Improbable, a SoftBank-backed startup developing huge virtual worlds, on Friday launched its plans for a network of metaverses that it hopes will one day be capable of hosting thousands of users and compete with platforms from U.S. tech giants such as Meta and Microsoft.
The British company, which was founded in 2012, released a white paper detailing its vision for MSquared, a “network of interoperable Web3 metaverses,” or 3D spaces in which people can live, work and interact with each other virtually. MSquared, which is a separate business entity from Improbable, raised $150 million from investors last year.
Google, Nvidia and Japanese cloud gaming firm Ubitus will serve as technical partners for the launch, Improbable said, providing the “cloud infrastructure, cloud pixel streaming, and video & audio technologies to enable unique, highly qualitative, easily accessible and seamless experiences in the metaverse.”
Behind MSquared is a complex feat of technical engineering with significant computing requirements. The service is intended to be accessible via cloud streaming, meaning you won’t have to download any software to jump into one of its worlds, similar to how movies and TV shows are accessed on Netflix.
What Improbable is launching isn’t a public release of its network of metaverses but rather the developer tools that will enable programmers to build their own metaverses. Developers began accessing its MML programming language as of Thursday evening, which enabled them to start creating objects in its digital worlds.
“The purpose of the metaverse is to enable new interactive entertainment experiences,” Herman Narula, Improbable’s co-founder and CEO, told CNBC.
Narula cited the video games Roblox, Minecraft and Fortnite as examples of metaverses that are already “incredibly successful.”
That’s because they’ve enabled people to take part in mass community and entertainment events, from parties to shared gaming experiences to live music concerts.
Entities will be able to build metaverse experiences using Improbable’s Morpheus technology, which is designed to host mass-scale multiplayer online games, Improbable said.
Improbable said there will be four categories of participants that take part in MSquared: metaverse owners, content creators, service providers and users.
Metaverse owners are entities building a metaverse, content creators are the ones producing experiences or objects within a metaverse, service providers are the ones offering storage and computing power and users are those visiting metaverses and consuming content.
The idea is that, eventually, more than 10,000 people would be able to access MSquared. It will initially only be accessible via desktop, however Improbable said the plan is for this to be expanded to mobile devices and consoles by the end of the year.
Narula said MSquared is something that can live independently of Improbable — in other words, if Improbable were to cease to exist, MSquared would continue on uninterrupted.
“This really isn’t about Improbable,” he told CNBC. “We’re hyper involved in it” but over time will become less involved as other partners and developers come in, he said, adding this was necessary so that users, developers and brands “don’t feel locked into working with Improbable.”
“I’m OK with that,” Narula said. “It’s not just that I’m OK with it — it’s an essential facet of making this an economic reality.”
To make MSquared a success, though, the company will need brands to build experiences with its technology. The company hasn’t named any of those brands yet, but said it expects to announce its first partner, a major sports brand, as soon as next week.
Improbable will compete with the likes of Meta and Microsoft, which are building their own metaverses, as well as Roblox and Epic Games.
What is Improbable?
The London firm, one of Japanese tech investment giant SoftBank’s biggest bets in Britain, was founded by Cambridge computer science students Narula and Rob Whitehead with the ambition of developing large-scale computer simulations and “synthetic environments.”
Improbable’s original business plan was to apply its technology in gaming, and the company had partnerships with numerous studios including Bossa Studios to develop huge, constantly rendering mass multiplayer online games with its SpatialOS technology.
These games struggled to achieve scale, though, and Improbable wound down many of its gaming projects some years ago as a result.
The company later pivoted its focus toward deals with military and defense departments of governments in the U.K. and U.S. This venture similarly struggled, and Improbable recently sold off its defense portfolio.
The tech industry has been betting that virtual and augmented reality will prove to be something of a “paradigm” shift in technology akin to the invention of the internet or the smartphone.
Some are calling it the technology’s “iPhone moment,” in reference to effect Apple’s now ubiquitous handset had on consumers and businesses globally. Apple recently announced its first virtual and augmented reality headset, called the Vision Pro.
Improbable is taking a different route to companies like Meta, which has its Quest headsets and Horizon Worlds digital community software, and Microsoft, which is behind the HoloLens mixed reality products.
