Monthly Norwegian auto sales numbers are in, showing once again how heavily dominant EVs are in the country, with one Norwegian outlet saying “the Tesla boom will never end.”
Norway releases monthly sales numbers for the entire country, giving us an easy way to see exactly how many cars of each model were sold. Those statistics include an entry for powertrain, giving us an easy way to see how the country is doing as the global leader in EV progress.
And as we see every month, the country’s non-EV sales continue to vanish, while EVs dominate – particularly Tesla.
In May, 80.7% of cars sold in the country were fully electric. This is down slightly from the 2023 average of 83%, but higher than last year’s May numbers, which stood at 73%.
What’s more interesting is that there are now virtually no gasoline- or diesel-only car sales in the country. Of the remaining cars that aren’t fully electric, 16% of sales are hybrid (including plug-ins) and only 2.1% are diesel-only and 1.2% are gasoline-only. These numbers are down from 3.7% and 4.2% respectively from the same month last year.
So while there are month-to-month fluctuations, the trend is still clear. Cars without some type of battery in them are vanishing from Norway’s dealer lots – and not because they’re being sold out, but rather because nobody wants them.
As for breakdowns by model, the Tesla Model Y is the most popular vehicle in the country by a huge margin. The Model Y was recently declared best-selling car in the world, the first EV to do so. While Norway is a comparatively small market, its strong performance in the country certainly doesn’t hurt.
So far this year, Tesla’s most popular model has sold a whopping 454% as many units as its closest competitor, the ID.4, with 12,328 sales compared to the ID.4’s 2,712. The Model Y represents almost a quarter of all car sales in Norway since the start of the year, with 24.2% market share for this single car model. In May alone, the Model Y beat the ID.4 with “only” 364% as many sales, but monthly numbers are less reliable with Tesla due to the way the company ships cars.
Tesla as a whole has a 26.3% market share this year, making it the country’s #1 brand (though the Model Y would qualify as such all on its own, since it accounts for the vast majority of Tesla’s sales).
Tesla’s sales numbers have been helped by massive price cuts, keeping its cars competitive in an environment where customers around the world are starting to cut back due to economic fears and higher interest rates making car loans more expensive. In Norway, as in other countries, buyers have moved a little downmarket in response to these economic changes.
Electrek’s Take
Norway has targeted a 2025 end to gasoline-vehicle sales in the country, though trends suggest that they could get there even earlier than that. EV sales have somewhat plateaued with less rapid progress in the last year or so, but they seem to be following the same S-curve that many technological changes follow, with some laggards sticking around longer than anyone would like at the end of the curve.
So I would say that Norway has basically met its target, but any more progress towards complete elimination (and conversion of those remaining hybrids to all-electric) is welcome. In fact, Norway’s current 80%+ BEV share is enough to meet California’s 2035 gas car ban, which will actually still allow 20% of vehicles to be plug-in hybrids.
Hyundai pulled all of its gas cars out of Norwegian dealers with just a couple days’ notice
In fact, Norway has been so successful with EV sales that the country is even rolling back EV incentives to focus on walking and cycling instead, a step toward more sustainable transportation than even EVs can provide. And manufacturers are pulling gas cars out of the country, some with only a couple days’ notice, recognizing there’s no point to stocking vehicles that are only going to get single-digit sales numbers anyway.
Progress like this shows how regions can meet EV targets early, and how setting those EV targets can send a signal to consumers and manufacturers to adapt early so they aren’t left with a gas-powered albatross around their neck when the time comes.
This is a warning to manufacturers: the same is going to happen (and is already happening) elsewhere. As consumers catch on to the superiority of EVs, as governments (hopefully) catch on to the severity and urgency of climate action, sales of fossil-powered cars will have to dry up, and quick. And car development cycles are slow, so you better have already started working on this or things could go poorly.
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On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.
You know, for some people.
We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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