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Last November, Audi announced a rebranding of its flagship e-tron model to the Q8 e-tron, establishing it as its top-of-the-line EV model and solidifying its place in the c-segment without any more confusion. I recently got the opportunity to explore the added performance of both the Audi Q8 e-tron quattro and Sportback through the Redwoods and along the coast of Sonoma County in California. Here are my thoughts.

Table of contents

Isn’t the Q8 just the original Audi e-tron?

Yes. Yes, it is. But this isn’t a simple rebranding. The total changes compared to last year’s model are not exponential, but any upgrades that have been made by Audi are beneficial to consumers from a performance standpoint. We’ll dig into that in a minute, but first, let’s establish how we got here.

Audi’s e-tron lineup of all-electric vehicles began in 2018 with the flagship vehicle by the same name. We have since seen four additional models, including e-tron GT and Q4 e-tron, in addition to several interesting e-tron concepts.

I’ll be the first to admit that Audi’s e-tron model nomenclature still sometimes confuses me on paper, but these EVs are much easier to differentiate when you see them side by side. This past November, Audi added a bit of clarity to its lineup by rebranding the original e-tron SUV and Sportback as the Q8 e-tron.

The Audi team told us the reasoning behind the naming decision was to align with an existing model name that represents the brand’s utmost quality – and to segue that reputation into an all-electric era.

I’ve been following the progress of the 2024 model year Audi Q8 e-tron as we’ve learned US pricing and availability, but it wasn’t until last week that I finally got my chance to get behind the wheel.

Updates beyond (and beneath) the aesthetic

If you’ve been in last year’s e-tron or Sportback e-tron, you’d get inside these new models and wonder how much has changed. Truthfully, not that much… at least at first glance. What Audi has done here is deliver some serious innovation and optimization where it matters… underneath all that shiny stuff on top.

Audi has successfully improved its battery and motor design within both the Q8 e-tron SUV and Sportback. The engineers overseas utilized every inch of the EV’s battery modules by stacking each’s prismatic cells rather than winding them. The result is a battery pack that delivers nearly 20 kWh more gross capacity (114 kWh vs. 95 kWh on the 2023 version) – all in the same footprint.

Drivers of the 2024 Q8 e-tron models will be able to take advantage of 30% more range compared to previous models, eclipsing 300 miles on a single charge in the Q8 Sportback S-Line e-tron (w/ ultra package). Here’s a quick side-by-side comparison to truly grasp how much more efficiency Audi is delivering within the same footprint:

Audi
e-tron Model
2023
e-tron
quattro
2023 Sportback
S-Line

e-tron quattro
2024
e-tron quattro
2024 Sportback
S-Line
e-tron quattro
2024 Sportback
S-Line
e-tron quattro
(ultra package)
Battery Size (gross) 95 kWh 95 kWh 114 kWh 114 kWh 114 kWh
Peak Power 402 hp 402 hp 402 hp 402 hp 402 hp
0-60 mph 5.5 sec (w/ boost) 5.5 sec (w/ boost) 5.4 sec 5.4 sec 5.3 sec
Top Speed 124 mph 124 mph 124 mph (est.) 124 mph (est.) 124 mph (est.)
Drag Coefficient 0.31 Cd 0.28 Cd 0.29 Cd 0.27 Cd 0.27 Cd
Curb Weight 5,765 lbs. 5,787 lbs. 5,798 lbs. 5,798 lbs. 5,798 lbs.
EPA Range 226 mi. 225 mi. 285 mi. 296 mi. 300 mi.

As you can see, despite adding more battery density, the new 2024 Q8 e-tron models weigh nearly the same as their predecessors while delivering range improvements. In speaking with Audi senior manager of product planning, Anthony Garbis, I learned that the automaker reduced the amount of Cobalt in its battery chemistry. Combined with some swapping of components for lighter materials, Audi delivered a more powerful EV without adding unnecessary weight.

