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Amazon will pay the Federal Trade Commission more than $30 million to settle allegations of privacy lapses in its Alexa and Ring divisions, according to filings on Wednesday.

The agency filed a lawsuit alleging Amazon’s Ring doorbell unit violated a portion of the FTC Act that prohibits unfair or deceptive business practices, which Amazon settled by agreeing to pay $5.8 million.

As part of the proposed settlement, Ring is required to delete any customer videos and data collected from an individual’s face, referred to as “face embeddings,” that it obtained prior to 2018. It must also delete any work products it derived from those videos.

A separate suit alleges Amazon violated the FTC Act and Children’s Online Privacy Protection Act by illegally retaining thousands of children’s information through their profiles with the Alexa voice assistant. Amazon paid $25 million to settle that suit.

The Department of Justice filed the Alexa complaint and proposed settlement on behalf of the FTC. The government alleged that Amazon kept voice and geolocation information associated with young users for years while preventing parents from using their rights to delete their kids’ data under the COPPA Rule.

Under the proposed settlement, Amazon will have to delete inactive child accounts as well as some voice recordings and geolocation information. It also would be prohibited from using that information to train its algorithms.

Amazon has faced scrutiny over the data that’s collected by its kids-oriented Echo smart speakers, which use Alexa to respond to commands.

The FTC said in a press release that kids’ speech patterns could have been especially valuable to Amazon since they differ from those of adults. That means the recordings of kids’ voices could have provided an important training dataset for the Alexa algorithm to better respond to kids’ voices. The government alleged Amazon failed to create an effective system to honor data deletion requests.

Alongside the $25 million civil penalty, if approved by the court, Amazon will be prohibited from using children’s voice information and geolocation data subject to deletion requests for creating or improving any data product. Amazon will also be required to delete inactive child accounts on Alexa, notify users about the government action against the company and of its retention and deletion practices. Amazon will also have to implement a privacy program to govern its use of geolocation information.

Both settlements must be approved by a court to take effect. The FTC’s ability to pursue monetary relief for consumers is limited by a 2021 Supreme Court ruling that narrowed the scope of the types of financial remedies it can impose.

Amazon published blog posts responding to the settlements on its site and Ring’s website. The company said it built Alexa with strong privacy protections and customer controls; designed Amazon Kids, a content service catered for children, to comply with COPPA; and worked with the FTC before expanding Amazon Kids to include Alexa. It added that Ring addressed the privacy and security issues before the FTC began its inquiry.

“Our devices and services are built to protect customers’ privacy, and to provide customers with control over their experience,” Amazon spokesperson Emma Daniels said in a statement. “While we disagree with the FTC’s claims regarding both Alexa and Ring, and deny violating the law, these settlements put these matters behind us.”

What allegedly happened with Ring

While Ring has claimed its products help keep customers safer with its doorbell security cameras, the FTC alleged that Ring instead compromised customer information by giving third-party contractors access to customer videos, even when it was unnecessary to perform their jobs.

Ring employees and those who worked for a third-party contractor in Ukraine could access and download every customer’s videos, with no technical or procedural restrictions on the practice before July 2017, the FTC alleged.

The agency claims Ring did not have any privacy or data security training before 2018, even as the company’s employee handbook prohibited misuse of customer data. It also alleges Ring failed to implement basic security measures to protect users’ information from online threats like “credential stuffing” and “brute force” attacks, despite warnings from employees, external security researchers and media reports.

In one instance, a Ring employee allegedly viewed thousands of videos from at least 81 different female users from cameras labeled for use in intimate spaces, like “Master Bedroom,” “Master Bathroom” and “Spy Cam.” Between June and August 2017, the FTC alleged, the employee looked through the videos for often at least an hour a day on hundreds of occasions.

Another employee who reported the alleged inappropriate access was told by a supervisor that it was “‘normal’ for an engineer to view so many accounts,” according to the complaint. “Only after the supervisor noticed that the male employee was only viewing videos of ‘pretty girls’ did the supervisor escalate the report of misconduct,” the complaint alleges, and the employee was ultimately fired.

