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A consumer group has reported Tesco to the competition regulator as officials continue their inquiry into whether the grocery sector is ripping off shoppers.

Which? said it had gone to the Competition and Markets Authority (CMA) to complain about a lack of clear pricing on the “vast majority” of the retailer’s food and drink promotions amid the cost of living crisis.

It claimed the UK’s largest supermarket chain could be breaking the law. Tesco has strenuously denied that suggestion.

Concerns centre on the retailer’s use of so-called unit pricing both in-store and online.

This is the small print on shelf prices which, for example, gives a price per 100g on things like jam – or per sheet for toilet rolls.

These unit prices help shoppers compare prices for the same products, which could be larger or smaller, to work out which is cheaper.

Which? wants Tesco to give unit prices on its Clubcard offers, as Sainsbury's does under the Nectar Prices scheme. Pic: Which?
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Which? wants Tesco to give unit prices on its Clubcard offers, as Sainsbury’s does under the Nectar Prices scheme. Pic: Which?

‘Tesco stands out’

Which? accuses Tesco of a lack of transparency and says that is making life more difficult for hard-pressed customers.

It said that Tesco’s decision not to display unit pricing on its Clubcard offers could be a “misleading practice” under the Consumer Protection From Unfair Trading Regulations 2008 (CPRs).

A statement added: “Under the CPRs, retailers must also avoid ‘unfair commercial practices’.

“Which? believes under these rules unit prices could be seen as ‘material information’ which most people would need in order to make an informed decision about how to get the best value from what they are buying.

“Which? has found issues with unit pricing across all supermarkets but Tesco stands out as it consistently omits unit pricing from Clubcard offers, which now account for almost all promotions it offers on groceries.”

Read more:
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There’s no evidence supermarkets are profiteering

Out of these two ketchup bottles on sale at Tesco, the smaller one under a Clubcard price is not the cheapest option per unit. Pic: Which?
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Out of these two ketchup bottles on sale at Tesco, the smaller one under a Clubcard price is not the cheapest option per unit. Pic: Which?

Is ‘greedflation’ keeping prices high?

The group raised the complaint as the CMA investigates whether supermarkets are making excess profits through inflated prices.

The supermarket sector has denied fuelling so-called “greedflation” – while early work by Sky News on the issue suggested there was little evidence of profiteering during the first quarter of the year.

Nevertheless, food inflation has been the sticky element of the main Consumer Prices Index (CPI) measure this year, keeping the rate at a higher level than had been expected and intensifying the squeeze on household budgets.

The latest reading for food and non-alcoholic drink inflation by the Office for National Statistics (ONS) showed it was still running above 19% during the year to April.

The government is desperate to bring food inflation down as it works towards a voter pledge to halve the overall rate of inflation this year.

Ministers are considering the idea of a cap, while bringing pressure on the wider food industry to act.

The sector argues that taxpayer aid for the supply chain’s energy costs will help ease prices significantly.

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Government looks at food price cap

Tesco rejects accusation of ‘confusing’ labelling

Tesco, which is due to update the City on its trading performance in a week’s time, told Sky News it had followed all statutory guidance on the unit price issue.

A spokesperson said: “Providing great value and clear pricing is really important to us. We always take care to ensure we are compliant which is why we asked Trading Standards to review our approach on Clubcard Prices.

“They formally endorsed our labelling, confirming it meets the current legal requirements and guidelines.

“We are supportive of calls for greater clarity on the regulations in this area, in the interests of both businesses and consumers, and are actively looking at how we can make the way we display pricing even clearer for our customers.

“However, given that we are complying with all the current rules, we are disappointed that Which? has chosen to make these ill-founded claims against our Clubcard Prices scheme, which helps millions of households get great value week-in, week-out, and could save shoppers up to £351 per year.”

But Which? head of food policy Sue Davies said: “Tesco’s unclear Clubcard pricing is at best confusing for shoppers struggling with soaring food inflation and at worst, could be breaking the law.

“This is simply not good enough from the UK’s biggest supermarket.

