Improbable, a SoftBank-backed startup developing huge virtual worlds, on Friday launched its plans for a network of metaverses that it hopes will one day be capable of hosting thousands of users and compete with platforms from U.S. tech giants such as Meta and Microsoft.
The British company, which was founded in 2012, released a white paper detailing its vision for MSquared, a “network of interoperable Web3 metaverses,” or 3D spaces in which people can live, work and interact with each other virtually. MSquared, which is a separate business entity from Improbable, raised $150 million from investors last year.
Google, Nvidia and Japanese cloud gaming firm Ubitus will serve as technical partners for the launch, Improbable said, providing the “cloud infrastructure, cloud pixel streaming, and video & audio technologies to enable unique, highly qualitative, easily accessible and seamless experiences in the metaverse.”
Behind MSquared is a complex feat of technical engineering with significant computing requirements. The service is intended to be accessible via cloud streaming, meaning you won’t have to download any software to jump into one of its worlds, similar to how movies and TV shows are accessed on Netflix.
What Improbable is launching isn’t a public release of its network of metaverses but rather the developer tools that will enable programmers to build their own metaverses. Developers began accessing its MML programming language as of Thursday evening, which enabled them to start creating objects in its digital worlds.
“The purpose of the metaverse is to enable new interactive entertainment experiences,” Herman Narula, Improbable’s co-founder and CEO, told CNBC.
Narula cited the video games Roblox, Minecraft and Fortnite as examples of metaverses that are already “incredibly successful.”
That’s because they’ve enabled people to take part in mass community and entertainment events, from parties to shared gaming experiences to live music concerts.
Entities will be able to build metaverse experiences using Improbable’s Morpheus technology, which is designed to host mass-scale multiplayer online games, Improbable said.
Improbable said there will be four categories of participants that take part in MSquared: metaverse owners, content creators, service providers and users.
Metaverse owners are entities building a metaverse, content creators are the ones producing experiences or objects within a metaverse, service providers are the ones offering storage and computing power and users are those visiting metaverses and consuming content.
The idea is that, eventually, more than 10,000 people would be able to access MSquared. It will initially only be accessible via desktop, however Improbable said the plan is for this to be expanded to mobile devices and consoles by the end of the year.
Narula said MSquared is something that can live independently of Improbable — in other words, if Improbable were to cease to exist, MSquared would continue on uninterrupted.
“This really isn’t about Improbable,” he told CNBC. “We’re hyper involved in it” but over time will become less involved as other partners and developers come in, he said, adding this was necessary so that users, developers and brands “don’t feel locked into working with Improbable.”
“I’m OK with that,” Narula said. “It’s not just that I’m OK with it — it’s an essential facet of making this an economic reality.”
To make MSquared a success, though, the company will need brands to build experiences with its technology. The company hasn’t named any of those brands yet, but said it expects to announce its first partner, a major sports brand, as soon as next week.
Improbable will compete with the likes of Meta and Microsoft, which are building their own metaverses, as well as Roblox and Epic Games.
What is Improbable?
The London firm, one of Japanese tech investment giant SoftBank’s biggest bets in Britain, was founded by Cambridge computer science students Narula and Rob Whitehead with the ambition of developing large-scale computer simulations and “synthetic environments.”
Improbable’s original business plan was to apply its technology in gaming, and the company had partnerships with numerous studios including Bossa Studios to develop huge, constantly rendering mass multiplayer online games with its SpatialOS technology.
These games struggled to achieve scale, though, and Improbable wound down many of its gaming projects some years ago as a result.
The company later pivoted its focus toward deals with military and defense departments of governments in the U.K. and U.S. This venture similarly struggled, and Improbable recently sold off its defense portfolio.
The tech industry has been betting that virtual and augmented reality will prove to be something of a “paradigm” shift in technology akin to the invention of the internet or the smartphone.
Some are calling it the technology’s “iPhone moment,” in reference to effect Apple’s now ubiquitous handset had on consumers and businesses globally. Apple recently announced its first virtual and augmented reality headset, called the Vision Pro.
Improbable is taking a different route to companies like Meta, which has its Quest headsets and Horizon Worlds digital community software, and Microsoft, which is behind the HoloLens mixed reality products.
For one, you won’t need a headset to jump into an MSquared space, as the software will be desktop-based. And the experience will be a more “decentralized” one, Narula said, adding current metaverse platforms such as Meta and Microsoft’s are “walled gardens.”
