Faraday Future starts shipping FF91 with many buzzwords and a $309k price
After starting production in March, Faraday Future has finally launched its FF91 EV, with an eye-watering $309k starting price and first deliveries starting tomorrow, May 31.
Faraday made the announcements in a livestream on its website today. It titled the announcements “FF 91 Final Launch & Faraday Future 2.0,” suggesting an entry into a new phase of life for the company, and describing the new car as a “new species.”
The FF91 was originally unveiled in 2017. At the time, Faraday said that it intended to produce the car in 2018.
But electric car startup observers are no stranger to delays, so that timeline slipped. And slipped, and slipped – until five years later, we are finally here, at the actual start of FF91 production.
Faraday promised the FF91 would have 1,050 horsepower, a 130 kWh battery capable of 381 miles of range, 200 kW charging, and self-driving capability. It also promised a 0-60 time of 2.27 seconds, which was faster than “other benchmark cars” (namely, Tesla) at the time.
These specs were incredible at the time and are still very good, though after five years of delays “other benchmark cars” have caught up and exceeded those numbers. But Faraday has kept the same specs as its original announcement without watering them down in the interim, which is nice. In fact, today’s video claimed the battery will be upped to 142kWh (though this might be nominal pack capacity, as opposed to 130kWh usable).
Faraday received over 64,000 reservations in 36 hours after the original unveiling. But these were unpaid hand-raisers, and on a more recent check-in, the company claimed to have 14,000 unpaid reservations and only 401 paid reservations, though we haven’t heard anything on those numbers in the last year.
Faraday started the stream with a long discussion about its “FF aiHyper 6×4 Architecture 2.0.” Frankly, our eyes glazed over a little bit in this portion, but here’s their slide “explaining” it. Good luck:
The company said that this is all meant to reflect 4 pillars of development – All-AI, All-Hyper, All-ability, and co-creation. As best we can tell, this was all meant to describe the car’s ability as taking advantage of the best strengths of sedans, sportscars and SUVs; comparing its capabilities to million-dollar hypercars; and using AI in its software-defined platform. Until recently, cars have been defined by hardware, but these days, many cars are being defined by software, with common software updates and modern infotainment systems.
With regards to the “co-creation” pillar, Faraday’s “co-creation platform,” which it is calling “The Mission Farad,” is essentially a referral program – refer friends to download Faraday’s app to get points (called Farads, the same name as the SI unit for electrical capacitance), and those points can be used for rewards. Faraday says these rewards “include awesome FPO titles to brag about on the FF App, Growth value and Co-creation points, and even future use of FF vehicles.”
In the future, Faraday seems like it will use this platform to gather customer feedback on its vehicles, and successful feedback/ideas will reward points to those who suggest it. Faraday is planning a “co-creation day” on June 6, which will presumably include more details on this. And we could imagine it turning into a sales referral program in the future.
The software-defined nature of the car enables various computing options, centered around a 27 inch rear screen (the “world’s largest in-car display”) and camera and a “10G in-vehicle network” (which isn’t a real thing) from three 5G antennas each connected to a different mobile carrier. Faraday mentioned that, among other things, this could enable livestreaming from inside the car (look out, INDI), and AI-powered contextual voice commands.
The car will also have an infrared camera in the driver’s seat to enable facial recognition for additional security. Faraday said that the car’s AI technology will enable it to “know you better than you know yourself,” which is frankly a little bit creepy, especially knowing that it has a camera on you at all times.
When you’re tired of all the livestreaming, you can relax in “spa mode” in the FF91’s “Zero G seats” capable of 60º recline.
Faraday now calls its car “the standard of Ultimate AI TechLuxury,” which is a bit of a mouthful. The company is aiming for the “ultra-spire” market, which as far as we can tell is its own term for luxury car customers. Embattled Faraday founder YT Jia compared the car’s level of luxury to that of Ferrari, Rolls-Royce and Maybach, setting quite a high bar.
Since then we’ve learned that Maybach is officially entering the EV market this year, so FF91 will have a direct competitor there. Faraday thinks that one day it will become a leader in the ultra-luxury market, which it says sells around 55,000 units globally per year. Though Jia also said that Faraday will not use the same upscale materials as are included in these other vehicles, and rather focus “silicon-based” luxury which allows owners to better leverage their time.