“Tesco should think of its customers and act now to introduce clear unit pricing on all offers, including Clubcard promotions, so shoppers can easily find the best value items.”

A CMA spokesperson responded: “Our current review of unit pricing is considering the issue of how supermarkets provide unit price information for products on promotions, including loyalty promotions.

“We will set out our findings in July.”

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‘More people should be given this chance’: The probation centres transforming offenders’ lives

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'More people should be given this chance': The probation centres transforming offenders' lives

The combination of full prisons and tight public finances has forced the government to urgently rethink its approach.

Top of the agenda for an overhaul are short sentences, which look set to give way to more community rehabilitation.

The cost argument is clear – prison is expensive. It’s around £60,000 per person per year compared to community sentences at roughly £4,500 a year.

But it’s not just saving money that is driving the change.

Research shows short custodial terms, especially for first-time offenders, can do more harm than good, compounding criminal behaviour rather than acting as a deterrent.

Charlie describes herself as a former "junkie shoplifter"
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Charlie describes herself as a former ‘junkie shoplifter’

This is certainly the case for Charlie, who describes herself as a former “junkie, shoplifter from Leeds” and spoke to Sky News at Preston probation centre.

She was first sent down as a teenager and has been in and out of prison ever since. She says her experience behind bars exacerbated her drug use.

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Charlie in February 2023
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Charlie in February 2023


“In prison, I would never get clean. It’s easy, to be honest, I used to take them in myself,” she says. “I was just in a cycle of getting released, homeless, and going straight back into trap houses, drug houses, and that cycle needs to be broken.”

Eventually, she turned her life around after a court offered her drug treatment at a rehab facility.

She says that after decades of addiction and criminality, one judge’s decision was the turning point.

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“That was the moment that changed my life and I just want more judges to give more people that chance.”

Also at Preston probation centre, but on the other side of the process, is probation officer Bex, who is also sceptical about short sentences.

“They disrupt people’s lives,” she says. “So, people might lose housing because they’ve gone to prison… they come out homeless and may return to drug use and reoffending.”

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Charlie with Becks at the probation centre in Preston 
grab from Liz Bates VT for use in correspondent piece
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Bex works with offenders to turn their lives around

Bex has seen first-hand the value of alternative routes out of crime.

“A lot of the people we work with have had really disjointed lives. It takes a long time for them to trust someone, and there’s some really brilliant work that goes on every single day here that changes lives.”

It’s people like Bex and Charlie, and places like Preston probation centre, that are at the heart of the government’s change in direction.

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Inside the UK’s broken prison system where tinkering around the edges will no longer work

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Inside the UK's broken prison system where tinkering around the edges will no longer work

“As far as I’m concerned, there’s only three ways to spend the taxpayers’ hard-earned when it comes for prisons. More walls, more bars and more guards.”

Prison reform is one of the hardest sells in government.

Hospitals, schools, defence – these are all things you would put on an election leaflet.

Even the less glamorous end of the spectrum – potholes and bin collections – are vote winners.

But prisons? Let’s face it, the governor’s quote from the Shawshank Redemption reflects public polling pretty accurately.

Right now, however, reform is unavoidable because the system is at breaking point.

It’s a phrase that is frequently used so carelessly that it’s been diluted into cliche. But in this instance, it is absolutely correct.

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Without some kind of intervention, the prison system is at breaking point.

It will break.

Inside Preston Prison

Ahead of the government’s Sentencing Review, expected to recommend more non-custodial sentences, I’ve been talking to staff and inmates at Preston Prison, a Category B men’s prison originally built in 1790.

Overcrowding is at 156% here, according to the Howard League.

Sophy Ridge talking outside Preston Prison
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Sophy Ridge talking outside Preston Prison

One prisoner I interviewed, in for burglary, was, until a few hours before, sharing his cell with his son.

It was his son’s first time in jail – but not his. He had been out of prison since he was a teenager. More than 30 years – in and out of prison.

His family didn’t like it, he said, and now he has, in his own words, dragged his son into it.

