Winning a hockey championship requires sacrifice from the players. But the Coachella Valley Firebirds are asking their fans for an unusual sacrifice of their own during the team’s push for the American Hockey League’s championship round:
Giving up all forms of chocolate as the Firebirds face the Hershey Bears for the Calder Cup.
Ahead of the Calder Cup Finals against the Hershey Bears, the Firebirds called for “a boycott and removal of all chocolate in the Coachella Valley, including chocolate bars, chocolate milk, chocolate ice cream, chocolate donuts, and chocolate chip cookies.”
The Thousand Palms, California-based minor league affiliate of the Seattle Kraken, the Firebirds suggested that “fans craving chocolate should hold off until the end of the Calder Cup Finals.”
But why?
The Bears, which have been playing in the AHL since 1938 and are an affiliate of the Washington Capitals, are based in Hershey, Pennsylvania, the home of the Hershey candy company.
Evan Pivnick, the Firebirds’ director of broadcast and communications, said the campaign was born out of their fans’ enthusiasm for the newest AHL franchise all season.
“Our fans have been fantastic all year in terms of buying in and kind of doing whatever we kind of ask of them. So we were thinking of something to get a little rivalry going with the Hershey Bears,” he said. “We knew there was going to be one on the ice. So we settled on a chocolate boycott in the Coachella Valley off the ice. Don’t buy any. Don’t eat any. Just one of those old school little [gimmicks] to keep it fun and light.”
It’s the kind of attention-seeking more one might expect from a team that debuted in the AHL this season matched up against the league’s oldest franchise.
“We’re just happy that our fans are responding to this,” Pivnick said. “We’re trying to make a little bit of history against a very historic team.”
As Pivnick mentioned, the chocolate “ban” isn’t exactly a draconian one. The confection is still available around the Coachella Valley. Chocolate is also still being sold inside the team’s arena at concession stands — although their mascot, Fuego, attempted to make a statement by destroying some inventory on social media:
— x – Coachella Valley Firebirds (@Firebirds) June 7, 2023
(Fans in the comments were quick to note that these were not Hershey chocolates. The team doesn’t sell any at home games, which now seems fortuitous.)
Rather than prohibiting the sale of chocolate, the Firebirds have decided to be more proactive:
They’ve instituted a chocolate amnesty program.
“We’re asking fans to bring in chocolate to the arena. One of our sponsors, Brandini Toffee, will exchange it out for a bag of popcorn,” Pivnick said.
Here’s where things go from symbolic to substantial for Coachella Valley: The team’s goal is to collect 1,000 pounds of exchanged chocolate to donate to the local FIND Food Bank, an organization “dedicated to relieving hunger, the causes of hunger, and the problems associated with hunger through awareness, education, and mobilization of resources and community involvement.”
The team is currently doing “chocolate exchanges” at home games and is working on having them at the Firebirds’ viewing parties. Coachella Valley lost to Hershey in Game 3 on Tuesday. The Firebirds lead the series 2-1, with Game 4 on Thursday.
He said the team wasn’t worried that the Bears might ban one of the Coachella Valley’s leading food items.
“We weren’t really worried, because one thing that the Coachella Valley is known for is dates. It’s a big agriculture area, and dates are the big thing,” he said. “I think when you stack up dates versus chocolate, I think chocolate’s going to win. We weren’t really too concerned about that.”
Coachella Valley has outscored Hershey 13-4 through three games in the series.
Obviously powered by the chocolate ban, right?
“We’d like to think there’s some correlation to it,” Pivnick said. “I’m not sure if anything is too hand in hand. But what we’ll say that it is that the withdrawal of chocolate has made us hungry for the Calder Cup.”
ELMONT, N.Y. — The Colorado Avalanche entered Thursday night’s game at the New York Islanders as a juggernaut, having lost just once in regulation in 26 games. Islanders coach Patrick Roy’s message to his team before that game: “If there’s a team that could surprise them, it’s us and the way we’ve been playing.”
St. Patrick was prophetic: Roy’s team defeated the mighty Avalanche 6-3 to snap Colorado’s 17-game point streak in a statement win for the Islanders (15-10-3).
The Islanders built a 4-0 lead against Colorado and responded every time the Avalanche crept back into the game. That included a late third-period penalty kill, as the Avalanche pulled goalie Mackenzie Blackwood for a 6-on-4 advantage. Forward Casey Cizikas iced the win with an empty-netter.
