Although it isn’t obvious, Rivian is the midst of a big transformation right now. Until recently, almost all of its sales have been in its high end, 4-motor pickup trucks. However, the company announced in its latest earning’s call that it was switching its mix of output to favor its 7-seat R1S SUV which has much less competition currently and on the horizon. It is also spinning up 2-motor versions of its R1 vehicles which will cost significantly less with very little performance cost. Add to that a cheaper LFP battery pack due later this year and R2 models starting at $40,000 to be unveiled next year, and you’ve got an entirely different focus.
Coincidentally, ahead of getting my own R1S in 1-8 weeks, Rivian gave me a loaner to help my vacationing extended family get around town…
Rivian’s current high-end situation
Rivian has been turning out its 4-motor high end R1T pickups for two years and over the past year has been ramping up its R1S SUVs to folks who ordered early. These vehicles, I believe, are going to be an increasingly rare premium mix of Rivians going forward as the company pivots to cheaper enduro drivetrains that employ two motors to drive the 4WD systems at almost the same horsepower. Next year, Rivian will unveil its R2 platform which will cost anywhere from $40-60K according to CFO Claire McDonough.
Tricks like tank turns, which would have differentiated the 4-motor Rivians for the 2-motor landscape, have been scrapped because in Rivian’s words, they didn’t conform to Rivian’s mission of leaving the world a better place – by tearing up roads. I haven’t yet driven a 2-motor Rivian, but I don’t think there are a lot of tricks that a 4-motor vehicle can do that a 2-motor can’t. In fact, the 2-motor versions (R1S) seem to get significantly better range on what appears to be the same batteries:
The top end Enduro drivetrain will lose 100 horsepower and 208 ft lbs of torque, but it still be a monster. At 700 horsepower/lb ft torque, it still produces a blistering 3.5 second 0-60 time, putting it on top of the pickup world. As a bonus, those motors are more efficient, yielding a 20-70 mile range improvement. Rivian CFO Claire McDonough put the number at 352 miles for the enduro R1S:
I’ve been driving an R1S within Enduro the last handful of weeks and can say first-hand experience that it’s a phenomenal product, expanded range. We have now have 352 miles of range with our large pack and Enduro drive unit.
My point is that even if the Enduro system was at price parity with the 4-motor system, many people would opt for the improved range over the parlor tricks. I know I’m in that camp. I’m here for the space and the range together with winter driving and the occasional off-road camping trip. “Rally, Drift and Rock Crawl” aren’t part of my vernacular, just like 95% of potential Rivian customers. Oh – and I can probably handle a .5 second slower 3.5 second 0-60.
Luckily, according to Rivian, the Enduro motor vehicles will start shipping in the next week.
Demand for its premium R1T pickup trucks is waning
Rivian can now deliver a R1T pickup truck to a new customer within a fortnight. It even had a one-day show up at the factory and get a pickup truck event last week. While there’s no direct off road SUV competition for the R1S, R1T is going to see a lot of lower priced competition in the coming months. Ford’s F-150 Lightning is ramping up, and the soon-to-be-launched Silverado EV and Tesla Cybertruck will be here before we know it.
This quarter is the Rivian R1S quarter
McDonough said that the mix of orders for Rivian favored the R1S SUV over the R1T Pickup 75% to 25%, and the company was going to switch up its manufacturing accordingly. That makes a ton of sense since the R1T waiting period is days and the R1S waiting period pushes out into 2025 currently.
Anecdotally, my Oct-Dec 2023 R1S ordered in 2020 arrived in Brooklyn this weekend via Rivian Shop, and I will likely be picking it up Monday. Others that have late 2023 orders are being given access to the Rivian Shop where they can likely find vehicles similar to theirs awaiting adoption.
Rivian R1S Review
Honestly, I don’t have much to add since my original review about a year ago, in which I called it the best SUV ever made. I stand by that even as competitors loom on the horizon from Kia and VW’s Scout. Also since I bought in early, I’m eligible for the $7500 Fed Tax credit and lower price, so my before Tesla trade-in price, about $66K. The easy sell:
0-60 time of 3.0 seconds. That’s supercar speed, and the fastest vehicle of any kind you can get for under $100K (Tesla Model 3 Performance is a close second at 3.1 sec). Update, my bad: $70K Corvette with Z51 package will do it in 2.9 secs.
