Dyson doubles down on Singapore and ramps up hiring globally
Dyson is known for its consumer gadgets such as vacuum cleaners, hair styling products and air purifiers, but it is now breaking into a new generation of products.
Recently launched devices like its 360 Vis Nav robot vacuum boast “intelligent” features, which require more software development — and the company has ramped up hiring in order to support those functions.
“We’ve really seen a ten-fold increase in our engineers working in software over the last years,” Dyson’s Chief Technology Officer John Churchill said. “We’re hunting for the greatest talent, from graduates of colleges to experienced people, to join us to pivot Dyson into more of a software world.”
The company is trying to hire another 2,000 engineers globally, according to Dyson’s director of upstream robotics, Kashyap Chandrasekar.
“Robotics and software are the largest pools of people we’re trying to hire,” he said.
The Dyson 360 Vis Nav robot vacuum is displayed at the company’s headquarters at St. James Power Station in Singapore in May 2023.
Lauren Choo | CNBC
Another Dyson device that has garnered attention, due to its futuristic look, is the Dyson Zone — headphones that double as a wearable purifier.
While the Zone has been criticized for its $999.99 price tag and bulky appearance, Churchill remained optimistic.
“With new products, we have a high selling price because there’s so much investment in terms of that technology,” he told CNBC in an interview.
“The first generation of products is really the stepping stone, in terms of the journey, and the products are going to continue to evolve.”
When asked about public health and access, Churchill said “We’ll continue to look into how we can bring the cost down to make it available to more people.”
Dyson’s global investment plan
Since its inception in 1991, founder Sir James Dyson has been set on pioneering new technology. Dyson started in the United Kingdom, before launching into Australian, European, American and Asian markets.
While Dyson faced headwinds like rising costs and chip shortages like many other consumer technology companies, the privately owned company reported £6.5 billion ($8.15 billion) in revenue for 2022, up from £6 billion the year before.
The company currently has a £2.75 billion investment plan divided across Singapore, the U.K. and the Philippines. The company already has research and development focused campuses in U.K., Malaysia and Shanghai — and is now investing £166 million in a new tech campus in Batangas, Philippines.
Dyson’s Singapore Headquarters at the St. James Power Station.
Lauren Choo | CNBC
A key part of Dyson’s global investment scheme is the 247,000-square-feet battery plant in Singapore. The company has estimated it will be up and running by 2025.
“Our new battery factory allows Dyson to have a much longer-term view because they’re supported by a very clear strategy from the government to allow us to make big investments, with the confidence that they’re going to be supported,” Churchill explained.
Singapore in focus
Dyson’s decision to build their battery plant in Singapore comes after the company relocated its global headquarters to the city-state from the U.K. The company was criticized for that 2019 decision, partly due to founder Sir James Dyson’s vocal support for Brexit.
Out of 14,000 employees globally, 1,400 are based in Singapore, including 600 engineers.
“If we’re going to have a manufacturing footprint in this part of the world, you need engineers to be closely located,” Chandrasekar said. “It does help that there’s a fair amount of government push as well in the field of robotics. There’s plenty of initiatives. There’s a lot of capable research groups. All this lends itself well to build a talent pool that can support this.”
Churchill added that Dyson sees itself as a global technology brand, rather than a purely British one.
“We want to really understand some of those cultures and diversities that will inspire us to create new ideas, to solve problems that are relevant to people in different countries.”
Instagram has installed a new privacy setting which will default all new and existing underage accounts to an automatic private mode.
Brandon Bell | Getty Images
Instagram now has 3 billion monthly active users, Meta CEO Mark Zuckerberg said on his Instagram account on Wednesday.
“What an incredible community we’ve built here,” Zuckerberg posted on his Instagram channel.
The figure is a major milestone for the photo-sharing app, which the social media company acquired in 2012 for $1 billion.
Meta last disclosed Instagram’s user figures in October 2022 when Zuckerberg said during an earnings call that the app had crossed 2 billion monthly users.
Meta said in April 2024 that it would no longer disclose the monthly and daily active user numbers for Facebook and its sibling apps on a quarterly basis. Since then, Meta has been reporting each quarter the number of daily active people using its family apps. That figure reached 3.48 billion, the company said in July, topping analysts’ estimates of 3.45 billion.
With 3 billion monthly users, Instagram joins the ranks of the Facebook and WhatsApp platforms.
Zuckerberg in January said that the Facebook app “is used by more than 3 billion monthly actives.” In April, Zuckerberg told analysts that WhatsApp had “more than 3 billion monthly actives.”
President Donald Trump takes a question from a reporter before signing executive orders in the Oval Office at the White House on September 19, 2025 in Washington, DC.
Andrew Harnik | Getty Images
It’s been a chaotic few days for the tech sector, and industry executives and experts are still assessing how U.S. President Donald Trump’s latest immigration crackdown could shape the future of their workforces.
The Trump administration sparked widespread panic Friday after announcing employers will pay a new $100,000 fee for H-1B visas, which are temporary work visas granted to highly skilled foreign professionals. These visas have underpinned the U.S. tech workforce for decades.
