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Ford (F) CEO Jim Farley revealed during Monday’s Capital Markets Day that the automaker would soon make it as easy as possible for you to buy an EV with transparent pricing, flexible purchase options, and remote vehicle delivery. Ultimately, Ford is offering you the opportunity to skip what many consider the worst part of the buying experience – the dealership.

Ford upgrades the EV buying experience with fixed pricing

During Monday’s event, Ford discussed its next-generation EVs, including a three-row SUV and another full-size electric pickup codenamed Project T3.

Farley says the automaker’s EV unit, Model e, will focus on three key initiatives, including:

  1. Developing EVs and software platforms
  2. Launching a new customer experience with its dealers
  3. Building its industrial system to deliver millions of EVs efficiently

Ford’s second (and third) generation EVs will be launched in larger, more profitable segments. Farley describes the new electric pickup as “a technological tour de force that will transform a worksite” and its seven-passenger electric SUV as a “personal bullet train.”

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Ford’s new electric Explorer released in Europe (Source: Ford)

To match the new modern electric vehicles, Ford is rolling out a simple and consumer-friendly buying experience that emphasizes non-negotiable pricing. Farley explained at its Capital Markets Day event:

Starting in January, Model E customers will have flexible purchase options, online, in the store, with transparent pricing that they don’t have to haggle over, and remote vehicle delivery, and later pick up as well.

Soon, Ford EV buyers will have more options, including new retail replenishment centers that can deliver vehicles in under ten days. The new EV buying experience is designed to establish relationships with dealerships rather than it being a hassle to negotiate prices.

Ford will drastically reduce EV inventory and deploy a new marketing model focusing on growing relationships rather than spending billions on TV advertisements.

In December, Ford revealed around two-thirds of its dealers – 1,920, to be precise – enrolled in its EV dealer program designed to streamline distribution.

Electrek’s Take

Ford wants to satisfy dealers and new EV buyers with flexible purchase options and non-negotiable pricing. This isn’t the first time Farley has suggested a direct sales approach, but with a set date now, it will become a reality next year.

Nobody likes to go into the dealership and have to negotiate prices several times with the salespeople. Tesla and other EV makers have shown a direct sales approach works. It’s not only consumer-friendly but also cuts out unnecessary inventory costs.

Ford will satisfy customers with online, customizable purchase options and dealers with “later pick up” and the traditional buying experience still being offered.

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New ‘world’s lightest, most efficient’ e-bike motor lands on another model

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New 'world's lightest, most efficient' e-bike motor lands on another model

Last week, we reported that the e-bike world had a new motor claiming to be the lightest and most efficient. Now, we’re already seeing TQ’s new TQHPR40 motor proliferate on more road and gravel e-bikes, including the recently announced E-ASTR from Ridely.

Ridley’s new E‑ASTR brings lightweight electric assistance to its already impressive ASTR gravel platform, powered by the cutting-edge TQ HPR40 mid-drive system. Unlike bulkier e‑bike setups, this system adds just 1.17 kg (2.6 lb) at the crank and a discreet 1.46 kg (3.2 lb) and 290 Wh battery hidden within the downtube, keeping the frame’s silhouette nearly identical to the non-electric version of the same bike. According to BikeRumor, riders looking closely might spot only a slightly fatter downtube, internal cable routing, and a handlebar-end LED indicator, giving visual clues without shouting “electric bike.”

What the E‑ASTR gives up in sheer power from the petite motor, it gains in ride feel. The HPR40 is said to deliver a modest 40 Nm of torque and up to 200W of assist, or enough to smooth out climbs or offer a tailwind on gravel without overpowering the rider. With support cut off at 25 km/h (15.5 mph), pedal responsiveness remains natural and fluid. Combined with the ASTR’s race-inspired geometry, the bike looks to offer sharp handling and comfort suited to the rigors of modern gravel routes.

Ridley is currently offering the E‑ASTR in three spec levels: a value SRAM Apex XPLR AXS build €7,199 (or approximately US $8,500), a mid-range SRAM Rival XPLR AXS 1×13 version for €8,199 (or approximately US $9,700), and a top-tier Shimano GRX 2×12 Di2 model for €8,899 (or approximately US $10,500). Each features high-end drivetrains, integrated cockpit options, carbon wheels, and industry-standard gravel brakes and tires. With its race-ready frame and stealthy, lightweight e‑assistance, the E‑ASTR is positioning itself as a high-performance gravel machine that stays true to its roots, delivering help when needed, without overshadowing the rider.

