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Apple is expected to announce a mixed reality headset – its first brand-new product for eight years – at its annual event for developers.

The tech giant’s WWDC showcase is usually reserved for software reveals – notably the next major updates for its iPhones, iPads, and Macs – but this year fresh hardware is on the cards.

An Apple headset has long been rumoured, and reports suggest the company will finally unveil its first foray into an increasingly crowded field during Monday’s event.

It would be the firm’s first entirely new product since the Apple Watch debuted in 2015.

Hold up, what is ‘mixed reality’?

You will likely have come across virtual and augmented reality in recent years, and probably even tried them.

Virtual reality is all about placing you into an entirely digital world, cutting you off from the outside world, and putting everything from your living room shelves to your pet cat at risk.

It’s been a big year for these kinds of headsets – the PlayStation VR2 launched in February, while Meta has announced the Quest 3 will launch this autumn. Both are focused on gaming, and priced around £500.

Augmented reality instead places digital elements into the real world – you play around with this all the time on your phone through things like the Ikea app, Snapchat filters, and Pokemon Go.

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A "Pidgey" Pokemon is seen on the screen of the Pokemon Go mobile app, Nintendo's new scavenger hunt game which utilizes geo-positioning, in a photo illustration taken in downtown Toronto, Ontario, Canada July 11, 2016. REUTERS/Chris Helgren/File Photo
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Pokemon Go is one of the most successful mainstream demonstrations of AR

Mixed reality takes that concept further – rather than some swish digital furniture and pocket monsters simply being overlaid on to your surroundings, the idea is you’ll interact with them as if they were really there.

Imagine working on a virtual sculpture at your real desk, for example, or a surgeon-in-training practising a complex operation on a digital patient.

It sounds expensive…

Mixed reality has already proved to be an expensive proposition – Meta’s premium Quest Pro headset, which is more targeted towards industry and education than entertainment, launched at £1,499 last October.

After a poor critical reception and disappointing sales, with Mark Zuckerberg’s metaverse pitch failing to move customers and investors alike, it has since dropped to a cool £999.

Apple has never been afraid of a hefty price tag, and reports suggest its headset will cost as much as $3,000 (£2,409), putting it way above the starting price of its phones, tablets, and computers.

Given that, and that it is being announced at WWDC, it will likely be targeted at professionals and developers at first, rather than the average customer.

An attendee tries out the Playstation VR2 during a Sony news conference before the start of the CES tech show Wednesday, Jan. 4, 2023, in Las Vegas. (AP Photo/John Locher)
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Consumer headsets like the PlayStation VR 2 are mostly focused on gaming and entertainment

What will Apple’s headset offer?

Bloomberg reports communication and productivity will be among the headset’s main use cases, and quoted a person who worked on the device as saying it’s a “status symbol” product.

It’s been tipped to boast 4K resolution images, full body motion tracking, half a dozen cameras to provide views of the outside world, and the same kind of powerful M2 chips seen in its Macs.

The headset is also expected to run its own operating system, so you can navigate via movements and your voice, rather than an adapted version of a familiar iPhone or Mac interface.

And just as Apple’s devices have separate App Stores, the headset will have its own, with bespoke versions of the software you’re used to on iPhone. Fingers crossed we also get terrifying full-scale versions of our Memoji avatars.

According to Bloomberg, Apple will release the headset – tentatively dubbed Reality Pro – in late 2023 or early 2024.

Apple CEO Tim Cook holds a baseball as he delivers his keynote address at the Worldwide Developers Conference in San Francisco, California June 8, 2015. REUTERS/Robert Galbraith
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Apple boss Tim Cook will likely take to the stage at WWDC

What else can we expect from the event?

WWDC will still dedicate plenty of time to existing products.

This year’s big iPhone update, iOS 17, will arrive in time for the next handset in September.

We already know about some of the new features coming, notably an accessibility option allowing users to create an artificial voice that sounds just like them.

It is aimed at people who suffer conditions that could mean they lose their ability to speak in future.

The biggest new software feature rumoured is a landscape mode for when your iPhone is charging, which would essentially turn it into a smart display, similarly to Google’s new Pixel Tablet. It could show things like calendar appointments at a glance, rather than just notifications or the time.

Updates to the iPhone’s software are often mirrored on the iPad, so the same feature could appear there too.

Macs and the Apple Watch should also get some attention – there are rumours that widgets, which have shaken up iPhone and iPad home screens in recent years, could come to the latter.

There’s also talk of a new MacBook Air, with a bigger size of 15 inches.

We don’t have to wait long to find out – WWDC 2023 kicks off at 6pm UK time on Monday.

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Trump tariffs to knock growth but won’t cause global recession, says IMF

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Trump tariffs to knock growth but won't cause global recession, says IMF

The ripping up of the trade rule book caused by President Trump’s tariffs will slow economic growth in some countries, but not cause a global recession, the International Monetary Fund (IMF) has said.

There will be “notable” markdowns to growth forecasts, according to the financial organisation’s managing director Kristalina Georgieva in her curtain raiser speech at the IMF’s spring meeting in Washington.

Some nations will also see higher inflation as a result of the taxes Mr Trump has placed on imports to the US. At the same time, the European Central Bank said it anticipated less inflation from tariffs.

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Trump’s tariffs: What you need to know

Earlier this month, a flat rate of 10% was placed on all imports, while additional levies from certain countries were paused for 90 days. Car parts, steel and aluminium are, however, still subject to a 25% tax when they arrive in the US.

This has meant the “reboot of the global trading system”, Ms Georgieva said. “Trade policy uncertainty is literally off the charts.”

