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close Video Bud Light should not get involved in divisive political issues: Anson Frericks

Former Anheuser-Busch executive Anson Frericks discusses the sales of Miller Lite and Coors after the Bud Light controversy on The Bottom Line.

Bud Light continued to see a decline in sales during the month of May as consumers nationwide revolt against the nation’s top-selling beer brand over its controversial partnership with transgender influencer Dylan Mulvaney.

This is Bud Light’s fifth straight week of plunging sales since Mulvaney first announced a collaboration with the brand, reigniting concern among distributors over whether the beer maker can successfully heal from the branding nightmare.

Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by the New York Post.

Anheuser-Busch, Bud Light’s parent company, also saw significant declines in year over year sales of its other products, though at a slower rate than in previous weeks. Budweiser sales were down 9.7% compared to 11.4% a week earlier; Michelob Ultra dropped 2.9% versus 4.3%; and Natural Light was down 2.5% compared to a 5.2% decline in sales the week prior, the Post reported.

Bud Light sales in the U.S. are down by 23.6%. (Kevin Liles / Getty Contributor)

The latest numbers come after a report released by Beer Business Daily found that the beer company faced net losses for four weeks in April leading up to April 29. This followed initial reports that showed Bud Light in-store sales dropped 26% in the week of April 22.

Data from Connecticut-based Bump Williams Consulting also showed that total sales for Bud Light fell by 8% for the year so far, costing the company approximately $5 billion in losses. 

The sharp drop in sales prompted HSBC to downgrade Anheuser-Busch InBev stock to hold in early May, citing a “crisis” following the brand’s controversial marketing campaign that sparked intense backlash after videos emerged of Mulvaney showing a can of Bud Light featuring the activist’s face in celebration of Mulvaneys “year of girlhood.” The promotion quickly led to calls for boycotts, particularly among conservative commentators.

BUD LIGHT PARENT COMPANY’S STOCK DOWNGRADED BY HSBC AMID BRANDING CRISIS, HUGE SALES DROP

Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage. (Getty)

In the meantime, the company has since attempted to make amends with its customers. Bud Light marketing vice president Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Buschs mainstream brands, both took a leave of absence after the backlash, particularly after Heinerscheid was caught in an interview blasting the brand as “fratty” with “out of touch humor.” A new country-based ad aired during the NFL Draft on April 27 as part of a new campaign.

The company has also attempted to contextualize the Mulvaney videos, explaining that a “third-party ad agency” was responsible for the collaboration with no intention to sell the can. Anheuser-Busch stated that the marketing firm has since been fired, though it declined to name the company.

ANHEUSER-BUSCH BLAMES THIRD PARTY AD AGENCY FOR DYLAN MULVANEY PARTNERSHIP, CUTS TIES AMID MARKETING SHAKE-UP 

A picture of the commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney. (Dylan Mulvaney/Instagram)

Anheuser-Busch also originally put out a statement to Fox News Digital regarding the can.

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“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch spokesperson told Fox News Digital.

Fox News’ Lindsay Kornick contributed to this report.

Yael Halon is a reporter for Fox News Digital. Story tips can be sent to yael.halon@fox.com.

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Business

Nissan to cut 20,000 jobs globally, reports say

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Nissan to cut 20,000 jobs globally, reports say

Nissan is set to announce a leap in its cost-cutting plans that will see 20,000 jobs go globally, according to reports in Japan.

The carmaker, which employs around 6,000 workers at its sprawling manufacturing operations in Sunderland, had already let it be known last November that 9,000 roles would be going amid weak sales and rising costs.

But Japanese broadcaster NHK said on Monday it expected that total to more than double.

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Nissan, which was yet to comment on the claim, is due to reveal full year results covering the 12 months to March on Tuesday morning.

They are expected to show a net loss of up to £3.8bn due to a series of writedowns on the value of its operations.

They will be the first results Nissan has declared since the appointment of a new chief executive last month.

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Ivan Espinosa issued a “significant” downgrade to Nissan’s outlook just three weeks ago.

If the job cuts report is true, it would amount to a 15% reduction in the company’s worldwide workforce.

New models of the Nissan  Juke being assembled
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New models of the Nissan Juke being assembled at the Sunderland plant. Pic:PA

It is not known if the Sunderland production facilities form part of any planned job cuts or production reductions, of up to 20%, that were reported.

Nissan has, on several occasions since Brexit, called the plant’s future into question before proceeding with investment plans.

It has invested £2bn in Sunderland since 2023 alone.

The company secured UK government money this year for a new electric powertrain manufacturing facility in Sunderland.

But a senior Nissan executive, Alan Johnson, warned more aid was needed just last month, arguing that the UK was “not a competitive place” to build cars.

Nissan, like rivals, is facing challenges on many fronts.

