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close video CEO distances Anheuser-Busch from Bud Light Dylan Mulvaney controversy: ‘Not a formal campaign’

Anheuser-Busch InBev CEO Michel Doukeris weighed in on the controversy around Bud Light’s Dylan Mulvaney promotion Thursday on an earnings call, saying it was ‘not a formal campaign.’

HSBC has downgraded Anheuser-Busch InBev stock to hold amid a "crisis" following Bud Light's marketing campaign featuring transgender activist Dylan Mulvaney.

Carlos Laboy, managing director at HSBC's global beverage sector, told CNBC that there are "deeper problems than ABI admits" after the social media partnership with Mulvaney in April.

"Is ABI’s leadership getting the brand culture transformation right? It’s mixed," Laboy wrote Wednesday in a note.  Ticker Security Last Change Change % BUD ANHEUSER-BUSCH INBEV 61.81 -1.70 -2.68%

"At Ambev, we think the answer is ‘yes;’ in the US, we think it’s ‘no.’ The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions," Laboy continued.

Anheuser-Busch .

BUD LIGHT PARENT ANHEUSER-BUSCH TO HELP DISTRIBUTORS AMID MULVANEY CONTROVERSY

Signage of Bud Light outside a bar in New York City. (Roberto Machado Noa/LightRocket via Getty Images / Getty Images)

Laboy cited a Beer Marketer's Insights note which reported a drop in beer sales of possibly over 25% in April.

"Why did its US leadership underestimate the risk of pushback given the recent experience of other firms? Is A-B hiring the best people to grow the brands and gauge risk?" the analyst added. "If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?"

Ambev is a Brazilian brewery also owned by Anheuser-Busch InBev.

In the first three weeks of April, sales in the U.S. of Bud Light dropped to the equivalent of 1% of the company's global volume for the time period.

BUD LIGHT’S DYLAN MULVANEY CONTROVERSY DEEPENS: CHICAGO GAY BARS ROAR AT BEER MAKER’S ‘ABANDONMENT’ OF CAUSE

A logo of HSBC (Hongkong and Shanghai Banking Corporation Limited) is seen in Mumbai, India, on April 26, 2023. (Indranil Aditya/NurPhoto via Getty Images / Fox News)

Sales of Bud Light in retail stores also fell by 21.4% in the week ending April 22 when compared to the same time period last year.

In comparison, Coors Light and Miller Lite saw their sales increase by nearly 21%, according to analysis of Nielsen data by Bump Williams Consulting.

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Bud Light has faced intense backlash from longtime customers over a recent campaign with transgender activist Dylan Mulvaney. (Instagram/Fox News / Fox News)

"This situation has impacted our people and especially our frontline workers: the delivery drivers; sales representatives; our wholesalers; Bud owners; and servers," AB InBev CEO Michel Doukeris said on an earnings call.

FOX Business' Eric Revell contributed to this report.

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Business

DeepSeek: US tech stocks tumble on fears of cheaper Chinese AI

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DeepSeek: US tech stocks tumble on fears of cheaper Chinese AI

US tech firms exposed to big artificial intelligence (AI) investments are seeing their shares take a hammering over the emergence of a low-cost Chinese competitor.

The likes of Nvidia, Meta Platforms, Microsoft, and Alphabet all saw their stocks come under pressure as investors questioned whether their share prices, already widely viewed as overblown following an AI-led frenzy, were justified.

Some market analysts put the combined losses in market value, across US tech, at more than $1trn (£802bn).

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Leading AI chipmaker Nvidia’s shares bled 11% in early Wall Street dealing alone, while the tech-focused Nasdaq slid by more than 3%.

The declines were all put down to the emergence late last week of a Chinese AI chatbot that uses lower-cost chips.

Start-up DeepSeek launched a free assistant that, it said, uses less data at a fraction of the cost of incumbent players’ own large language assistants.

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Brian Jacobsen, chief economist at Annex Wealth Management, said the claims had placed in doubt the market’s AI-led dominance of the past two years that have seen AI-linked stocks repeatedly hit new highs.

DeepSeek launched a free assistant it says uses less data at a fraction of the cost of the major players in the industry
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DeepSeek launched a free assistant it says uses less data at a fraction of the cost. Pic: Reuters

He said of the repercussions: “It could mean less demand for chips, less need for a massive build-out of power production to fuel the models, and less need for large-scale data centres.

“However, it could also mean that AI becomes more accessible and help kickstart the development of a wide array of useful applications,” he added.

DeepSeek’s AI assistant is certainly proving popular, becoming the top-rated free application available on Apple’s App Store in the US after, overtaking ChatGPT.

It has even attracted praise from US rivals for the assistant’s performance, despite questions continuing to swirl over the 2023-founded company’s technological development.

It was achieved despite tech export controls, designed to protect US patents, imposed on China by president Joe Biden in 2021.

The share price movements will likely be of concern to his successor in the White House, Donald Trump, who has long accused Chinese firms of profiting from US technology.

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It also remains to be seen whether he will see the competition as aggressive towards US firms, having already indicated he is minded to allow Chinese-owned TikTok to escape a US ban but through shared ownership to help offset national security concerns.

Russ Mould, investment director at AJ Bell, said: “The US government – both under Donald Trump and previously under Joe Biden – have been trying to stop China from accessing Western technology.

“That strategy might have backfired as it looks to have encouraged China to ramp up efforts to build its own technology and we’re now seeing evidence that the country is making waves.”

Market experts said AI customers could ultimately benefit from a share price bounce once the market settled due to improved competition bringing down prices.

Away from the United States, another company licking its wounds on Monday was SoftBank, the Japanese investment firm.

