Chinese augmented reality glasses maker Nreal rebrands as Xreal as it takes on tech giants

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2 years ago

May 25, 2023

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Nreal, a Chinese augmented reality glasses company, rebranded as Xreal. Co-Founder Peng Jin told CNBC this reflects the company’s expanded product range and international expansion.

Xreal

Chinese augmented reality (AR) glasses maker Nreal on Thursday said it rebranded to Xreal — a name it hopes will encapsulate its expansion into Europe and latest products.

Peng Jin, co-founder of Xreal told CNBC in an interview that the “X” in the new branding reflects the company is “expanding beyond what we thought was possible” and highlights new AR applications. The company, whose products are already sold in the U.S., U.K., China, Japan and South Korea, is planning to launch into European markets in the third quarter of the year.

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Augmented reality refers to technology that allows digital images to be imposed over the real world and represents an area of current investment for the world’s largest tech companies, from Apple to Meta. It is a key technology in the so-called “metaverse.”

Xreal makes two models of a headset that looks like sunglasses — the Xreal Air and Xreal Light — which run the company’s own operating system, called Nebula. Like Apple with iOS on iPhones, developers can make apps for Nebula that people can then use via Nreal headsets.

When people put on their headsets and open an app, they will see a large version of that content in front of their eyes. But Nebula is only available for Android devices, limiting its appeal. On Thursday, Xreal announced a new piece of gear called Xreal Beam, which it describes as an “iPod-shaped device” that can connect, wired or wirelessly, to smartphones, gaming consoles and PCs.

This will allow someone with almost any device to use the headset. One of the key areas Xreal is targeting is gaming. For example, you could connect Xreal Beam to a gaming console, such as PlayStation, and then play a game on a massive virtual screen within your glasses rather than on a physical TV.

Since its commercial launch last year, Xreal said it has sold 150,000 products globally. Jin did not give specific numbers, but said Xreal is looking to “double or triple” its sales in the coming year.

He also revealed the company is looking to raise money. CNBC reported that Xreal fundraised $100 million in 2021 — which at the time valued the company at $700 million — followed by $60 million from Chinese e-commerce giant Alibaba last year. Xreal has some high-profile backers that include Nio Capital, the investment arm of electric carmaker Nio, as well as venture company Sequoia Capital China.

Rising AR and VR competition

Augmented and virtual reality are drawing interest from some of the world’s biggest technology companies. Meta has pinned its future to such innovations, while Apple is reportedly working on its own virtual reality headset and gaming giant Sony last year released its second virtual reality headset called PlayStation VR2.

Jin said the competition will help expand the market.

“When you have companies like Sony or even Apple start investing in the space it brings more attention to this general direction, it will draw more talent,” Jin told CNBC.

But Xreal operates in an interesting space. Its headset can be used with consoles like the PlayStation, so that people can play a game on a huge virtual screen rather than a TV.

This is not a direct competitor to the PSVR 2, which immerses players as if they were in the actual game. But it does pose questions about whether companies may move to block Xreal’s device in the future, a risk not lost on Jin.

“I’m not saying these companies will not one day decide to build their own AR glasses and decide to block us. I m not saying that’s not going to happen. But there’s so much more to gain than just blocking us,” Jin said.

Technology

Google and Disney reach deal to restore ESPN, ABC to YouTube TV

Published

13 hours ago

November 15, 2025

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Google and Disney reach deal to restore ESPN, ABC to YouTube TV

Alphabet and Disney on Friday announced that they’ve reached a deal to restore content from ABC and ESPN onto Google’s YouTube TV.

The deal comes after a two-week standoff between the two companies that started on Oct. 31. The stalemate resulted in numerous live sporting events, including college football games and two Monday Night Football games, being absent from the popular streaming service.

“We’re happy to share that we’ve reached an agreement with Disney that preserves the value of our service for our subscribers and future flexibility in our offers,” YouTube said in a statement. “Subscribers should see channels including ABC, ESPN and FX returning to their service over the course of the day, as well as any recordings that were previously in their Library. We apologize for the disruption and appreciate our subscribers’ patience as we negotiated on their behalf.”

Disney Entertainment’s co-chairs Alan Bergman and Dana Walden, along with ESPN Chairman Jimmy Pitaro, said in a statement that said the agreement reflects “how audiences choose to watch” entertainment.

“We are pleased that our networks have been restored in time for fans to enjoy the many great programming options this weekend, including college football,” they said.

More than 20 Disney-owned channels were removed from YouTube TV, which offered its subscribers $20 credits this week due to the dispute. In addition to ABC and ESPN, other networks that were unavailable included FX, NatGeo, Disney Channel and Freeform.

The main sticking point between the two companies was the rate Disney charges YouTube TV for its networks. Disney’s most valuable channel, ESPN, charges carriage of more than $10 a month per pay-TV subscriber, a higher fee than any other network in the U.S., CNBC previously reported.

It’s not the first conflict this year between YouTube and legacy media.

NBCUniversal content was nearly removed from YouTube TV before the companies reached an agreement in October, preventing shows like “Sunday Night Football” and “America’s Got Talent” from being pulled.

YouTube TV also found itself in a standoff with Fox in August that almost resulted in Fox News, Fox Sports and other Fox channels going dark on the service just before the start of the college football season. The two sides were able to strike a deal to prevent a blackout.

YouTube said it has the option for future program packages with Disney and other partners.

Disney said that access to a selection of live and on-demand programming from ESPN Unlimited, which includes content from ESPN+ and new content on its all-inclusive digital service coming later this year, will be available on YouTube TV to base plan subscribers at no additional cost by the end of 2026.

