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FOX Business Lydia Hu reports on the fallout from Bud Lights controversial partnership with transgender influencer Dylan Mulvaney.

Bud Light and Budweiser, who shares the same parent company, haven't tweeted in over a month after its replies were dominated by thousands of comments criticizing Bud Light's decision to tap a transgender influencer to promote its brand.

The company last tweeted on April 14 with a picture of a Bud Light can, captioned "TGIF?" The tweet sparked 32,000 replies, largely critical of its partnership with Dylan Mulvaney, who rose to fame after detailing "365 days of girlhood." Previous tweets from Bud Light contained similar complaints, and the account has since been inactive.

"Just bought my first case of @CoorsBanquet in decades," one user replied to Bud Light. "No more @Budweiser #GetWokeGoBroke" Ticker Security Last Change Change % BUD ANHEUSER-BUSCH INBEV 57.15 +0.28 +0.50%MLR MILLER INDS 33.98 -0.13 -0.38%TAP MOLSON COORS BEVERAGE CO. 60.63 -0.10 -0.16%

FORMER ANHEUSER-BUSCH EXEC SAYS BUD LIGHT BACKLASH NOT 'GOING AWAY'

Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney. (Instagram/Fox News / Fox News)

Budweiser's main account and the Budweiser USA account have also been inactive for over a month. Budweiser USA's last tweet was posted on the same day as Bud Light's last tweet, which included an ad with its infamous Clydesdale horses, but it still received over 25,000 replies that were largely critical.

Bud Light, whose parent company is Anheuser-Busch, has struggled to sell its product since its partnership with Mulvaney in March, which included custom beer cans of the transgender influencer’s face. The company’s sales dropped for six weeks straight since calls to boycott the beer. Anheuser-Busch's main Twitter account also hasn't tweeted since April 14 when it tweeted out its statement in response to the Mulvaney backlash, receiving over 25,000 replies.

Bud Light sales dropped 28.4% from last year for the week ending May 13, according to Beer Business Daily. Other Anheuser-Busch products dropped in sales as well, such as Michelob Ultra, which fell 6.8% for the week ending in May 13. Coors Light and Miller Lite, meanwhile, increased sales by 16.9% and 15.1%. 

TARGET, BUD LIGHT INVESTORS LOSE BILLIONS ON MARKETING MISSES

"Hard pass," one Twitter user replied to Bud Light. "Woke beer is gross."

Bud Light, in an attempt to bump its sales, launched a promotional rebate ahead of Memorial Day weekend. The rebate included an amount "equivalent to the purchase price of one (1) 15-pack or larger, up to $15" of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard. Some retailers sell a 15-pack for less than $15, which means the rebate makes those beers free.

Beer distributors for Anheuser-Busch have struggled to keep business amid the boycott. The company told its wholesalers it would buy back Bud Lights that expired, according to the Wall Street Journal.

Anheuser-Busch CEO Brendan Whitworth (Anheuser-Busch)

BUD LIGHT 24-PACK SELLS FOR $3.49 IN AT LEAST ONE STORE AS SALES TANK: REPORT

Brendan Whitworth, CEO of Anheuser-Busch, released a statement in April as the boycott of his company gained traction.

"We never intended to be part of a discussion that divides people," Whitworth said. "We are in the business of bringing people together over a beer."

Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, Budweiser's group vice president for marketing, were placed on leave for their supervision over the decision to work with Mulvaney. 

"Given the circumstances, Alissa has decided to take a leave of absence which we support," an Anheuser-Busch spokesperson told The Journal. "Daniel has also decided to take a leave of absence."

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The decision to go on leave "wasn't voluntary," The Journal reported.

Mulvaney shared videos on April 1 announcing the partnership with Bud Light to mark the end of March Madness and celebrate "365 days of girlhood."

Rapper and singer Kid Rock posted a video on Instagram last month in response to the Mulvaney partnership that showed him shooting cans of Bud Light. 

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Waltrip latest to join AF1 Nashville’s ownership

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Waltrip latest to join AF1 Nashville's ownership

NASHVILLE, Tenn. — Two-time Daytona 500 winner Michael Waltrip has joined the ownership group of the Nashville Kats, a founding franchise of the Arena Football 1 league.

The Kats announced Waltrip joining the group Friday along with his craft beer company Michael Waltrip Brewing. The ownership group already includes former NFL coach Jon Gruden with Jeff Fisher, a former coach of the Los Angeles Rams and Tennessee Titans, majority owner.