For one, you won’t need a headset to jump into an MSquared space, as the software will be desktop-based. And the experience will be a more “decentralized” one, Narula said, adding current metaverse platforms such as Meta and Microsoft’s are “walled gardens.”
‘European Union of the metaverse’
Improbable is aiming to make its metaverse a “decentralized” one in which users can exchange goods directly and across different platforms. The company has made a big bet on crypto and blockchain and supports digital assets like nonfungible tokens, or NFTs, which aim to let users prove ownership of virtual items.
Improbable will support numerous forms of payment and tokens, and may one day partner with a third-party project to bring in a digital token to support and enable the network. However, this token wouldn’t be created or issued by Improbable or M2, Improbable said.
The aim is for MSquared to incorporate interoperability, so users could transfer content and assets across different worlds and platforms — sort of like a “European Union of the metaverse,” Narula said.
That doesn’t mean it won’t have aspects of centralization, and Narula explained that some parts of its virtual universe would require centralized controls to prevent people from abusing its systems.
Civil rights campaigners and regulators have raised fears about the metaverse exacerbating some of the ills of the web. Improbable launched its own think tank devoted to discussing what the metaverse should look like and its social and ethical implications earlier this year.
Illustration of the national flag of the People’s Republic of China and a mining site.
Craig Hastings | Moment | Getty Images
Beijing has been stepping up controls on rare earth exports, triggering global shortages and exposing industries’ dependence on Chinese supply chains.
However, over recent years, China itself has become reliant on rare earth supplies from an unexpected source: the relatively small and war-torn economy of Myanmar.
While China is the world’s top producer of rare earths, it still imports raw materials containing the coveted metals from abroad.
Myanmar accounted for about 57% of China’s total rare earth imports last year, Gracelin Baskaran, director of the Critical Minerals Security Program at the Center for Strategic and International Studies, told CNBC.
According to Chinese Customs data, Myanmar’s rare earth exports to China significantly picked up in 2018 and reached a peak of nearly 42,000 metric tons by 2023.
Baskaran added that the imports from Myanmar are also particularly high in heavy rare earth element contents, which are generally less abundant in the earth’s crust, elevating their value and scarcity.
“Myanmar’s production has significantly strengthened China’s dominant position, effectively giving Beijing a de facto monopoly over the global heavy rare earths supply chain — and much of the leverage it wields today.”
The country has become a key source of two highly sought-after heavy rare earths, dysprosium and terbium, that play crucial roles in high-tech manufacturing, including in defense and military, aerospace and renewables sector.
“This dynamic has given rise to a supply chain in which extraction is concentrated in Myanmar, while downstream processing and value addition are predominantly carried out in China,” said Baskaran.
Why Myanmar?
Myanmar is home to deposits that tend to have higher heavy rare earth content, David Merriman, research director at Project Blue, told CNBC.
These “ionic adsorption clay” or IAC deposits are exploited through leaching methods that apply chemical reagents to the clay — and that comes with high environmental costs.
According to Merriman, the vast majority of the world’s IAC operations were in Southern China in the early to mid-2010s. But, as Beijing began implementing new environmental controls and standards in the rare earths industry, a lot of these projects began to close down.
“Myanmar, particularly the North of the country, was seen as a key region which had similar geology to many of the IAC deposit areas within China,” Merriman said.
“You started to see quite a rapid build out of new IAC type mines within Myanmar, essentially replacing the domestic Chinese production. There was a lot of Chinese business involvement in the development of these new IAC projects.”
The rare earths extracted by these IAC miners in Myanmar are then shipped to China mostly in the form of “rare earth oxides” for further processing and refining, Yue Wang, a senior consultant of rare earths at Wood Mackenzie, told CNBC.
In 2024, a report from Global Witness, a nonprofit focused on environmental and human rights abuses, said that China had effectively outsourced much of its rare earth extraction to Myanmar “at a terrible cost to the environment and local communities.”
China’s rare earth risks
China’s reliance on Myanmar for rare earths has also opened it up to supply chain risks, experts said.
According to Global Witness’s research, most of the heavy rare earths from Myanmar originate from the Northern Kachin State, which borders China. However, following Myanmar’s violent military coup in 2021, the military junta has struggled to maintain control of the territory amid opposition from the public and armed groups.
