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The Hyundai Motor Group unveiled its next-gen EV platform this week, designed to support 13 new EV models from the Hyundai, Kia, and Genesis brands. Hyundai’s CEO confirmed the new platform will allow the automaker to produce EVs in all segments, including electric trucks.

During its 2023 annual investor day, Hyundai said it’s leveraging its established position “amidst a seismic change in the industry” with a KRW 35.9 trillion ($27.8 billion) investment to advance EVs.

Hyundai has taken advantage of the shift so far, introducing new electric models with bold designs and advanced technology, including the IONIQ 5 electric SUV and Kia EV6 crossover.

Between the IONIQ 5 and IONIQ 6, Hyundai’s first two dedicated EVs, the automaker recorded over 100,000 in global sales last year. The group (including Kia and Genesis) plans to become a top three EV producer by the end of the decade.

The investment will help it reach its new target of hitting two million in EV sales annually by 2030. A big part of the transformation will include its Integrated Modular Architecture (IMA) for next-gen EVs.

Hyundai-electric-truck
Hyundai Santa Cruz crossover truck concept (Source: Hyundai)

Is Hyundai or Kia developing an electric truck?

Set to replace Hyundai’s current E-GMP platform, the IMA is a “significant advancement’ enabling maximum flexibility. The IMA platform will cover more than mid-size SUVs. Instead, Hyundai’s CEO Jaehoon Chang explained:

It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand.

Although no other details of the EV pickup were offered, Hyundai’s sister company, Kia, has already announced plans to introduce two electric trucks to its lineup.

Hyundai-electric-truck
2024 Kia EV9 GT-Line (Source: Kia)

During its investor day last year, Kia revealed it planned to launch at least two EVs per year as it works toward a full lineup of 15 electric models by 2027, including two electric pickups. One will be a dedicated electric pickup truck, while the other will be a strategic model for emerging markets.

After releasing its first three-row SUV, the new flagship EV9 (which began deliveries in South Korea this week), Kia revealed plans to introduce an EV in every segment with support from Hyundai’s new platform.

Hyundai-electric-truck
2024 Kia EV9 GT-Line (Source: Kia)

On the other hand, Hyundai could be developing an electric truck under its own brand, with its first pickup (the Santa Cruz) gaining momentum in the US. It could even be a Genesis electric truck.

Electrek’s Take

Hyundai (and Kia) see the opportunity with electric trucks. Its first truck on the market, the Santa Cruz, continues seeing rising sales (up 12% YOY in May) after sales climbed 263% in 2022.

More importantly, nearly every electric truck released in the US so far is seeing overwhelming demand that automakers are still working through years of backlog. With recent battery advancements, electric trucks are more capable than ever, with long-range and towing capabilities.

If Hyundai or Kia put an electric truck out at the right price, it would find a market in the US, in my opinion.

What do you think? Would you buy a Hyundai or Kia electric truck? Let us know in the comments.

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Tesla tops 36 car Autopilot test, affordable Model Y spied, and a $5,000 EV

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Tesla tops 36 car Autopilot test, affordable Model Y spied, and a ,000 EV

Credit where credit is due: in a massive, 32-car multinational independent test, Tesla’s Autopilot ADAS came out on top, the new affordable Tesla turns out to be a corner-cutting Model Y, and one of the company’s original founders compares the Cybertruck to a dumpster. All this and more on today’s episode of Quick Charge!

Today’s episode is brought to you by Retrospec – the makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure! To that end, we’ve got a pair of Retrospec e-bike reviews followed up by a super cute, super affordable new EV from China with nearly 150 miles of range for less than $5,000 USD.

PLUS: listeners can get an extra 10% off by using code ELECTREK10 at retrospec.com!

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

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New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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Tesla teases new Roadster as ‘the last best driver’s car’

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Tesla teases new Roadster as 'the last best driver's car'

Tesla is again teasing the new Roadster, which is now five years late, as “the last driver’s car” before self-driving takes over.

The chicken or the egg. Is Tesla delaying the Roadster to match the development of self-driving technology, or is it delaying the development of self-driving technology to match the delayed release of the Roadster?

The prototype for the next-generation Tesla Roadster was first unveiled in 2017, and it was initially scheduled to enter production in 2020; however, it has been delayed every year since then.

It was supposed to achieve a range of 620 miles (1,000 km) and accelerate from 0 to 60 mph in 1.9 seconds.

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It has become a sort of running joke, and there are doubts that it will ever come to market despite Tesla’s promise of dozens of free new Roadsters to Tesla owners who participated in its referral program years ago.

Tesla used the promise of free Roadsters to help generate billions of dollars worth of sales, which Tesla owners delivered; however, the automaker never delivered on its part of the agreement.

