An Instagram post by KSI promoting JD Sports has been banned.
The YouTuber, who has an Instagram following of over 12 million, posted a video set to music of himself and others at a bowling alley in November.
The video included close-up shots of trainers and a shot of KSI – whose real name is Olajide “JJ” Olatunji – bringing attention to his shoes.
Others in the ad were seen wearing branded sportswear.
The video then ended with a shot of the JD Sports logo under text that said: “King of the Game.”
The post was also captioned and said: “Head over to the @jdofficial YouTube channel to watch the full length film #kingofthegame”, and tagged “jdofficial” and “@adidasoriginals”.
JD Sports has said that viewers would have known it was an ad and it did not need to be labelled as such.
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KSI had been contracted to post ads on behalf of the retailer and the ad had been produced with its approval.
The influencer told the Advertising Standards Authority that he believed the references to JD Sports in the ad made it clear to consumers that the video was an excerpt from a TV ad in which he had featured.
But after receiving a complaint, KSI included #ad in the post’s caption in order to “mitigate any risk of consumers being misled”.
The ASA said it welcomed KSI’s “assurances” that the post had been amended but said it was still not “made clear” at the time the post was originally seen.
It added: “We welcomed Mr Olatunji’s assurances that the post had been amended to include #ad.
“However, at the time the ad was originally seen, the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such.
“We therefore concluded that it breached the Code.”
The ASA also advised both JD Sports and KSI to make sure their future ads were “obviously identifiable”.
“We told JD Sports and KSI to ensure that in future their ads were obviously identifiable as marketing communications and made their commercial intent clear upfront, for example, by including a clear and prominent identifier such as #ad,” it added.
The 29-year-old is also known as a boxer, rapper and the founder of Prime energy drinks.
Earlier this year, the internet star apologised to viewers for using a racial slur in an online video.
The clip drew outrage on social media and was later removed from the Sidemen channel, a series of YouTube pages belonging to several British internet personalities.
KSI addressed the situation after the backlash at the time and tweeted: “I wanna apologise for saying a racial slur in a recent Sidemen video.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
“I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human.
“I’m not perfect, I’m gonna mess up in life, and lately, I’ve been messing up a lot. So I’ve decided I’m gonna just take a break from social media for a while.”
Angelina Jolie says although she appreciates being an artist, she would prefer for her legacy to be “a good mother” and to be known for her “belief in equality and human rights”.
The Oscar-winning actress stars as Maria Callas in the new Pablo Larrain film about the opera singer’s life.
She has called Maria “the hardest” and “most challenging” role she has had in her career and put months of preparation into immersing herself into the world of opera.
Jolie, who recently reached a divorce settlement with actor Brad Pitt, told Sky News: “To be very candid, it was the therapy I didn’t realise I needed. I had no idea how much I was holding in and not letting out.
“So, the challenge wasn’t the technical [side of opera], it was an emotional experience to find my voice, to be in my body, to express. You have to give every single part of yourself.”
The biopic combines the voice of the Maleficent actress with recordings of Maria Callas.
Jolie believes it “would be a crime to not have [Callas’] voice through this because, in many ways, she is very present in this film”.
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Who was Maria Callas?
Born in New York in 1923, Maria Callas was the daughter of Greek immigrants who moved back to Athens at the age of 13 with her mother and sister.
After enrolling at the Athens Conservatory, she made her professional debut at 17 and went on to become one of the most famous faces of opera, travelling around the world and performing at Covent Garden in London, The Met in New York and La Scala in Milan.
Callas’s final operatic performance took place at Covent Garden in 1965 when she was 41 but she continued to work conducting master classes at Juilliard School, doing concert tours and starring in the 1969 film Medea.
Written by Peaky Blinders creator Steven Knight, Maria focuses on the artist’s final years in the 1970s when she moved to Paris and disappeared from public view.
She died on 16 September 1977 at the age of 53.
Jolie on changing motivations as an actor
Maria follows the life of an artist fully consumed by the art she creates and even remarks that “happiness never developed a beautiful melody”.
Reflecting on her own life in the spotlight, Jolie said she noticed her own career motivations change over the years.
“There’s this kind of study of being human that we do when we create, and we communicate with an audience because our work is not in isolation – it’s a connection.
“I think when I was younger, I had different questions about being human and different feelings and now as I’ve gotten older, I understand some things and now I have different questions.
“It’s a matter of life, right? And so maybe that’s interesting that this now is a character really contemplating death and really contemplating the toll of certain things in life that I, of course, couldn’t have understood in my 20s”.
A family affair
Two of Jolie’s children, Maddox and Pax, took on production assistant roles during the filming of Maria and witnessed their mother perform opera for the first time in public.
She says the film allowed them to create new experiences together and for her children to see her approach to playing a difficult role.
“Everyone in my home, we all give each other space to be who we are and we’re all different.
“I’m the mom, but I’m also an artist and a person and so my family has been very kind and gives me their understanding. They make fun of me, and they support me and just as you’d hope it would be.”
She adds: “When you play somebody who is dealing with so much pain, it’s very important to come home to some kindness.”
Sam Moore, who sang Soul Man and other 1960s hits in the legendary Sam & Dave duo, has died aged 89.
Moore, who influenced musicians including Michael Jackson, Al Green and Bruce Springsteen, died on Friday in Coral Gables, Florida, due to complications while recovering from surgery, his publicist Jeremy Westby said.
No additional details were immediately available.
Moore was inducted with Dave Prater into the Rock and Roll Hall of Fame in 1992.
This breaking news story is being updated and more details will be published shortly.
Neither star has publicly addressed the rumours but Tom’s comedian father, Dominic Holland, has now confirmed the pair are set to wed.
He wrote in a post on his Patreon account: “Tom, as you know by now was very incredibly well prepared. He had purchased a ring.
“He had spoken with her father and gained permission to propose to his daughter.”
“Tom had everything planned out… When, where, how, what to say, what to wear,” he added.
Dominic also noted that while most men worry about being able to afford an engagement ring, he suspects his actor son was “more concerned with the stone, its size and clarity, its housing, which jeweller”.
Tom and Zendaya met on the set of Spider-Man: Homecoming in 2016, when they played the titular hero and his love interest MJ, respectively. Their romance was confirmed in 2021.
In his post, Tom’s father admitted fears over whether being in the spotlight could put a strain on the couple’s relationship.
He wrote: “I do fret that their combined stardom will amplify their spotlight and the commensurate demands on them and yet they continually confound me by handling everything with aplomb.”
“And even though show business is a messy place for relationships and particularly so for famous couples as they crash and burn in public and are too numerous to mention […] yet somehow right at the same time, I am completely confident they will make a successful union.”