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Shell, which is aiming to become a net-zero emissions business by 2050, said it was concerned by what it described as a “short-sighted” decision.

Mike Kemp | In Pictures | Getty Images

Britain’s advertising regulator has banned an ad campaign promoting the green initiatives of Shell, saying the marketing of the oil giant’s lower emissions energy products was “likely to mislead” consumers.

The ban concerns a poster seen in Bristol in southwest England, a TV ad and a video posted on the Shell YouTube channel. All published in 2022, the ads sought to raise awareness of the range of Shell’s energy products under a campaign tagline of “The U.K. is ready for cleaner energy.”

“From electric vehicle charging to renewable electricity for your home, Shell is giving customers more low-carbon choices and helping drive the UK’s energy transition,” the company says in one of the ads.

The Advertising Standards Authority said Tuesday that, following an investigation, it had concluded that the ad campaign may lead people to overestimate the firm’s investment in clean energy. The ASA said more information was necessary to fully capture that most of Shell’s business is based on environmentally damaging fossil fuels.

Shell, which targets net-zero emissions by 2050, said it was concerned by what it described as a “short-sighted” decision.

“We strongly disagree with the ASA’s decision, which could slow the UK’s drive towards renewable energy,” a company spokesperson said.

“People are already well aware that Shell produces the oil and gas they depend on today,” they said. “But what many people don’t know is we’re also investing heavily in low- and zero-carbon energy, including building one of the UK’s largest public networks of EV charge points.”

The ASA ruling noted that Shell believed the ads “accurately represented” the range of lower emissions energy products and services it offers and that any mention of the firm’s high-carbon products would have been “counterproductive.”

‘A powerful message’

The pronouncement comes amid a palpable sense of frustration from climate activists during the Big Oil proxy voting season, where shareholders ultimately rejected calls for the companies to adopt stronger measures to mitigate the climate crisis.

The burning of fossil fuels, such as oil, gas and coal, is the chief driver of the climate emergency.

The ASA said that consumers were “increasingly concerned about the environmental impact of activities related to higher-carbon products and services.”

Campaign group AdFree Cities said ASA’s ruling “sends a powerful message” to energy companies that greenwashing ad campaigns would no longer be tolerated in the U.K. They also called for U.K. lawmakers to implement robust legislation to stop fossil fuel advertising altogether.

“The world’s biggest polluters will not be permitted to advertise that they are ‘green’ while they build new pipelines, refineries and rigs — but this doesn’t go far enough,” said Veronica Wignall, co-director of Adfree Cities, who led the complaint.

“Shell and other fossil fuel expanders should not be permitted to advertise at all, given their historic and ongoing role in wrecking the planet,” Wignall said.

Big Oil posted bumper profits last year, bolstered by soaring fossil fuel prices and robust demand following Russia’s full-scale invasion of Ukraine.

Shell reported its highest-ever annual profit of nearly $40 billion for 2022. That comfortably surpassed the $28.4 billion of 2008 that Shell said was its previous annual record and was more than double the firm’s full-year 2021 profit of $19.29 billion.

Last month, Shell posted adjusted earnings of $9.6 billion for the first three months of 2023.

Shares of the company were mixed on Wednesday. Shell’s stock price is down roughly 2.4% year-to-date.

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Workhorse electric delivery vans arrive in Canada this spring

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Workhorse electric delivery vans arrive in Canada this spring

Following approval from Transport Canada, EV startup Workhorse will be bringing the W56 and W750 model electric delivery vans to commercial truck dealers in Canada as early as this spring.

Workhorse first showed its W56 medium-duty electric truck at Indiana’s Work Truck Week in 2023, and has sold the trucks to logistics and delivery companies like FedEx and Pride Group – which ordered more than six thousand of the electric vans in 2021, and continues to expand its fleet.

“This is a major step forward for Workhorse,” says Josh Anderson, Workhorse’s chief technology officer in a press statement. “Pre-clearance from Transport Canada opens up a large new market for our products throughout Canada, including with fleets that operate across borders in North America.”

As part of the approval process, Workhorse completed its registration as a foreign manufacturer under Transport Canada’s Appendix G clearance program. Transport Canada confirmed the vans’ compliance with Canadian Motor Vehicle Safety Standards (CMVSS) for both vehicles – but it remains to be seen if and how the latest tariff-driven trade war between the Trump Administration’s US and Canada will impact Workhorse’s plans to expand throughout North America.

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Despite that uncertainty, Workhorse execs remain upbeat. “We’re excited that our electric step vans can now reach Canadian roads and highways, providing reliable, zero-emission solutions that customers can depend on,” added Anderson.

Canadian pricing has yet to be announced.

Electrek’s Take

FedEx Places First Order for 15 Workhorse W56 Step Vans to Grow Zero-Tailpipe Emission Fleet
FedEx electric delivery vehicle; via Workhorse.

