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Italian premium EV startup AEHRA continues to garner a demand for attention with its latest model reveal – The Sedan. Bold choice to choose not to name your EV models, but AEHRA has some confidence going into today’s reveal, showcasing a new model designed by former leads at Lamborghini and Ferrari. After seeing a full glimpse of The Sedan, we are starting to take notice ourselves.

If you haven’t heard of AEHRA, we don’t blame you. The Italian EV startup emerged last summer with a vision of combining Italian design elegance and engineering with American customer service to deliver a new breed of ultra-premium EVs.

This vision parallels the background of cofounder and CEO, Hazim Nada, who was born in the US and raised in Italy. From the get go, AEHRA has expressed an initial focus on design shapes and architectures as Nada has previously said he believes most EVs today are still being engineered with legacy design in mind, and that automakers aren’t utilizing the full capabilities today’s electric powertrains enable.

Sure, specs like horsepower and range are still very important (more on that below), but AEHRA is hoping to redefine the definition of how EVs look and are experienced, beginning with two initial models. It’s first EV, The SUV, made its public debut this past December, but still left the startup flying a bit under the industry’s radar (EV startups showcasing concepts are a dime a dozen after all).

That being said, AEHRA is taking a fresh approach to both the way it designs and promotes its EVs – a lineup that is now joined by The Sedan. The company teased some images of its second model in late May, but the sharply designed GT saloon made its official debut in Italy today. Check it out.

AEHRA sedan makes official debut at Monza Motor Show

Today in front of a crowd at the Milano Monza Moving Motor Show in Italy, AEHRA pulled the sheet off its second EV model – The Sedan.

It has the fingerprints of AEHRA’s head of design Filippo Perini all over it. Before jumping ship to AEHRA, Perini was the lead designer at Lamborghini and oversaw the fruition of several legendary models, including the Murciélago LP 640, Aventador, Huracan, Centenario, and Urus. The design lead is also supported by chief engineering officer Franco Climatti, who brings 32 years of experience working at Ferrari.

With an arsenal of supercar designers at the helm, it’s easy to see how AEHRA was able to create such unique and streamlined looking EVs so quickly. As we’ve mentioned before, AEHRA likes to point out the “beautiful flowing lines and exceptionally strong organic, muscular proportions” of The Sedan and sums up its side profile perfectly as “almost liquid-like.” Perini was as bold as to describe AEHRA’s new electric saloon as “the antithesis of baroque design culture.”

If it ain’t baroque…

The Sedan will follow The SUV on the same mono-body platform and its expected to come equipped with three all-electric motors combining for 794 bhp. Like its SUV sibling, AEHRA’s sedan will feature a 120kWh battery built by Miba out of Austria, offering charge rates up to 350kW and bi-directional capabilities. AEHRA says it is targeting a range of 497 miles per charge on The Sedan.

As you’ll notice in the images above, The Sedan features quadruple falcon-wing doors, which may end up sticking as the signature look of all AEHRA EVs. That image in particular is our only glimpse at The Sedan’s interior so far, but we’d expect the second model to house similar components as the SUV, such as an infotainment screen the length of the entire dash that can extend into “home theatre mode” when parked.

While The Sedan remains a concept for now, AEHRA has assured the public that the production version will look virtually identical when it arrives in 2026 alongside The SUV. Per CEO Hazim Nada:

Engineered and manufactured using only the very best technology, materials and methodologies the global automotive industry has to offer, both the AEHRA SUV and AEHRA Sedan are driven by a purity of function and will usher in a new era of ultra-premium, exquisitely beautiful emission-free mobility.

As a startup, AEHRA has expressed it has “substantial funding in place” to get its first two EVs into scaled production and has already shared intentions to roll out in markets of North America, Europe, China, and the Gulf States in 2026. We’ll see…

Electrek’s Take

AEHRA has been on my radar for quite sometime now, but this is my first time writing about them because its the first time, in my opinion, they’re starting to show EV tech that could maybeone day… be real.

Their initial emails and press releases were promising these grandiose designs and performance, but with nothing to show but a silhouette. Forgive me for passing on that way back when, but you and I both know better than to waste your time chasing “what-ifs” in the EV startup world.

I’m admittedly impressed by The Sedan, although I think the name is pompous and will get confusing if AEHRA actually has a run in producing multiple EV models. Let’s get to production on these first two EVs, then talk.

The design expertise of the company’s hypercar veterans is apparent on this thing. It looks slightly bloated to me from the front and sort of gives me FF91 vibes, but I love that side profile and the rounded upper rear. I’m interested to hear its drag coefficient or whether the design team simply said, “screw it, just make it look cool.” I’d imagine its pretty aerodynamic, though, especially if AEHRA has any hope of even sniffing near the 497 mile range it’s targeting.

The startup appears to be taking a Fisker Inc. approach in which it takes its powertrain components á la carte and integrates them into a modular platform, leaving production to a contracted expert. That’s probably the wisest approach as AEHRA seems to be very design-centric, so let that team do what it does best and leave the actual scaling to the professionals.

I’m still pretty skeptical, just less skeptical. This will be a company to watch either way.

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

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Tesla loses another top talent: its long-time head of software

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Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

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Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

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Kia’s EV3 is the best-selling retail EV in the UK right now

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Kia's EV3 is the best-selling retail EV in the UK right now

Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.

Kia EV3 is the best-selling EV in the UK through March

In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.

The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.

Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.

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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.

Kia-EV3-best-selling-EV
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)

Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.

Kia-EV3-best-selling-EV
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.

Electrek’s Take

Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.

Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.

Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.

For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.

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