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Nreal, a Chinese augmented reality glasses company, rebranded as Xreal. Co-Founder Peng Jin told CNBC this reflects the company’s expanded product range and international expansion.

Xreal

Chinese augmented reality (AR) glasses maker Nreal on Thursday said it rebranded to Xreal — a name it hopes will encapsulate its expansion into Europe and latest products.

Peng Jin, co-founder of Xreal told CNBC in an interview that the “X” in the new branding reflects the company is “expanding beyond what we thought was possible” and highlights new AR applications. The company, whose products are already sold in the U.S., U.K., China, Japan and South Korea, is planning to launch into European markets in the third quarter of the year.

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Augmented reality refers to technology that allows digital images to be imposed over the real world and represents an area of current investment for the world’s largest tech companies, from Apple to Meta. It is a key technology in the so-called “metaverse.”

Xreal makes two models of a headset that looks like sunglasses — the Xreal Air and Xreal Light — which run the company’s own operating system, called Nebula. Like Apple with iOS on iPhones, developers can make apps for Nebula that people can then use via Nreal headsets.

When people put on their headsets and open an app, they will see a large version of that content in front of their eyes. But Nebula is only available for Android devices, limiting its appeal. On Thursday, Xreal announced a new piece of gear called Xreal Beam, which it describes as an “iPod-shaped device” that can connect, wired or wirelessly, to smartphones, gaming consoles and PCs.

This will allow someone with almost any device to use the headset. One of the key areas Xreal is targeting is gaming. For example, you could connect Xreal Beam to a gaming console, such as PlayStation, and then play a game on a massive virtual screen within your glasses rather than on a physical TV.

Since its commercial launch last year, Xreal said it has sold 150,000 products globally. Jin did not give specific numbers, but said Xreal is looking to “double or triple” its sales in the coming year.

He also revealed the company is looking to raise money. CNBC reported that Xreal fundraised $100 million in 2021 — which at the time valued the company at $700 million — followed by $60 million from Chinese e-commerce giant Alibaba last year. Xreal has some high-profile backers that include Nio Capital, the investment arm of electric carmaker Nio, as well as venture company Sequoia Capital China.

Rising AR and VR competition

Augmented and virtual reality are drawing interest from some of the world’s biggest technology companies. Meta has pinned its future to such innovations, while Apple is reportedly working on its own virtual reality headset and gaming giant Sony last year released its second virtual reality headset called PlayStation VR2.

Jin said the competition will help expand the market.

“When you have companies like Sony or even Apple start investing in the space it brings more attention to this general direction, it will draw more talent,” Jin told CNBC.

But Xreal operates in an interesting space. Its headset can be used with consoles like the PlayStation, so that people can play a game on a huge virtual screen rather than a TV.

This is not a direct competitor to the PSVR 2, which immerses players as if they were in the actual game. But it does pose questions about whether companies may move to block Xreal’s device in the future, a risk not lost on Jin.

“I’m not saying these companies will not one day decide to build their own AR glasses and decide to block us. I m not saying that’s not going to happen. But there’s so much more to gain than just blocking us,” Jin said.

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Nvidia positioned to weather Trump tariffs, chip demand ‘off the charts,’ says Altimeter’s Gerstner

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Nvidia positioned to weather Trump tariffs, chip demand 'off the charts,' says Altimeter's Gerstner

Altimeter CEO Brad Gerstner is buying Nvidia

Altimeter Capital CEO Brad Gerstner said Thursday that he’s moving out of the “bomb shelter” with Nvidia and into a position of safety, expecting that the chipmaker is positioned to withstand President Donald Trump’s widespread tariffs.

“The growth and the demand for GPUs is off the charts,” he told CNBC’s “Fast Money Halftime Report,” referring to Nvidia’s graphics processing units that are powering the artificial intelligence boom. He said investors just need to listen to commentary from OpenAI, Google and Elon Musk.

President Trump announced an expansive and aggressive “reciprocal tariff” policy in a ceremony at the White House on Wednesday. The plan established a 10% baseline tariff, though many countries like China, Vietnam and Taiwan are subject to steeper rates. The announcement sent stocks tumbling on Thursday, with the tech-heavy Nasdaq down more than 5%, headed for its worst day since 2022.

The big reason Nvidia may be better positioned to withstand Trump’s tariff hikes is because semiconductors are on the list of exceptions, which Gerstner called a “wise exception” due to the importance of AI.

