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The world contains vast quantities of lithium, an integral element in electric vehicle batteries. And though lithium is commonly mined from hard rock, the majority of the world’s lithium reserves are actually found in brine, extremely salty water beneath the Earth’s surface.

Today, brine mining involves evaporating the brine in massive, extravagantly colored pools over a series of about 18 months, leaving high concentrations of lithium behind. It’s a simple but inefficient process that takes up vast swaths of land and is ecologically disruptive.

As automakers around the world struggle to meet extraordinarily ambitious electric vehicle production targets, there’s growing interest in doing things differently. 

The auto industry requires a 20x increase in lithium supply, and there’s just no way to achieve that type of growth with conventional technologies,” said Dave Snydacker, founder and CEO of Lilac Solutions.

Lilac is one of a number of companies piloting a set of new and largely unproven technologies called direct lithium extraction, or DLE, which could increase the efficiency and decrease the negative externalities of the brine mining process.

Instead of concentrating lithium by evaporating brine in large pools, DLE pulls the brine directly into a processing unit, puts it through a series of chemical processes to separate the lithium, then injects it back underground. This process produces battery-grade lithium carbonate or hydroxide in a matter of hours, without the need to transport concentrated brine to a separate processing facility.

DLE could also help jump-start the domestic lithium mining market. Today, most lithium brine mining takes place in the Salar de Atacama, an expansive salt flat in northern Chile that contains the highest quality lithium brine in the world. But DLE technologies require much less land and can help unlock resources in areas where the brine contains less lithium and more impurities.

North American companies Lilac Solutions, EnergyX and Standard Lithium are exploring lithium resources in areas such as Arkansas’ Smackover Formation, California’s Salton Sea and Utah’s Great Salt Lake, as well as abroad in Argentina, Bolivia and Chile. The Chilean government has even announced that all new lithium projects will be required to use DLE technology.

“So the timing is right and ripe for this to see the light of day very, very soon,” said Amit Patwardhan, CTO of EnergyX.

Direct lithium extraction company EnergyX is building demonstration plants in Argentina, Chile, California, Utah and Arkansas.

EnergyX

Doing things differently

In a world before electric vehicles, traditional methods of brine mining and hard rock mining more than sufficed to meet global lithium demand.

“The world didn’t need DLE for the last 50 years. Lithium’s primary use was industrial — ceramics, glass and lubricants,” said Robert Mintak, CEO of Standard Lithium.

But with demand for EVs and the lithium-ion batteries that power them booming, now there’s a supply crunch. 

Over the last 10 years, 90% of new lithium production has come from hard rock projects. But hard rock projects are increasingly expensive as we go into lower grade resources. And if you add up all the hard rock projects, there’s just not enough resource out there to meet automaker goals. It’s the brine resources that are large enough to electrify the vehicle industry,” Snydacker said.

DLE is already being used to some extent in both Argentina and China, where the companies Livent and Sunresin are implementing commercial tech that combines DLE with traditional evaporation pond operations.

These companies both rely on a technology called adsorption, the only commercially proven approach to DLE. In this process, lithium molecules in the brine adhere to an adsorbant substance, removing them from surrounding impurities. But experts say that stripping the lithium from the adsorbents requires a lot of fresh water, a big problem considering many of the world’s best brine resources are in arid areas.

Livent’s most recent sustainability report indicates that it uses 71.4 metric tons of fresh water per metric ton of lithium carbonate equivalent, or LCE, produced. Lilac reported that in pilot testing it uses between 10 and 20 metric tons of fresh water, while EnergyX says it uses less than 20 metric tons.

China-based Sunresin says that it recycles all of its fresh water, and that its newer projects will operate without evaporation ponds.

But a host of other companies are now getting into the industry, testing out alternative technologies which they claim will not only eliminate evaporation ponds altogether, but increase yields while lowering energy and fresh water requirements.

New players

Bay Area-based Lilac Solutions is using a technology called ion exchange. It’s currently piloting its tech in Argentina in partnership with Australian lithium company Lake Resources.

