Amazon says Prime Day will run July 11 and 12, introduces invite-only deals
Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, U.S., on Monday, June 21, 2021.
Rachel Jessen | Bloomberg | Getty Images
Amazon will hold its annual Prime Day mega sale on July 11 and 12, the company announced Wednesday.
For the first time, Amazon will offer invite-only deals where members of its Prime subscription club can request an invitation to access discounts on items that typically sell out fast. Prime Day deals will also appear on other retailers’ websites through its Buy with Prime program, which enables third parties to add Amazon’s payment and fulfillment services to their own site.
Amazon launched Prime Day in 2015. The discount celebration is partially designed to secure new Prime subscribers, to promote Amazon’s products and services, and to provide a sales boost in the middle of the year. The event is also a big revenue driver for other retail sites like Target, Walmart and Best Buy, which typically offer competing discounts for customers. Best Buy on Wednesday announced a “Black Friday in July” event that will run from July 10 to 12, while Kohl‘s said it would hold a “Summer Cyber Deals” event July 11 to 12.
Last year, total online sales in the U.S. during Amazon’s Prime Day event surpassed $11.9 billion, which was higher than overall e-commerce transactions generated during the event in 2021, according to Adobe Analytics data.
Amazon last year broke with tradition and held a second Prime Day-like deal bonanza. It ran the “Prime Early Access Sale” last October in an attempt to drum up sales well ahead of Black Friday and Cyber Monday.
Earlier this month, Amazon told sellers it was accepting submissions for a “Prime Fall Deal Event” that will begin in the fourth quarter, according to a notification viewed by CNBC. The notice doesn’t announce any dates for when the event will take place.
Amazon declined to comment.
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Nvidia CEO Jensen Huang attends a roundtable discussion at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris on June 11, 2025.
Sarah Meyssonnier | Reuters
Nvidia CEO Jensen Huang sold 100,000 shares of the chipmaker’s stock on Friday and Monday, according to a filing with the U.S. Securities and Exchange Commission.
The sales are worth nearly $15 million at Tuesday’s opening price.
The transactions are the first sale in Huang’s plan to sell as many as 600,000 shares of Nvidia through the end of 2025. It’s a plan that was announced in March, and it’d be worth $873 million at Tuesday’s opening price.
The Nvidia founder still owns more than 800 million Nvidia shares, according to Monday’s SEC filing. Huang has a net worth of about $126 billion, ranking him 12th on the Bloomberg Billionaires Index.
The 62-year-old chief executive sold about $700 million in Nvidia shares last year under a prearranged plan, too.
Nvidia stock is up more than 800% since December 2022 after OpenAI’s ChatGPT was first released to the public. That launch drew attention to Nvidia’s graphics processing units, or GPUs, which were needed to develop and power the artificial intelligence service.
The company’s chips remain in high demand with the majority of the AI chip market, and Nvidia has introduced two subsequent generations of its AI GPU technology.
Nvidia continues to grow. Its stock is up 9% this year, even as the company faces export control issues that could limit foreign markets for its AI chips.
In May, the company reported first-quarter earnings that showed the chipmaker’s revenue growing 69% on an annual basis to $44 billion during the quarter.
Dario Amodei, Anthropic CEO, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 21st, 2025.
Gerry Miller | CNBC
Anthropic‘s use of books to train its artificial intelligence model Claude was “fair use” and “transformative,” a federal judge ruled late on Monday.
Amazon-backed Anthropic’s AI training did not violate the authors’ copyrights since the large language models “have not reproduced to the public a given work’s creative elements, nor even one author’s identifiable expressive style,” wrote U.S. District Judge William Alsup.
“The purpose and character of using copyrighted works to train LLMs to generate new text was quintessentially transformative,” Alsup wrote. “Like any reader aspiring to be a writer.”
The decision was a significant win for AI companies as legal battles play out over the use and application of copyrighted works in developing and training LLMs. Alsup’s ruling begins to establish the legal limits and opportunities for the industry going forward.
A spokesperson for Anthropic said in a statement that the company was “pleased” with the ruling and that the decision was, “Consistent with copyright’s purpose in enabling creativity and fostering scientific progress.”
CNBC has reached out to the plaintiffs for comment.
The lawsuit, filed in the U.S. District Court for the Northern District of California, was brought by authors Andrea Bartz, Charles Graeber and Kirk Wallace Johnson in August. The suit alleged that Anthropic built a “multibillion-dollar business by stealing hundreds of thousands of copyrighted books.”
Alsup did, however, order a trial on the pirated material that Anthropic put into its central library of content, even though the company did not use it for AI training.
“That Anthropic later bought a copy of a book it earlier stole off the internet will not absolve it of liability for the theft, but it may affect the extent of statutory damages,” the judge wrote.
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