Post-Covid, post-bankruptcy Hertz is all-in on electric, with big implications for the EV, auto and rideshare market
Tesla Model 3 electric vehicles at a Hertz neighborhood location.
Hertz
Consumers may be on the fence about whether it’s yet time to buy EVs, but car-rental giant Hertz Global Holdings has made the leap.
Markets boosted shares of Estero, Fla.-based Hertz after its recent earnings report, as first-quarter revenue hit $2 billion and per-share earnings of 39 cents handily beat forecasts of 21 cents a share. But behind the short-term numbers is the company’s long-term adjustment to big changes in transportation, tourism and energy: Hertz is going electric.
The company plans to have 25% of its 500,000 vehicle fleet be electric by the end of 2024, up from 10 percent now, as it accelerates purchases under its deals to buy 330,000 vehicles from Tesla, Polestar, and General Motors. These deals began to roll out last year, after Hertz’s first Teslas hit the road in 2021 and experiments with rental EVs extended back over the past decade. GM vehicles are beginning to arrive in quantity now, Hertz CEO Stephen Scherr said on the company’s earnings call.
“At the end of [March], we had about 50,000 electric vehicles in our fleet, comprising approximately 10% of total cars,” Scherr said.
Recent price declines in the market as Tesla started a war for market share in a softer economy — though it recently moved prices back up — have helped the rental car company with its buying spree.
“I think the drop in price on EVs is an encouraging proposition for us in that if I’m 10% moving to 25%, and I’ll get higher from there, I’m obviously a happier and a better buyer at a lower price point than not,” Scherr said.
The company is forecasting nearly 2 million EV rentals in 2023, approximately 5 times the number of last year, he said.
Over time, EVs have the potential to remake the business model for rental car firms, according to Oppenheimer & Co. analyst Ian Zaffino.
For the rental car company, depreciation expense from EVs is lower than internal-combustion engine vehicles because Hertz keeps electric cars longer, and partly because they are cheaper to operate and anchor rideshare programs, another area where Hertz keeps cars longer. Rental car companies like Hertz and its rival Avis Budget Group keep them longer, Zaffino said, and at least for now, charge a premium price for many EVs, though a Hertz spokeswoman declined to confirm an average price for EVs or gasoline-powered vehicles.
Uber deal, rideshare market benefits rental car companies
The popularity with rideshare drivers who rent them by the week or month, allows rental firms to save on routine expenses like cleaning and contain marketing costs, though Deutsche Bank analyst Chris Woronka notes that rideshare drivers pay a lower average daily rate than other clients.
A traditional vehicle loses as much as 1.25% of its value each month, while EVs lose about 0.85% to 1%, Zaffino said. Multiply that by the 200,000 to 300,000 vehicles the company sells in any given year and the savings are substantial, he said.
“The more the vehicles hold their value, the less it costs to hold them,” Zaffino said.
That helps Hertz, which also owns the Dollar and Thrifty brands, to hold onto cars longer and buy fewer of them than it otherwise would, he said.
Hertz has also told analysts that the growing EV rideshare market can be a buffer against traditional quarterly peak to trough experienced in the leisure business.
As Covid pushed Hertz’s rental metrics down by nearly 50 percent, the ridesharing business was looking to recover from its own Covid-created downturn. So players like Uber and Lyft were primed to make deals with rental-car companies like Hertz and Avis.
Hertz’s deal with Uber lets drivers rent EVs for as little as $285 a week for a GM car like a Chevy Bolt EUV, rising to $334 and up for a Tesla Model 3 and higher for a Model Y SUV.
The benefits of using an EV begin with a $1 per ride credit to the driver for using an EV, Uber spokeswoman Alix Anfang said. Drivers also save on gasoline and depreciation. In addition, the driver is eligible for higher-priced fares under the company’s Uber Comfort Electric service, which is between the mid-tier Uber Comfort plan, which focuses on newer or more luxurious vehicles, and the more expensive Uber Black service. Rental fees also cover the driver’s commercial insurance, she said.
“We have a great EV story to tell – a few actually,” Anfang said in an e-mail. “We’re kicking off some driver education events to help with our mission to get them into EVs.”
An Uber-dedicated charger at a BP Pulse electric vehicle charging station in central London, U.K., on Monday, April 11, 2022.