‘European Union of the metaverse’
Improbable is aiming to make its metaverse a “decentralized” one in which users can exchange goods directly and across different platforms. The company has made a big bet on crypto and blockchain and supports digital assets like nonfungible tokens, or NFTs, which aim to let users prove ownership of virtual items.
Improbable will support numerous forms of payment and tokens, and may one day partner with a third-party project to bring in a digital token to support and enable the network. However, this token wouldn’t be created or issued by Improbable or M2, Improbable said.
The aim is for MSquared to incorporate interoperability, so users could transfer content and assets across different worlds and platforms — sort of like a “European Union of the metaverse,” Narula said.
That doesn’t mean it won’t have aspects of centralization, and Narula explained that some parts of its virtual universe would require centralized controls to prevent people from abusing its systems.
Civil rights campaigners and regulators have raised fears about the metaverse exacerbating some of the ills of the web. Improbable launched its own think tank devoted to discussing what the metaverse should look like and its social and ethical implications earlier this year.
Every weekday, the CNBC Investing Club with Jim Cramer holds a “Morning Meeting” livestream at 10:20 a.m. ET. Here’s a recap of Thursday’s key moments. 1. The S & P 500 jumped 1.1% Thursday as the AI trade was back in full force following Nvidia ‘s blowout quarterly earnings. Shares of the chipmaker were up more than 4%, while peer Broadcom , a fellow Club name, surged nearly 6%. Wall Street also digested the delayed September jobs report , which showed that 119,000 jobs were added, well above the estimate of 51,000. The data was positive. But the October print will matter more as the Federal Reserve decides whether to cut interest rates at its December meeting. 2. Palo Alto Networks delivered a better-than-expected quarter on Wednesday evening, featuring beats across every single key metric, such as adjusted earnings per share (EPS), total remaining performance obligation (RPO), and next-generation security annual recurring revenue (ARR). ARR is important because it can demonstrate the success of the company’s subscription-based business model and its “platformization” strategy of bundling its products and services. Management also announced plans to buy cloud management and monitoring company Chronosphere for $3.35 billion. We like the deal because of Chronosphere’s ARR growth, which will make analysts even more bullish on our cyber stock. 3. Eaton announced Thursday that CFO Olivier Leonetti will leave the power management solutions provider next year as part of a planned transition. Leonetti will remain in his role until a successor is named. Management also reaffirmed Eaton’s 2025 guidance. The leadership change doesn’t impact our thesis on the industrial stock, though. It would be a red flag, Jim said, if it were a sudden transition. “You need a really long transition,” he added. Otherwise, investors will worry about the company’s stability and future. Jim continued, “You give them a year that’s really planned.” 4. Stocks covered in Thursday’s rapid fire at the end of the video were: Walmart, Abbott Laboratories, Williams-Sonoma , Block, and Jacobs Solutions . (Jim Cramer’s Charitable Trust is long NVDA, PANW, AVGO, ETN. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Google on Thursday rolled out Nano Banana Pro, its latest image editing and generation tool, continuing the company’s momentum after launching its new Gemini artificial intelligence model earlier this week.
The product is built on Gemini 3 Pro, which was announced on Tuesday and contributed to record-breaking stock highs.
Alphabet’s stock was up 4% Thursday.
Josh Woodward, vice president of Google Labs and Gemini, told CNBC’s Deirdre Bosa that the Nano Banana Pro’s capabilities expand beyond its original iteration, which launched in late August.
“It’s incredible at infographics. It can make slide decks. It can take up to 14 different images, or five different characters, and sort of keep that character consistency,” he said.
He added that internal users have experimented with the feature by inputting code snippets and even LinkedIn resumes to create infographics.
“I think this ability to visualize things that were previously maybe not something you would think of as a visual medium that tends to be one of the magic things people are finding with it,” Woodward said.
The original Nano Banana went viral on social media as users turned photos of themselves or their pets into hyperrealistic 3D figurines. Woodward wrote in an X post in September that the product helped add 13 million new users to the Gemini app in the span of four days.
Nano Banana Pro is currently available in the Gemini app, with limited free quotas, Google’s writing assistant, NotebookLM, as well as the company’s developer, enterprise and advertising products.
Google AI Pro and Ultra subscribers will have access to the product in Google’s search features AI Mode.
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The feature will later also roll out to Ultra subscribers first in Flow, Google’s AI filmmaking tool.
Google introduced another feature in the Gemini app that allows users to upload any image to find out if it was generated by Google AI.