Ring narrowed employee access to customer videos in September 2017, the complaint says, so that customers had to consent to customer service agents accessing their videos. But even then, the FTC alleged, Ring allowed hundreds of employees and Ukraine-based contractors to continue accessing all video data.

“Importantly, because Ring failed to implement basic measures to monitor and detect inappropriate access before February 2019, Ring has no idea how many instances of inappropriate access to customers’ sensitive video data actually occurred,” the complaint alleges.

Amazon acquired Ring for a reported $1 billion in 2018 and the company now operates as a subsidiary of Amazon. The deal has helped Amazon grow its presence in the smart home and home security categories. But Ring has also drawn criticism from privacy and civil liberties advocates over a controversial partnership with thousands of police departments across the country.

Ring’s security protocols have been criticized previously. In 2020, Ring said it fired four employees for peeping into customer video feeds after reports from The Intercept and The Information found that Ring staffers in Ukraine were given unfettered access to videos from Ring cameras around the world.

The company strengthened its security measures after a series of incidents wherein hackers gained access to a number of users’ cameras. In one case, hackers were able to watch and communicate with an 8-year old girl. Ring blamed the issue on users reusing their passwords.

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Meta approached Perplexity before massive Scale AI deal

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Meta approached Perplexity before massive Scale AI deal

Meta approached Perplexity before massive Scale AI deal

Meta approached artificial intelligence startup Perplexity AI about a potential takeover bid before ultimately investing $14.3 billion into Scale AI, CNBC confirmed on Friday.

The two companies did not finalize a deal, according to two people familiar with the matter who asked not to be named because of the confidential nature of the negotiations.

One person familiar with the talks said it was “mutually dissolved,” while another person familiar with the matter said Perplexity walked away from a potential deal.

Bloomberg earlier reported the talks between Meta and Perplexity. Perplexity declined to comment. Meta did not immediately respond to CNBC’s request for comment.

Meta’s attempt to purchase Perplexity serves as the latest example of Mark Zuckerberg‘s aggressive push to bolster his company’s AI efforts amid fierce competition from OpenAI and Google parent Alphabet. Zuckerberg has grown agitated that rivals like OpenAI appear to be ahead in both underlying AI models and consumer-facing apps, and he is going to extreme lengths to hire top AI talent, as CNBC has previously reported.

Read more CNBC reporting on AI

Meta now has a 49% stake in Scale after its multibillion-dollar investment, though the social media company will not have any voting power. Scale AI’s founder Alexandr Wang, along with a small number of other Scale employees, will join Meta as part of the agreement.

Earlier this year, Meta also tried to acquire Safe Superintelligence, which was reportedly valued at $32 billion in a fundraising round in April, as CNBC reported on Thursday.

Daniel Gross, the CEO of Safe Superintelligence, and former GitHub CEO Nat Friedman are joining Meta’s AI efforts, where they will work on products under Wang. Gross runs a venture capital firm with Friedman called NFDG, their combined initials, and Meta will get a stake in the firm.

OpenAI CEO Sam Altman said on the latest episode of the “Uncapped” podcast, which is hosted by his brother, that Meta had tried to poach OpenAI employees by offering signing bonuses as high as $100 million with even larger annual compensation packages.

“I’ve heard that Meta thinks of us as their biggest competitor,” Altman said on the podcast. “Their current AI efforts have not worked as well as they have hoped and I respect being aggressive and continuing to try new things.”

–CNBC’s Kate Rooney contributed to this report

WATCH: Meta tried to buy Perplexity before Scale AI deal

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Why ether ETF inflows have come roaring back from the dead

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Why ether ETF inflows have come roaring back from the dead

Omar Marques | Lightrocket | Getty Images

Ether ETFs have finally come to life this year after some started to fear they may be becoming zombie funds.

Collectively, the funds tracking the price of spot ether are on pace for their sixth consecutive week of inflows and eight positive week in the last nine, according to SoSoValue.

