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Melanie Perkins, co-founder & chief executive of Australian graphic design firm Canva, says the business is in a “uniquely strong position” as it expands to Europe.

David Fitzgerald | Sportsfile | Getty Images

LONDON — Australian graphic design company Canva believes it is in a “uniquely strong position” to withstand industry headwinds as it embarks on a European expansion.

The Sydney-based software company opened its new Europe headquarters in London last month as it competes with tech heavyweights Adobe and Microsoft to attract individual and enterprise users to its design suite.

It comes as higher borrowing costs and a weakening economic outlook have prompted tech firms to slash jobs over the past year. But co-founder and CEO Melanie Perkins said the nine-year-old company is well-placed amid wider pressures.

“Being profitable for the last six years, having a strong cash balance, all of those things have been extraordinarily important,” Perkins told CNBC.

Canva, which offers both free and paid tools for designing websites, presentations and social content, had annualized revenues of $1.5 billion in the year to May. It also has $700 million in cash reserves, the company said.

Of its 135 million global users, 16% are in Europe. Overall, around 15% are paid subscribers, of which 14 million are individuals and 6 million are businesses such as WPP, Unilever and Rolls Royce. It is now targeting growth in both those areas.

“We’ve made our paid products extremely affordable, so regardless of what’s happening in the macroeconomic environment, people are moving to Canva rather than away,” Perkins said of the service.

“We’ve certainly seen that happen and play out over the last couple of years as that economic uncertainty has kicked in,” she added.

Betting on ‘magic’ AI

Canva, a 2023 CNBC Disruptor, has not been immune from industry setbacks, however.

Despite reaching a peak valuation of $40 billion in 2021, the private company has since seen investors cut their valuations amid the darkening outlook. It also narrowly avoided implication in the collapse of start-up financer Silicon Valley Bank in March.

Meantime, growing scrutiny around artificial intelligence has coincided with the firm’s rollout of a new suite of AI-powered editing, publishing and design features, which attracted 10 million new users in the space of a month. Amid the fanfare surrounding the burgeoning technology, it has preferred to euphemistically dub the tools “magic.”

“That term ‘magic’ has been what we’ve referred to things as for almost a decade, and so that branding has been something we’ve carried through,” Perkins said.

Canva’s new suite of artificial intelligence-powered editing tools include Magic Edit, which allows images to be replaced with AI-generated alternatives.

Canva

Tech experts have increasingly been raising alarm bells about the threats AI poses to society, with Tesla CEO Elon Much and Sam Altman, CEO of ChatGPT-maker OpenAI, among those to voice concerns.

Canva has partnered with OpenAI for its Magic Write tool, which auto-generates full bodies of text for presentations and blogposts based on prompts of a few words. But Perkins said the company is moving ahead cautiously, “over-indexing towards trust and safety.”

“There’s a lot of terms you can’t do in Magic Write. There’s no medical, no political, there’s a lot of categories that we’ve actually said it’s too risky at this point in time. We’re erring on the side of caution because this industry is so in its infancy,” she said.

An evolving creative industry

The creative industry is among those thought to be at risk of disruption by forthcoming tech advancements, with some platforms already capable of producing images and content previously produced by designers.

Still, Perkins said the tools are intended to streamline and simplify design processes, which she believes will “supercharge” what people can do.

“Every industry goes through radical transformations. Certainly, our industry’s not been distant from that,” Perkins said. “As new technology becomes available, the whole industry has to adapt and everyone has to learn new skills. I think that’s just happened time and time again.”

She founded a $1 billion start-up by 30. Now she's taking on the tech giants

“When we launched Canva, people were like ‘oh, is this going to be the end of graphic design’ and it certainly hasn’t been the case. I think we’ve seen a much more prolific spread and demand for graphic design and visual communication across all organizations,” she added.

As the business approaches its 10th anniversary in August, it is hoping that continued adoption could fuel their ambitions to amass 1 billion users and become one of the world’s most valuable companies.

Asked whether that user target could occur within the next decade, Perkins said she was hopeful. However, on the prospect of a potential initial public offering, she was less forthcoming. “There’s nothing to speak of at this point,” she said.

