Improbable, a SoftBank-backed startup developing huge virtual worlds, on Friday launched its plans for a network of metaverses that it hopes will one day be capable of hosting thousands of users and compete with platforms from U.S. tech giants such as Meta and Microsoft.
The British company, which was founded in 2012, released a white paper detailing its vision for MSquared, a “network of interoperable Web3 metaverses,” or 3D spaces in which people can live, work and interact with each other virtually. MSquared, which is a separate business entity from Improbable, raised $150 million from investors last year.
Google, Nvidia and Japanese cloud gaming firm Ubitus will serve as technical partners for the launch, Improbable said, providing the “cloud infrastructure, cloud pixel streaming, and video & audio technologies to enable unique, highly qualitative, easily accessible and seamless experiences in the metaverse.”
Behind MSquared is a complex feat of technical engineering with significant computing requirements. The service is intended to be accessible via cloud streaming, meaning you won’t have to download any software to jump into one of its worlds, similar to how movies and TV shows are accessed on Netflix.
What Improbable is launching isn’t a public release of its network of metaverses but rather the developer tools that will enable programmers to build their own metaverses. Developers began accessing its MML programming language as of Thursday evening, which enabled them to start creating objects in its digital worlds.
“The purpose of the metaverse is to enable new interactive entertainment experiences,” Herman Narula, Improbable’s co-founder and CEO, told CNBC.
Narula cited the video games Roblox, Minecraft and Fortnite as examples of metaverses that are already “incredibly successful.”
That’s because they’ve enabled people to take part in mass community and entertainment events, from parties to shared gaming experiences to live music concerts.
Entities will be able to build metaverse experiences using Improbable’s Morpheus technology, which is designed to host mass-scale multiplayer online games, Improbable said.
Improbable said there will be four categories of participants that take part in MSquared: metaverse owners, content creators, service providers and users.
Metaverse owners are entities building a metaverse, content creators are the ones producing experiences or objects within a metaverse, service providers are the ones offering storage and computing power and users are those visiting metaverses and consuming content.
The idea is that, eventually, more than 10,000 people would be able to access MSquared. It will initially only be accessible via desktop, however Improbable said the plan is for this to be expanded to mobile devices and consoles by the end of the year.
Narula said MSquared is something that can live independently of Improbable — in other words, if Improbable were to cease to exist, MSquared would continue on uninterrupted.
“This really isn’t about Improbable,” he told CNBC. “We’re hyper involved in it” but over time will become less involved as other partners and developers come in, he said, adding this was necessary so that users, developers and brands “don’t feel locked into working with Improbable.”
“I’m OK with that,” Narula said. “It’s not just that I’m OK with it — it’s an essential facet of making this an economic reality.”
To make MSquared a success, though, the company will need brands to build experiences with its technology. The company hasn’t named any of those brands yet, but said it expects to announce its first partner, a major sports brand, as soon as next week.
Improbable will compete with the likes of Meta and Microsoft, which are building their own metaverses, as well as Roblox and Epic Games.
What is Improbable?
The London firm, one of Japanese tech investment giant SoftBank’s biggest bets in Britain, was founded by Cambridge computer science students Narula and Rob Whitehead with the ambition of developing large-scale computer simulations and “synthetic environments.”
Improbable’s original business plan was to apply its technology in gaming, and the company had partnerships with numerous studios including Bossa Studios to develop huge, constantly rendering mass multiplayer online games with its SpatialOS technology.
These games struggled to achieve scale, though, and Improbable wound down many of its gaming projects some years ago as a result.
The company later pivoted its focus toward deals with military and defense departments of governments in the U.K. and U.S. This venture similarly struggled, and Improbable recently sold off its defense portfolio.
The tech industry has been betting that virtual and augmented reality will prove to be something of a “paradigm” shift in technology akin to the invention of the internet or the smartphone.
Some are calling it the technology’s “iPhone moment,” in reference to effect Apple’s now ubiquitous handset had on consumers and businesses globally. Apple recently announced its first virtual and augmented reality headset, called the Vision Pro.
Improbable is taking a different route to companies like Meta, which has its Quest headsets and Horizon Worlds digital community software, and Microsoft, which is behind the HoloLens mixed reality products.
For one, you won’t need a headset to jump into an MSquared space, as the software will be desktop-based. And the experience will be a more “decentralized” one, Narula said, adding current metaverse platforms such as Meta and Microsoft’s are “walled gardens.”
‘European Union of the metaverse’
Improbable is aiming to make its metaverse a “decentralized” one in which users can exchange goods directly and across different platforms. The company has made a big bet on crypto and blockchain and supports digital assets like nonfungible tokens, or NFTs, which aim to let users prove ownership of virtual items.