And of course, no automotive announcement can go without a discussion of autonomous driving technology, where Faraday made several claims about existing capabilities, and more coming later through over-the-air updates. Faraday calls these “FF aiDriving”:
In addition to these promises of imminent self-driving capability (hmm, where have we heard this before…), Faraday says that the FF 91 will have the ability to create custom and proprietary maps, perhaps in order to help train the car to drive around private grounds that are not captured by public road maps. But the FF91’s FF aiHypercar+ subscription system will set you back $14,900 per year – but hey, at least you’ll get some Farad points thrown in.
And, finally, there’s the price. All of the above will set you back a cool $309k for the limited-edition “FF 91 2.0 Futurist Alliance,” or $249k for the “FF 91 2.0 Futurist.” No news, yet, on what the base price of the standard 2.0 edition will be.
In a show of exceptional grace, the company also guarantees resale price, stating that it will ensure a 60% trade-in price after the first three years (thus only costing $41,200 per year!). But maybe owners should think twice before trading it in, because Jia says that the car will have “irreplaceable collectible value.”
Electrek’s Take
The FF91 was never going to be cheap, given how Faraday has always targeted it as a luxury vehicle, but now that we see the actual price, there’s a certain amount of reality that sets in.
With this pricing, Faraday is stuck between a rock and a hard place. It needs to set the price high in order to make money on a low production luxury vehicle, but a high price is a lot harder to command when there’s more competition in the market than there was 5 years ago, and when economic uncertainty and interest rates make it harder for people to justify these higher prices.
As we mentioned when Faraday started production, this has been a long time coming with lots of delays on the way. And, frankly, we did not expect the company to get this far.
When this car was originally announced, I noted that it seemed like a “kitchen sink” announcement, with a vehicle that included every conceivable concept car feature. In a word, I thought it was unrealistic.
So, it’s quite an accomplishment that they have made it here. Bringing any car to market is incredibly difficult, so they deserve praise for that.
But today’s livestream felt much the same as the original announcement. The original announcement seemed driven by hype buzzwords more than anything, and today is no different. AI is the buzzword of today, and it was mentioned hundreds of times in the ~100-minute livestream. Faraday is even changing its stock ticker to “FFAI” from “FFIE,” according to today’s announcement.
The company couldn’t even keep its own buzzwords straight, simultaneously audibly calling one feature “AI carpet” while subtitles and slides called it “Magic all-in-one” – and then continued into discussions of hyper multi-vectoring, 3rd aiSpace and SynXwap, which is apparently some sort of NFT (that was 2021’s nonsense buzzword, get with the times Faraday).
A tip: jumbled buzzword nonsense doesn’t make you sound accomplished or smarter than the observer, it makes you sound like a grifter. Knock it off, Faraday, if you can.
Despite finally shipping cars, this is only the beginning of the challenges related to building vehicles. Now Faraday has to find customers, and at the price they’re asking, that could be a challenge.
There are already some excellent electric cars on the market, from both mainstream players and upstarts. These span a pretty wide swath of price ranges and levels of luxury. While the FF 91 promises significant luxury and seems to focus on extreme comfort of its riders (and “riders” is the right term here, since the company’s focus on rear seat comfort is aimed at the Chinese market, where it’s common for the wealthy to have personal drivers), it’s not the only startup in the luxury electric car market.
Lucid Motors also occupies that space, and has some very good technology going for it, and a head start on Faraday. And yet, it’s still on rocky ground in this market, and is having some difficulty finding buyers even at the high 5 figure level. The same goes for the behemoth of the EV industry, Tesla, whose Model X accounts for a tiny percentage of the company’s sales – and its base price also has one less digit than the FF91’s.
Since Faraday is aiming well past this high price range, it’s likely to have an even larger struggle finding buyers. Maybe some will come out of the woodwork looking for a luxurious electric crossover from a startup other than Tesla or Lucid at three times the price, but that is a rather small niche at this point.
Especially if Faraday is going to call its own car an “elephant,” which it did not once, but twice during this announcement video.
Here’s the full livestream of the announcement:
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Autonomous taxi company Waymo faced scrutiny last month when a car was caught on video illegally passing a stopped school bus that was letting children off in Atlanta. Now, the National Highway Traffic Safety Administration (NHTSA) is looking into it.
Georgia State Representative Clint Crowe seemed stunned after being presented with video of a Waymo driverless car illegally passing a stopped school bus on Briarcliff Road in Atlanta last month. “I’m a big fan of new technologies and emerging technologies and I think that driverless cars are going to become more prevalent,” he told local NBC news affiliate WBIR. “But we got [sic] to think about how they’re going to comply with the law.”