“With the Lilac ion-exchange bead we’ve developed a ceramic material. This ceramic selectively absorbs lithium from the brine while releasing a proton. Once the lithium is absorbed into the material, we then flush the lithium out of the bead using dilute acid and that produces a lithium chloride concentrate which can be easily processed into battery grade chemicals,” Snydacker explained.

Lilac Solutions is developing a direct lithium extraction facility in Argentina in partnership with Australian lithium company Lake Resources.

Lilac Solutions

Lilac expects to have its first commercial-scale module operating before the end of 2024. The company is backed by BMW and the Bill Gates-funded Breakthrough Energy Ventures, and Ford has signed a nonbinding agreement to buy lithium from its Argentina plant.

EnergyX, which is based out of both San Juan, Puerto Rico, and Austin, Texas, uses a combination of technologies that it can tailor to the specific brine resource. Step one is traditional adsorption, followed by a method known as “solvent extraction,” in which the concentrated brine is mixed with an organic liquid. The lithium is then transferred to the organic before it’s stripped free and concentrated. Membrane filtration is the final stage, which removes all remaining impurities.

“So you see these all these loops and synergies that come out of combining these technologies. And that is another big differentiator in what EnergyX does and what really drives the cost of the technology much lower compared to anybody else,” said Patwardhan.

EnergyX is building demonstration plants with undisclosed partners in Argentina, Arkansas, Chile, California and Utah, and is aiming to have the first two up and running by the end of this year. Recently, the company secured $50 million in funding from GM to help scale its tech.

Vancouver-based Standard Lithium also has big backers. The public company’s largest investor is Koch Industries, and it’s been running a demonstration plant in South Arkansas for the last three years, producing lithium at a preexisting bromine plant.

The company uses both ion-exchange and adsorption technologies, depending on the resource. It expects to begin construction on a commercial-scale DLE facility next year and is expanding into Texas as well.

“We have an opportunity as we expand from Arkansas to Texas to be the largest producing area for lithium chemicals in North America, utilizing in an area that’s not under water stress, that has a social license to operate,” said Mintak.

Companies such as Standard Lithium, which are leaning into the U.S. market, stand to benefit from the Inflation Reduction Act, which ties electric vehicle subsidies to domestic sourcing of battery materials. Automakers can also receive the full EV credit if they source from countries that have free trade agreements with the U.S., such as Chile.

While Chile has announced that all new lithium projects in the country will be required to use DLE technologies, it has not announced what companies it will be partnering with for these new projects.

Neighboring Bolivia was considering technology from both EnergyX and Lilac Solutions to help unlock the country’s vast but largely undeveloped lithium resources. The government ultimately tapped a consortium of Chinese companies, led by battery giant CATL, to spearhead DLE efforts in its salt flats.

Most new lithium supply will continue to come from hard rock projects for the rest of this decade, Snydacker said. “But by the end of this decade, we’ll see very large-scale brine projects coming online …” he predicted. “And going out into the next decade, this technology will provide a majority of new supply.”

Overall, lithium production from DLE is projected to grow from about 54,000 metric tons today to 647,500 metric tons by 2032, according to Benchmark Mineral Intelligence. That’s forecast to be worth about $21.6 billion.

“But when we place it in relative terms against the rest of the global market, that only represents around 15% of total supply,” said James Mills, principal consultant at Benchmark Mineral Intelligence. “So we’re still going to have to rely on traditional forms of production for the lithium units, whether it’s evaporation ponds or hard rock mining.”

Watch the video to learn more about the companies looking to bring direct lithium extraction into the mainstream.

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Easy returns cause big trouble for Amazon sellers, but return rates show signs of slowing

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Easy returns cause big trouble for Amazon sellers, but return rates show signs of slowing

Returns on Amazon are free and easy for shoppers, but they’re risky and expensive for the small businesses that sell a majority of the goods on the world’s biggest e-commerce site. Returns have driven some sellers to exit the popular Fulfillment by Amazon program, while others told CNBC they’d like to leave the platform altogether.

