Jack Dorsey-backed Bluesky gains steam against Elon Musk’s Twitter
Twitter CEO Jack Dorsey arrives at the “Tech for Good” Summit in Paris, France May 15, 2019.
Charles Platiau | Reuters
Elon Musk’s Twitter is facing new competition from a rival called Bluesky, a so-called decentralized communications app that is backed by Twitter co-founder and twice-former CEO, Jack Dorsey.
Musk’s Twitter makeover has sparked new interest in decentralized social networks. Unlike Twitter under Musk, or Facebook under CEO and controlling shareholder Mark Zuckerberg, decentralized social media platforms have no single owner or leader and are not beholden to commercial or financial interests.
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Advocates say that decentralized projects are less likely to collect and sell users’ data and less susceptible to censorship.
Bluesky has exploded in popularity over the past few months, according to data provided to CNBC by market intelligence firm Sensor Tower, although it still lags far behind Twitter in total download volume.
The social messaging app had 628,000 mobile downloads in April, representing a 606% rise from March when it became available on Android in addition to iOS. Meanwhile, Twitter had 14.9 million app downloads in April, which is a 2% increase from the 14.6 million downloads it accumulated in March.
The number of Twitter mobile app downloads actually declined 18% in February to 14.05 million from 17.2 million in January. Bluesky officially debuted on iOS in February, generating 11,000 downloads in that month.
Bluesky appears to be gaining more attention than decentralized messaging app Mastodon, which attracted a lot of interest in November as a possible alternative to Twitter. In April, for instance, Mastodon only had 90,000 downloads, the Sensor Tower data showed.
Why decentralization?
Since Musk bought Twitter for $44 billion last year, he has fundamentally changed what Jack Dorsey’s company built, adding new subscription-only features, allowing controversial users back on to the platform, and making deep staffing cuts.
The social media app has also suffered a number of service outages, which happened to coincide with reports that Musk closed a major data center in Sacramento and was downsizing another Atlanta data center facility in an effort to cut costs.
Bluesky, which is currently invitation-only, underscores how Dorsey is now actively looking to disrupt what he helped create. Dorsey, who remains the CEO of payments platform Block (formerly called Square), is going head-to-head with Musk with two Twitter alternatives.
Bluesky was originally incubated within Twitter back in 2019 when Dorsey was still CEO. The app runs on a decentralized networking technology called the AT Protocol. In theory, the protocol could power future social apps, enabling people to maintain their identities across multiple apps.
In February 2022, members of the Bluesky project created the Bluesky Public Benefit LLC, with Jay Graber as CEO and Dorsey as one of the founding board members. The company announced on Twitter in April 2022 that it received $13 million in funding “to ensure we have the freedom and independence to get started on R&D.”
Then, last December, Dorsey donated 14 bitcoin, around $245,000 at the time, to a decentralized social media project called Nostr, that lets users own their online identity. Damus is an app built on top of this network, and it’s been live on the app store for months. It has also integrated the bitcoin Lightning Network, meaning that it lets users exchange bitcoin directly over the network without needing another app.
Many of Block’s senior leadership team is using the platform, as is the bitcoin-friendly Sen. Cynthia Lummis, R-Wyo.
Other decentralized social projects that have been getting more attention include Mastodon, as well as Lens and Farcaster, which are both Twitter substitutes built on blockchains.
A lot of these platforms have no algorithms to recommend particular content — a sore point for some Twitter users who complain they’re seeing less relevant content in the “For You” tab of Twitter since Musk took over. They don’t sell ads, and don’t collect and sell user data, which are the classic ways that social networks make money.
The only drawback is scale.
Meta boasts nearly 3 billion active users of its platforms, including Facebook and Instagram, and Twitter had more than 200 million as of its last earnings report as a public company. That means it’s easy for new users to find their friends, contacts in their areas of interest, and other useful or interesting people to connect with. Bluesky has about 50,000 users, according to its website.
It is also unclear how these platforms will generate money.
It is possible that Bluesky, for example, could turn to subscriptions to monetize operations, but the team hasn’t given many hints. Bluesky has been mostly sharing updates and some details of its underlying technology infrastructure as opposed to any financial plans, according to recent blog posts.
The other drawback is the user experience. The front-end apps built atop these decentralized platforms are often clunky, not professional-looking or easy to use. As of now, Bluesky’s user interface appears to be less confusing for newbies to engage with, but it’s still being tested and developed, so it’s unclear how the broader public will respond to its design.
So why make the move from a centralized platform with a nice user experience to a decentralized platform that’s hard to use? Facebook whistleblower Frances Haugen said in a panel at ETHDenver that it all comes down to self governance.
“We’ve kind of come to accept that we are subjects of a king, like Mark [Zuckerberg], or Elon [Musk], and we can either follow their rules or leave,” Haugen said. “And there’s an interesting opportunity for people to be citizens of their platforms, having an ability to vote, but also having responsibilities that come with that.”
She also made the point that the problem with social media today largely comes down to incentives and control.
Right now, social media platforms are ad supported, which means they make their money by keeping users on them for as long as possible. Decentralized platforms have no such incentive, and can give the people who make their livelihoods on these platforms the ability to influence the rules that govern them and how their content is distributed.
Believe it or not, you can lease an EV for under $200 a month. New deals on models like the 2025 Hyundai IONIQ 5 and Kia EV6 are hard to pass up this month.
Electric vehicles have been all over the news lately, with the Trump administration threatening to end federal incentives and introducing new tariffs that are expected to lead to higher prices.