Bloomberg | Bloomberg | Getty Images
Hertz says the average driver renting an EV rather than a gas-powered Hertz car will earn 10 to 15 percent more overall, and that 50,000 Uber drivers have rented an EV through Hertz, driving them more than 260 million miles. Uber says 4.1% of its U.S. miles driven are in an EV, eight times more than the general population.
That’s backed up by Tracy Lynn Young, who has driven for Uber in metro Atlanta for seven years. She pays $340 a week for her Tesla, and says she can bank $1,800 driving on a busy weekend, thanks partly to the EV incentives and the curiosity of riders who request a Tesla because they’ve never been in an EV. The incentives alone nearly pay for the car, she said.
Bonus: Her charging costs $120 a week less than her gas once did, monthly maintenance is included, and she’s saving her own car, which had racked up 95,000 miles in two years working as a rideshare driver and real-estate salesperson.
“When they want comfort, they want a ride in a Tesla,” Young said. “A lot of people want a ride in a Tesla [so] they can experience it.”
Business travel is half of Hertz rentals and is going electric
The company also benefits from the push for environmentally-focused corporate management, Zaffino said. Hertz gets almost exactly half of its rentals from business travelers, and many companies are turning to electric vehicle rentals as part of broader plans to reduce their carbon footprints, he said.
Hertz offers consumers incentives to assuage concerns about EVs’ range and scarce charging facilities, and to prod them to try the new cars, the company said.
Hertz, which has a partnership with BP‘s Pulse for the build-out of EV charging infrastructure at Hertz locations in major U.S. cities to serve both its customers and the public, isn’t charging customers for recharging if vehicles are returned at least 70 percent charged, and the company offers an option where the EV can be returned with a charge as low as 10 percent of capacity for a $35 up-front fee. It’s also offering 30 percent discounts on prepaid May EV rentals, using the early part of the summer travel peak to promote its transition.
“I think adoption will sort of continue to take hold,” Scherr told analysts on the recent earnings call.
He pointed to requirements on the way in cities across the U.S. that will require Uber and Lyft networks to be all-electric “by some date in the not-too-distant future” — five to seven years from now. “I would say to you that I think Hertz and our EV fleet is the most affordable entry point for drivers to get into those electric vehicles and use them,” he said. “And needless to say, I’m happy in that we get more of these EVs on rent at attractive rates but maybe most importantly, at attractive margins in terms of what we see happening.”
![Hackers turn Nissan LEAF into full-scale RC car, record drivers' conversations [video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/05/nissan-leaf-hacked.png?resize=1200,628&quality=82&strip=all&ssl=1)
A team of white hat European hackers using their brains, keyboards, and a couple of bits and baubles from eBay managed to take control of a 2020 Nissan LEAF and violate just about every privacy and safety regulation in the process.
The best part: they recorded the whole thing.
Budapest-based cybersecurity experts PCAutomotive were able to exploit a number of vulnerabilities in a 2020 Nissan LEAF that enabled the white hat team to geolocate and track the car, record the texts and conversations happening inside the car, playing media back through the car’s speakers, and even (this is the genuinely terrifying dangerous part) turning the steering wheel while the car was moving. (!?)
Maybe the scariest part of this hack, however, is how seemingly easy it was to pull off by starting with a “test bench simulator” built using parts from eBay and exploiting a vulnerability in the LEAF’s DNS C2 channel and Bluetooth protocol.
The PCAutomotive team gave a hugely detailed 118-page presentation of their exploit at black hat Asia 2025, which we’ve included at the bottom of this post, in case the original link goes dead. If you’re into that sort of thing, the fun stuff starts around page 27. And, if you’re not, just know that all the vulnerabilities were disclosed to Nissan and its suppliers between 02AUG2023 and 12SEP2024 (p. 116/118), and the “attack” itself can be seen in the video below that. Enjoy!
Summary of vulnerabilities
- CVE-2025-32056 – Anti-Theft bypass
- CVE-2025-32057 – app_redbend: MiTM attack
- CVE-2025-32058 – v850: Stack Overflow in CBR processing
- CVE-2025-32059 – Stack buffer overflow leading to RCE [0]
- CVE-2025-32060 – Absence of a kernel module signature verification
- CVE-2025-32061 – Stack buffer overflow leading to RCE [1]
- CVE-2025-32062 – Stack buffer overflow leading to RCE [2]
- PCA_NISSAN_009 – Improper traffic filtration between CAN buses
- CVE-2025-32063 – Persistence for Wi-Fi network
- PCA_NISSAN_012 – Persistence through CVE-2017-7932 in HAB of i.MX 6
Remote exploitation of Nissan LEAF
Electrek’s Take
This is one of those posts that, on the bright side, does a great job explaining how a remote operator can “log in” to a vehicle and steer it out of trouble when a weird or edge-case-type situation pops up.