The revamped battery chemistry also contributes to better charge curves (Audi says it will hold 100 kW at 80% before winding down) and will enable the new Q8 e-tron models to reach higher charging rates (170 kW vs. 150 kWh previously), thus reducing charge times to 31 minutes to replenish from 10-80%.

But enough about specs, let’s talk about my experience driving two variations of the new Q8 e-tron.

Changes to the interior and exterior, plus US pricing

As I reported last fall, the dawn of the new age of the Q8 e-tron includes some new badge styles that will set the tone for the luxury brand’s future as it continues to go all-electric.

The first thing you’ll notice in the images above is the new 2D rings logo on a redesigned single-frame front grill, featuring more efficient apertures that help deliver an air curtain around the EV. This increase in the air curtain significantly contributes to the lower drag coefficients detailed above.

I also snapped some images of Audi’s new laser-etched model badge on each e-tron’s B-pillar. Going forward, if you’re ever confused about what model you’re looking at, just check the door!

Inside, the Q8 e-tron should be very familiar to previous drivers. The layout and design are mostly the same, although Audi has integrated sustainable materials more. For example, the greyish inlet on the dash (see below) is made from recycled PET bottles. I love to see stuff like this, but it needs to happen more!

Real quick, let’s get pricing out of the way so you know what you’re dealing with as a consumer:

2024 Model Year Trim Premium Premium Plus Prestige Launch Edition
(2024 MY only)
Q8 e-tron $74,400 $78,800 $84,800 $87,550
Q8 Sportback e-tron $77,800 $82,200 $88,200 $91,950

Wonderful. Onto the drive.

Driving the Audi Q8 e-tron quattro and Sportback e-tron

My drive consisted of a couple of hours along the coast in a white Audi Q8 Sportback S-Line e-tron (yes, it’s as tough to type as it is to say), followed by a lovely afternoon drive through the Redwoods in a Plasma Blue Metallic Q8 e-tron quattro (SUV).

I’ve driven plenty of electric SUVs and crossovers, some through the same coastal roads I experienced last week, but this ride felt different in a lot of ways. When I turned out of the hotel, I naturally gunned it to see what the Sportback e-tron could do. Admittedly, I was underwhelmed by its giddy-up, but I could immediately tell this was a pretty heavy vehicle.

Although its 0-60 time is nothing to drool over, the acceleration grew on me because of the overall ride. It is so smooth and quiet that you don’t even notice the acceleration. I found myself suddenly going 25-30 mph over the speed limit (nobody likes a snitch) without a single hair on my neck standing up – it just felt natural.

Since some of our route went through spotty cell areas, we used Audi’s UX navigation for the route rather than Apple CarPlay. That being said, I connected to CarPlay wirelessly and only had one issue – whenever I got a text, the center screen would switch over to CarPlay, and I’d have to tap back to Audi navigation. Kind of annoying, but I had my next two turns on display in front of me thanks to the HUD, which was top-notch, in my opinion.

The haptic touch took me a while to get used on the center screen as, at first, I wasn’t tapping hard enough for it to register. Once I got the hang of it, I still saw some delays between the tap, the haptic buzz, and the actual action taking place. This was by no means a deal breaker, but the software could be optimized a bit for responsiveness.

The menu was easy to navigate, though I found the tap-through process for certain menus a bit too labyrinthine, especially while driving. I would have liked the drive mode menu to be a bit easier to access as I shifted through the modes often to get the full experience. In the Q8 e-tron Sportback, I felt the most at home in Auto Mode.

When I tried to whip around my first curve along the coast, I had to steel myself for a second because I came in a little hot for such a heavy EV. The Q8 e-tron is a sturdy gal, let me tell you. “Comfort and luxury” is the name of the game here, not track records.

When I got into the Q8 e-tron SUV on the second half of the day, however, I was more comfortable with the feel of the Audi and spent most of my 2+ hour trip back to base in the sporty Dynamic Mode. I had an absolute blast in this vehicle, whisking through the beautiful forest and around mountainsides – when I wasn’t stuck behind a giant motorhome, that is.