On the positive side, new EV models are arriving, giving buyers more options and driving prices down. Many automakers reported record US electric car sales in the first three months of 2024.
GM remained the number two seller of EVs behind Tesla after sales doubled in Q1 2025. With the new Equinox, Blazer, and Silverado EVs rolling out, Chevy is now the fastest-growing EV brand in the US. Ford’s Mustang Mach-E is off to its best sales start since launching, with over 11,600 models sold in the first quarter.
With the 2025 models rolling out and about 15 new EVs arriving this year, many automakers are introducing steep discounts to move vehicles off the lot.
EVs for lease for under $200 a month in April
Although the decade-old Nissan LEAF remains one of the most affordable this April at just $149 per month, there are a few EVs under $200 right now that are worth taking a look at.
The new 2025 Hyundai IONIQ might be the best EV deal this month, with leases as low as $199. Hyundai is currently promoting a 24-month lease deal with $3,999 due at signing.
Hyundai upgraded the electric SUV with a bigger battery for more range (now up to 318 miles), a sleek new look inside and out, and it now comes with an NACS port so you can charge it at Tesla Superchargers.
The offer is for the IONIQ 5 SE RWD Standard Range, which has a driving range of up to 245 miles. For just $229 a month, you can snag the SE RWD model, which has a range of up to 318 miles and a more powerful (225 horsepower) electric motor. It’s also a 24-month lease with $3,999 due at signing.
To sweeten the deal, Hyundai is offering a free ChargePoint Home Flex Level 2 EV charger with the purchase or lease of any 2024 or 2025 IONIQ 5. If you already have one, you can opt for a $400 public charging credit.
After slashing lease prices this month, the 2025 Nissan Ariya is actually cheaper than the LEAF in some regions. In Southern California, the 2025 Nissan Ariya Evolve AWD is listed at just $129 per month. The AWD model has a range of up to 272 miles.
The deal is for 36 months, with $4,409 due at signing. In April, Nissan cut Ariya lease prices to around $239 in most other parts of the country.
Kia has a few EVs available to lease for under $200 a month in April. The 2025 Kia Niro EV Wind is listed at just $129 for 24 months, with $3,999 due at signing. Kia’s crossover SUV has EPA-estimated range of 253 miles.
The 2024 EV6 may be worth considering at just $179 for 24 months ($3,999 due at signing). In California, the EV6 Light Long Range RWD is only slightly more than the Niro Wind.
In most other parts of the country, you can still find the EV6 for under $200 a month. The Light Long Range RWD trim offers up to 310 miles of EPA-estimated range.
| Lease Price | Term (months) |
Amount Due at Signing | Driving Range | |
| 2025 Hyundai IONIQ 5 SE RWD Standard Range | $199 | 24 | $3,999 | 245 miles |
| 2024 Kia EV6 Light Long Rang RWD | $179 | 24 | $3,999 | 310 miles |
| 2024 Kia Niro EV Wind | $129 | 24 | $3,999 | 253 miles |
| 2025 Nissan Ariya Evolve AWD | $129 | 36 | $4,409 | 272 miles |
| 2025 Nissan LEAF S FWD | $149 | 36 | $2,629 | 149 miles |
| 2024 Fiat 500 INSPI(RED) | $199 | 24 | $2,999 | 149 miles |
And don’t forget the 2024 Fiat 500e, which is now listed at just $199 for 24 months with $2,999 due at signing. The electric hatchback offers a range of up to 149 miles.
If you are looking to spend a little more, check out our list of EVs you can lease for under $300 a month.
Ready to snag the savings while they are still here? At under $200 a month, some of these EV lease deals are hard to pass up right now. Check out our links below to find deals in your area.
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![The US’s first solar panels over canals pilot is now online [video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/04/Project-Nexus-solar-canal.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Project Nexus, the first solar panel canopies over irrigation canals in the US, is now online in California, and there are plans to expand the project to other areas.
Project Nexus is a $20 million pilot in central California’s Turlock Irrigation District launched in October 2022. The project team is exploring solar over canal design, deployment, and co-benefits using canal infrastructure and the electrical grid.
India already has solar panels over canals, but Project Nexus is the first of its kind in the US.
The Turlock Irrigation District was the first irrigation district formed in California in 1887. It provides irrigation water to 4,700 growers who farm around 150,000 acres in the San Joaquin Valley.
Project Nexus will explore whether the solar panels reduce water evaporation as a result of midday shade and wind mitigation, create improvements to water quality through reduced vegetative growth, reduce canal maintenance as a result of reduced vegetative growth, and, of course, generate renewable electricity.
The California Department of Water Resources, utility company Turlock Irrigation District, Marin County, California-based water and energy project developer Solar AquaGrid, and The University of California, Merced, are partnering on the pilot. Project Nexus originated from a 2021 research project led by UC Merced alumna and project scientist Brandi McKuin.
Solar panels were installed at two sites over both wide- and narrow-span sections of Turlock Irrigation District canals in Stanislaus County, in various orientations. The sections range from 20 feet wide to 100 feet wide. University of California, Merced has positioned research equipment at both sites to collect baseline data so the researchers can decide where solar will work and where it won’t.
In February 2023, Project Nexus announced it would also deploy long-term iron flow battery storage in the form of two ESS 75kW turnkey “Energy Warehouse” batteries.
You can learn more about Project Nexus here:
Read more: In a US first, California will pilot solar-panel canopies over canals
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