Sophie is a prison officer and one of those people who would be utterly brilliant doing absolutely anything, and is exactly the kind of person we should all want working in prisons.

She said the worst thing about the job is seeing young men, at 18, 19, in jail for the first time. Shellshocked. Mental health all over the place. Scared.

And then seeing them again a couple of years later.

And then again.

The same faces. The officers get to know them after a while, which in a way is nice but also terrible.

Sophy Ridge talking to one of the officers who works within Preston Prison
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Sophy Ridge talking to one of the officers who works within Preston Prison

The £18bn spectre of reoffending

We know the stats about reoffending, but it floored me how the system is failing. It’s the same people. Again and again.

The Sentencing Review, which we’re just days away from, will almost certainly recommend fewer people go to prison, introducing more non-custodial or community sentencing and scrapping short sentences that don’t rehabilitate but instead just start people off on the reoffending merry-go-round, like some kind of sick ride.

But they’ll do it on the grounds of cost (reoffending costs £18bn a year, a prison place costs £60,000 a year, community sentences around £4,500 per person).

They’ll do it because prisons are full (one of Keir Starmer’s first acts was being forced to let prisoners out early because there was no space).

If the government wants to be brave, however, it should do it on the grounds of reform, because prison is not working and because there must be a better way.

Inside Preston Prison, Sky News saw firsthand a system truly at breaking point - picture of a prison officer's back with HMP Preston written on it.
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Inside Preston Prison, Sky News saw first-hand a system truly at breaking point

A cold, hard look

I’ve visited prisons before, as part of my job, but this was different.

Before it felt like a PR exercise, I was taken to one room in a pristine modern prison where prisoners were learning rehabilitation skills.

This time, I felt like I really got under the skin of Preston Prison.

It’s important to say that this is a good prison, run by a thoughtful governor with staff that truly care.

But it’s still bloody hard.

“You have to be able to switch off,” one officer told me, “Because the things you see….”

Staff are stretched and many are inexperienced because of high turnover.

After a while, I understood something that had been nagging me. Why have I been given this access? Why are people being so open with me? This isn’t what usually happens with prisons and journalists.

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BAFTA TV Awards: Nine stand-out moments

That’s when I understood.

They want people to know. They want people to know that yes, they do an incredible job and prisons aren’t perfect, but they’re not as bad as you think.

But that’s despite the government, not because of it.

Sometimes the worst thing you can do on limited resources is to work so hard you push yourself to the brink, so the system itself doesn’t break, because then people think ‘well maybe we can continue like this after all… maybe it’s okay’.

But things aren’t okay. When people say the system is at breaking point – this time it isn’t a cliche.

They really mean it.

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BAFTA TV Awards 2025: Nine stand-out moments from TV’s starriest night

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BAFTA TV Awards 2025: Nine stand-out moments from TV's starriest night

The biggest night in British TV, this year’s BAFTA TV Awards saw the golden masks handed out to a wide spread of shows – with the BBC’s Mr Loverman the only show to take home two awards.

Hosted by Scottish actor and presenter Alan Cumming, the night kicked off with a Traitors skit, before handing out 29 awards, interspersed with a live performance or two.

While Baby Reindeer had gone into the night the most nominated, it took just one prize, as did the much talked about Mr Bates Vs The Post Office. Meanwhile Rivals and Slow Horses, which had also been hotly tipped, went home empty-handed.

Here are some of the top moments from the 2025 TV BAFTAs.

Baby Reindeer star Jessica Gunning won her first BAFTA. Pic: BAFTA
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Baby Reindeer star Jessica Gunning won her first BAFTA. Pic: John Phillips/BAFTA/Getty Images for BAFTA

‘Hello cheeky chops!’

Jessica Gunning took the first prize of the evening, greeting her award with joyful: “Hello cheeky chops!”

Gunning, a first-time nominee, said Baby Reindeer had “changed my life”, reminiscing about her childhood playing make believe and inventing imaginary friends, never knowing she’d eventually end up using her dramatic skills to win a BAFTA.