Its shares were 8% down on the day, erasing all the gains seen since last week when Mr Trump announced SoftBank was part of an investment of up to $500bn (£400bn) in US AI infrastructure.

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Crypto could justifiably spend even more on lobbying

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Crypto could justifiably spend even more on lobbying

An uneasy feeling about the current volume of crypto political spending is understandable. If you believe in the mission, it’s the price of survival.

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King warns of ‘dangerous re-emergence of antisemitism’ as he pays tribute to Holocaust survivors

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King warns of 'dangerous re-emergence of antisemitism' as he pays tribute to Holocaust survivors

The King has warned of the “dangerous re-emergence of antisemitism” and met with Holocaust survivors on the 80th anniversary of the liberation of Auschwitz.

During a visit to the Jewish Community Centre of Krakow – which he opened in 2008 – King Charles said Holocaust Memorial Day “is a moment when we recall the depths to which humanity can sink when evil is allowed to flourish”.

The King then joined survivors and other dignitaries at Auschwitz, marking the first time that a serving British monarch has visited the concentration camp where more than a million people were murdered at the hands of the Nazi regime.

Pic: Reuters
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Pic: Reuters

Before he laid a candle as the UK’s representative at the ceremony, three Holocaust survivors shared their stories, with Tova Friedman saying she felt it was “normal” that “as a Jewish child they all had to die”.

Janina Iwanska also said: “It is difficult to calculate all the people killed here.”

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Survivors recount Auschwitz horrors

Pic: PA
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Pic: PA

Kate, the Princess of Wales, will also join Prince William at a Holocaust commemoration ceremony in London later on Monday.

The royals will pay their respects alongside Sir Keir Starmer and hear survivors and campaigners speak.

King Charles III arrives at Krakow Airport, in Balice, Poland, to attend commemorations at Auschwitz-Birkenau, marking 80 years since the liberation of the concentration camp. Picture date: Monday January 27, 2025.
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King Charles arriving at Krakow Airport, in Balice, Poland. Pic: PA

‘Remembering the evils of the past remains vital’

Speaking in Krakow earlier on Monday, the King said: “In a world that remains full of turmoil and strife, and has witnessed the dangerous re-emergence of antisemitism, there can be no more important message.

“As the number of Holocaust survivors regrettably diminishes with the passage of time, the responsibility of remembrance rests far heavier on our shoulders and on those of generations yet unborn.

“The act of remembering the evils of the past remains a vital task, and in so doing, we inform our present and shape our future.

“Here in Krakow, from the ashes of the Holocaust, the Jewish community has been reborn.”

Read more:
Survivors mark liberation from Auschwitz 80 years ago
‘My mother sacrificed herself for me’

King’s poignant journey to Auschwitz a display of his lifelong commitment to Holocaust survivors

The King had a clear purpose as he made his first visit to Auschwitz.

Remembrance – but also the high cost of forgetting.

It was right at the heart of a speech he gave at a Jewish community centre in Krakow, which he opened in 2008; a reminder of his enduring work to champion religious tolerance and interfaith dialogue, ever mindful of what he can do with his global profile.

In the auditorium at Auschwitz, he was one of the most recognisable attendees. But as is so often the case with the Royal Family, his intention was to use his presence to draw even greater attention to those who really matter, the survivors.

The Holocaust Educational Trust described his attendance as elevating the event on a global stage, a signal to the world of its significance.

It was a display of his lifelong commitment to humanise and give a voice to those who 80 years ago were so savagely dehumanised at the hands of the Nazis.

The King went on to say there is “no greater symbol” of that rebirth than the centre he was speaking at.

“In a post-Holocaust world, projects such as this, this centre, is how we recover our faith in humanity,” he said.

“They also show us there is much work still to be done,” he said, adding that it’s important not just to remember the past, “but to use it to inspire us to build a kinder and more compassionate world for future generations”.

“This remains the sacred task of us all,” he added.

Later, the King joined world leaders like Ukrainian President Volodymyr Zelenskyy at Auschwitz, as those who lived through the Holocaust shared their stories of survival.

Pic: Reuters
Image:
Pic: Reuters

‘I remember watching children driven to their deaths’

Survivor Janina Iwanska said that while the camp was originally for political prisoners, in March 1942, “the operators of the camp started building gas chambers and the crematorium”.

“It was no longer a POW camp, a Soviet camp – this is when the killing machine started its operation,” she added.

“It is difficult to calculate all the people killed here.”

Fellow survivor Tova Friedman also told those in attendance: “I remember as a five-year-old child watching from my hiding place as all my little friends were rounded up and driven to their deaths while the heartbreaking cries of their parents fell on deaf ears.

“After all the children were gone and the courtyard was empty – I thought ‘am I the only Jewish child left in the world?'”

She recalled that while held in Auschwitz, she “was being beaten mercilessly by a guard for fidgeting” after “not being able to stand still for hours,” as she looked into her mother’s eyes.

“She was pleading with me ‘don’t cry’. And I didn’t. At five I had the rebellion in me that I would not let them know the pain they are inflicting on me,” Ms Friedman added.

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Holocaust survivor Tova Friedman: ‘Very few of us are left’

More than a million people were murdered at the Auschwitz-Birkenau death camp during the Second World War, most of whom were Jews but also Poles, Roma, Soviet prisoners of war and other nationalities.

Six million Jewish men, women and children died during the Holocaust.

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‘I lost 41 members of my family’

Commemorations at the former death camp began earlier when Poland’s President Andrzej Duda joined Auschwitz survivors laying wreaths and candles at the site.

Their tributes were left at a reconstruction of the Death Wall, the site where several thousand people, mainly Polish political prisoners, were executed.

In a speech, Mr Duda said “we Poles are the guardians of memory today” and had a duty to maintain the life stories of the survivors.

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