“That’s a really good hockey team over there,” Cizikas said. “They’ve proved it all season. They’re never out of a game, so you’ve got to complete it.”
Even after the loss, Colorado remained the NHL’s top team in points percentage (.815), goal differential (plus-47), offense (4.04 goals per game) and defense (2.19 goals against per game). The Avalanche have the NHL’s leading scorer in center Nathan MacKinnon (46 points) and the leading scorer among defenseman in Cale Makar (33 points).
But Islanders forward Mathew Barzal said New York’s 4-1 loss in Denver on Nov. 16 gave his teammates confidence they could hang with the NHL’s best.
“We feel like when we played them in Colorado, we probably should have won,” said Barzal, who had a goal and two assists in the win. “As a group, too, we know who we’re playing and that always makes a difference. Against Colorado, if we don’t show up, it could be ugly.”
The Islanders showed up on the scoresheet at 5:56 in the first period, on a controversial goal by forward Kyle MacLean. His shot sailed into the top corner of the net with Blackwood (36 saves) flat on the ice. Replays showed that after a scramble in the crease, the stick of Islanders center Marc Gatcomb had become wedged in Blackwood’s pads as Blackwood attempted to defend the net.
Colorado coach Jared Bednar challenged the goal. The NHL Situation Room cited Rule 69.7 in upholding the goal, which states that “in a rebound situation, or where a goalkeeper and attacking player(s) are simultaneously attempting to play a loose puck, whether inside or outside the crease, incidental contact with the goalkeeper will be permitted, and any goal that is scored as a result thereof will be allowed.”
Bednar disagreed with that assessment.
“Listen, I think goalie interference is a joke. If that’s not goalie interference, I don’t know what is. You can’t just shove the goalie’s pads out of the way to create a loose puck,” said Bednar. “I’m not going to challenge unless it’s obvious. And I thought that was obvious.”
On the other end of the ice, Islanders goalie Ilya Sorokin was great when he needed to be in making 35 saves against the high-octane Avalanche. Roy cited one save in the second period where Sorokin stopped Artturi Lehkonen on a 2-on-1 before Barzal increased their lead to 5-2 with a power-play goal.
“I think that gave us the confidence. Ilya made the key save at the right time,” said the coach.
The Islanders’ win over the Avalanche came on a poignant night at UBS Arena for the players. Their fathers and mentors were in attendance, ahead of their road trip to Florida. The game also marked the return of former Islanders star Brock Nelson, who was sent to Colorado at last season’s trade deadline. He received a standing ovation from Islanders fans after a video tribute.
It was just the second loss for the Avalanche (19-2-6) in the past 14 games.
“It’s closer than you think, but it still wasn’t good enough,” Bednar said. “We’ll refocus on the things that we need to do to make us successful.”
EDMONTON, Alberta — Connor McDavid had his 13th career hat trick to tie Mark Messier for fourth in Oilers history and added an assist in Edmonton’s 9-4 romp over the Seattle Kraken on Thursday night.
McDavid opened the scoring at 7:17 of the first period, made it 5-2 on a power play at 6:14 of the second and struck again on a power play at 6:59 of the third. He has 14 goals this season.
McDavid set up Leon Draisaitl‘s first-period, power-play goal for his 28th assist. Along with his 16th goal, Draisaitl had three assists for a four-point night of his own.
Joey Daccord allowed five goals on 14 shots for the Kraken before being replaced six minutes into the second period by Philipp Grubauer, who also made 14 saves.
TAMPA, Fla. — The Tampa Bay Lightning have signed veteran defenseman Ryan McDonagh to a three-year extension worth $12.3 million.
General manager Julien BriseBois announced the deal Thursday. McDonagh will be 37 when the new contract kicks in; it counts $4.1 million against the salary cap through the 2028-29 season.
McDonagh helped the Lightning win back-to-back Stanley Cups in 2020 and 2021 and reach the Final in 2022 before losing in six games to the Colorado Avalanche.
They traded him to the Nashville Predators that summer to clear cap space at a time when it was not going up much because of the pandemic and reacquired him in 2024.
Record cap increases will have McDonagh account for less than 4% of the cap each of the next three years.
McDonagh is currently injured, one of several players Tampa Bay has been missing, along with No. 1 defenseman Victor Hedman. The team has still won 16 of 26 games and leads the Atlantic Division.