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The role of Martha has already won her an Emmy, a SAG award and a Golden Globe in the US.

Gunning also wished her co-star and creator of Baby Reindeer Richard Gadd a happy birthday (his 36th), calling him “nipple”, a nickname her character Martha gave to Donny (Gadd’s character) in the show.

Toby Jones, Monica Dolan and Sir Alan Bates on stage with the limited drama award for Mr Bates Vs The Post Office. Pic: John Phillips/ Getty Images for BAFTA
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Cast and crew of Mr Bates Vs The Post Office take their award. Pic: BAFTA Pic: John Phillips/ Getty Images for BAFTA

‘Liars and bullies’

Mr Bates Vs The Post Office took the limited drama prize, with producer Patrick Spence telling the audience: “Our show didn’t change the law, the people of this nation did that,” before going on to say it showed the public “cannot abide liars and bullies.”

Flagging the journalists and the campaigners who covered the wrongful conviction of the sub postmasters convicted due to Horizon IT scandal, he called making the show, “the greatest privilege of our lives”.

Later, when accepting the special award earned by ITV for commissioning the show, the channel’s managing director Kevin Lygo said he’d “never seen anything quite like” the impact of Mr Bates Vs The Post Office.

Flagging the large number of people impacted by the scandal who were still waiting for compensation, Lygo didn’t mince his words, demanding: “Hurry up and pay these people what they’re due.”

Danny Dyer in the press room after winning the Male Performance in a Comedy Programme Award for 'Mr Bigstuff' during the 2025 BAFTA Television Awards with P&O Cruises at Southbank Centre's Royal Festival Hall, London. Picture date: Sunday May 11, 2025.
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Danny Dyer is a proud – and sweary – BAFTA winner. Pic: PA

Watch your mouth

Several winners were so excited they couldn’t refrain from a little blue language.

Accepting his first BAFTA for best male comedy performance, Danny Dyer dropped the f-bomb numerous times.

In his speech, Dyer thanked his co-star and the show’s creator Ryan Sampson, calling him “one of the greatest things to have come out of Rotherham”.

He praised Sampson for “never doing the same thing twice”, adding with tongue in cheek, “It’s not something I can say”. Dyer concluded his speech with a nod to his family, and a final trademark “f***”.

Meanwhile, a very excited Sophie Willen stepped up to accept the prize for scripted comedy.

The Taskmaster alumni told the crowd: “I’m not allowed to swear and all I want to do is go beep, beep”, before calling her win “bloomin’ fabulous”.

Willen – whose part autobiographical comedy Alma’s Not Normal tackles the care system, drug addiction, mental illness, and terminal cancer – called her cast and crew “shit hot”, before catching herself, then repeating “shit, shit”.

Ruth Jones in the press room after winning the Female Performance in a Comedy Programme Award for 'Gavin & Stacey: The Finale' during the 2025 BAFTA Television Awards with P&O Cruises at Southbank Centre's Royal Festival Hall, London. Picture date: Sunday May 11, 2025.
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Ruth Jones with her BAFTA for Gavin & Stacey. Pic: Kate Green/BAFTA/Getty Images for BAFTA

‘I love you James’

Taking the prize for female performance in a comedy, Ruth Jones channelled her inner Nessa, saying: “I’m not going to lie, this is immense.”

Thanking the cast and crew, she became emotional as she added: “The person I would like to thank most is my dear, dear talented friend James Corden.” The cameras of course then panned to a chuffed looking Corden, sitting in the audience.

She went on to say that without him, “Vanessa Shanessa Nessa Jenkins would not exist”, paying tribute to their 17 years writing together, adding, “long may it continue” – and so perhaps giving hope for a new Jones/Corden collaboration to follow Gavin And Stacey’s final act?

State Of Rage director Marcel Mettelsiefen. Pic: BAFTA
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State Of Rage director Marcel Mettelsiefen. Pic: John Phillips/BAFTA/Getty Images for BAFTA

War amid the awards

In a sobering moment amid the glitz and the glamour, the director of best single documentary, Ukraine: Enemy In The Woods – filmed by Ukrainian soldiers on the frontline – paid tribute to two contributors to the film who had since been killed in conflict.

