Three adverts for Shell that publicise its climate-friendly products have been banned for glossing over its “large scale” investments in oil and gas.
The Advertising Standards Authority (ASA) ruled the ads created the impression that a “significant proportion of Shell’s business” comprised “low carbon energy products”.
The company misleadingly “omitted” information that oil and gas made up the “vast majority” of its operations, the ASA said.
Shell said it strongly disagreed with the watchdog’s decision and claimed the finding could slow the UK’s move towards renewable energy.
The three adverts in question showcased the renewable power that Shell provides and its clean energy services, including electric vehicle charging.
A TV ad from last June stated 1.4 million households in the UK used 100% renewable electricity from Shell. It also mentioned that the firm was working on a wind project that could power six million homes and aimed to fit 50,000 electric car chargers nationwide by 2025.
A video on Shell’s YouTube channel was captioned: “From electric vehicle charging to renewable electricity for your home, Shell is giving customers more low-carbon choices and helping drive the UK’s energy transition. The UK is ready for cleaner energy.”
Shell UK said it wanted the ads to raise consumer awareness about its range of energy products that were better for the environment than fossil fuels, and increase demand for them.
It cited research suggesting that 83% of consumers primarily associated the brand with the sale of petrol, arguing they would be “unlikely to assume that the ads’ content covered the full range of its business activities”.
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Image: One of the adverts banned by the ASA
Image: A screenshot of one of the adverts banned by the ASA. Pic: Shell via ASA
In 2022, Shell spent 17% (£3.5bn) of its total capital expenditure (£20bn) on “low-carbon energy solutions”, which include renewable wind and solar power as well as things like electric vehicle charging, biofuels, carbon credits and hydrogen filling stations.
Why the ASA upheld the complaint
The ASA acknowledged that many people would associate Shell with petrol sales, as well as oil and gas production.
It said they would also be aware that many companies in carbon-intensive industries, including the oil and gas sector, aimed to dramatically reduce their emissions in response to the climate crisis.
Burning coal, oil and gas is the biggest driver of climate change, responsible for 75% of global greenhouse gas emissions.
The ASA said: “We understood that large-scale oil and gas investment and extraction comprised the vast majority of the company’s business model in 2022 and would continue to do so in the near future.
“We therefore considered that, because (the ads) gave the overall impression that a significant proportion of Shell’s business comprised lower-carbon energy products, further information about the proportion of Shell’s overall business model that comprised lower-carbon energy products was material information that should have been included.
“Because the ads did not include such information, we concluded that they omitted material information and were likely to mislead.”
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‘Climate criminals!’ – oil firm protest
A Shell spokesman said: “We strongly disagree with the ASA’s decision, which could slow the UK’s drive towards renewable energy.
“People are already well aware that Shell produces the oil and gas they depend on today. When customers fill up at our petrol stations across the UK, it’s under the instantly recognisable Shell logo.”
Shell claimed that many people do not know about its investment in more eco-friendly options, such as its vast public networks of EV charge-points.
It added: “No energy transition can be successful if people are not aware of the alternatives available to them. That is what our adverts set out to show, and that is why we’re concerned by this short-sighted decision.”
Veronica Wignall, from activist network Adfree Cities, which raised the complaint with the ASA, said: “Today’s official ban on Shell’s adverts marks the end of the line for fossil fuel greenwashing in the UK.
“The world’s biggest polluters will not be permitted to advertise that they are ‘green’ while they build new pipelines, refineries and rigs.”
Fossil fuel companies should be banned from advertising at all given their role in the climate crisis, she added.
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Image: Officers held his arrest picture next to Kaddour-Cherif’s head to confirm his identity
In the footage, the Algerian was shown shouting to people standing nearby in the street.
An officer then held up a photo of Kaddour-Cherif on a phone, comparing the image to the man arrested.
When officers asked him whether he knew why he was being arrested, Kaddour-Cherif replied: “I don’t know.”
Kaddour-Cherif, who was wearing a grey hoodie, black beanie and black backpack, said the mix-up at the prison was the fault of the authorities who released him.
“It’s not my f***ing fault”, Kaddour-Cherif shouted.
Image: Kaddour-Cherif shouted at bystanders as officers arrested him
Image: Kaddour-Cherif claimed to be someone else when he was arrested
The Prison Service informed the Metropolitan Police about the error six days later – and a huge manhunt for him was launched.
It is not yet clear why it was nearly a week between the release at HMP Wandsworth and the police being informed that an offender was at large.
“At 11.23am on Friday, 7 November, a call was received from a member of the public reporting a sighting of a man they believed to be Brahim Kaddour-Cherif in the vicinity of Capital City College on Blackstock Road in Islington,” a Met Police spokesperson said.
“Officers responded immediately and at 11.30am detained a man matching Cherif’s description. His identity was confirmed and he was arrested for being unlawfully at large.
“He was also arrested on suspicion of assaulting an emergency worker in relation to a previous unrelated incident. He has been taken into police custody. The Prison Service has been informed.”
Image: Kaddour-Cherif shouted it was ‘not my f***ing fault’ that he was mistakenly released
Kaddour-Cherif is a registered sex offender who was convicted of indecent exposure in November last year, following an incident in March.
At the time, he was given a community order and placed on the sex offenders register for five years.
He was then subsequently jailed for possessing a knife in June.
Image: He was wrongly freed from Wandsworth prison. Pic: Met Police
Kaddour-Cherif came to the UK legally and is not an asylum seeker, but it is understood he overstayed his visit visa and deportation proceedings had been started.
He was accidentally freed five days after the wrongful release of convicted sex offender Hadush Kebatu. Both Kaddour-Cherif and Kebatu were arrested in Finsbury Park.