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SEC sues Elon Musk, alleging failure to properly disclose Twitter ownership

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SEC sues Elon Musk, alleging failure to properly disclose Twitter ownership

Beata Zawrzel | Nurphoto | Getty Images

The SEC filed a lawsuit against Elon Musk on Tuesday, alleging the billionaire committed securities fraud in 2022 by failing to disclose his ownership in Twitter and buying shares at “artificially low prices.”

Musk, who is also CEO of Tesla and SpaceX, purchased Twitter for $44 billion, later changing the name of the social network to X. Prior to the acquisition he’d built up a position in the company of greater than 5%, which would’ve required disclosing his holding to the public.

According to the SEC complaint, filed in U.S. District Court in Washington, D.C., Musk withheld that material information, “allowing him to underpay by at least $150 million for shares he purchased after his financial beneficial ownership report was due.”

The SEC had been investigating whether Musk, or anyone else working with him, committed securities fraud in 2022 as the Tesla CEO sold shares in his car company and shored up his stake in Twitter ahead of his leveraged buyout. Musk said in a post on X last month that the SEC issued a “settlement demand,” pressuring him to agree to a deal including a fine within 48 hours or “face charges on numerous counts” regarding the purchase of shares.

Musk’s lawyer, Alex Spiro, said in an emailed statement that the action is an admission by the SEC that “they cannot bring an actual case.” He added that Musk “has done nothing wrong” and called the suit a “sham” and the result of a “multi-year campaign of harassment,” culminating in a “single-count ticky tak complaint.”

Musk is just a week away from having a potentially influential role in government, as President-elect Donald Trump’s second term begins on Jan. 20. Musk, who was a major financial backer of Trump in the latter stages of the campaign, is poised to lead an advisory group that will focus in part on reducing regulations, including those that affect Musk’s various companies.

In July, Trump vowed to fire SEC chairman Gary Gensler. After Trump’s election victory, Gensler announced that he would be resigning from his post instead.

In a separate civil lawsuit concerning the Twitter deal, the Oklahoma Firefighters Pension and Retirement System sued Musk, accusing him of deliberately concealing his progressive investments in the social network and intent to buy the company. The pension fund’s attorneys argued that Musk, by failing to clearly disclose his investments, had influenced other shareholders’ decisions and put them at a disadvantage.

The SEC said that Musk crossed the 5% ownership threshold in March 2022 and would have been required to disclose his holdings by March 24.

“On April 4, 2022, eleven days after a report was due, Musk finally publicly disclosed his beneficial ownership in a report with the SEC, disclosing that he had acquired over nine percent of Twitter’s outstanding stock,” the complaint says. “That day, Twitter’s stock price increased more than 27% over its previous day’s closing price.”

The SEC alleges that Musk spent over $500 million purchasing more Twitter shares during the time between the required disclosure and the day of his actual filing. That enabled him to buy stock from the “unsuspecting public at artificially low prices,” the complaint says. He “underpaid” Twitter shareholders by over $150 million during that period, according to the SEC.

In the complaint, the SEC is seeking a jury trial and asks that Musk be forced to “pay disgorgement of his unjust enrichment” as well as a civil penalty.

This story is developing.

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Intel to spin off venture capital arm as chipmaker continues to restructure

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Intel to spin off venture capital arm as chipmaker continues to restructure

Dado Ruvic | Reuters

Intel said Tuesday that it plans to spin off Intel Capital, its venture capital wing, into an independent firm, the latest in a series of structural changes announced by the chipmaker.

Turning Intel Capital, which has $5 billion in assets, into a standalone fund will allow it to raise money from outside investors, Intel said. Until now, the venture arm has been fully funded by Intel.

Intel is coming off its worst year on the stock market since the company went public in 1971 due to a series of missteps and hefty market share losses. The company has been cutting costs and simplifying its business as it spends heavily to build cutting-edge chip factories while vying to reinvigorate its PC chip unit.

In December, Intel ousted Pat Gelsinger as CEO following a troubled four-year tenure. He’s been replaced by two interim co-CEOs, David Zinzner and Michelle Holthaus.