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US trade tariffs of 25% on all car imports has exacerbated pressure on its supply chain and sales.

The latter has been struggling due to weaker-than-anticipated electric car uptake.

But the vast majority of its cars made in the UK will be subject to a tariff of just 10% after the UK-US trade deal agreed last week.

It does not currently send Sunderland-made cars to the United States. Most are for export to Europe and the domestic UK market.

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Politics

What are Sir Keir Starmer’s new immigration rules?

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What are Sir Keir Starmer's new immigration rules?

Sir Keir Starmer has promised to bring down migration numbers by tightening up the rules on those allowed to come to the UK.

The prime minister promised his new plan will reduce net migration – the difference between immigration and emigration – by the end of this parliament in 2029.

Details of the plans have been published in a white paper, a government document that outlines policy proposals before being introduced as legislation.

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Sky News has combed through the white paper to bring you the details.

Language requirements

All visa routes will require people to have a certain level of English proficiency.

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People coming with the main visa holders – dependents – will also have to have a basic understanding of English, which they currently do not.

The level of proficiency needed depends on the visa, with a skilled worker visa requiring at least upper intermediate level. Currently, it requires just an “intermediate” level.

To extend visas, people will have to show progression in their English.

Keir Starmer during a press conference on the Immigration White Paper in the Downing Street Briefing Room.
Pic: PA
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Keir Starmer announced the changes at a podium with ‘securing Britain’s future’ on the front. Pic: PA

Settled status

Currently, people have to live in the UK for five years before they can gain settled status.

Under the new plan, they will have to live in the UK for 10 years.

However, “high-contributing” individuals such as doctors and nurses could be allowed to apply for settled status after five years.

A new bereaved parent visa will be created so those in the UK who have a British or settled child that dies can get settled status immediately.

Settled status gives people the right to work and live in the UK for as long as they like, and provides them with the same rights as citizens, such as healthcare and welfare and the right to bring family members to live in the UK.

People with settled status can then choose to apply for British citizenship.

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Sky’s Sam Coates questions PM on migration

British citizenship

People can qualify sooner for citizenship by contributing to UK society and the economy, like settled status.

The Life in the UK test will be reformed.

Social care visa

This visa, which allowed care workers to come to the UK due to a shortage, will not exist anymore.

There will be a transition period until 2028 when visa extensions and switching to the visa for those already here will be allowed.

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‘We risk becoming an island of strangers’

Skilled worker visa

People wanting to come to the UK on a skilled worker visa must now have at least an undergraduate university degree. The minimum was previously A-levels.

There will also be tighter restrictions on recruitment from overseas for jobs with “critical” skills shortages, as well as strategies to incentivise employers to increase training and participation rates in the UK.

Very highly skilled people, in areas the government identifies, will be given preferential access to come to the UK legally by increasing the number of people allowed to come through the “high talent” routes such as the global talent visa, the innovator founder visa and high potential individual route.

A limited pool of refugees will be allowed to apply for employment through the skilled worker route.

EMBARGOED TO 0001 TUESDAY FEBRUARY 18 File photo dated 15/08/14 of a doctor holding a stethoscope. Rising competition for training positions is putting "immense strain" on "overburdened and burnt-out" resident doctors, according to experts. It comes amid warnings that not enough medics are being trained to "meet the needs of our future population", particularly in deprived areas. Issue date: Tuesday February 18, 2025.
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Skilled worker visas will now require at least a university degree, with preferential access for highly skilled people. Pic: PA

Study visas

People on graduate visas will only be allowed to remain in the UK for 18 months after they finish their studies.

Currently, students finishing degrees can stay for two years if they apply for the graduate visa, or those finishing PhDs can stay for three.

Institutions sponsoring international students will have their requirements strengthened, with those close to failing their sponsor duties placed on an action plan and limits imposed on the number of new students they can recruit.

Sponsors, who can cover tuition fees and living costs, include overseas governments, UK government scholarships, UK government departments, UK universities, overseas universities, companies and charities.

Humanitarian visa

The Ukraine, Hong Kong and Afghanistan humanitarian visa routes will remain.

However, the government will review the effectiveness of sponsorship arrangements for those schemes so businesses, universities and community groups can “sustainably” sponsor those refugees.

Hundreds of people gather some holding documents, near an evacuation control checkpoint on the perimeter of the Hamid Karzai International Airport, in Kabul. Pic: AP
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The government will continue to support humanitarian visas, such as the Afghanistan one after the Taliban took over Kabul in 2021. Pic: AP

Domestic worker visa

To help prevent modern slavery, the government will reconsider this visa, which currently allows foreign national domestic workers to visit the UK with their employer for up to six months.

Businesses

Companies wanting to bring people from abroad to work for them in the UK will have to invest in the UK first.