Unfortunately, this is also one of those posts that some of the more clueless anti-EV hysterics will point to and say, “See!? EVs can get hacked!” But the reality is that virtually any car with electric power steering (EPS), electronic throttle controls, brake-by-wire, etc. can be hacked in a similar way. But, while steering a target’s car into an oncoming semi might be a great way to pull off a covert CIA assassination, the more worrying issue here is the breach of privacy and recording – unless you want to spend some time in El Salvadoran prison, I guess.
Remember, kids: Big Brother is watching you.
SOURCE | IMAGES: black hat.
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A major new EV battery factory is being built in Sunderland, bringing 1,000 new jobs with it. AESC, Nissan’s battery partner, is behind the £1 billion ($1.33 billion) plant, which will boost the UK’s EV battery production by six times, enough to power 100,000 electric cars annually.
The 12 GWh capacity plant, AESC’s second battery plant in Sunderland, will be powered by 100% net-zero carbon energy. That big jump in capacity helps position Britain as a global player in EV manufacturing while pushing forward the country’s net-zero goals.
The investment is getting a serious financial lift from the British government. Through a combination of support from the National Wealth Fund and UK Export Finance, the project is unlocking £680 million in financing from major banks, including HSBC, Standard Chartered, SMBC Group, Societe Generale, and BBVA, that covers the construction and operation of the battery factory. Another £320 million is coming from private investment and fresh equity from AESC. On top of all that, the government’s Automotive Transformation Fund is pitching in with £150 million in grant funding.
This deal follows closely on the heels of the new UK-US trade agreement announced a day earlier, which cuts car export tariffs from 27.5% down to 10% for up to 100,000 UK-made vehicles – nearly the total number exported last year. That move could save car companies hundreds of millions of pounds and help protect good-paying jobs in manufacturing hubs like Sunderland.
Chancellor of the Exchequer Rachel Reeves visited AESC in Sunderland, where she met with staff and local leaders to discuss what this means for the Northeast and the British car industry.
“This investment follows hot on the heels of yesterday’s landmark economic deal with the US, which will save thousands of jobs in the industry,” Reeves said.
Read more: UK unveils largest curbside EV charger installation of 6,000 ports
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It’s about the future of their jobs. Ford workers at two plants in western Germany are set to go on strike on Wednesday, their works council chief said on Monday.
Ford is facing a worker strike in Germany
In November, Ford announced it would cut around 4,000 jobs in Europe by 2027 as part of a restructuring, primarily in Germany and the UK. That’s still about 14% of its European workforce.
The American automaker said the move comes after it has incurred “significant losses” in recent years and a “highly disruptive market” with new EVs quickly gaining market share.
Ford blamed slower-than-expected demand for electric vehicles and a weak economic situation. It also plans to slow production at its Cologne EV plant, where the electric Explorer and Capri are built.
Last week, IG Metall members voted in favor of “industrial action” with 93.5% of votes in favor of a strike. “Ford must act now—otherwise, we will go through with it,” said Kerstin D. Klein, Chief Representative of IG Metall Cologne-Leverkusen.
Ford is facing an influx of new competition, including Chinese EV makers like BYD. BYD’s overseas sales are surging with a fifth straight month of growth in April.
BYD even outsold Tesla in Germany last month, with 1,566 vehicles registered. In comparison, Tesla had just 855, and Ford saw 9,534 registrations.
On top of this, Ford, like most of the industry, is preparing for more disruption with Trump’s auto tariffs. After releasing Q1 earnings last week, Ford warned that the tariffs could cost up to $2.5 billion this year.
During Ford’s earnings call, CFO Sherry House said that recent EV launches in Europe, including the Explorer, Capri, and Puma Gen-E, helped more than double Model e’s wholesale volume in Q1.
After early success in the US, Ford also launched its “Power Promise” promotion in Europe, offering EV buyers a free home charger and several other perks.
Source: Reuters
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