Intel sold or wound down a slew of smaller divisions in the past two years under Gelsinger, and laid off employees last year as part of a cost-cutting plan.

Intel is currently spinning off Altera, a company that specializes in simple chips called FPGAs, with plans for it to become a publicly traded company. It also owns the majority of Mobileye, an Israel-based maker of self-driving parts and software. Last year, Intel took several steps in the direction of turning its foundry business into an independent unit, including naming a board of directors.

In Tuesday’s announcement, the company said Intel Capital’s workforce would continue with the investment firm when it becomes independent in the second half of 2025. A representative declined to comment on specific executives’ plans. Intel Capital could also be renamed.

Intel Capital was established in 1991 and was unique at the time as a venture arm of a large corporation.

Since then, that model has been replicated across Silicon Valley and in other industries, with companies including Google, Microsoft, Salesforce, Unilever and BMW jumping into the business. Comcast, the owner of CNBC’s parent, NBCUniversal, started Comcast Ventures in 1999.

While Intel was early to corporate venture capital, it isn’t the first tech company to spin out its investment arm. In 2011, SAP turned SAP Ventures into an independent firm, later naming it Sapphire Ventures.

Corporate venture capital peaked in 2021, when firms in the space raised $156 billion and participated in close to 3,800 deals, according to the National Venture Capital Association. That was the same year that the broader VC market hit record levels, but startup investment numbers have since declined dramatically due largely to higher interest rates, which began going up in 2022.

WATCH: Intel plans to take its chip subsidiary Altera public

Intel plans to take its chip subsidiary Altera public

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Microsoft pauses hiring in U.S. consulting unit as part of cost-cutting plan, memo says

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Microsoft pauses hiring in U.S. consulting unit as part of cost-cutting plan, memo says

Executive Chair and CEO of Microsoft Corporation Satya Nadella speaks during the “Microsoft Build: AI Day” event in Jakarta, Indonesia, on April 30, 2024.

Ajeng Dinar Ulfiana | Reuters

Microsoft plans to pause hiring in part of its consulting business in the U.S., according to an internal memo, as the company continues seeking ways to reel in expenses. 

The announced cuts come a week after Microsoft said it would lay off some employees. Those cuts will affect less than 1% of the company’s workforce, according to one person familiar with Microsoft’s plans.

Although Microsoft indicated earlier this month that it plans to continue investing in its artificial intelligence efforts, cost cuts elsewhere could lead to gains for the company’s stock price. Microsoft shares increased 12% in 2024, compared with a 29% boost for the Nasdaq Composite index.

The changes by the U.S. consulting division are meant to align with a policy by the Microsoft Customer and Partner Solutions organization, which has about 60,000 employees, according to a page on Microsoft’s website. The changes are in place through the remainder of the 2025 fiscal year ending in June.

To reduce costs, Microsoft’s consulting division will hold off on hiring new employees and back-filling roles, consulting executive Derek Danois told employees in the memo. Careful management of costs is of utmost importance, Danois wrote. 

The memo also instructs employees to not expense travel for any internal meetings and use remote sessions instead. Additionally, executives will have to authorize trips to customers’ sites to ensure spending is being used on the right customers, Danois wrote.

Additionally, the group will cut its marketing and non-billable external resource spend by 35%, the memo says.

The consulting division has grown more slowly than Microsoft’s productivity software subscriptions and Azure cloud computing businesses. The consulting unit generated $1.9 billion in the September quarter, down about 1% from one year earlier, compared with 33% for Azure.

Under the leadership of CEO Satya Nadella, Microsoft in early 2023 laid off 10,000 employees and consolidated leases as the company contended with a broader shift in the market and economy. In January 2024, three months after completing the $75.4 billion Activision Blizzard acquisition, Microsoft’s gaming unit shed 1,900 jobs to reduce overlap.

A Microsoft spokesperson did not immediately have a comment.

WATCH: Microsoft plans to spend $80 billion to build out AI this year

Microsoft plans to spend $80 billion to build out AI this year

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