To prevent exploitation of low-skilled workers on temporary visas already in the UK, the government will look at making it easier for workers to move between licensed sponsors for the duration of their visa.

The right to family life

A growing number of asylum seekers have used the “right to family life” – Article 8 of the Human Rights Act – to stop their deportation.

Legislation will be introduced to “make clear it is the government and parliament that decides who should have the right to remain in the UK”.

It will set out how Article 8 should be applied in different immigration routes so “fewer cases are treated as ‘exceptional'”.

A group of people believed to be migrants are brought in to Dover, Kent, following small boat crossings in the Channel. Migrants will be told they need to spend up to a decade in the UK before they can apply for citizenship and English language requirements will be increased as part of the Government's immigration crackdown. Picture date: Monday May 12, 2025. PA Photo. See PA story POLITICS Immigration. Photo credit should read: Gareth Fuller/PA Wire
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A group of migrants was brought into Dover by Border Force as the PM announced immigration changes. Pic: PA

Foreign national offenders

The Home Office will be given powers to more easily take enforcement and removal action, and revoke visas in a much wider range of crimes where people did not serve jail time in other countries.

Deportation thresholds will be reviewed to take into account more than just the length of their sentence, with violence against women and girls taken more seriously.

Enforcement

Sir Keir said the immigration rules – at the border and in the system – will be more strongly enforced than before “because fair rules must be followed”.

People who claim asylum, particularly after arriving in the UK, where conditions in their home country have not materially changed, will face tighter controls, restrictions and requirements where there is evidence of abuse of the system.

Other governments will be made to play their part to stop their nationals coming to the UK, or from being returned.

Sponsors of migrant workers or students abusing the system will have financial penalties or sanctions placed on them, and they will be given more support to ensure compliance.

People on short-term visas who commit an offence will be deported “swiftly”.

Scientific and tech methods will be explored to ensure adults coming to the UK are not wrongly identified as children.

eVisas, which have now replaced physical documents, will help tackle illegal working and support raids on those overstaying their visas or on the wrong visa.

Major banks are legally obligated to refuse current accounts to individuals suspected of being in the UK illegally and to notify the Home Office. This will be extended to other financial institutions.

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US

American-Israeli hostage Edan Alexander released by Hamas

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American-Israeli hostage Edan Alexander released by Hamas

Hamas has released Edan Alexander, an Israeli soldier who holds American citizenship, as part of ongoing efforts to achieve a permanent ceasefire with Israel.

The 21-year-old was believed to be the last living American hostage in Gaza.

In a statement, Hamas said: ” The Izz ad-Din al-Qassam Brigades released the captured Israeli soldier, Idan Alexander, a US citizen, a short while ago, following contacts with the US administration. This comes as part of the efforts being made by mediators to achieve a ceasefire, open the crossings, and allow aid and relief to reach our people in the Gaza Strip.

Edan Alexander. Pic: Hostages and Missing Families Forum via AP
Image:
Edan Alexander. Pic: Hostages and Missing Families Forum via AP

“This step comes after important contacts in which Hamas demonstrated positivity and high flexibility.

“We affirm that serious and responsible negotiations achieve results in the release of prisoners. However, continuing the aggression prolongs their suffering and may kill them.

“We affirm the movement’s readiness to immediately begin negotiations to reach a comprehensive and sustainable ceasefire agreement, including the withdrawal of the occupation army, the end of the siege, a prisoner exchange, and the reconstruction of the Gaza Strip.

“We urge the Trump administration to continue its efforts to end this brutal war waged by the war criminal Netanyahu against children, women, and defenceless civilians in the Gaza Strip.”

Mr Alexander was transferred to Israel Defence Forces via the Red Cross.

A sign outside a Jewish community centre in Edan Alexander's home town of Tenafly, New Jersey. File pic: Reuters
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A sign outside a Jewish community centre in Edan Alexander’s home town of Tenafly, New Jersey. File pic: Reuters

An IDF statement said: “The returning hostage is currently being accompanied by IDF special forces on his return to Israeli territory, where he will undergo an initial medical assessment and meet with his family.

“The commanders and soldiers of the Israel Defense Forces salute and embrace the returning hostage as he makes his way home to the State of Israel.

“The IDF Spokesperson’s Unit asks everyone to respect the privacy of the returning hostage and his family.”

Mr Alexander’s parents, who live in the US, made the journey to Israel ahead of the expected release.

The family said they were deeply grateful to US President Donald Trump and his administration for its work to secure the release – and have urged the Israeli government to continue efforts to free all hostages.

Mr Alexander, who is from New Jersey, was 19 when he was taken from his base on the border with Gaza in southern Israel during the Hamas attacks on 7 October 2023.

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