It was here that I felt Audi’s quicker 14.6:1 steering ratio and stiffer front control arm bushings. Or maybe I’m just saying that to sound cool, and actually simply felt like a professional driver for an Audi e-tron commercial, accelerating through turns and passing lame gas pickups on any available straightaway.

Either way, I was in my element, and I was smiling.

Electrek’s take

While this is a new e-tron from a model name standpoint, it is by no means a complete revamp of last year’s version. That being said, there’s much to be excited about if you’re an Audi e-tron fan and you’re in the market for a new ride.

The most important change to note, in my opinion, is the upgrade to the battery technology. Delivering significantly higher energy density in the same dimensions, while offering consumers more range and better charging is a win for Audi’s assembly lines and its customers.

Although it’s only in the Q8 Sportback S-Line e-tron with the ultra package, being able to advertise 300 miles of range is huge, especially when you consider last year’s model topped out 75 miles shorter than that.

I’d argue that the average consumer will still want to see an even higher range to truly be enticed at the Q8 e-tron price point, but there are plenty of other perks to sway the purchase. All in all, anyone who is a fan of Audi, especially the original Q8 is going to enjoy these updated vehicles.

If you’re already driving an e-tron, you might not see enough different about it to upgrade just yet, unless you’re looking for more range. Either way, the Q8 e-trons are further evidence that Audi is serious about EVs as its future and is continuing to innovate in order to try and give its customers the very best.

I’m looking forward to seeing (and driving) what it comes up with next.

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Tesla refuses to do the right thing about ‘Full Self-Driving’ transfers

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Tesla refuses to do the right thing about 'Full Self-Driving' transfers

Tesla is refusing to do the right thing about ‘Full Self-Driving’ package transfers and instead holds its own incapacity to deliver the package over the head of its owners.

I just had a conversation with Tesla about doing the right thing about FSD transfer. I got an answer: a “categoric no”.

Tesla is literally using its own incapacity to deliver a feature it promised and sold to people, unsupervised self-driving, as a demand trigger to get people to order new cars.

The Context

For those who are not aware, Tesla has been selling since 2016 something called “Full Self-Driving package”, FSD for short, that includes advanced driver assist features, and the automaker has been promising that it will eventually result in unsupervised self-driving capability through over-the-air software updates.

At first, Tesla claimed that all cars produced since 2016 would be able to achieve that. However, Tesla quickly found out that it was wrong and introduced a new computer called HW3 in 2019 and retrofited vehicles with it.

In 2023, Tesla introduced again a new computer, HW4, but the automaker claimed that it would just add more computing power to improve capacity in the future, and it was still confident that it could deliver on its self-driving promises with HW3 cars.

In fact, Tesla CEO Elon Musk even claimed that software updates on HW4 cars would lag 6 months behind updates on HW3 cars as Tesla focuses on delivering on its self-driving promises on the older vehicles.

That lasted less than a year. Since last year, Tesla has been focusing updates on HW4 as it is reaching the compute limits of HW3. As we previously reported, Tesla is now using both nodes on the HW3 computer – meaning that it doesn’t even have any compute redundancy, which is required for level 4-5 autonomy.

Late last year, Tesla finally signaled that it might be reaching the limits of HW3 and said that it would provide computer retrofits if needed, but there’s no retrofit in sight despite HW3 falling now months behind HW4 cars.

With the questionable hardware situation and the even more questionable data pointing to Tesla being way behind schedule on its self-driving ambition, Tesla FSD owners are asking for a simple thing from the automaker, and it can’t even do that.

The Problem

With the situation looking dire for HW3, Tesla owners have been asking the automaker for years to link the FSD software package to the owner rather than the car – meaning that if you upgrade your car to a new Tesla, you can transfer your FSD software package, which you paid up to $15,000 for and Tesla never fully delivered, to the new car.

Doesn’t this sound fair? Tesla sold you a product they never delivered, and you are only giving them another shot on the newer hardware with a new car, which has a higher chance of success.