At the heart of the problem is a big rise in returns fraud, which has led to customers mistakenly receiving used products when they ordered something new. In two particularly egregious examples involving baby products described to CNBC, Amazon sent customers used diapers and a chiller with someone else’s rotten breastmilk inside.

“I really don’t think that consumers understand how many small businesses are on Amazon and how their return habits affect small businesses and families like mine,” said Rachelle Baron, owner of Beau and Belle Littles, which sells reusable swim diapers on Amazon.

Baron said her business tanked after a return incident with Amazon. The e-commerce platform shipped soiled swim diapers to customers after the used baby products had been returned to Amazon, Baron said.

“There was actually two diapers that were sent out that were poopy,” she said.

In 2024, nearly 14% of all U.S. retail returns were fraudulent, up from 5% in 2018, according to a report by the National Retail Federation. In total, the report found that returns cost retailers $890 billion in 2024.

Amazon started charging sellers in its fulfillment program (FBA) a new fee in June 2024 for items that exceed certain return rate thresholds. Sellers who sign up for FBA rely on Amazon for logistics, including shipping, packing and returns.

In September, a couple months after the fee went into effect, e-commerce group Helium 10 saw return rates for U.S. Amazon sellers drop nearly 5%.

“It’s forcing the seller to have higher quality listings and higher quality products,” said Helium 10 General Manager Zoe Lu.

Amazon has also started adding a warning label to some “frequently returned items,” which could be contributing to the dip.

Rising prices

However, the new fee may also be leading to rising prices.

One survey by e-commerce analysis company SmartScout found that 65% of sellers said they raised prices in 2024 directly because of Amazon fee changes. Other sellers told CNBC returns fraud is the reason they’ve raised prices.

In total, CNBC talked to seven Amazon sellers to find out how they’re handling the rising cost of returns.

“We’re running at about just over 1% net profit on Amazon, totally due to fraud and return abuse,” said Lorie Corlett, who sells Sterling Spectrum protective cases for hot wheels. She said her return rate is 4% on Amazon and only 1% on other marketplaces like Walmart. “It’s really Amazon that’s accountable at the end of the day. People would stop doing it if Amazon held them accountable.”

Amazon told CNBC it has no tolerance for fraudulent returns and that it takes action against some scammers. Those measures include denying refunds and requiring customer identity verification.

Mike Jelliff sells professional music gear through his GeekStands brand on Amazon and eight other marketplaces. He said his return rate on Amazon is three times higher than the average he sees elsewhere. 

“On eBay, we’re allowed to block specific customers out,” Jelliff said. “But on Amazon, that customer is still allowed to repurchase from us.”

Jelliff showed CNBC the system of about 40 cameras he’s installed in his Tyler, Texas, warehouse to track every outgoing item, incoming return and unboxing. He uses the images when filing appeals with Amazon, including when customers request refunds claiming they never receive an item. He keeps a blacklist of repeat offenders who commit this kind of fraud and those who return used and damaged items, which become a total loss for him.

Amazon has made some improvements to its returns process, said Jelliff, who doesn’t rely on FBA. This includes Amazon allowing small businesses to make multiple appeals when fighting a fraudulent return. Amazon has also let Jelliff opt-out of automatic return labels for items above $100 starting in 2023, and his return rate has been dropping since.

Mike Jelliff at his GeekStands warehouse in Tyler, Texas, on June 6, 2025. Jelliff sees three times more returns of his professional music gear on Amazon, compared to the average on other marketplaces like eBay and Walmart.

Jacob Schatz

Why returns are destroyed

Figuring out which returns are fraudulent and which are ready for re-sale is labor-intensive and item specific, experts said. That creates plenty of room for error.

“Because it’s such a large operation, things are missed,” said Lu of Helium 10. “I think they’re probably missed on the margins, but these stories are very impactful because it is such a reckoning for the brand.”

Ceres Chill founder Lisa Myers, who once relied on Amazon to handle returns for her business as part of FBA, has one of these stories.

In 2023, Amazon sent one of Ceres Chill’s products to a customer with someone else’s rotten breastmilk inside, said Myers, adding that the customer wrote a review saying, “she will never forget that smell.” 