Jamie Roberts spoke about two young men he’d worked with on the film, before adding: “They are not here – they are now dead.”

The winner of the current affairs category, State Of Rage, also offered a heartfelt message as they accepted the award for the programme which follows a Palestinian and Israeli family in the West Bank.

German State Of Rage director Marcel Mettelsiefen said: “It would be wrong to stand here without acknowledging what’s happening in Gaza.”

Speaking as a parent, he said: “This violence needs to stop now,” then adding, “let’s break this silence together.”

Kirsty Wark celebrates her fellowship. Pic: BAFTA
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Kirsty Wark celebrates her fellowship. Pic: John Phillips/BAFTA/Getty Images for BAFTA

‘I’ve interviewed musicians – and a few monsters’

Former Newsnight presenter Kirsty Wark received a standing ovation as she collected her BAFTA fellowship – the body’s highest accolade.

Accepting her award, Wark said: “Thank you so much to BAFTA. It is a privilege and an honour to have my name added to such an incredible roll call. My work continues to give me so much, not just wonderful friends and colleagues.”

The veteran broadcaster continued: “Things have changed so much, so radically, since the ’70s, not least the shoulder pads, the office drinks trolley, shooting on reversal for a fast edit, and film crews, the size of football teams, but always the chance to learn and grow and I’ve been lucky to interview everyone from politicians to painters, architects, economists, musicians and a few monsters.”

Wark added that the “most joyous change in television” has been “the number of women in senior roles”.

'Mr Cruises' aka Rob Brydon accepts Would I Lie To You's first BAFTA. Pic: BAFTA
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‘Mr Cruises’ aka Rob Brydon accepts Would I Lie To You’s first BAFTA. Pic: John Phillips/BAFTA/Getty Images for BAFTA

Would I Lie To You wins its first BAFTA

Everyone loves a conspiracy theory, and this year it could be courtesy of BAFTA and a big boat.

Accepting the entertainment award for perennial favourite Would I Lie To You, host Rob Brydon said: “This is a surprise.”

Team captain Lee Mack then added: “We’ve been nominated for eight years but now ‘Mr Cruises’ has done it for us,” referring to Brydon’s adverts for P&O cruises – the sponsor of tonight’s event.

“The whiff of scandal is in the air,” quipped Brydon.

In Memoriam

The In Memoriam section of the night was accompanied by live music by concert violinist and social media sensation Esther Abrami.

Always a poignant moment in the evening, it included a wide variety of stars who passed away this year including Shannon Doherty, Tony Slattery, Paul Danan, Henry Kelly, Linda Nolan, Michael Moseley, The Vivienne and Timothy West.

Sir David Suchet became Poirot - briefly - to hand out the best actress award. Pic: BAFTA
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Sir David Suchet became Poirot – briefly – to hand out the best actress award. Pic: John Phillips/BAFTA/Getty Images for BAFTA

Poirot presents best actress

Awarding the best actress prize, Sir David Suchet channelled his most famous on-screen character, Hercule Poirot, greeting the audience with “Mesdames, Messieurs” to wild applause.

He went on, in the words of the bumbling Belgian detective: “I expect you’re wondering why I’ve gathered you here tonight?”

Marisa Abela in the press room after winning the Leading Actress Award for 'Industry' during the 2025 BAFTA Television Awards with P&O Cruises at Southbank Centre's Royal Festival Hall, London. Picture date: Sunday May 11, 2025.
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Marisa Abela with her BAFTA for leading actress. Pic: Kate Green/BAFTA/Getty Images for BAFTA


In a surprise win, Industry star Marisa Abela took the prize and had to be helped up on to the stage due to the length and tightness of her sparkling black gown.

Clearly surprised by her win, and becoming tearful, as she paid tribute to her drama school teacher who she said was in the audience that night, she also paid tribute to her mother, also an actress, without whom she said she’d never be on the stage accepting her first BAFTA aged just 28.

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