Have you ever wanted to watch a film based on crisps? Well, that’s exactly the basis of Eva Longoria’s feature directorial debut.
Flamin’ Hot tells the story of Richard Montañez, a janitor at Frito-Lay who helps establish the Flamin’ Hot Cheetos brand and climbs his way up the ladder to become an executive at the company.
The screenplay is based on Montañez’s memoir – A Boy, A Burrito And A Cookie – and stars Jesse Garcia as the potato chip pioneer, Annie Gonzalez as his wife Judy, Dennis Haysbert as Frito-Lay production manager Clarence C Baker and four-time Emmy Award winner Tony Shalhoub as PepsiCo chief executive Roger Enrico.
Image: DeVon Franklin, Jesse Garcia, and Eva Longoria on the set of Flamin’ Hot. Pic: Searchlight Pictures.
Image: Pic: Searchlight Pictures
Filmed in Albuquerque, New Mexico, in 2021, Eva Longoria says she “went in and fought for the job” after reading the script and became “obsessed” with becoming the person to tell the story.
“It’s a pretty powerful story,” she tells Sky News’ Backstage podcast. “I read it. I was blown away by Richard Montañez’s life, and I was like, ‘How do I not know this story?’ He’s Mexican-American, he’s from my community, I’m Mexican-American – everybody needs to know this story.”
Longoria has spent the past 10 years directing TV, an experience that she says prepared her for the film’s quick eight-week schedule.
Image: Pic: Searchlight Pictures
The production employed around 204 New Mexican crew members, 44 New Mexican principal cast members and 875 extras of New Mexican background.
Longoria says she saw Flamin’ Hot as a chance to straighten out misconceptions about the Hispanic community and the way Mexican-Americans live.
“I think there’s obviously stereotypes that have been about our community for so long, but also because we don’t get many movies like this,” she says, adding that “Hollywood gets to define what a hero is”.
“I had the opportunity to create a hero and I wanted him to look like Richard Montañez. I wanted him to be brown. I wanted him to sound like my dad. And I want our community specifically to be able to look up onscreen and go, ‘Wow, that guy did all that’.”
Montañez and his contested version of events
Richard Montañez was born in an east Los Angeles barrio community to Mexican-American parents in the late 1950s.
Image: Pic: Searchlight Pictures
He worked as a janitor at a California Frito-Lay factory when he says he conceived “his life-changing idea” to create and market a snack targeted to the Mexican-American community.
Just before filming for Longoria’s Flamin’ Hot began, the LA Times published an article seemingly refuting Montañez’s claims that he invented the Flamin’ Hot Cheeto.
Image: Pic: Searchlight Pictures.
Frito-Lay told the paper that “none of our records show that Richard was involved in any capacity in the Flamin’ Hot test market”, adding: “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market.”
When asked if it had an impact on her directorial decisions, Longoria says: “No, it had zero impact on the movie.
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‘This is his truth and this movie is true’
“I never wanted to do the documentary of The Flaming Hot Cheeto and how it was invented. I’ve always wanted to tell the true story of Richard Montañez, and his story is fascinating. His life is fascinating.”
Longoria says he “just happened to have a hand in creating the number one snack in the world, which is a multibillion-dollar product”.
Image: Pic: Searchlight Pictures
Image: Pic: Searchlight Pictures
The script for the Disney+ film was rewritten to be from the perspective of Montañez and to include fantasy sequences, allowing the viewer to see “what was happening and what he felt happened”.
Longoria says it allowed them to have more creative freedom to tell the story and Montañez’s version of events.
“This is his truth, and this movie is true. So, yeah, that never really affected the script. The script was always what it was. It was always Richard’s story,” she says.
Richard Montañez has since retired from his executive position at Frito-Lay and has become an author and motivational speaker.
Harry and Meghan have signed a new “multi-year, first-look deal” with Netflix, following the deal they struck with the streaming giant five years ago.
Described by the Sussexes as “extending their creative partnership”, while the news quashes rumours the relationship might not be renewed, it would appear to be a less prestigious deal than their first.
Image: With Love, Meghan, has a second season out later this month. Pic: Jake Rosenberg/Netflix
As a “first-look deal” rather than an overall deal, the entertainment giant will be able to say yes or no to their content before anyone else, but they will not be under an obligation to stream it.
Several US outlets have suggested it is a downgrade from the Sussexes’ previous contract, which saw the streaming giant pay for exclusive rights for the content and was thought to be worth more than $100m (£74m).
British PR expert Mark Borkowski described the deal as a “downgrade” and suggested Netflix was “pivoting away” from Harry and Meghan.
Their partnership with Netflix had promised documentaries, docuseries, feature films, scripted shows and children’s television, but has so far only delivered documentaries and docuseries.
These include Harry & Meghan, a six-part series about their departure from the royal household, which is Netflix’s fifth most popular series of all time, and most recently, the lifestyle show With Love, Meghan, which is the streamer’s most-watched culinary show since its release earlier this year.
Speaking about the new deal, Meghan said: “We’re proud to extend our partnership with Netflix and expand our work together to include the As ever brand.”
