Kent Walker speaks at a “Grow with Google” launch event in Cleveland.
via Google
Google and OpenAI, two U.S. leaders in artificial intelligence, have opposing ideas about how the technology should be regulated by the government, a new filing reveals.
Google on Monday submitted a comment in response to the National Telecommunications and Information Administration’s request about how to consider AI accountability at a time of rapidly advancing technology, The Washington Post first reported. Google is one of the leading developers of generative AI with its chatbot Bard, alongside Microsoft-backed OpenAI with its ChatGPT bot.
While OpenAI CEO Sam Altman touted the idea of a new government agency focused on AI to deal with its complexities and license the technology, Google in its filing said it preferred a “multi-layered, multi-stakeholder approach to AI governance.”
“At the national level, we support a hub-and-spoke approach — with a central agency like the National Institute of Standards and Technology (NIST) informing sectoral regulators overseeing AI implementation — rather than a ‘Department of AI,'” Google wrote in its filing. “AI will present unique issues in financial services, health care, and other regulated industries and issue areas that will benefit from the expertise of regulators with experience in those sectors — which works better than a new regulatory agency promulgating and implementing upstream rules that are not adaptable to the diverse contexts in which AI is deployed.”
Others in the AI space, including researchers, have expressed similar opinions, saying government regulation of AI may be a better way to protect marginalized communities — despite OpenAI’s argument that technology is advancing too quickly for such an approach.
“The problem I see with the ‘FDA for AI’ model of regulation is that it posits that AI needs to be regulated separately from other things,” Emily M. Bender, professor and director of the University of Washington’s Computational Linguistics Laboratory, posted on Twitter. “I fully agree that so-called ‘AI’ systems shouldn’t be deployed without some kind of certification process first. But that process should depend on what the system is for. … Existing regulatory agencies should maintain their jurisdiction. And assert it.”
That stands in contrast to OpenAI and Microsoft’s preference for a more centralized regulatory model. Microsoft President Brad Smith has said he supports a new government agency to regulate AI, and OpenAI founders Altman, Greg Brockman and Ilya Sutskever have publicly expressed their vision for regulating AI in similar ways to nuclear energy, under a global AI regulatory body akin to the International Atomic Energy Agency.
The OpenAI execs wrote in a blog post that “any effort above a certain capability (or resources like compute) threshold will need to be subject to an international authority that can inspect systems, require audits, test for compliance with safety standards [and] place restrictions on degrees of deployment and levels of security.”
In an interview with the Post, Google President of Global Affairs Kent Walker said he’s “not opposed” to the idea of a new regulator to oversee the licensing of large language models, but said the government should look “more holistically” at the technology. And NIST, he said, is already well positioned to take the lead.
Google and Microsoft’s seemingly opposite viewpoints on regulation indicate a growing debate in the AI space, one that goes far beyond how much the tech should be regulated and into how the organizational logistics should work.
“There is this question of should there be a new agency specifically for AI or not?” Helen Toner, a director at Georgetown’s Center for Security and Emerging Technology, told CNBC, adding, “Should you be handling this with existing regulatory authorities that work in specific sectors, or should there be something centralized for all kinds of AI?”
Microsoft declined to comment and OpenAI did not immediately respond to CNBC’s request for comment.
Perplexity AI is in late-stage talks to raise $500 million at a $14 billion valuation, a source familiar with the situation confirmed to CNBC Monday.
Accel, the Palo Alto-based venture capital firm, will lead the round, according to the source, who spoke anonymously because the round is not yet finalized. The Wall Street Journal first reported on the late-stage numbers.
The funding is on the lower end of Perplexity’s planned raise, which CNBC reported in March. During those early-stage talks, Perplexity was looking to raise between $500 million and $1 billion in funding at an $18 billion post-money valuation, per a source familiar.
Perplexity has just under $100 million in annual recurring revenue, or ARR, the source told CNBC in March.
Perplexity has been in the middle of the generative AI boom that began in late 2022 with the launch of OpenAI’s ChatGPT, and it’s betting big on its upcoming AI agent web browser, called Comet. But Perplexity faces increasing competition in the AI search market.
In March, Anthropic launched its web search product, allowing its chatbot Claude to display real-time search results to a subset of users.
Last fall, OpenAI launched a search feature within ChatGPT, its viral chatbot, that positioned it to better compete with Perplexity, as well as leading search engines such as Google and Microsoft‘s Bing.