“To have something, and I don’t mean to be dramatic, but dangerous, somebody else’s bodily fluids in your kitchen rotting in something that you had intended to use for your child is unacceptable,” Myers said. “That’s the moment I broke down crying and just sat down and thought, I have no idea how this could have happened.”

Myers said she left FBA after the incident, leaving behind benefits like having her products labeled with Amazon’s Prime badge.

“It hurts our business to not participate in Fulfilled by Amazon,” Myers said. “It’s just we’re not willing to, we will never put profit over the safety and, frankly, mental health of our customers.”

Instead, Myers outsources all her returns to baby resell specialist Goodbuy Gear, which is on track to re-sell 200,000 returned baby products this year.

Re-selling responsibly

Kristin Langenfeld started GoodBuy Gear when she was a new mom struggling to find a good quality, used jogging stroller. 

“We’ve spent the last nine years building out a database that has all of the products and the variations, the common issues, the recalls,” Langenfeld said. “For some of these, there’s 40 points that we inspect on the item itself, and it’s really complicated.”

Langenfeld showed CNBC the process at her warehouse in Malvern, Pennsylvania, where each item is inspected for about 15 minutes and is typically handled by at least four employees. The resource intensive process is paying off. She says 33 new sellers signed up in 2024, three times more than the previous year. And with business growing 50% year-over-year, she’s upgrading to a bigger warehouse in Columbus, Ohio.

She was inspired to handle returns after visiting a major retailer’s returns warehouse five years ago.

“Taped on the floor were signs that said ‘incinerate,’ ‘destroy,'” she said.

Returns generated an estimated 29 million metric tons of carbon emissions in 2024, and 9.8 billion pounds of returns ended up in landfills, according to reverse logistics software provider Optoro.

Amazon has faced criticism for destroying millions of pounds of unused products. In 2022, Amazon told CNBC it was “working towards a goal of zero product disposal,” but wouldn’t give a timeline for that ambition. Three years later, that goal is still in the works, with Amazon telling CNBC in a statement, “The vast majority of returns are resold as new or used, returned to selling partners, liquidated, or donated.”

In 2020, Amazon added two new options for sellers to re-home returns. “Grade and Resell” allows all U.S. FBA sellers to have Amazon rate the return and mark it as “used” before re-selling it. FBA Liquidation allows sellers to recoup some losses by offloading palettes of goods for re-sale on the secondary market through liquidation partners like Liquidity Services.

There’s also an FBA Donations program that’s been around since 2019, allowing sellers to automatically offer eligible overstock and returns to charity groups through the non-profit Good360. Amazon told CNBC these seller programs give a second life to more than 300 million items a year.

For shoppers wanting to keep returns from incineration or landfills, Amazon also has options.

Amazon Resale has used and open-box goods, Amazon Renewed sells refurbished items and Amazon Outlet sells overstock. Daily deal site Woot!, bought by Amazon for $110 million in 2010, also sells scratched and dented items. Customers can also trade in certain electronics, like Amazon devices, phones and tablets, for Amazon gift cards or send them to the company’s certified recycler.

“I hope the change that we’re able to make as a country is that we stop making crap,” Langenfeld said. “We should make high quality products that are meant for resale.”

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Meta approached Perplexity before massive Scale AI deal

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Meta approached Perplexity before massive Scale AI deal

Meta approached Perplexity before massive Scale AI deal

Meta approached artificial intelligence startup Perplexity AI about a potential takeover bid before ultimately investing $14.3 billion into Scale AI, CNBC confirmed on Friday.

The two companies did not finalize a deal, according to two people familiar with the matter who asked not to be named because of the confidential nature of the negotiations.

One person familiar with the talks said it was “mutually dissolved,” while another person familiar with the matter said Perplexity walked away from a potential deal.

Bloomberg earlier reported the talks between Meta and Perplexity. Perplexity declined to comment. Meta did not immediately respond to CNBC’s request for comment.

