Fiat is preparing to revamp its brand in the US. The Italian automaker is bringing its top-selling electric car, the Fiat 500e, back to the US in an attempt to take on Tesla and the booming EV market.
With Fiat sales diminishing to nearly nothing over the past several years, analysts believe an affordable and unique EV, like the new 500e, can help turn the brand’s perception around.
Fiat has been a part of the North American market since the early 1900s. Although the automaker left several times (WWI, falling sales), Fiat returned to the US in 2011 after taking a 35% stake in the struggling “big three” American automaker Chrysler in 2009.
After several years of negotiations, Fiat-Chrysler merged with the PSA Group (Peugeot SA) to form Stellantis in January 2021.
Although Fiat sales have continued to slip since then, selling only 138 vehicles in Q1, the automaker believes its new North American leader can help turn the brand around. Stellantis has tasked Aamir Ahmed, former Fiat-Chrysler and Amazon marketer, with “providing cool mobility solutions for all.”
According to Fiat’s global CEO, Oliver Francois, the brand will bring its top-selling EV, the Fiat 500e, back to the US next year as it looks to regain its footing.
CEO Oliver Francois announces new Fiat 500e for North America (Source: Stellantis)
Fiat launching its top-selling EV in the US
Some of you may remember Fiat’s first 500e model launched in the US, a compliance car with 84 miles range and limited sales in California and Oregon. Fiat initially focused on affordability, with leases well under $100 a month.
For its second round, Fiat plans to enhance its range and features. Ivan Dury, director of insights for Edmunds, told Automotive News:
If they could come to market with something very small and electric and [with] better range, that’s the kind of vehicle that can turn some heads. Right now, the average ATP for an EV is $60K, and while [EVs are] pulling in a lot of buyers and a lot of money, we know there’s people that don’t want to spend that. They’re not looking to buy a used one, either.
With General Motors ending production of one of the most affordable EVs in the US, the Chevy Bolt, later this year, it could open the possibility for a brand like Fiat to claim some of the market.
Fiat 500e (Source: Stellantis)
GM is discontinuing the model in favor of its Ultium-based models, such as the upcoming Silverado EV, Equinox EV, and Blazer EV.
Dury also said Fiat could compete with EV leader Tesla at the lower end of the market. With Tesla teasing a $25,000 model, Fiat could stand apart with more “amenities and styling than what Tesla might be showing with that little hatchback.” In fact, he said, “We really don’t have a lot of products coming down the pipeline in that area.”
Francois says Fiat will stick to what it knows with the new 500e, including offering a “polarizing, niche, unique” statement because that’s what Americans need.
Following approval from Transport Canada, EV startup Workhorse will be bringing the W56 and W750 model electric delivery vans to commercial truck dealers in Canada as early as this spring.
“This is a major step forward for Workhorse,” says Josh Anderson, Workhorse’s chief technology officer in a press statement. “Pre-clearance from Transport Canada opens up a large new market for our products throughout Canada, including with fleets that operate across borders in North America.”
Despite that uncertainty, Workhorse execs remain upbeat. “We’re excited that our electric step vans can now reach Canadian roads and highways, providing reliable, zero-emission solutions that customers can depend on,” added Anderson.
Canadian pricing has yet to be announced.
Electrek’s Take
FedEx electric delivery vehicle; via Workhorse.
There’s no other way to say it: the Trump/Musk co-presidency is disrupting a lot of companies’ plans – and that’s especially true across North American borders. But in all this chaos and turmoil there undoubtedly lies opportunity, and it will be interesting to see who ends up on top.
The new Liebherr S1 Vision 140-ton hauler is unlike any heavy haul truck currently on the market – primarily because the giant, self-propelled, single-axle autonomous bucket doesn’t look anything like any truck you’ve ever seen.
Liebherr says its latest heavy equipment concept was born from a desire to rethink truck design with a focus only on core functions. The resulting S1 Vision is primarily just a single axle with two powerful electric motors sending power to a pair of massive airless tires designed carry loads up to 131 tonnes (just over 140 tons).
The design enables rapid maintenance, as important components easily accessible for quick servicing. Wear parts can be replaced efficiently, and the electric drive significantly reduces maintenance work. This helps to minimise downtimes and increases operational efficiency.
LIEBHERR
Because of its versatility, durability, and ability to perform zero-turn maneuvers that other equipment simply can’t, the Liebherr S1 Vision can be adapted for various applications, including earthmoving, mining, and even agriculture. There’s also a nonzero chance of this technology finding applications supporting other on-site equipment through charging or fuel delivery.
The S1 accomplishes that trick safely with the help of an automatic load leveling system that ensures maximum stability, even on bumpy or rough terrain. The company says this technology significantly reduces the risk of tipping while providing smooth and secure operation across various environments.
The HD arm of Hyundai has just released the first official images of the new, battery-electric HX19e mini excavator – the first ever production electric excavator from the global South Korean manufacturer.
The HX19e will be the first all-electric asset to enter series production at Hyundai Construction Equipment, with manufacturing set to begin this April.
The new HX19e will be offered with either a 32 kWh or 40 kWh li-ion battery pack – which, according to Hyundai, is nearly double the capacity offered by its nearest competitor (pretty sure that’s not correct –Ed.). The 40kWh battery allows for up to 6 hours and 40 minutes of continuous operation between charges, with a break time top-up on delivering full shift usability.
Those batteries send power to a 13 kW (17.5 hp) electric motor that drives an open-center hydraulic system. Hyundai claims the system delivers job site performance that is at least equal to, if not better than, that of its diesel-powered HX19A mini excavator.
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To that end, the Hyundai XH19e offers the same 16 kN bucket breakout force and a slightly higher 9.4 kN (just over 2100 lb-ft) dipper arm breakout force. The maximum digging depth is 7.6 feet, and the maximum digging reach is 12.9 feet. Hyundai will offer the new electric excavator with just four selectable options:
enclosed cab vs. open canopy
32 or 40 kWh battery capacity
All HX19es will ship with a high standard specification that includes safety valves on the main boom, dipper arm, and dozer blade hydraulic cylinders, as well as two-way auxiliary hydraulic piping allows the machine to be used with a range of commercially available implements. The hydraulics needed to operate a quick coupler, LED booms lights, rotating beacons, an MP3 radio with USB connectivity, and an operator’s seat with mechanical suspension are also standard.
HX19e electric mini excavator; via Hyundai Construction Equipment.
The ability to operate indoors, underground, or in environments like zoos and hospitals were keeping noise levels down is of critical importance to the success of an operation makes electric equipment assets like these coming from Hyundai a must-have for fleet operators and construction crews that hope to remain competitive in the face of ever-increasing noise regulations. The fact that these are cleaner, safer, and cheaper to operate is just icing on that cake.