It doesn’t cost Tesla anything since it’s just a software package that it transfers to hardware that is standard on all cars.

Yet, Tesla has refused to do the right thing here. Musk was asked several times by Tesla owners about doing that and refused. Instead, he devised a plan to use Tesla’s own inability to deliver self-driving capability as a demand trigger.

In the summer of 2023, Musk finally agreed to allow FSD transfers, but not because it was the right thing to do. Instead, he said it would be a “one-time amnesty” for a single quarter. Tesla used this to boost sales in the quarter.

Tesla ended up bringing back the incentive four more times when it needed to boost orders, making Musk a liar for saying it would only be for a quarter. By claiming it’s only for this one time, Tesla is creating urgency in trying to get people to upgrade – instead of doing the right thing and offering everyone who bought FSD the ability to transfer until Tesla actually delivers on its promise.

Currently, Tesla is not offering it because it doesn’t need to. There are plenty of other factors boosting demand right now including the new Model Y, the fear of losing the tax credit in the US, and in Canada, Tesla just announced a price increase coming next month – pushing people to take delivery this month.

I reached out to Tesla about transferring my FSD on a new car this week, and I was told “the FSD transfer window is closed right now”. After explaining all this above to the salesperson and highlighting that it’s the right thing to do not to charge me $11,000 for a software package that I already bought and they never delivered, they agreed to run it up the chain.

The next day, I was told that upper management responded: “a categoric no.”

Electrek’s Take

It’s such a simple thing to do. It’s not only the right thing to do, but it’s also smart for Tesla as it reduces the obvious liability of having HW3 cars that paid for FSD.

At this point, it’s clear that Tesla will never be able to deliver on its promised unsupervised Full Self-Driving capabilities on HW3 cars. Should we really be surprised? Tesla was wrong before and had to upgrade cars from HW2.5 to HW3, which is now 6 years old.

Tesla didn’t know what hardware it needed to deliver self-driving then, and there’s a good chance it doesn’t know now. But even then, would anyone seriously believe that Tesla would deliver unsupervised self-driving capability on 6-year-old hardware? I think not.

Therefore, every HW3 vehicle Tesla sold with a FSD package is a liability. It makes for them to remove the packages from those cars and move them to more recent vehicles with a higher chance of ever delivering on their promise – even though there’s plenty of room for doubt with those cars too.

Regardless, It’s about doing the right thing for your customers instead of using your own inability to deliver a product you promised as a demand lever for more orders. It’s worse than the tactics used by car dealerships that Tesla despises so much.

As usual, I want to highlight that I think FSD is an incredible product, and if it was developed without Elon Musk claiming that it would achieve unsupervised self-driving by the end of every year for the last 5 years and Tesla selling the product to customers before it is ready, I think it would be much more celebrated.

But instead, Tesla and Musk are doing those things, and many people see it as a fraudulent and dangerous product. It doesn’t help when the CEO grossly misrepresents data about the program.

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Volvo FM Electric semi trucks helping to fight wildfires in NSW, Australia

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Volvo FM Electric semi trucks helping to fight wildfires in NSW, Australia

The New South Wales Rural Fire Service is putting the new, 600 km Volvo FM Electric semi truck through its paces as they work to decarbonize their emergency vehicle fleet and keep Australia safe from the devastating effects of wildfires.

The Volvo FM Electric is on loan to the NSW RFS for an extended test drive as part of a broader effort to understand how low- and zero-emissions vehicles can be integrated into the agency’s emergency services fleets in the future — and the early results are positive!

In an impressive display of capability, the electric semi truck tackled the 550 kilometer route (340 miles) from the services’ Glendenning NSW logistics headquarters to the border city of Albury with a loaded up RFS water tanker in tow. The truck and trailer arrived just in time to be displayed at the NSW RFS Championships in the suburb of Thurgoona.