Images generated on free Nano Banana accounts will have a watermark, but it will be removed for Google AI Ultra tier subscribers.
Google has been working to gain ground on OpenAI in the generative AI race, which ignited after the release of ChatGPT in 2022.
Last week, OpenAI announced two updates to its GPT-5 model to make it “warmer by default and more conversational” as well as ” more efficient and easier to understand in everyday use,” the company said.
ChatGPT currently tops the list of free apps on Apple’s App Store, with Gemini in the second spot.
The Gemini app currently has over 650 million monthly active users per month, and Gemini-powered AI Overviews has 2 billion monthly users, Google said in a release. OpenAI CEO Sam Altman said in October that ChatGPT had reached 800 million weekly active users.
Woodward said Google AI products have had growing demand, with many users signing up for Gemini’s subscription plan to have “higher limits with some of these advanced models.”
“We’re seeing high numbers of people coming to lots of these products,” he said. “That’s really the best problem to have, is there’s a lot of demand, and we’re trying to figure out actually how to serve it.”
The company is looking to continue scaling its AI offerings, Woodward said, highlighting Flow, Google’s AI filmmaking tool, and Genie, a “world building” model that is currently available as a limited research preview.
U.S. President Donald Trump and Crown Prince and Prime Minister Mohammed bin Salman of Saudi Arabia stand for a photo with Tesla CEO Elon Musk, Nvidia CEO Jensen Huang and other participants at the U.S.-Saudi Investment Forum at the Kennedy Center on Nov. 19, 2025 in Washington, DC.
Win McNamee | Getty Images
The U.S. has approved sales of advanced Nvidia chips to Saudi Arabia’s HUMAIN and the United Arab Emirates’ G42, authorizing the state-backed firms to buy up to 35,000 chips, worth an estimated $1 billion.
The approval of these chip exports marks a major reversal for the U.S., which had previously balked at the idea of direct exports to state-backed AI companies in the Gulf. Export controls were put into place to avoid advanced American technology making its way to China through the back door of Gulf Arab states.
Before former President Joe Biden left office in January, he administered a final round of export restrictions on advanced AI chips, targeting companies like Nvidia, in a sweeping effort to keep that cutting-edge U.S. intellectual property out of China’s reach.
Now, President Donald Trump is moving to expand the reach of such advanced technology in order to “promote continued American AI dominance and global technological leadership,” the U.S. Commerce Department said in a statement published on Wednesday.
The U.S. Commerce Department approved the chip exports, with the condition the state-backed AI outfits agree to “rigorous security and reporting requirements,” overseen by the Department of Commerce’s Bureau of Industry and Security.
Saudi’s Victory Lap
The export approval follows Saudi Crown Prince Mohammed bin Salman’s trip to Washington this week where the Kingdom pledged to spend $1 trillion in the U.S., up from $600 billion originally committed during Trump’s Gulf tour in May.
“Even if we don’t get to that, both sides have skin in the game,” Afshin Molavi, senior fellow at the Foreign Policy Institute of the Johns Hopkins University School of Advanced International Studies, told CNBC’s Dan Murphy.
Saudi Arabia’s AI company HUMAIN, backed by its nearly $1 trillion Public Investment Fund signed a long list of partnerships with Adobe, Qualcomm, AMD, Cisco, GlobalAI, Groq, Luma, and xAI at a U.S.-Saudi Investment Forum held in Washington, D.C this week. Notably, HUMAIN will be teaming up with Elon Musk’s xAI to build a 500 megawatt data center in the Kingdom.
“What we want to do in 2026 is to build the capacity equivalent to what Saudi has built in the last 20 years, in one year,” Tareq Amin, CEO of HUMAIN, said at the summit. HUMAIN is hoping to position Saudi Arabia as the third biggest global AI hub, after the likes of the U.S. and China.
Winning over the U.S. Commerce Department
Saudi Arabia’s HUMAIN and UAE’s G42 “have the capital to invest, the relationships with Nvidia and the (relationship with the) U.S. government,” Kamil Dimmich, partner and portfolio manager at North of South Capital, told CNBC’s Dan Murphy in an interview on Wednesday.
G42 and HUMAIN are “able to use this to build out regional infrastructure, and they want to leverage that infrastructure to become a global hub for compute,” Dimmich added.
Just two weeks ago, Microsoft secured an export license for advanced chips to the UAE. Microsoft’s key partner in the UAE is G42, but the local AI company was notably absent from the Microsoft announcement, until today.