“We now have three living legends attached to the Nashville Kats — Jeff Fisher, Jon Gruden, and Michael Waltrip — all with the ultimate goal to win championships and raise the AF1 to its ultimate potential along with any team associated with the AF1,” said Bobby DeVoursney, the Kats’ CEO and managing partner.

Waltrip’s brewery now is the team’s official craft beer. The team also plans a “Waltrip Winner’s Circle” fan zone for the upcoming season.

The Kats play the Southwest Kansas Storm on Sunday in Clarksville in the AF1 semifinals.

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Trump’s update on Iran timeline is significant – but it still keeps everyone guessing

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Donald Trump weighing up many risks before possible US strike on Iran

This is the most significant statement from the US president in days, though it still keeps everyone guessing.

In a message conveyed through his press secretary, he is giving diplomacy up to two weeks to work.

“Based on the fact that there’s a substantial chance of negotiations that may or may not take place with Iran in the near future, I will make my decision whether or not to go within the next two weeks,” Karoline Leavitt quoted him as saying.

It is not clear what “whether or not to go” entails.

Israel-Iran conflict: Latest updates

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Trump: Iran ‘weeks away’ from nuclear weapon

We know that he has been given a spectrum of different military options by his generals and we know that the Israelis are pressuring him to use American B2 bombers with their bunker-busting bombs to destroy Iran’s nuclear facility at Fodow.

The Israelis are encouraging no delay. But against that, he is weighing up many risks, both military and political.

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Militarily, it is not clear how successful a bunker-busting strike on Fordow would be.

Experts have suggested it would require several of the massive bombs, which have never been used in combat before, to be dropped on the site.

It is not as simple as one clean strike and job done.

Politically, the president is under significant pressure domestically not to get involved in Iran.

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MAGA civil war breaks out over Iran

Within his own MAGA coalition – influencers, politicians and media personalities are lining up in criticism of involvement in the conflict.

One of those leading the criticism, his former chief strategist Steve Bannon, who maintains huge influence, was seen entering the White House on Thursday.

His press secretary reiterated to us that the president always wants to give diplomacy a chance and she confirmed that his Middle East envoy Steve Witkoff has spoken to the Iranian foreign minister Abbas Araghchi.

Steve Bannon speaks at a conservative conference in Maryland earlier this month. Pic: AP
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Steve Bannon, seen recently at a conservative event in Maryland, is against US involvement in Iran. Pic: AP

European leaders, including the UK foreign secretary David Lammy, who is in Washington, are meeting Mr Araghchi in Geneva on Friday.

The two-week window – assuming it lasts that long – also gives space to better prepare for any strike and mitigate against some of the other risks of US involvement.

Read more from Sky News:
Is Trump losing his MAGA support?
Gantz defends conflict with Iran
‘Love Trump’ says Israeli minister

There are 40,000 troops in bases across the Middle East. It takes time to increase security at these bases or to move non-essential personnel out. It also takes time to move strategic military assets into the region.

The USS Nimitz aircraft carrier and its support vessels were redeployed from the Indo-Pacific on Monday. Their last known position was the Strait of Malacca two days ago.

The Nimitz Carrier Group will overlap with the USS Carl Vinson group which was deployed to the Middle East in March.

The potential two-week window also allows for more time for a ‘day after’ plan, given that the Israeli strategy appears to be regime change from within.

Since the Israeli action in Iran began last week, the worst-case scenario of mass casualties in Israel from Iranian attacks has not materialised.

The president is said to be surprised and encouraged by this. “Israel has exceeded a lot of people’s expectations in their abilities,” press secretary Karoline Leavitt said.

The Israeli success, the absence of a mass casualty event in Israel, and the lack of any sustained counterattack by Iranian proxies in the region remove reservations that previous presidents have had about taking on Iran.

That said, sources have told Sky News that the president is determined that the diplomatic solution should be given a chance despite current pessimism over the chances of success.

A critical two weeks ahead.

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Trump’s two-week timeline: What next for Iran?

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Trump's two-week timeline: What next for Iran?

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White House press secretary Karoline Leavitt has said Donald Trump will make a decision on whether to militarily strike Iran in the next two weeks. That’s as diplomatic talks between Western governments and the Iranians ramp up.

In today’s episode, US correspondents Mark Stone and Martha Kelner unpick why the delay might be, and the competing voices in the ears of the president.

If you’ve got a question you’d like the Trump100 team to answer, you can email it to trump100@sky.uk.

Don’t forget, you can also watch all episodes on our YouTube channel.

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