Here’s the memo that Disney executives sent to employees:

Team,

We’re pleased to share that we’ve reached a new agreement with YouTube TV, and all of our stations and networks are in the process of being restored to the service.

While this was a challenging moment, it ultimately led to a strong outcome for both consumers and for our company, with a deal that recognizes the tremendous value of the high-quality entertainment, sports, and news that fans have come to expect from Disney.

Over the past few years, we’ve led the way in creating innovative deals with key partners –
each one unique, and each designed to recognize the full value of our programming. This new agreement reflects that same creativity and commitment to doing what’s best for both our audiences and our business.

We’re proud of the work that went into this deal and grateful to everyone who helped make it happen — especially Sean Breen, Jimmy Zasowski, and the Platform Distribution team for their tireless commitment throughout this process.

Thank you all for your patience and professionalism over the past several weeks. As you all know, the media landscape continues to evolve quickly, which makes these types of negotiations complex. What hasn’t changed is our focus on the viewer. Our priority is — and will always be — delivering the best experiences and the best value to fans, and we’ll continue working closely with our partners to ensure we’re fulfilling that mission for our audiences.

We’re incredibly optimistic about what’s ahead and grateful to all of you for continuing to set the standard for entertainment around the world.

Alan, Dana & Jimmy

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.

WATCH: Google has a lot more leverage over Disney in their carriage fight: LightShed’s Rich Greenfield

Technology

We’re looking to further trim this drug stock and exit this entertainment giant

Published

21 hours ago

November 14, 2025

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We're looking to further trim this drug stock and exit this entertainment giant

Technology

JPMorgan Chase wins fight with fintech firms over fees to access customer data

Published

22 hours ago

November 14, 2025

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JPMorgan Chase wins fight with fintech firms over fees to access customer data

An exterior view of the new JPMorgan Chase global headquarters building at 270 Park Avenue on Nov. 13, 2025 in New York City.

Angela Weiss | AFP | Getty Images

JPMorgan Chase has secured deals ensuring it will get paid by the fintech firms responsible for nearly all the data requests made by third-party apps connected to customer bank accounts, CNBC has learned.

The bank has signed updated contracts with fintech middlemen that make up more than 95% of the data pulls on its systems, including Plaid, Yodlee, Morningstar and Akoya, according to JPMorgan spokesman Drew Pusateri.

“We’ve come to agreements that will make the open banking ecosystem safer and more sustainable and allow customers to continue reliably and securely accessing their favorite financial products,” Pusateri said in a statement. “The free market worked.”

The milestone is the latest twist in a long-running dispute between traditional banks and the fintech industry over access to customer accounts. For years, middlemen like Plaid paid nothing to tap bank systems when a customer wanted to use a fintech app like Robinhood to draw funds or check balances.

That dynamic appeared to be enshrined in law in late 2024 when the Biden-era Consumer Financial Protection Bureau finalized what is known as the “open-banking rule” requiring banks to share customer data with other financial firms at no cost.

But banks sued to prevent the CFPB rule from taking hold and seemed to gain the upper hand in May after the Trump administration asked a federal court to vacate the rule.

Soon after, JPMorgan — the largest U.S. bank by assets, deposits and branches — reportedly told the middlemen that it would start charging what amounts to hundreds of millions of dollars for access to its customer data.

In response, fintech, crypto and venture capital executives argued that the bank was engaging in “anti-competitive, rent-seeking behavior” that would hurt innovation and consumers’ ability to use popular apps.

After weeks of negotiations between JPMorgan and the middlemen, the bank agreed to lower pricing than it originally proposed, while the fintech middlemen won concessions regarding the servicing of data requests, according to people with knowledge of the talks.

Fintech firms preferred the certainty of locking in data-sharing rates because it is unclear whether the current CFPB, which is in the process of revising the open-banking rule, will favor banks or fintechs, according to a venture capital investor who asked for anonymity to discuss his portfolio companies.

The bank and the fintech firms declined to disclose details about their contracts, including how much the middlemen agreed to pay and how long the deals were in force.

Wider impact

The deals mark a shift in the power dynamic between banks, middlemen and the fintech apps that are increasingly threatening incumbents. More banks are likely to begin charging fintechs for access to their systems, according to industry observers.

“JPMorgan tends to be a trendsetter. They’re sort of the leader of the pack, so it’s fair to expect that the rest of the major banks will follow,” said Brian Shearer, director of competition and regulatory policy at the Vanderbilt Policy Accelerator.

Shearer, who worked at the CFPB under former director Rohit Chopra, said he was worried that the development would create a barrier of entry to nascent startups and ultimately result in higher costs for consumers.

Source: Robinhood

Proponents of the 2024 CFPB rule said it gave consumers control over their financial data and encouraged competition and innovation. Banks including JPMorgan said it exposed them to fraud and unfairly saddled them with the rising costs of maintaining systems increasingly tapped by the middlemen and their clients.

When Plaid’s deal with JPMorgan was announced in September, the companies issued a dual press release emphasizing the continuity it provided for customers.

But the industry group that Plaid is a part of has harshly criticized the development, signaling that while JPMorgan has won a decisive battle, the ongoing skirmish may yet play out in courts and in the public.

“Introducing prohibitive tolls is anti-competitive, anti-innovation, and flies in the face of the plain reading of the law,” said Penny Lee, CEO of the Financial Technology Association, told CNBC in response to the JPMorgan milestone.

“These agreements are not the free market at work, but rather big banks using their market position to capitalize on regulatory uncertainty,” Lee said. “We urge the Trump Administration to uphold the law by maintaining the existing prohibition on data access fees.”