Improbable will support numerous forms of payment and tokens, and may one day partner with a third-party project to bring in a digital token to support and enable the network. However, this token wouldn’t be created or issued by Improbable or M2, Improbable said.
The aim is for MSquared to incorporate interoperability, so users could transfer content and assets across different worlds and platforms — sort of like a “European Union of the metaverse,” Narula said.
That doesn’t mean it won’t have aspects of centralization, and Narula explained that some parts of its virtual universe would require centralized controls to prevent people from abusing its systems.
Civil rights campaigners and regulators have raised fears about the metaverse exacerbating some of the ills of the web. Improbable launched its own think tank devoted to discussing what the metaverse should look like and its social and ethical implications earlier this year.
SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House on March 24, 2025.
Win McNamee | Getty Images
Tesla shares fell almost 6% on Monday, a day ahead of the electric vehicle company’s first-quarter earnings report, as analysts fret over “ongoing brand erosion.”
The stock closed at $227.50 leaving it less than $6 above its low for the year on April 8. The shares are now down 44% for the year after wrapping up their worst quarter since 2022 in March. It’s the 12th time this year the stock has dropped by at least 5% in a single session.
CEO Elon Musk’s many distractions outside of Tesla, especially his role within the Trump administration, are in focus, along with the company’s progress on a long-delayed robotaxi and self-driving technology for its existing cars.
In the online forum that Tesla uses to solicit investor inquiries in advance of its earnings calls, more than 300 questions were submitted pertaining to Tesla’s self-driving systems, around 200 came in about the company’s Optimus humanoid robots in development, and more than 160 questions poured in about Musk individually. One investor asked, “What steps has the board of directors taken to mitigate the brand damage caused by Elon’s political activities?”
After spending $290 million to help return Trump to the White House, Musk is now leading an initiative to slash tens of thousands of federal jobs, sell off or end leases for federal office buildings, and reduce U.S. government capacity.
Musk’s politics and antics have elicited a massive backlash in Europe and parts of the U.S. This year, the company has been hit with waves of protests, boycotts and some criminal activity that targeted Tesla vehicles and facilities in response to Musk.
Earlier this month, Tesla reported 336,681 vehicle deliveries in the first quarter, a 13% decline from the same period a year earlier.
The company is expected to report revenue of $21.24 billion for the first quarter, according to LSEG, which would mark a slight drop from the same period last year. Analysts expect earnings per share of 40 cents. Investors will be paying particularly close attention to any commentary about Trump’s widespread tariffs and the potential impact on revenue and earnings as the year progresses.
Oppenheimer analysts wrote in a note out Monday that “ongoing brand erosion” for Tesla in the U.S. and Europe is weighing on sales already, but a “bigger issue for the company is potential weakness in China demand and margin impact due to the Trump tariffs.”
They wrote that competition in China, coupled with “nationalistic” consumer trends there, could “drive sales toward domestic brands.” Tesla would then have to export more of its China-made cars, which could lead to “downward pressure on pricing,” the Oppenheimer analysts said.
Caliber, a research firm that tracks how U.S. consumer sentiment is shifting around major brands, found that only 27% of its survey respondents in March would consider purchasing a Tesla, compared to 46% in January 2022.
Wedbush Securities analyst Dan Ives, a longtime Tesla bull, is hoping for a “turnaround vision” from Musk on Tuesday’s earnings call.
“Tesla has now unfortunately become a political symbol globally of the Trump Administration/DOGE,” he wrote, noting that “Tesla’s stock has been crushed since Trump stepped back into the White House.”
Ives estimated 15% to 20% “permanent demand destruction for future Tesla buyers due to the brand damage Musk has created” by working for Trump.
Late last week, Barclays maintained the equivalent of a sell rating and slashed its price target on Tesla to $275 from $325, citing a “confusing set-up” on the first-quarter with “weak fundamentals.” The firm said it could see a positive reaction if Musk is more focused on his automaker, and depending on what the company discloses about an anticipated “FSD event,” referring to Tesla’s Full Self-Driving offering.
Tesla said in announcing its reporting date that, in addition to earnings, it will provide a “live company update,” language the company hasn’t typically used in disclosures.
CEO of Alphabet and Google Sundar Pichai meets Polish Prime Minister at the Chancellery in Warsaw, Poland on March 29, 2022.
Mateusz Wlodarczyk | Nurphoto | Getty Images
As Google heads back to the courtroom Monday, the company is arguing that the U.S. needs the company in its full form to take on chief adversary China and uphold national security in the process.
The remedies trial in Washington, D.C., follows a judge’s ruling in August that Google has held a monopoly in its core market of internet search, the most-significant antitrust ruling in the tech industry since the case against Microsoftmore than 20 years ago.