The second largest cryptocurrency has become more attractive to institutions in recent weeks largely due to recent regulatory momentum in the U.S. around stablecoins – many of which run on the Ethereum network – the successful IPO of Circle, the issuer of the second-largest stablecoin; and new leadership at the Ethereum Foundation.

“What we’re seeing is institutional recalibration,” said Ben Kurland, CEO at crypto charting and research platform DYOR. “After the initial ETH ETF approval fizzled without a price pop, smart money started quietly building positions. They’re betting not on price momentum but on positioning ahead of utility unlocks like staking access, options listings, and eventually inflows from retirement platforms.”

The first year of ether ETFs, which launched in July 2024, has been characterized by weak demand. While the funds have had spikes in inflows, they’ve trailed far behind bitcoin ETFs in both inflows and investor attention – amassing about $3.9 billion in net inflows since listing versus bitcoin ETFs’ $36 billion in their first year of trading.

“With increasing acceptance of crypto on Wall Street, especially now as a means for payments and remittances, investors are being drawn to ETH ETFs,” said Chris Rhine, head of liquid active strategies at Galaxy Digital.

Additionally, he added, the CME basis on ether – or the price difference between ether futures and the spot price – is higher than that of bitcoin, giving arbitrageurs an opportunity to profit by going long on ether ETFs while shorting futures (a common trading strategy) and contributing to the uptrend in ether ETF inflows.

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Ether (ETH) 1 month

Despite the uptrend in inflows, the price of ether itself is negative for this month and flat over the past month.

For the year, it’s down 25% as it’s been suffering from an identity crisis fueled by uncertainty about Ethereum’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility driven by geopolitical uncertainty this year has not helped.

In March, Standard Chartered slashed its ether price target by more than half. However, the firm also said the coin could still see a turnaround this year.

Since last week’s big spike in inflows, they’ve “slowed but stayed net positive, suggesting conviction, not hype,” Kurland said. “The market looks like a heart monitor, but the buyers are treating it like a long-term infrastructure bet.”

Don’t miss these cryptocurrency insights from CNBC Pro:

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Chip stocks fall on report U.S. could terminate waivers for Taiwan Semi and others

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Chip stocks fall on report U.S. could terminate waivers for Taiwan Semi and others

A motorcycle is seen near a building of the Taiwan Semiconductor Manufacturing Company (TSMC), which is a Taiwanese multinational semiconductor contract manufacturing and design company, in Hsinchu, Taiwan, on April 16, 2025.

Daniel Ceng | Anadolu | Getty Images

Semiconductor stocks declined Friday following a report that the U.S. is weighing measures that would terminate waivers allowing some chipmakers to send American technology to China.

Commerce Department official Jeffrey Kessler told Samsung Electronics, SK Hynix and Taiwan Semiconductor this week that he wanted to cancel their waivers, which allow them to send U.S. chipmaking tech to their factories in China, the Wall Street Journal reported, citing people familiar with the matter.

The VanEck Semiconductor ETF declined about 1%. Nvidia, Qualcomm and Marvell Technology fell about 1%, while Taiwan Semiconductor slipped about 2%.

The latest reported move by the Commerce Department comes as the U.S. and China hold an unsteady truce over tariffs and trade, with chip controls a key sticking point.

Read more CNBC tech news

The countries agreed to the framework of a second trade agreement in London days ago after relations soured following the initial tariff pause in May.

The U.S. issued several chip export changes after the May pause that rattled relations, with China calling the rules “discriminatory.”

U.S. chipmakers have been hit with curbs over the last few years, limiting the ability to sell advanced artificial intelligence chips to China due to national security concerns.

During its earnings report last month, Nvidia said the recent export restriction on its China-bound H20 chips hindered sales by about $8 billion.

Nvidia CEO Jensen Huang told investors on an earnings call that the $50 billion market in China for AI chips is “effectively closed to U.S. industry.” During a CNBC interview in May, he called getting blocked from China’s AI market a “tremendous loss.”

Read the full WSJ report here.

WATCH: U.S. prepares action targeting allies’ ability to ship American chip-making equipment to China

U.S. prepares action targeting allies' ability to ship American chip-making equipment to China

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