There’s no other way to say it: the Trump/Musk co-presidency is disrupting a lot of companies’ plans – and that’s especially true across North American borders. But in all this chaos and turmoil there undoubtedly lies opportunity, and it will be interesting to see who ends up on top.

SOURCE | IMAGES: Workhorse, via Electric Autonomy Canada.

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Liebherr developing giant, 140-ton Segway-style autonomous haulers [video]

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Liebherr developing giant, 140-ton Segway-style autonomous haulers [video]

The new Liebherr S1 Vision 140-ton hauler is unlike any heavy haul truck currently on the market – primarily because the giant, self-propelled, single-axle autonomous bucket doesn’t look anything like any truck you’ve ever seen.

Liebherr says its latest heavy equipment concept was born from a desire to rethink truck design with a focus only on core functions. The resulting S1 Vision is primarily just a single axle with two powerful electric motors sending power to a pair of massive airless tires designed carry loads up to 131 tonnes (just over 140 tons).

The design enables rapid maintenance, as important components easily accessible for quick servicing. Wear parts can be replaced efficiently, and the electric drive significantly reduces maintenance work. This helps to minimise downtimes and increases operational efficiency.

LIEBHERR

Because of its versatility, durability, and ability to perform zero-turn maneuvers that other equipment simply can’t, the Liebherr S1 Vision can be adapted for various applications, including earthmoving, mining, and even agriculture. There’s also a nonzero chance of this technology finding applications supporting other on-site equipment through charging or fuel delivery.

The S1 accomplishes that trick safely with the help of an automatic load leveling system that ensures maximum stability, even on bumpy or rough terrain. The company says this technology significantly reduces the risk of tipping while providing smooth and secure operation across various environments.

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Liebherr will show the S1 Vision at this year’s bauma equipment exhibition in Munich, Germany. The design has already been nominated for the bauma Innovation Award in the Mechanical Engineering category – and my money’s on it winning.

Electrek’s Take

This is such goofy, stupid fun that if it was wheelbarrow-sized I’d have three of them. I can’t imagine the insanity of watching one of these things roll across a job site with 100 tons of granite in the bucket – and will have nightmares about the kind of damage it could do if it flipped out like a poorly made Chinese hoverboard clone whipping a toddler across a living room … which, in fairness, would probably get a billion views on Instagram or TikTok or whatever.

I can’t wait.

SOURCE | IMAGES: Liebherr.

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Meet the newest EV from Hyundai – new HX19e electric excavator

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Meet the newest EV from Hyundai – new HX19e electric excavator

The HD arm of Hyundai has just released the first official images of the new, battery-electric HX19e mini excavator – the first ever production electric excavator from the global South Korean manufacturer.

The HX19e will be the first all-electric asset to enter series production at Hyundai Construction Equipment, with manufacturing set to begin this April.

The new HX19e will be offered with either a 32 kWh or 40 kWh li-ion battery pack – which, according to Hyundai, is nearly double the capacity offered by its nearest competitor (pretty sure that’s not correct –Ed.). The 40kWh battery allows for up to 6 hours and 40 minutes of continuous operation between charges, with a break time top-up on delivering full shift usability.

Those batteries send power to a 13 kW (17.5 hp) electric motor that drives an open-center hydraulic system. Hyundai claims the system delivers job site performance that is at least equal to, if not better than, that of its diesel-powered HX19A mini excavator.

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To that end, the Hyundai XH19e offers the same 16 kN bucket breakout force and a slightly higher 9.4 kN (just over 2100 lb-ft) dipper arm breakout force. The maximum digging depth is 7.6 feet, and the maximum digging reach is 12.9 feet. Hyundai will offer the new electric excavator with just four selectable options:

  • enclosed cab vs. open canopy
  • 32 or 40 kWh battery capacity

All HX19es will ship with a high standard specification that includes safety valves on the main boom, dipper arm, and dozer blade hydraulic cylinders, as well as two-way auxiliary hydraulic piping allows the machine to be used with a range of commercially available implements. The hydraulics needed to operate a quick coupler, LED booms lights, rotating beacons, an MP3 radio with USB connectivity, and an operator’s seat with mechanical suspension are also standard.

Like its counterparts at Volvo CE, the new Hyundai excavator uses automotive-style charging ports to take advantage of existing infrastructure at fleet depots and public charging stations. More detailed specifications, dimensions, and pricing should be announced by bauma.

Electrek’s Take

HX19e electric mini excavator; via Hyundai Construction Equipment.

The ability to operate indoors, underground, or in environments like zoos and hospitals were keeping noise levels down is of critical importance to the success of an operation makes electric equipment assets like these coming from Hyundai a must-have for fleet operators and construction crews that hope to remain competitive in the face of ever-increasing noise regulations. The fact that these are cleaner, safer, and cheaper to operate is just icing on that cake.

SOURCE | IMAGES: HD Hyundai; via Construction Index, Equipment World.

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