Furthermore, many people placed deposits ranging from $50,000 to $250,000 to reserve the vehicle, which was initially scheduled to hit the market five years ago.

When unveiling the vehicle, CEO Elon Musk described it as a “halo car” that would deliver a “smack down” to gasoline vehicles.

That was almost eight years ago, and many electric hypercars have since launched and delivered this smackdown.

Tesla has partly blamed the delays on improving the next-gen Roadsters and added features like the “SpaceX package,” which is supposed to include cold air thrusters to enable the vehicle to fly – Musk has hinted.

Many people don’t believe any of it, as Tesla has said that it would launch the new Roadster every year for the last 5 years and never did.

Now, Lars Moravy, Tesla’s head of vehicle engineering, made a rare new comment about the next-generation Roadster during an interview at the X Takeover event, an annual gathering of Elon Musk cultists, last weekend.

He referred to Tesla’s next-gen Roadster as the “last best driver’s car” and said that the automaker did “some cool demos” for Musk last week:

We spent a lot of time in the last few years rethinking what we did, and why we did it, and what would make an awesome and exciting last best driver’s car. We’ve been making it better and better, and it is even a little bit more than a car. We showed Elon some cool demos last week and tech we’ve been working on, and he got a little excited.

The timing matches Musk’s recent claim that Tesla is going to have ‘the most epic demo ever, ’ but we heard that one before.

We suspected that the comment might be about the Tesla Roadster, as the CEO made the exact same comment about Roadster demos in 2019 and 2024. You will not be shocked to hear that these demos never happen.

Electrek’s Take

The “last best driver’s car” before computers are going to drive us everywhere. It’s a self-fulfilling prophecy if you continue to delay the car. It might literally be the last car ever made that way. How would we ever know?

The truth is that the Roadster was cool when it was unveiled in 2017, but that was a long time ago. Tesla would need to update the car quite a bit to make it cool in 2025, and I don’t know that cold air clusters are it. You will have extreme limitations using those.

The Roadster is almost entirely in the “put up or shut up” category for me at Tesla. They need to stop talking about it and make it happen; otherwise, I can’t believe a word.

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Kia’s electric van spotted in the US again, but will it ever launch?

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Kia's electric van spotted in the US again, but will it ever launch?

The PV5 is already available in several markets, but will Kia launch it in the US? After Kia’s electric van was spotted testing in the US again, a US debut could be in the works.

Is Kia’s electric van coming to the US?

Kia launched the PV5, the first dedicated electric van from its new Platform Beyond vehicle (PBV) business, in South Korea and Europe earlier this year, promising it will roll out in “other global markets” in 2026.

Will that include the US? Earlier this year, Kia’s electric van was caught charging at a station in Indiana. Photos and a video sent to Electrek by Alex Nguyen confirmed it was, in fact, the PV5.

Kia has yet to say if it will sell the PV5 in the US, likely due to the Trump Administration’s new auto tariffs. All electric vans, or PBVs, including the PV5, will be built at Kia’s Hwaseong plant in South Korea, which means they will face a stiff 25% tariff as imports.

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Following another sighting, a US debut cannot be ruled out. The PV5 Passenger model was spotted by Automotive Validation Engineer Chris Higa (@Chrisediting) while testing in Arizona.

There’s no denying that’s Kia’s electric van, but it doesn’t necessarily confirm it will launch in the US. But it could make sense.

Despite record first-half sales in the US, Kia’s EV sales have fallen significantly. Sales of the EV9 and EV6 are nearly 50% less than in the first half of 2024.

To be fair, part of it is due to the new model year changeover, but Kia is also doubling down on the US market by boosting local production. Earlier this year, Kia said the EV6 and EV9 are now in full-scale production at its West Point, GA, facility.

The PV5 Passenger (shown above) is available in Europe with two battery pack options: 51.5 kWh or 71.2 kWh, rated with WLTP ranges of 179 miles and 249 miles, respectively. The Cargo variant has the same battery options but offers a WLTP range of either 181 miles or 247 miles.

During its PV5 Tech Day event last week, Kia revealed plans for seven PV5 body types, including an Open Bed (similar to a pickup), a Light Camper, and even a luxury “Prime” passenger model.

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Kia PV5 tech day (Source: Kia)

Kia is set to begin deliveries of the PV5 Passenger and Cargo Long variants in South Korea next month, followed by Europe and other global markets, starting in Q4 2025. As for a US launch, we will have to wait for the official word from Kia.

Do you want Kia to bring its electric van to the US? Drop us a comment below and let us know your thoughts.

Source: Chris Higa, TheKoreanCarBlog

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