fuso. This joint pilot by Mitsubishi, Mitsubishi Fuso Trucks, and Ample aims to circumvent this issue of forced downtime with its swappable batteries, supporting vehicle uptime by delivering a full charge within minutes. The move is meant to encourage the transport industry’s EV shift while creating a depository of stored energy that can be deployed to the grid in the event of a natural disaster — something Mitsubishi in Japan has been working on for years.
Trucks like the eCanter already serve a number of roles throughout the global truck market, including municipal waste collection, regional delivery support, and more.
The pilot is backed by Tokyo Metropolitan Government’s “Technology Development Support Project for Promoting New Energy,” with local delivery operator Yamato Transport testing swappable EVs for delivery operations on both its eCanter light-duty trucks and Mitsubishi Minicab kei-class electric vans.
Electrek’s Take
Electrifying the commercial truck fleet is a key part of decarbonizing city truck fleets – not just here in the US, but around the world. I called the eCanter, “a great product for moving stuff around densely packed city streets,” and eliminating the corporate fear of EV charging in the wild just makes it an even better product for that purpose.
Here’s hoping we see more “right size” electric solutions like this one (and more battery swapping tech) in small towns and tight urban environments stateside somewhat sooner than later.
SOURCES | IMAGES: Mitsubishi, Fuso.
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After becoming the first European brand to offer fully electric versions of every model it sells — and at the same price as the ICE models — Opel is going even further, with a new, AWD electric SUV that should give American Jeep fans hope for a new electric Cherokee!
Now part of the Stellantis, rather than GM portfolio of brands, Rüsselsheim-based Opel showed off the first official pictures of its new Opel Grandland Electric AWD — the company’s first all-electric SUV to feature the “Blitz” performance emblem and all-wheel drive.
“Our top-of-the-range Grandland SUV is a milestone for Opel,” says Opel CEO Florian Huettl. “Customers already have a choice of battery-electric drive, plug-in hybrid and hybrid with 48-volt technology. We are now offering even more choice with the Grandland Electric AWD and thus ensuring that our customers can enjoy maximum efficiency and safety in diverse weather and road conditions, combined with plenty of driving fun.”
Stellantis gets it right in Europe
Opel says its new, AWD Grandland is its most aerodynamically efficient model yet, with a drag coefficient (Cd) of just 0.278. That efficiency, paired with similarly efficient electric motors and a 73 kWh li-ion NMC battery give the electric crossover a 501 km (311 mile) WLTP range, while a combined 325 hp and 375 lb-ft of torque should make for suitably spirited acceleration to go along with all that green cred.
Suspension and handling, too, are promised to deliver on what Opel claims is a “typical” Teutonic driving experience in the Grandland AWD:
Both driving pleasure and comfort are further emphasized by dampers with frequency selective damping technology. This unique technology comes as standard on the Grandland Electric AWD and incorporates a second hydraulic circuit in the damper chamber to mechanically adapt the damping force in relation to the frequency. Depending on the situation, road surface conditions and driving style, it enables different damping characteristics for comfortable gliding at high frequencies – i.e. with short impacts such as on cobblestones or a manhole cover – as well as for a sporty, ambitious driving style with more direct contact with the road at low frequencies. The Grandland reacts even more immediately and directly to any command from the driver and, as is typical for Opel, remains stable when braking, cornering and at high speeds on the Autobahn.
OPEL PRESS RELEASE
The Opel Grandland Electric AWD ships with four standard drive modes that include “normal,” eco, sport, and 4WD mode, which simulates locking axles and true 4×4 off-road performance. The ESP and traction control systems adopt specific settings to enhance grip in 4WD mode as well, and maximum power and torque are instantly available.
Electrek’s Take
As you maybe could tell by now, feeding European Stellantis EVs into an AI image generator and asking it to “make them into Jeeps” is one of my new favorite things to do. This new Opel is no different, and the resulting image (above) paired with the models’ stated specs give me hope that the next wave of Jeep EVs will do better than the Wagoneer S at attracting buyers. All they really need, I think, is the right name — and the right price, to be winners.
SOURCE | IMAGES: Opel.
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Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S never really found its place — but with dealers discounting the Jeep brands forward-looking flagship by nearly $25,000, it might be time to give the go-fast Wagoneer S a second look.
SKIP THE STORY: get straight to the deals.
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
That said, the Jeep Wagoneer S is not a bad car (and neither is its totally different, hideously massive, ICE-powered Wagoneer sibling, frankly). Built on the same Stellantis STLA Large vehicle platform that underpins the sporty Charger Daytona EVs, the confusingly-named Wagoneer S packs dual electric motors putting out almost 600 hp. That’s good enough to scoot the ‘ute 0 to 60 mph in a stomach-turning 3.5 seconds and enough, on paper, to convince Stellantis executives that they had developed a real, market-ready alternative to the Tesla Model Y.
With the wrong name and a sky-high starting price of $66,995 (not including the $1,795 destination fee), however, that demand didn’t materialize, leaving the Wagoneer S languishing on dealer lots across the country.
That could be about to change, however, thanks to big discounts on Wagoneer S being reported at CDJR dealers in several states, according to our friends at the Car Dealership Guy podcast.
- Jimmy Britt Chrysler Dodge Jeep Ram in Georgia, has a Wagoneer S with an MSRP of $67,590 listed at $43,104 ($24,486 off)
- In Florida, Taverna Chrysler Dodge Jeep Ram Fiat has a $67,590 Wagoneer S slashed to $43,138 ($24,452 off)
- Chris Nikel Chrysler Jeep Dodge Ram Fiat in Oklahoma has a Wagoneer S listed for $43,425 ($24,165 off)
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” writes CDG’s Marcus Amick. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
Jeep Wagoneer S gallery
SOURCES | IMAGES: Car Dealership Guy, CarScoops, and CarsDirect.
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