A third man, fraudster William Smith, 35, was mistakenly released from HMP Wandsworth on 3 November, but turned himself in on Thursday.
After Kaddour-Cherif’s arrest, Justice Secretary David Lammy admitted there was a “mountain to climb” to tackle the crisis in the prison system.
“We inherited a prison system in crisis and I’m appalled at the rate of releases in error this is causing,” he said.
“I’m determined to grip this problem, but there is a mountain to climb which cannot be done overnight.
“That is why I have ordered new tough release checks, commissioned an independent investigation into systemic failures, and begun overhauling archaic paper-based systems still used in some prisons.”
A young woman who claimed to be Madeleine McCann has been convicted of harassing the missing toddler’s family.
However, Julia Wandelt, 24, was cleared of stalking the couple.
A Polish national born three years after Madeleine, Wandelt said she suspected she had been abducted and brought up by a couple who were not her real parents.
She was having mental health issues at the time and had been abused by an elderly relative.
The relative looked like an artist’s drawing of a man who was once a suspect in the Madeleine case, which she stumbled across during internet research on missing children.
She went to Los Angeles and told a US TV chat show audience: “I believe I am Madeleine McCann.”
Madeleine was nearly four when she vanished from the family’s rented holiday apartment in Praia da Luz, Portugal, in May 2007.
She had been left sleeping with her younger twin siblings, Sean and Amelia, while her parents dined nearby with friends, making intermittent checks on the children.
Madeleine is the world’s most famous missing child, the subject of three international police investigations that have failed to find any trace of her.
Wandelt claimed to have a blemish in the iris of her right eye, like Madeleine’s, and to resemble aged-progressed images of her.
Image: Madeleine McCann went missing during a family holiday to Portugal in 2007. Pic: PA
Over three years, she attracted half a million followers on her Instagram account, iammadeleinemccan, and posted her claims on TikTok.
Police told her she was not Madeleine and ordered her not to approach her family, but she ignored the warning.
The McCanns and their children gave evidence in the trial at Leicester Crown Court, describing the upset Wandelt had caused them.
Her co-defendant, Karen Spragg, 61, from Cardiff, was found not guilty of stalking and harassment.
This breaking news story is being updated and more details will be published shortly.
Public safety is “at risk” because more inmates are being sent to prisons with minimal security, a serving governor has warned – as details emerge of another manhunt for a foreign national offender.
Mark Drury – speaking in his role as representative for open prison governors at the Prison Governors’ Association – told Sky News open prisons that have had no absconders for “many years” are now “suddenly” experiencing a rise in cases.
It comes after a man who was serving a 21-year sentence for kidnap and grievous bodily harm absconded from an open prison in Sussex last month.
Sky News has learned that Ola Abimbola is a foreign national offender who still hasn’t returned to HMP Ford – and Sussex Police says it is working with partners to find him.
WARNING: Some readers may find the content in this article distressing
Image: Ola Abimbola absconded from an open prison. Pic: Sussex Police
For Natalie Queiroz, who was stabbed 24 times by her ex-partner while she was eight months’ pregnant with their child, the warnings could not feel starker.
Natalie sustained injuries to all her major organs and her arms, while the knife only missed her unborn baby by 2mm.
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“Nobody expected either of us to survive,” she told Sky News.
“Any day now, my ex who created this untold horror is about to go to an open prison,” Natalie said.
Open prisons – otherwise known as Category D jails – have minimal security and are traditionally used to house prisoners right at the end of their sentence, to prepare them for integrating back into society.
With overcrowding in higher security jails, policy changes mean more prisoners are eligible for a transfer to open conditions earlier on in their sentence.
Image: Natalie Queiroz was stabbed 24 times by her ex-partner
“It doesn’t feel right, it’s terrifying, and it also doesn’t feel like justice,” Natalie said, wiping away tears at points.
Previously, rules stated a transfer to open prison could only take place within three years of their eligibility for parole – but no earlier than five years before their automatic release date.
The five-year component was dropped in March last year under the previous government, but the parole eligibility element was extended to five years in April 2025.
Raja, who is due for release in 2034, has parole eligibility 12 years into his sentence, which is 2028.
Under the rule change, this eligibility for open prison is set for this year – but under the new rules it could have been 2023, which is within five years of his parole date.
Another change, introduced in the spring, means certain offenders can be assumed suitable for open prisons three years early – extended from two years.
Image: Natalie says her ex-partner Babur Raja caused ‘untold horror’
Natalie has been campaigning to prevent violent offenders and domestic abuse perpetrators from being eligible to transfer to an open prison early.
She’s had meetings with ministers and raised both her case and others.
“They actually said – he is dangerous,” she told Sky News.
“I said to [the minister]: ‘How can you make a risk assessment for someone like that?’
“And they went: ‘If we’re honest, we can’t’.”
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The government told Sky News that Raja’s crimes were “horrific” and that their “thoughts remain with the victim”.
They also insist that the “small number of offenders eligible for moves to open prison face a strict, thorough risk assessment” – while anyone breaking the rules “can be immediately returned”.
Image: Mark Drury, a representative of the Prison Governors’ Association
But Mr Drury describes risk assessments as an “algorithm tick box” because of “the pressure on offender management units”.
These warnings come at an already embarrassing time for the Prison Service after migrant sex offender Hadush Kebatu was mistakenly freed last month.
In response to this report, the Ministry of Justice says it “inherited a justice system in crisis, with prisons days away from collapse” – forcing “firm action to get the situation back under control”.
The government has promised to add 14,000 new prison places by 2031 and introduce sentencing reforms.