“Myanmar is a risky jurisdiction to rely on, given the ongoing Civil War. In 2024, the Kachin Independence Army (KIA), a group of armed rebels, seized sites responsible for half the world’s heavy rare earths production,” said CSIS’ Baskaran.
Since the seizure, there have been reports of supply disruptions causing spikes in the prices of some heavy rare earths. According a Reuters report, the KIA was seeking to use the resources as leverage against Beijing.
Chinese customs data shows, imports of rare earth oxides from Myanmar fell by over a third in the first five months of the year compared to the same period last year.
“If Myanmar were to cease all exports of rare earth feed stocks to China, China would struggle to meet its demand for heavy rare earths in the short term,” said Project Blue’s Merriman.
Not surprisingly, Beijing has been looking to diversify its sources of heavy rare earths.
According to Merriman, there are IAC deposits in nearby countries, including Malaysia and Laos, where some projects have been set up with Chinese involvement.
Still, he notes that environmental standards are expected to be higher in those countries, which will present challenges for rare earth miners.
China’s decision to cut back on its own extraction of heavy rare earth elements may serve as a warning to other countries about the costs of developing such projects. A report by Chinese media group Caixin in 2022 documented how former IAC operation sites in Southern China had left behind toxic water and contaminated soil, hurting local farmers’ livelihoods.
A Tesla robotaxi drives on the street along South Congress Avenue in Austin, Texas, on June 22, 2025
Joel Angel Juarez | Reuters
Tesla was contacted by the National Highway Traffic Safety Administration on Monday after videos posted on social media showed the company’s robotaxis driving in a chaotic manner on public roads in Austin, Texas.
Elon Musk’s electric vehicle maker debuted autonomous trips in Austin on Sunday, opening the service to a limited number of riders by invitation only.
In the videos shared widely online, one Tesla robotaxi was spotted traveling the wrong way down a road, and another was shown braking hard in the middle of traffic, responding to “stationary police vehicles outside its driving path,” among several other examples.
A spokesperson for NHTSA said in an e-mail that the agency “is aware of the referenced incidents and is in contact with the manufacturer to gather additional information.”
Tesla Vice President of Vehicle Engineering Lars Moravy, and regulatory counsel Casey Blaine didn’t immediately respond to a request for comment.
The federal safety regulator says it doesn’t “pre-approve new technologies or vehicle systems.” Instead, automakers certify that each vehicle model they make meets federal motor vehicle safety standards. The agency says it will investigate “incidents involving potential safety defects,” and take “necessary actions to protect road safety,” after assessing a wide array of reports and information.
NHTSA previously initiated an investigation into possible safety defects with Tesla’s FSD-Supervised technology, or FSD Beta systems, following injurious and fatal accidents. That probe is ongoing.
The Tesla robotaxis in Austin are Model Y SUVs equipped with the company’s latest FSD Unsupervised software and hardware. The pilot robotaxi service, involving fewer than two-dozen vehicles, operates during daylight hours and only in good weather, with a human safety supervisor in the front passenger seat.
The service is now limited to invited users, who agree to the terms of Tesla’s “early access program.” Those who have received invites are mostly promoters of Tesla’s products, stock and CEO.
While the rollout sent Tesla shares up 8% on Monday, the launch fell shy of fulfilling Musk’s many driverless promises over the past decade.
In 2015, Musk told shareholders Tesla cars would achieve “full autonomy” within three years. In 2016, he said a Tesla EV would be able to make a cross-country drive without needing any human intervention before the end of 2017. And in 2019, on a call with institutional investors that helped him raise more than $2 billion, Musk said Tesla would have 1 million robotaxi-ready vehicles on the road in 2020, able to complete 100 hours of driving work per week each, making money for their owners.
None of that has happened.
Meanwhile, Alphabet-owned Waymo says it has surpassed 10 million paid trips last month. Competitors in China, including Baidu’s Apollo Go, WeRide and Pony.ai, are also operating commercial robotaxi fleets.
Runway is best known for its AI video-generation tools and earned a spot on CNBC’s Disruptor 50 list earlier this month.
The deal talks between Meta and Runway did not progress far and dissolved, according to a person familiar with the matter who asked not to be named due to the confidential nature of the discussions.
Bloomberg earlier reported the talks. Meta declined to comment.
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