WBIR | Waymo illegally passes school bus
Crowe co-sponsored Addy’s Law in 2024. The legislation was named after 8-year-old Addy Pierce, who was killed in Henry County after being struck while crossing the street to get to her bus. The law stiffened penalties for illegally passing a stopped school bus, carrying penalties of up to $1,000 in fines and even jail time.
According to Crowe, those rules still apply to autonomous vehicles. “The majority of our traffic laws, the penalty is usually a fine and or driver’s license suspension. These cars don’t have a driver, so they don’t have a driver’s license and so we’re really going to have to rethink who’s the responsible party, who’s going to be responsible for being in control of that vehicle and who’s going to be the operator of that vehicle,” he said.
Crowe believes manufacturers should face stronger consequences when their vehicles break the law, saying the $1,000 fine doesn’t go far enough.
Now, thanks to pressure from social media and politicians like Crowe and Geoirgia State Senator Rick Williams, who helped co-author Addy’s Law, it seems like NHTSA is getting involved.
Prompted by media reports, the US Department of Transportation issued an investigation regarding Waymo’s AV, which states that, “the AV initially stopped, but then drove around the front of the bus by briefly turning right to avoid running into the bus’s right front end, then turning left to pass in front of the bus, and then turning further left and driving down the roadway past the entire left side of the bus. During this maneuver, the Waymo AV passed the bus’s extended crossing control arm near disembarking students (on the bus’s right side) and passed the extended stop arm on the bus’s left side.”
While it remains to be seen how much work NHTSA is actually doing amid the ongoing shutdown of the Federal government, it’s worth noting that, regardless of the outcome, Senator Williams said he plans to introduce new legislation that would hold driverless car companies accountable with higher fines if their vehicles violate traffic laws. If that passes in Georgia, it could set the stage for politicians across the US and even abroad to use similar fins to halt the spread of autonomous taxis in their states.
“Driverless cars should be stopped until it can be figured out,” said Williams. “We should not have this on the road. It’s too dangerous for our children.”
You can read NHTSA summary, below.
We’re typically pretty tech- and autonomous-forward here, but as a parent I would absolutely lose my s*** if a Waymo or Robotaxi or whatever else ran over my kid. but I’ve also seen plenty of human drivers blow past a school bus with a knee on the steering wheel and both eyes glued firmly to their phones. Let us know who you’d be more ready to trust with your kids’ lives in the comments.
SOURCES: WBIR, NHTSA, via School Transportation News.
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![Lion Electric school bus warranties voided, leaving districts stuck [update]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/07/unforgivable.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Nobody ever says “this is business” before doing something nice, and the recently reborn Lion Electric company is keeping that streak alive by doing the unthinkable to cut costs: they’re going to void the warranties on hundreds of electric school buses.
UPDATE 01NOV2025: two Lion Electric buses caught fire, now they’re in more trouble.
This past summer, the fallout from Lion Electric’s dissolution reached a critical mass, and the company’s new owners — the Quebec-based real estate giants Groupe MACH — decided to cancel the warranties on electric school buses sold in the US, leaving many districts with unsafe or broken down buses and no recourse to get their money back while the brand continued to take orders and make money in Canada.
Now, it seems like even the Canadian fleets have some serious safety concerns. School Transportation News and the CBC report that The Quebec Ministry of Education has ordered Lion school bus models be taken out of service immediately after a pair of LionC electric buses caught fire in Montreal, Quebec on Sept 9th, leading to disruptions across the province and a renewed scrutiny of Lion bus safety (Lion360 diesel-powered school buses, which Lion manufactured prior to only producing electric vehicles in 2017, were also affected by the issue).
Lion Bus (the company’s new, official name), has issued an inspection bulletin detailing a four-hour repair, which reads, “We have identified some potential anomalies in a sub-component of the HVAC system that Lion obtains from a third-party supplier … in the interest of safety above all else, we request that Lion bus operators perform the following inspections and modifications: mandatory inspection of several low-voltage electrical connections, replacement of certain electrical connectors, replace fan fuses with less powerful ones, adding a fuse to an HVAC control panel circuit. This inspection and modification procedure must be carried out on all Lion360 (diesel) and LionC 3rd generation and earlier buses (Gen3, Gen2 and Gen1).”
No word yet on whether the issue impacts any of the few Lion Electric buses still on US roads, but remember: Lion Bus wouldn’t help you if it did.
You can read about Lion’s decision to leave US school districts holding the bag on its troubled products in the original July post, below, then let us know how you feel about Groupe MACH’s handling of the situation in the comments section at the bottom of the page.