Meta’s attempt to purchase Perplexity serves as the latest example of Mark Zuckerberg‘s aggressive push to bolster his company’s AI efforts amid fierce competition from OpenAI and Google parent Alphabet. Zuckerberg has grown agitated that rivals like OpenAI appear to be ahead in both underlying AI models and consumer-facing apps, and he is going to extreme lengths to hire top AI talent, as CNBC has previously reported.

Read more CNBC reporting on AI

Meta now has a 49% stake in Scale after its multibillion-dollar investment, though the social media company will not have any voting power. Scale AI’s founder Alexandr Wang, along with a small number of other Scale employees, will join Meta as part of the agreement.

Earlier this year, Meta also tried to acquire Safe Superintelligence, which was reportedly valued at $32 billion in a fundraising round in April, as CNBC reported on Thursday.

Daniel Gross, the CEO of Safe Superintelligence, and former GitHub CEO Nat Friedman are joining Meta’s AI efforts, where they will work on products under Wang. Gross runs a venture capital firm with Friedman called NFDG, their combined initials, and Meta will get a stake in the firm.

OpenAI CEO Sam Altman said on the latest episode of the “Uncapped” podcast, which is hosted by his brother, that Meta had tried to poach OpenAI employees by offering signing bonuses as high as $100 million with even larger annual compensation packages.

“I’ve heard that Meta thinks of us as their biggest competitor,” Altman said on the podcast. “Their current AI efforts have not worked as well as they have hoped and I respect being aggressive and continuing to try new things.”

–CNBC’s Kate Rooney contributed to this report

WATCH: Meta tried to buy Perplexity before Scale AI deal

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Why ether ETF inflows have come roaring back from the dead

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Why ether ETF inflows have come roaring back from the dead

Omar Marques | Lightrocket | Getty Images

Ether ETFs have finally come to life this year after some started to fear they may be becoming zombie funds.

Collectively, the funds tracking the price of spot ether are on pace for their sixth consecutive week of inflows and eight positive week in the last nine, according to SoSoValue.

The second largest cryptocurrency has become more attractive to institutions in recent weeks largely due to recent regulatory momentum in the U.S. around stablecoins – many of which run on the Ethereum network – the successful IPO of Circle, the issuer of the second-largest stablecoin; and new leadership at the Ethereum Foundation.

“What we’re seeing is institutional recalibration,” said Ben Kurland, CEO at crypto charting and research platform DYOR. “After the initial ETH ETF approval fizzled without a price pop, smart money started quietly building positions. They’re betting not on price momentum but on positioning ahead of utility unlocks like staking access, options listings, and eventually inflows from retirement platforms.”

The first year of ether ETFs, which launched in July 2024, has been characterized by weak demand. While the funds have had spikes in inflows, they’ve trailed far behind bitcoin ETFs in both inflows and investor attention – amassing about $3.9 billion in net inflows since listing versus bitcoin ETFs’ $36 billion in their first year of trading.

“With increasing acceptance of crypto on Wall Street, especially now as a means for payments and remittances, investors are being drawn to ETH ETFs,” said Chris Rhine, head of liquid active strategies at Galaxy Digital.

Additionally, he added, the CME basis on ether – or the price difference between ether futures and the spot price – is higher than that of bitcoin, giving arbitrageurs an opportunity to profit by going long on ether ETFs while shorting futures (a common trading strategy) and contributing to the uptrend in ether ETF inflows.

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Ether (ETH) 1 month

Despite the uptrend in inflows, the price of ether itself is negative for this month and flat over the past month.

For the year, it’s down 25% as it’s been suffering from an identity crisis fueled by uncertainty about Ethereum’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility driven by geopolitical uncertainty this year has not helped.

In March, Standard Chartered slashed its ether price target by more than half. However, the firm also said the coin could still see a turnaround this year.

Since last week’s big spike in inflows, they’ve “slowed but stayed net positive, suggesting conviction, not hype,” Kurland said. “The market looks like a heart monitor, but the buyers are treating it like a long-term infrastructure bet.”

Don’t miss these cryptocurrency insights from CNBC Pro:

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