Google has released AI Overviews within its search product as well, though it sparked controversy over high-profile errors soon after its release.
Apple CEO Tim Cook, center, watches during the inauguration ceremonies for President Donald Trump, right, and Vice President JD Vance, left, in the rotunda of the U.S. Capitol in Washington, Jan. 20, 2025.
Wall Street and Apple investors cheered the pause on Chinese tariffs. Apple stock was up 6% in trading on Monday, versus 3% for the Nasdaq.
“I spoke to Tim Cook this morning, and he’s going to, I think, even up his numbers,” Trump said in the Oval Office. “$500 billion, he’s going to be building a lot of plants in the United States for Apple. And we look forward to that.”
Apple previously said in February it would spend $500 billion to expand many of its operations in the U.S., including assembling AI servers in Houston.
Any cooling of a U.S.-China trade war is expected to boost Apple, which does the majority of its device production in the country, and also counts the region as its third-largest by sales.
Read more CNBC tech news
Still, it’s not clear how much Monday’s announcement immediately helped Apple.
In April, most of Apple’s most important products, such as smartphones and computers, received exemptions on some of the highest 145% tariffs, but there are still 30% tariffs on Chinese imports even after Sunday’s deal. Apple still faces 10% tariffs in some of its secondary production locations, such as India and Vietnam.
The Trump administration wants Apple to bring device production, including iPhone manufacturing, to the United States, a move that many experts believe would be unlikely and expensive.
Earlier this month, Cook told investors about the company’s tariff strategy on an earnings call. He said that Apple is currently sourcing American-bound products from production locations in Vietnam and India, but didn’t want to speculate beyond June, calling the situation “difficult to predict.”
HANGZHOU, CHINA – JUNE 3, 2024 – The NVIDIA logo and the Apple logo are pictured in Hangzhou city, Zhejiang province, China, June 6, 2024. On June 5, Eastern time, Nvidia’s stock market value exceeded $3 trillion, officially surpassing Apple’s market value and becoming the world’s second largest technology giant by market value. It is worth noting that in just over 3 months, Nvidia’s market value soared from $2 trillion to $3 trillion. (Photo credit should read CFOTO/Future Publishing via Getty Images)
Cfoto | Future Publishing | Getty Images
Global technology and chip stocks rallied on Monday after the U.S. and China agreed to pause most tariffs on each other’s goods.
Technology stocks — such as semiconductor firms and smartphone makers — have been hit hard as trade tensions between the world’s two largest economies threatened to disrupt supply chains and hurt some of the biggest U.S. businesses.
But investors breathed a sigh of relief after talks between the U.S. and China over the weekend yielded a temporary pause in “reciprocal” tariffs.
In the U.S., Nvidia, which still faces a number of restrictions on the chips it is allowed to ship to China, was around 4% higher in premarket trade, while AMD was up 5%. Broadcom was also around 5% higher, along with Qualcomm.
Other companies in the semiconductor supply chain also jumped. Marvell, which last week postponed a previously scheduled investor day due to macroeconomic uncertainty, surged 7.5% in premarket trade.
Taiwan Semiconductor Manufacturing Co., the world’s largest chipmaker, saw its U.S.-listed shares jump around 4% in the premarket. TSMC’s Taiwan-listed stock closed before the tariff announcement.
In Europe, ASML, a supplier of critical machinery required to manufacture the most advanced chips, rallied 4.5% in early trade. Infineon was also sharply higher.
Semiconductors and some electronics received an exemption from President Donald Trump’s reciprocal tariffs last month, but the U.S. signaled the reprieve was temporary and that these products could still be in line for special duties.
Investors have been concerned about the impact on major tech stocks, especially those with exposure to China such as Apple and Amazon, whose shares have been under pressure this year.
Amazon was up more than 8% in premarket trade Monday. Many sellers on Amazon rely on Chinese products.
U.S.-listed Chinese tech stocks also surged. Chinese e-commerce giants Alibaba and JD.com were higher, alongside internet firm Baidu.
“With US/China clearly on an accelerated path for a broader deal we believe new highs for the market and tech stocks are now on the table in 2025 as investors will likely focus on the next steps in these trade discussions which will happen over the coming months,” Daniel Ives, global head of technology research at Wedbush Securities, said in a note on Monday.
“This morning is a huge win for the bulls and a best case scenario post this weekend in our view.”