Some tech executives, including Netflix co-founder Reed Hastings and OpenAI CEO Sam Altman, have lauded the changes to the H-1B program, but experts told CNBC that the Trump administration’s changes could prevent some tech companies — namely startups — from securing top foreign talent. These experts said the changes also run the risk of driving top talent toward other countries.
“The short of it is, it would be a disaster for America, for American companies, American competitiveness, American innovation,” said Exequiel Hernandez, an associate professor at the Wharton School of the University of Pennsylvania.
Tech’s reliance on the H-1B program
The current annual cap for H-1B visas is at 65,000, along with 20,000 additional visas for foreign professionals with advanced degrees.
In fiscal 2025, Amazon, Microsoft, Meta, Apple and Google are among the top 10 companies that employ the most H-1B holders. Prominent tech executives like Microsoft CEO Satya Nadella, Google CEO Sundar Pichai and Tesla CEO Elon Musk were H-1B recipients earlier in their careers.
As tech companies scrambled to respond before Trump’s proclamation went into effect at 12:01 a.m. ET on Sunday, the White House quelled some concerns on Saturday by clarifying that the fee is not annual and would only apply to new visas, not renewals for current visa holders.
More changes could be on the horizon.
The Trump administration teased a proposed rule on Tuesday that said H-1B recipients should be selected through a weighted process instead of a random one. The weighted process would take place when the number of requests for visas exceeds the limit of available spots, and it would be based on wage levels, the proposal said.
The proposed rule will officially publish in the Federal Register on Wednesday, and it’s still subject to change after the administration reviews initial public feedback.
Hastings called the Trump administration’s $100,000 fee a “great solution,” in a post on X on Sunday.
“It will mean H1-B is used just for very high value jobs, which will mean no lottery needed, and more certainty for those jobs,” he wrote.
OpenAI’s Altman expressed support for the updates during an interview with CNBC’s Jon Fortt on Monday.
“We need to get the smartest people in the country, and streamlining that process and also sort of outlining financial incentives seems good to me,” Altman said.
‘It kneecaps startups’
Historically, H-1B visas have cost employers somewhere between $2,000 to $5,000 per application, depending on the size of the company, according to the Immigration Law Group.
The new $100,000 fee is a big jump for small, cash-strapped startups.
“You’re not going to find many startups who are going to be willing to pay $100,000 per H-1B, in addition to salary for that H-1B,” said Adam Kovacevich, CEO of Chamber of Progress, a left-leaning tech industry trade association.
Even big tech companies could feel some pain and have to reassess who they use H-1Bs for. But their deep pockets come with advantages.
“A big firm like Microsoft or Google, even though it’s not ideal for them, they have workarounds,” said Wharton’s Hernandez. “They can offshore jobs, or they’re the ones who can make acquisitions.”
Garry Tan, the CEO of the popular startup accelerator Y Combinator, criticized the Trump administration’s new fee, writing in a LinkedIn post that “it kneecaps startups” and is a “massive gift” to overseas tech hubs.
“In the middle of an AI arms race, we’re telling builders to build elsewhere,” Tan wrote. “We need American Little Tech to win—not $100K toll booths.”
A picture shows logos of the Big Tech companies named GAFAM, for Google, Apple, Facebook, Amazon and Microsoft, on June 2, 2023.
Sebastien Bozon | AFP | Getty Images
China and other competitors loom large
U.S. tech companies big and small are fiercely competing with one another – and the rest of the world – as they race to develop the most advanced AI models and applications. Organizations like Meta have shelled out billions of dollars to recruit top AI talent in an effort to try and gain an edge.
The Trump administration’s changes to the H-1B program could complicate similar recruiting efforts.
“What this does is that it gives our competitors, other countries, places like Asia, Canada, Europe, they can then attract these employees to create new innovations,” said Steven Hubbard, a data scientist at the American Immigration Council, which is a nonprofit for immigration advocacy and research.
One big competitor in the war for talent is China. The world’s second-largest economy has long fought against the U.S. for tech dominance, and more recently the AI race.
Earlier this year, Chinese AI firm DeepSeek rattled global markets after claiming to create a large language chatbot that outperformed competitors at a fraction of the cost. The news raised questions over the significant sums that American tech companies are shelling out on AI.
Some experts worry that visa changes could deal a victory into China’s hands, sending top talent overseas. The move may also deter foreign students from attending university in the U.S. as uncertainty hangs over their post-graduation job prospects.
“Those students are going to look at this environment and stay home,” said Greg Morrisett, vice provost at Cornell Tech. “It’s giving a leg up to both China and India in terms of feeding their startup ecosystems.”
For Bradley Tusk, the CEO of Tusk Venture Partners, the changes to the H-1B program are simply “terrible.” American companies have to have access to top talent in order to compete at the highest levels, he said.
“America’s competitive advantage has always been the ability to attract the best talent from around the world,” Tusk said. “To limit our ability to recruit and compete is illogical.”
WATCH: JPMorgan CEO Jamie Dimon speaks out on H-1B visa changes
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Sports3 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment12 months agoHere are the best electric bikes you can buy at every price level in October 2024