The Governor of New Nuevo León, Mexico, announced a new (potential billion-dollar) investment from Kia to expand its plant in the region and produce two EVs together with Hyundai. The move comes as the two automakers look to ensure EV models qualify for the IRA tax credit.
After becoming the third largest automaker globally last year, The Hyundai Motor Group, including Kia and Genesis, looks to keep the ball rolling in the new EV era.
Both Hyundai and Kia brands got off to a hot start by releasing the IONIQ 5 and EV6 EV models, based on the auto group’s dedicated E-GMP electric vehicle platform.
With several new releases from all brands under the Hyundai umbrella, including the IONIQ 6, Kona Electic, Kia EV9, and Genesis GV70, the automaker plans to become a top three global EV producer by 2030.
However, after the Inflation Reduction Act’s (IRA) standards set in for new EVs to qualify for the $7,500 tax credit, many Kia and Hyundai models have become ineligible.
Despite breaking ground on its first dedicated EV plant in the US in October, that facility isn’t expected to become operational until 2025.
With North America being Hyundai’s single largest market, representing over a fifth of sales last year, Hyundai is looking for ways to ensure its EVs will qualify for the tax credit to secure its market.
2024 EV9 GT-Line (Source: Kia)
Kia, Hyundai to build EVs in Mexico for IRA tax credit
The Governor of New Nuevo León, Mexico, Samuel Garcia, revealed Kia’s plans on his Twitter this week, initially saying Kia once again bets on Nuevo Leon with a “billion dollar investment to expand its plant and produce two Kia car models” later editing out the billion.
Another retweet from Garcia read, “#Kia announces billion dollar investment to install another plant in #NuevoLeon where it will produce two new electric models in conjunction with Hyundai.”
A translation of Garcia’s own tweet reads, “More good news! Nuevo León consolidates as the ELECTROMOBILITY HUB: KIA once again bets on Nuevo León with an investment to expand its plant and produce two KIA car models.”
¡Más buenas noticias! Nuevo León se consolida como el HUB DE ELECTROMOVILIDAD: KIA vuelve a apostar por Nuevo León con una inversión para expandir su planta y producir dos modelos de carro KIA. pic.twitter.com/fH6puAZXss
From Garcia’s post, it could just be an expansion on the automaker’s existing 400,000-vehicle capacity plant in the area, which began operations in 2016.
According to the images Garcia posted on his account, one of the two electric vehicles could be the new flagship EV9. However, Kia has already said the electric SUV will be built in West Point, Georgia, starting next year as the brand’s first EV assembled in the US.
With the new planned investment, Garcia says, “We will be the state that produces the most electric car models: the Tesla model, the KIA model, and the Navistar electric truck.”
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how Elon Musk killed Tesla Model 2, global EV sales surging, how Chinese EVs keep killing it, and more.
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