The warranty story
In a letter issued to exiting Lion Electric customers last week, Deloitte Restructuring announced that the warranties on all Lion vehicles purchased outside of the company’s home Province of Quebec are null and void – leaving dozens of school districts in the lurch with stranded assets that won’t get fixed, and can’t be sold to generate funds for replacements.
“We are working with alternate vendors at the expense of the school district to help keep our electric buses functional and on the road,” explains Dr. Richard Decman, Superintendent of Herscher CUSD No. 2 district in Herscher, Illinois. “Currently, six of our 25 (Lion) electric buses need some type of repair.”
Student Transportation News reports that Lion buses represent fully half of Herscher’s overall fleet of 50 buses, and that the district has received nearly $10 million for the purchase of 25 electric buses and the related charging stations from various state and utility incentive programs.
Herscher isn’t the only district having problems with Lion buses. “All four Lion buses that we own are currently parked and not being used,” Coleen Souza, interim transportation director of Winthrop Public Schools, told Clean Trucking. “Two of them are in need of repairs which would cost us money which we are not willing to invest in because the buses do not run for more than a month before needing more repairs.”
More of the same in Maine, where Yarmouth School Department bought two Lion Electric buses in 2023 with the state covering the costs. According to Superintendent Andrew Dolloff, the buses almost never worked. “We’ve had some sporadic service over the past two years, but as soon as the tech leaves, the buses produce error codes again,” explained Dolloff. ” and “Then the technician quits or is released, and we wait a few months for the next response.”
Dolloff added that Yarmouth’s electric buses did not operate during the 2024-25 school year.
Lion’s new owners are seemingly uninterested in their customers’ plight – which might be easily dismissed if those new owners, Groupe MACH, weren’t also the old owners of Lion Electric.
That’s right, kids. Quebec-based real estate company Groupe MACH, which stepped in to “save” Lion Electric earlier this summer, along with Ontario-based Mirella & Lino Saputo Foundation, bought $90 million of equity in Lion Electric back in 2023. And, while the MACH people may not have been the ones who ultimately made the call about voiding the warranties (that decision was made by the Deloitte bankruptcy team), it is absolutely Group MACH who have, to date, not announced plans to continue to honor those warranties, either.
Make of that what you will.
Deloitte Lion letter
SOURCES: School Transportation News, Clean Trucking, Deloitte.
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The first-ever Liebherr MK 120-5.1E electric crane in customer hands has rolled into the narrow, historic streets of Bern’s old town at 20 meters tall with a 45 meter reach and (of course) zero emissions, no vibrations, and almost no noise.
Deployed by Swiss construction firm Zaugg AG Rohrbach, the new Liebherr electric mobile crane is working hard placing temporary roofs above operational construction sites. It’s precise work, since the narrow streets of Bern’s historic old town weren’t even built for cars — much less massive, five-axle construction machinery. The prices controls and smooth operation of the electric drive mean the MK120-5.1E’s operators could confidently navigate the narrow streets without causing damage and creating new, unpaid jobs for themselves.
“The all-wheel steering allows us to manoeuvre easily in the narrow alleyways,” explained Stefan Stettler, head of the crane department at Zaugg AG Rohrbach. In reverse gear, the crane worked its way along the historic Rathausgasse to its construction site, past the arcades typical of the old town.
In addition to on-board power, the mobile crane can also be plugged into on-site grid power where available, or any mobile power sources capable of offering a steady 63 AMP output for lifting work. A mobile Liebherr Liduro Power Port LPO 100 was on hand in Bern, made available to Zaugg expressly for this purpose. With the Liduro LPO 100 fully charged, Liebherr says the stored energy is good for two full days of crane work.
“The low-noise and emission-free crane work is naturally pleasant for (Bern’s) residents, tourists and passers-by,” explained Stettler. “Especially as we only extended the crane support on the side facing away from the construction site by 50 per cent, allowing pedestrians and cyclists to pass through at all times.”
The MK120-5.1E electric mobile crane offers 8,000 kg (~17,650 lbs.) of lifting capacity, and all of the crane’s drives and winches are powered by electric motors, eliminating both the need to “warm up” or service oil-based hydraulics. It can be had with either a 98 kWh on-board battery (shown) or a 544 hp Liebherr diesel genset.
Electrek’s Take
From compact wheel loaders to radical two-wheeled dumper concepts to massive battery electric retrofit excavators, Liebherr is absolutely killing it in the heavy equipment electrification race. Their electric equipment offerings are proving that EVs can get even the heaviest jobs done, and save big fleets even bigger money while doing it.
SOURCE | IMAGES: Liebherr, via Construction Equipment.
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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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