Nvidia’s business has exploded since the release of OpenAI’s ChatGPT in 2022, and annual revenue has more than doubled in each of the past two fiscal years. After a massive rally, Nvidia’s stock price has dropped by more than 20% this year and was down almost 7% on Thursday.

Gerstner is concerned about the potential of a recession due to the tariffs, but is relatively bullish on Nvidia, and said the “negative impact from tariffs will be much less than in other areas.”

He said it’s key for the U.S. to stay competitive in AI. And while the company’s chips are designed domestically, they’re manufactured in Taiwan “because they can’t be fabricated in the U.S.” Higher tariffs would punish companies like Meta and Microsoft, he said.

“We’re in a global race in AI,” Gerstner said. “We can’t hamper our ability to win that race.”

WATCH: Brad Gerstner is buying Nvidia

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YouTube announces Shorts editing features amid potential TikTok ban

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YouTube announces Shorts editing features amid potential TikTok ban

Jaque Silva | Nurphoto | Getty Images

YouTube on Thursday announced new video creation tools for Shorts, its short-form video feed that competes against TikTok. 

The features come at a time when TikTok, which is owned by Chinese company ByteDance, is at risk of an effective ban in the U.S. if it’s not sold to an American owner by April 5.

Among the new tools is an updated video editor that allows creators to make precise adjustments and edits, a feature that automatically syncs video cuts to the beat of a song and AI stickers.

The creator tools will become available later this spring, said YouTube, which is owned by Google

Along with the new features, YouTube last week said it was changing the way view counts are tabulated on Shorts. Under the new guidelines, Shorts views will count the number of times the video is played or replayed with no minimum watch time requirement. 

Previously, views were only counted if a video was played for a certain number of seconds. This new tabulation method is similar to how views are counted on TikTok and Meta’s Reels, and will likely inflate view counts.

“We got this feedback from creators that this is what they wanted. It’s a way for them to better understand when their Shorts have been seen,” YouTube Chief Product Officer Johanna Voolich said in a YouTube video. “It’s useful for creators who post across multiple platforms.”

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Tech stocks sink after Trump tariff rollout — Apple heads for worst drop in 5 years

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Tech stocks sink after Trump tariff rollout — Apple heads for worst drop in 5 years

CEO of Meta and Facebook Mark Zuckerberg, Lauren Sanchez, Amazon founder Jeff Bezos, Google CEO Sundar Pichai, and Tesla and SpaceX CEO Elon Musk attend the inauguration ceremony before Donald Trump is sworn in as the 47th U.S. president in the U.S. Capitol Rotunda in Washington, Jan. 20, 2025.

Saul Loeb | Via Reuters

Technology stocks plummeted Thursday after President Donald Trump’s new tariff policies sparked widespread market panic.

Apple led the declines among the so-called “Magnificent Seven” group, dropping nearly 9%. The iPhone maker makes its devices in China and other Asian countries. The stock is on pace for its steepest drop since 2020.

Other megacaps also felt the pressure. Meta Platforms and Amazon fell more than 7% each, while Nvidia and Tesla slumped more than 5%. Nvidia builds its new chips in Taiwan and relies on Mexico for assembling its artificial intelligence systems. Microsoft and Alphabet both fell about 2%.

Semiconductor stocks also felt the pain, with Marvell Technology, Arm Holdings and Micron Technology falling more than 8% each. Broadcom and Lam Research dropped 6%, while Advanced Micro Devices declined more than 4% Software stocks ServiceNow and Fortinet fell more than 5% each.

Read more CNBC tech news

The drop in technology stocks came amid a broader market selloff spurred by fears of a global trade war after Trump unveiled a blanket 10% tariff on all imported goods and a range of higher duties targeting specific countries after the bell Wednesday. He said the new tariffs would be a “declaration of economic independence” for the U.S.

Companies and countries worldwide have already begun responding to the wide-sweeping policy, which included a 34% tariff on China stacked on a previous 20% tax, a 46% duty on Vietnam and a 20% levy on imports from the European Union.

China’s Ministry of Commerce urged the U.S. to “immediately cancel” the unilateral tariff measures and said it would take “resolute counter-measures.”

The tariffs come on the heels of a rough quarter for the tech-heavy Nasdaq and the worst period for the index since 2022. Stocks across the board have come under pressure over concerns of a weakening U.S. economy. The Nasdaq Composite dropped nearly 5% on Thursday, bringing its year-to-date loss to 13%.

Trump applauded some megacap technology companies for investing money into the U.S. during his speech, calling attention to Apple’s plan to spend $500 billion over the next four years.

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