The Justice Department has called for Google to divest its Chrome browser unit and open its search data to rivals. Google said in a blog post on Monday that such a move is not in the best interest of the country as the global battle for supremacy in artificial intelligence rapidly intensifies. In the first paragraph of the post, Google named China’s DeepSeek as an emerging AI competitor.
The DOJ’s proposal would “hamstring how we develop AI, and have a government-appointed committee regulate the design and development of our products,” Lee-Anne Mulholland, Google’s vice president of regulatory affairs, wrote in the post. “That would hold back American innovation at a critical juncture. We’re in a fiercely competitive global race with China for the next generation of technology leadership, and Google is at the forefront of American companies making scientific and technological breakthroughs.”
Google is one of a number of U.S. tech companies trying to fend off the Trump administration’s antirust pursuits, most of which is held over from the Biden administration. Google lost a separate antitrust case last week, when a federal judge ruled Thursday that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.
Meta is currently in court against the Federal Trade Commission, which has alleged that the company monopolizes the social networking market and shouldn’t have been able to acquire Instagram and WhatsApp. Amazon also faces an FTC lawsuit for allegedly maintaining an illegal monopoly. And beyond antitrust, Trump’s FTC on Monday sued Uber, accusing the ride-hailing company of deceptive billing and cancellation practices tied to its subscription service.
It’s the type of enforcement actions the tech industry was hoping to avoid when President Trump took office in January. Google, Meta, Amazon and Uber — and top executives from some — publicly donated to Trump’s inaugural fund, part of a widespread corporate effort to cozy up to the incoming administration.
For Google, the search remedies trial will determine the consequences of the guilty verdict from August. The three-week trial will end on May 9. Judge Amit Mehta is expected to make his ruling in August, at which point Google plans to file an appeal.
“At trial we will show how DOJ’s unprecedented proposals go miles beyond the Court’s decision, and would hurt America’s consumers, economy, and technological leadership,” Mulholland wrote.
Google plans to argue that Chrome provides freedom. The browser helps people access the web, and its open source code is used by other companies. One of the DOJ’s proposals is that Google open its search data, such as search queries, clicks and results to other companies.
That would “introduce not just cybersecurity and even national security risks, but also increase the cost of your devices,” Google said.
A central part of Google”s challenge is to strike a balance between being seen as essential to American innovation, but not so essential that other companies can’t compete, particularly when it comes to AI.
Google will likely tout how it’s fueled AI innovation for years and will point to the “Transformers” research paper, which provided technical architecture used in AI chatbots like OpenAI’s ChatGPT, Perplexity and Anthropic.
The DOJ has said that in search, “Google’s agreements continue to insulate Google’s monopoly.” The department plans to bring testimony from Nick Turley, ChatGPT’s head of product, and Perplexity Chief Business Officer Dmitry Shevelenko.
In a blog post on Monday, Perplexity said that “the remedy isn’t breakup,” but rather that consumers should have more choice. The company said phone makers should be able to offer their customers an assortment of search options “without fearing financial penalties or access restrictions.”
“Consumers deserve the best products, not just the ones that pay the most for placement,” Perplexity wrote. “This is the only remedy that ensures consumer choice can determine the winners.”
Amazon CEO Andy Jassy speaks at a company event in New York on Feb. 26, 2025.
Michael Nagle | Bloomberg | Getty Images
Amazon has delayed some commitments around new data center leases, Wells Fargo analysts said Monday, the latest sign that economic concerns may be affecting tech companies’ spending plans.
A week ago, a Microsoft executive said the software company was slowing down or temporarily holding off on advancing early build-outs. Amazon Web Services and Microsoft are the leading providers of cloud infrastructure, and both have ramped up their capital expenditures in recent quarters to meet the demands of the generative artificial intelligence boom.
“Over the weekend, we heard from several industry sources that AWS has paused a portion of its leasing discussions on the colocation side (particularly international ones),” Wells Fargo analysts wrote in a note. They added that “the positioning is similar to what we’ve heard recently from MSFT,” in that both companies are reeling in some new projects but not canceling signed deals.
Tech stocks have been under pressure across the board his year as President Donald Trump’s proposals for widespread tariffs raised the prospect for dramatically higher costs on imports of equipment while also threatening to slow the economy. Cloud infrastructure providers have been aggressively announcing plans to collectively spend hundreds of billions of dollars securing Nvidia’s graphics processing units, or GPUs, and building new data centers.
That was before the announcement on tariffs earlier this month. Microsoft and Amazon both report quarterly results next week. Their stock prices were down on Monday, bringing Amazon’s decline for the year to 25% and Microsoft’s drop to 15%.
An AWS spokesperson did not immediately provide a comment. Earlier this month, Amazon CEO Andy Jassy told CNBC’s Andrew Ross Sorkin that he did not see the company cutting down on data center construction.