The confusion over why nations were slapped with their specific tariffs, the stop-start nature of the taxes, and the rapid escalation of the tit-for-tat levies between the US and China sparked uncertainty and financial market turbulence.

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“The longer uncertainty persists, the larger the cost,” Ms Georgieva cautioned.

“Unusual” activity in currency and government debt markets – as investors sold off dollars and US government debt – “should be taken as a warning”, she added.

“Everyone suffers if financial conditions worsen.”

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These challenges are being borne out from a “weaker starting position” as public debt levels are much higher in recent years due to spending during the COVID-19 pandemic and higher interest rates, which increased the cost of borrowing.

The trade tensions are “to a large extent” a result of “an erosion of trust”, Ms Georgieva said.

This erosion, coupled with jobs moving overseas, and concerns over national security and domestic production, has left us in a world where “industry gets more attention than the service sector” and “where national interests tower over global concerns,” she added.

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Sainsburys profits top £1bn after closing all cafes and cutting 3,000 jobs

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Sainsburys profits top £1bn after closing all cafes and cutting 3,000 jobs

Annual profits at the UK’s second biggest supermarket, Sainsbury’s, have reached £1bn.

The supermarket chain reported that sales and profits grew over the year to March.

It also comes after Sainsbury’s announced in January plans to close of all of its in-store cafes and the loss of 3,000 jobs.

But the high profits are not expected to increase, according to Sainsbury’s, which warned of heightened competition as a supermarket price war heats up.

Tesco too warned of “intensification of competition” last week, as Asda’s executive chairman earlier this year committed to foregoing profits in favour of price cuts.

Sainsbury’s said it had spent £1bn lowering prices, leading to a “record-breaking year in grocery”, its highest market share gain in more than a decade, as more people chose Sainsbury’s for their main shop.

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It’s the second most popular supermarket with market share of ahead of Asda but below Tesco, according to latest industry figures from market research company Kantar.

In the same year, the supermarket announced plans to cut more than 3,000 jobs and the closure of its remaining 61 in-store cafes as well as hot food, patisserie, and pizza counters, to save money in a “challenging cost environment”.

This financial year, profits are forecast to be around £1bn again, in line with the £1.036bn in retail underlying operating profit announced today for the year ended in March.

The grocer has been a vocal critic of the government’s increase in employer national insurance contributions and said in January it would incur an additional £140m as a result of the hike.

Higher national insurance bills are not captured by the annual results published on Thursday, as they only took effect in April, outside of the 2024 to 2025 financial year.

Supermarkets gearing up for a price war and not bulking profits further could be good news for prices of shelves, according to online investment planner AJ Bell’s investment director Russ Mould.

“The main winners in a price war would ultimately be shoppers”, he said.

“Like Tesco, Sainsbury’s wants to equip itself to protect its competitive position, hence its guidance for flat profit in the coming year as it looks to offer customers value for money.”

There has been, however, a warning from Sainsbury’s that higher national insurance contributions will bring costs up for consumers.

News shops are planned in “key target locations”, Sainsbury’s results said, which, along with further openings, “provides a unique opportunity to drive further market share gains”.

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US markets fall as AI chipmakers mourn new restrictions on China exports

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US markets fall as AI chipmakers mourn new restrictions on China exports

US stock markets suffered more significant losses on Wednesday, with stocks in leading AI chipmakers slumping after firms said new restrictions on exports to China would cost them billions.

Nvidia fell 6.87% – and was at one point down 10% – after revealing it would now need a US government licence to sell its H20 chip.

Rival chipmaker AMD slumped 7.35% after it predicted a $800m (£604m) charge due to its MI308 also needing a licence.

Dutch firm ASML, which makes hardware essential to chip manufacturing, fell more than 5% after it missed order expectations and said US tariffs created uncertainty.

The losses filtered into the tech-dominated Nasdaq index, which recovered slightly to end 3% down, while the larger S&P 500 fell 2.2%.

A board above the trading floor of the New York Stock Exchange, shows the closing number for the Dow Jones industrial average Wednesday, April 16, 2025. (AP Photo/Richard Drew)
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Pic: AP

Such losses would have been among the worst in years were it not for the turmoil over recent weeks.

It comes as China remains the focus of Donald Trump’s tariff regime, with both countries imposing tit-for-tat charges of over 100% on imports.

The US commerce department said in a statement it was “committed to acting on the president’s directive to safeguard our national and economic security”.

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Nvidia’s bespoke China chip is already deliberately less powerful than products sold elsewhere after intervention from the previous Biden administration.

However, the Trump government is worried the H20 and others could still be used to build a supercomputer in China, threatening national security and US dominance in AI.

Nvidia said the move would cost it around $5.5bn (£4.1bn) and the licensing requirement would be in place for the “indefinite future”.

Nvidia’s recently announced a $500bn (£378bn) investment to build infrastructure in America – something Mr Trump heralded as a victory in his mission to boost US manufacturing.

However, it appears to have been too little to stave off the new restrictions.

Pressure has also come from the Democrats, with senator Elizabeth Warren writing to the commerce secretary and urging him to limit chip sales to China.

Meanwhile, the head of US central bank also warned on Wednesday that US tariffs could slow the economy and raise inflation more than expected.

Jerome Powell said the bank would need more time to decide on lowering interest rates.

“The level of the tariff increases announced so far is significantly larger than anticipated,” he said.

“The same is likely to be true of the economic effects, which will include higher inflation and slower growth.”

Predictions of a recession in the US have risen significantly since the president revealed details of the import taxes a few weeks ago.

However, he subsequently paused the higher rates for 90 days to allow for negotiations.

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