EU approves Microsoft’s $69 billion acquisition of Activision Blizzard, clearing major hurdle
Microsoft logo is seen on a smartphone placed on displayed Activision Blizzard’s games character.
Dado Ruvic | Reuters
European Union regulators on Monday approved Microsoft’s proposed $69 billion acquisition of gaming firm Activision Blizzard, subject to remedies offered by the U.S. tech giant.
The European Commission, the EU’s executive arm, said that Microsoft offered remedies in the nascent area of cloud gaming that have staved off antitrust concerns. These remedies centered on allowing users to stream Activision games they purchase on any cloud streaming platform.
Europe’s green light is a huge win for Microsoft, after the U.K.’s top competition authority last month blocked the deal.
Regulators globally have been probing whether Microsoft’s acquisition of Activision could distort competition in the console and cloud gaming market. One area regulators questioned is whether Microsoft might take Activision games and keep them exclusively on the U.S. giant’s own platforms.
Activision is behind some of the biggest console and PC games in the world, including the Call of Duty franchise and World of Warcraft.
The EU decision comes after the U.K. Competition and Markets Authority last month blocked the deal over concerns that it would reduce competition in the nascent cloud gaming market. The CMA said that Microsoft would find it commercially beneficial to make Activision’s key games, such as Call of Duty, exclusive to its own cloud gaming platforms. The CMA nevertheless said the acquisition would not reduce competition in the console market.
Microsoft has faced opposition to the deal from regulators and some of its rivals, including PlayStation games console maker Sony.
Microsoft sought to allay the Commission’s concerns over making Activision games exclusive ahead of the EU decision. Microsoft President Brad Smith met with EU officials in February, after which the tech giant said it would bring Xbox PC games to Nvidia’s cloud gaming service. The chipmaker had reportedly expressed opposition to the acquisition takeover.
Microsoft offers remedies for cloud gaming
The Commission examined a number of areas around the deal, including the impact on competition in the console and fast-growing cloud gaming market.
Microsoft has broadly fallen behind with its Xbox in the latest generation of consoles versus Sony’s PlayStation 5 and the Nintendo Switch. But the U.S. giant has staked its future in the market on so-called cloud gaming, a nascent part of the industry.
The EU Commission found that the Activision takeover would not reduce competition in the console market given Sony’s dominance with the PlayStation.
A large part of the EU’s investigation centered around cloud gaming.
Cloud gaming will allow people to effectively stream games from servers, removing the need for expensive dedicated hardware, such as consoles. These games could be played on existing devices like TVs, smartphones and laptops. For example, if a user buys a game online, they could stream it via a cloud gaming service.
But the key to success for cloud gaming will also be a large catalogue of games that users could immediately access via a subscription service, sort of like Netflix. That is one part of the rationale behind Microsoft’s proposed Activision takeover.
The British regulator was concerned about Microsoft’s ability to secure a dominant position in cloud gaming before it even takes off.
EU regulators found that Microsoft would harm the competition in the distribution of PC and console games via cloud gaming services, as a result of the acquisition. One way competition would be hurt were if Microsoft made those Activision games exclusive to its own platform, the Commission said.
But the European Commission said Microsoft offered remedies to allay competition concerns. Consumers that have bought or will buy an Activision game will be able to stream these titles on any cloud gaming platform of their choice. Microsoft will also offer royalty-free licenses to cloud gaming platforms to stream Activision games, if a consumer has purchased them. The idea is that gamers do not necessarily need to stream the game where they buy it.
A senior official at the European Commission told reporters on Monday the move will increase competition in the market and allow streaming platforms that didn’t have access to Activision games to now have them.
U.S. FTC decision in focus
Despite the EU approval, Microsoft still faces a tough task of convincing rivals such as Sony and other regulators, including the U.S. Federal Trade Commission, that the Activision takeover will not harm competition.
The case between the FTC and Microsoft is still ongoing. A senior Commission official said the EU has exchanged views with the FTC on several occasions and has had close co-operation regarding it.
Technology
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Andy Jassy, CEO of Amazon, speaks during an unveiling event in New York on Feb. 26, 2025.
Michael Nagle | Bloomberg | Getty Images
Amazon CEO Andy Jassy said Tuesday that he’s working to root out bureaucracy from within the company’s ranks as part of an effort to reset its culture.
Speaking at Amazon’s annual conference for third-party sellers in Seattle, Jassy said the changes are necessary for the company to be able to innovate faster.
“I would say bureaucracy is really anathema to startups and to entrepreneurial organizations,” Jassy said. “As you get larger, it’s really easy to accumulate bureaucracy, a lot of bureaucracy that you may not see.”
A year ago, as part of a mandate requiring corporate employees to work in the office five days a week, Jassy set a goal to flatten organizations across Amazon. He called for the company to increase worker-to-manager ratios by at least 15% by the end of the first quarter of this year.
Jassy also announced the creation of a “no bureaucracy email alias” so that employees can flag unnecessary processes or excessive rules within the company.
Amazon has received about 1,500 emails in the past year, and the company has changed about 455 processes based on that feedback, Jassy said.
The changes are linked to Jassy’s broad strategy to overhaul Amazon’s corporate culture and operate like the “world’s largest startup” as it looks to stay competitive.
Jassy, who took the helm from founder Jeff Bezos in 2021, has been on a campaign to slash costs across the company in recent years. Amazon has laid off more than 27,000 employees since 2022, and axed some of its more unprofitable initiatives. Jassy has also urged employees to do more with less at the same time that the company invests heavily in artificial intelligence.
Transforming Amazon into a startup-like environment isn’t an easy task. The company operates sprawling businesses across retail, cloud computing, advertising, and other areas. It’s the U.S. second-largest private employer, with more than 1.5 million employees globally.
“You have to keep remembering your roots and how useful it is to be scrappy,” Jassy said.
The StubHub logo is seen at its headquarters in San Francisco.
Andrej Sokolow | Picture Alliance | Getty Images
Online ticket platform StubHub is pricing its IPO at $23.50, CNBC’s Leslie Picker confirmed on Tuesday.
The pricing comes at the midpoint of the expected range that the company gave last week. At $23.50, the pricing gives StubHub a valuation of $8.6 billion. StubHub will trade on the New York Stock Exchange under the symbol “STUB.”
The San Francisco-based company was co-founded by Eric Baker in 2000, and was acquired by eBay for $310 million seven years later. Baker reacquired StubHub in 2020 for roughly $4 billion through his new company Viagogo, which operates a ticket marketplace in Europe.
StubHub has been trying to go public for the past several years, but delayed its public debut twice. The most recent stall came in April after President Donald Trump‘s “Liberation Day” tariffs roiled markets.
The company filed an updated prospectus in August, effectively restarting the process to go public.
The IPO market has bounced back in recent months after an extended dry spell due to high inflation and rising interest rates. Klarna made its debut on the NYSE last week after the online lender also delayed its IPO in April. Tyler and Cameron Winklevoss’ Gemini, stablecoin issuer Circle, Peter Thiel-backed cryptocurrency exchange Bullish and design software company Figma have all soared in their respective debuts.
At the top of the pricing range StubHub offered last week, the company would have been valued at $9.2 billion. StubHub had sought a $16.5 billion valuation before it began the IPO process, CNBC previously reported.
StubHub said in its updated prospectus that first-quarter revenue increased 10% from a year earlier to $397.6 million. Operating income came in at $26.8 million for the period.
The company’s net loss widened to $35.9 million from $29.7 million a year ago.
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