As ever is Meghan’s lifestyle brand, launched in 2024, and rebranded this year, selling products including jams, shortbread and wine.
Meghan went on: “My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally and celebrates our shared vision.”
Image: (R-L) Meghan, Duchess of Sussex and Mindy Kaling. Pic: Netflix
Netflix’s chief content officer Bela Bajaria called the Sussexes “influential voices” and said their stories “resonate with audiences everywhere”.
New output includes the second season of With Love Meghan later this month, and a Christmas special in December.
Archewell Productions is also working on a documentary about orphaned children in Uganda’s Masaka region, an area heavily hit by the HIV/AIDS crisis, titled Masaka Kids, A Rhythm Within, and is developing a feature adaptation of the bestselling romantic novel by Carley Fortune, Meet Me At The Lake.
It comes as Harry has cut ties with his Sentebale charity but has said he still intends to do what he can to help young people in Lesotho, Botswana and Southern Africa.
While we’re all desperate to know what this new deal is really worth in dollars and pounds, one thing I can tell you for certain is that Prince Harry and Meghan want us to know they’re delighted that Netflix again wanted to get a deal done.
“Absolutely over the moon” is how it was described to me.
But they’ll also be aware of the attention it’ll attract as we all try to pick apart what it means.
Image: Meghan, Duchess of Sussex. Pic: Jake Rosenberg/Netflix
Firstly because of that ongoing fascination in how they’re making money since stepping away from royal life and losing financial support from the King, but also because of the recent reports that Netflix were intending to cut ties.
Yes this is a different type of deal from their original one in 2020. Some have argued that a “first look deal” looks like a demotion from what they previously signed up to.
With no real clarity on how much their original deal was worth, and no numbers being publicly thrown around this time, that is hard to judge.
But talking to those who know something about these kinds of deals you do get a sense it could potentially be more lucrative than it looks on face value.
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With first look deals, yes there is often financial commitments from the likes of Netflix to get that first exclusive look at projects and first refusal.
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Harry claims: War of words continues
But there could be other significant monetary incentives for the Sussexes to sign.
For example, when the Obamas signed a first look deal with Netflix, the streaming service agreed to pay the operational costs for their production company “Higher Ground”.
Could it be that Netflix are also now covering the costs of Archewell Productions?
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It’s stating the obvious to say that Harry and Meghan continue to divide opinions, some wanting to watch their programmes from a place of respect and fondness, others as a reason to grumble about them.
But signing on this latest dotted line shows Netflix still sees them as a power couple, who attract significant attention and are worthy of investment, whatever that really adds up to.
Actor Gina Carano has settled her lawsuit with Disney and Lucasfilm after claiming she was wrongfully dismissed from The Mandalorian for expressing her political opinions.
Carano was fired in February 2021 after starring as Rebel ranger Cara Dune in two series of the Disney+ Star Wars series The Mandalorian.
At the time, production company Lucasfilm said in a statement that her “social media posts denigrating people based on their cultural and religious identities are abhorrent and unacceptable”.
But late on Thursday, she posted on X: “I have come to an agreement with Disney/Lucasfilm which I believe is the best outcome for all parties involved.”
She added that she “hopes this brings some healing to the force”.
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The details of the financial settlement have not been disclosed.
When filing her lawsuit at the Californian District Court last year, she had sought $75,000 (£59,000) in damages.
She also thanked Elon Musk for financing the lawsuit, despite the two having never met.
“I want to extend my deepest most heartfelt gratitude to Elon Musk, a man I’ve never met, who did this Good Samaritan deed for me in funding my lawsuit,” she wrote in her post. “Thank you Mr. Musk and X for backing my case and asking for nothing in return.”
The X owner is an ardent advocate of free speech and has funded similar legal battles previously.
Image: Carano as Cara Dune.’The Mandalorian’. Pic: Lucasfilm/Disney/Kobal/Shutterstock
Carano signed off: “I am excited to flip the page and move onto the next chapter.
“My desires remain in the arts, which is where I hope you will join me. Yes, I’m smiling. From my heart to yours, Gina.”
In response to the settlement, Lucasfilm said in a statement: “Ms Carano was always well respected by her directors, co-stars, and staff, and she worked hard to perfect her craft while treating her colleagues with kindness and respect.
“With this lawsuit concluded, we look forward to identifying opportunities to work together with Ms. Carano in the near future.”
In legal documents, Carano’s team claimed both Disney and Lucasfilm had “targeted, harassed, publicly humiliated, defamed, and went to great lengths to destroy Carano’s career”.
She also alleged she was treated differently to her male colleagues. Neither company commented on these claims.
Image: Pic: Lucasfilm/Disney/Kobal/Shutterstock
Lawyer Gene Schaerr, managing partner at Schaerr Jaffe, said at the time: “Disney bullied Ms Carano, trying to force her to conform to their views about cultural and political issues, and when that bullying failed, they fired her.
“Punishing employees for their speech on political or social issues is illegal under California law.”
Carano, who began her career as a mixed martial arts fighter, has starred in other Hollywood franchises, including Fast & Furious 6 as Riley Hicks, and Deadpool, in which she played Angel Dust.