The truck was operated by a two-man driving team consisting of Inspector Brendan Doyle, RFS Logistics Manager, and RFS Logistics & Transport Supervisor Peter Duff, who shared driving duties over the route to asses the performance Volvo FM Electric, as well as the heavy vehicle charging experience at each side of the trip.

“This drive presented a great opportunity for us to touch, feel and experience an electric prime mover on public roads,” explained Doyle. “It also allows us to consider where a vehicle like this could fill roles within our logistics fleet in the future.”

Doyle’s partner on the ride concurs. “The driving experience was sensational,” added Duff, “One of the key takeaways for me was that you could take anyone familiar with an existing Volvo truck and they’d be able to drive this without additional training at all.”

The truck averaged 88.7 km/h on the trip, with an energy consumption of 1.24 kWh/km — a figure comparable to the Tesla Semi, which Tesla CEO Elon Musk claims uses 2 kWh of energy per mile. The big Volvo required less than 2 total hours’ charging to complete the 6 hour and 15 minute trip with stops at Goulburn and Tarcutta.

Electrek’s Take

It’s great to see electric semi trucks being used in real-world heavy haul applications, as opposed to the easy-to-criticize potato chip hauling performances we’ve seen other brands put up in the recent past. As Volvo’s deployed electric truck fleet knocks on the door of 100 million miles driven, it’s hard to believe Tesla will be able to catch up.

That said, it’s happened before — who among us though the Model Y would be the best selling car in the world back in 2014? If you did, scroll on down to the comments and let us know.

SOURCE | IMAGES: Volvo Trucks.

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UAW scores supermajority at BlueOval SK in 2025’s first big labor win

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UAW scores supermajority at BlueOval SK in 2025's first big labor win

Last week’s inauguration of President Trump stole the headlines, but it wasn’t the only big election news — a supermajority of workers at BlueOval SK voted to file a petition last week with the National Labor Relations Board to unite with the UAW.

The supermajority vote by workers at BlueOval SK occurred after attending a town hall-style meeting in Elizabethtown, Kentucky with UAW members from Ultium Cells in Lordstown, Ohio last month. The Lordstown Ultium plant makes battery cells for GM and Honda electric vehicles and, like the BlueOval SK (BOSK) project, is a joint venture between one of the Detroit 3 and a Korean battery brand (in the case of Ultium, GM and LG; in the case of BlueOval SK, Ford and SK On).

The similarities were apparently enough to convince the majority of BOSK workers of the UAW team’s credibility in the traditionally union-opposing south. The move is expected to yield immediate improvements in working conditions at the Kentucky plant.

“We’re forming our union so we can have a say in our safety and our working conditions,” explained Halee Hadfield, a quality operator at BOSK. “The chemicals we’re working with can be extremely dangerous. If something goes wrong, a massive explosion can occur. With our union, we can speak up if we see there’s a problem and make sure we’re keeping ourselves and the whole community safe,”

Those safety concerns were echoed by other BlueOval SK employees who voted to join the UAW. “I have worked both union and nonunion jobs and have seen the power of a union firsthand,” said Andrew McLean, a logistics worker in formation at BOSK. “Right now, we don’t have a say at BOSK. With a union, we’ll be on a level playing field with management. That’s so important when you’re getting a new plant off the ground. The union allows us to give honest feedback without fear of retaliation.”

Ford paid its shareholders more than $3 billion in dividends, on a gross profit of over $24.7 billion for the twelve months ending September 30, 2024. That $3 billion would be enough to pay each of Ford’s 177,000 global employees a one-time bonus of $16,950. According to Ford’s 2024 proxy statement, Jim Farley, the CEO of Ford Motor Company, earned a total compensation of $26,470,033 in 2023 — a nearly $6 million raise from 2022.

The growing unionization movement among nonunion battery workers across the country, and especially in the South, builds off the success of the UAW Stand Up Strike at the Big Three, as well as the victory by Volkswagen workers in Chattanooga, who became the first Southern autoworkers employed outside the Big Three to join the UAW last April.

SOURCE | IMAGES: UAW.

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