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Wait, you’re telling me that’s an electric bike?!

Ultra-lightweight motors like the TQHPR40 are quietly reshaping the e-bike industry by making electric assistance almost invisible, both in looks and in feel. As systems shrink and integrate more seamlessly into traditional bike frames, they’re opening the door to new categories of performance-oriented e-bikes that preserve the ride dynamics of analog bikes while offering just enough support when it counts.

For riders who value a natural pedaling experience but still want a little help on climbs or longer days, and especially for aging riders who want to maintain their riding habits despite father time taking an impact on joints and muscles, these minimalist systems are proving that you don’t need a bulky battery or a massive motor to get the benefits of going electric. The result is a wave of stealthy, high-performance e-bikes that are less about replacing effort and more about enhancing the ride.

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Tesla, Trump alliance falls apart – but there’s BIG news for electric semi fleets

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Tesla, Trump alliance falls apart – but there's BIG news for electric semi fleets

After a month off trying to wrap our heads around all the chaos surrounding EVs, solar, and everything else in Washington, we’re back with the biggest EV news stories of the day from Tesla, Ford, Volvo, and everyone else on today’s hiatus-busting episode of Quick Charge!

It just gets worse and worse for the Tesla true believers – especially those willing to put their money where Elon’s mouth is! One believer is set to lose nearly $50,000 betting on Tesla’s ability to deliver a Robotaxi service by the end of June (didn’t happen), and the controversial CEO’s most recent spat with President Trump had TSLA down nearly 5% in pre-morning trading.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

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Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Hyundai is about to reveal a new EV and it could be the affordable IONIQ 2

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Hyundai is about to reveal a new EV and it could be the affordable IONIQ 2

Hyundai is getting ready to shake things up. A new electric crossover SUV, likely the Hyundai IONIQ 2, is set to debut in the coming months. It will sit below the Kona Electric as Hyundai expands its entry-level EV lineup.

Is Hyundai launching the IONIQ 2 in 2026?

After launching the Inster late last year, Hyundai is already preparing to introduce a new entry-level EV in Europe.

Xavier Martinet, President and CEO of Hyundai Europe, confirmed that the new EV will be revealed “in the next few months.” It will be built in Europe and scheduled to go on sale in mid-2026.

Hyundai’s new electric crossover is expected to be a twin to the Kia EV2, which will likely arrive just ahead of it next year.

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It will be underpinned by the same E-GMP platform, which powers all IONIQ and Kia EV models (EV3, EV4, EV5, EV6, and EV9).

Like the Kia EV3, it will likely be available with either a 58.3 kWh or 81.4 kWh battery pack option. The former provides a WLTP range of 267 miles while the latter is rated with up to 372 miles. All trims are powered by a single electric motor at the front, producing 201 hp and 209 lb-ft of torque.

Kia-EV2
Kia EV2 Concept (Source: Kia)

Although it may share the same underpinnings as the EV2, Hyundai’s new entry-level EV will feature an advanced new software and infotainment system.

According to Autocar, the interior will represent a “step change” in terms of usability and features. The new system enables new functions, such as ambient lighting and sounds that adjust depending on the drive mode.

Hyundai-IONIQ-2-EV
Hyundai E&E tech platform powered by Pleos (Source: Hyundai)

It’s expected to showcase Hyundai’s powerful new Pleos software and infotainment system. As an end-to-end software platform, Pleos connects everything from the infotainment system (Pleos Connect) to the Vehicle Operating System (OS) and the cloud.

Pleos is set to power Hyundai’s upcoming software-defined vehicles (SDVs) with new features like autonomous driving and real-time data analysis.

Hyundai-new-Pleos-OS
Hyundai’s next-gen infotainment system powered by Pleos (Source: Hyundai)

As an Android-based system, Pleos Connect features a “smartphone-like UI” with new functions including multi-window viewing and an AI voice assistant.

The new electric crossover is expected to start at around €30,000 ($35,400), or slightly less than the Kia EV3, priced from €35,990 ($42,500). It will sit between the Inster and Kona Electric in Hyundai’s lineup.

Hyundai said that it would launch the first EV with its next-gen infotainment system in Q2 2026. Will it be the IONIQ 2? Hyundai is expected to unveil the new entry-level EV at IAA Mobility in September. Stay tuned for more info. We’ll keep you updated with the latest.

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