One of the best off-road production vehicles, if not the best, out there at any price
7 seats, all comfortable and not claustrophobic, cupholders and USB-C ports everywhere
Handles like a sports car, 4 motors and independent suspension
Tons of storage in frunk and back, yet will fit in most garages
Over 300 miles of range and fast ~250kW charging for trips
1.5kW of 110V AC home backup power or power to a worksite or camp
Intangibles like built-in flashlight, Bluetooth speaker, air compressor, etc.
A pretty good-looking vehicle, even if those oval headlamps haven’t yet grown on you
Rivian is a great company that seems to care about the planet, or at least it doesn’t feel gross giving them my money.
It was incredibly easy to haul seven people and luggage around Westchester, New York. We were able to go an hour north to a water slide park in the morning, then come back and drive a few hours to the south to Newark Airport (with luggage) in the afternoon, then back home without a charging stop. Every seat including the two in the back were comfortable and not claustrophobic.
The only slight downside is that Rivian’s maps don’t deal/measure congestion quite as well as Google Maps yet. Things have definitely improved over the past year including its autopilot called Driver+. Rivian recently announced they were removing the internal cameras, so it will likely rely on hands torque-ing the steering wheel which I’m not a fan of. I would like to get a clearer *road map* of Driver+.
The only other complaint I can muster up is the venting being an on-screen menu item rather than just manual vent pointing things.
There’s just an amazing feeling driving around in one of the quickest cars on the road that is also one of the best off roading vehicles that also seats 7 comfortably and also handles well and looks great. It feels like being a man among boys on the road.
Rivian with ABRP and open charging stations can be the anti-Tesla EV
Now just isn’t a time where Rivian can ramp its production, it is also reaching to become a leader in the overall EV space. Its Adventure Charging Network will add important off the beaten path locations to the Tesla NACS network and EA/EVgo/etc options.
With ABRP, Rivian will offer all EV customers a great route planning guide and an easy onramp to adopting a Rivian EV.
Rivian Spaces are awesome and will spur demand
I recently got to attend the opening of the Rivian Space in Manhattan. And although Manhattan is about the least car-friendly place you could imagine in the US, lots of people from around the US and around the world visit every day. Rivian describes the spaces as a place to:
Get hands on experience with Rivian vehicles
Chat with experts about all things Rivian
See our our colors, materials and finishes in person
Learn about Rivian’s charging network and products
While I biked to the High Line and 14th st. location, Rivian was giving test drives toward the West Side Highway, but as you can imagine, any off roading locations are too far away for a test drive.
The store reminded me of a Burton or Patagonia store with lots of lifestyle pieces. I could see a number of like-minded adventure brands being featured here. Tents, adventure gear, and anything else that would add to the Rivian experience would be welcome.
Along with its original Venice Space, Rivian plans to put these in a number of big cities including flagships in Austin and another in Brooklyn, in addition to the first Canada Space in Vancouver.
Electrek’s Take
Rivian is in transformation. Almost all of the Rivians you see on the road today are 4-motor pickups. That’s about to change. Q3 is going to be about delivering R1Ses and starting the lower priced, higher range 2-motor vehicles.
In a year, the 4-motor variants will be a small piece of Rivian’s sales with the the biggest seller being the 2-motor R1S.
At the same time, with the open Adventure charger network, ownership and stewardship of ABRP, new Rivian Spaces and hopefully doubling sales, Rivian will be an answer to the current Tesla-dominated all EV space.
Midway through writing this story, Rivian contacted me to let me know my R1S is going to be ready in Brooklyn on Monday. I can’t wait.
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A California judge ruled late Tuesday afternoon that Tesla engaged in “deceptive marketing” in reference to its Full Self-Driving system, and that Tesla’s license to sell and produce cars in the state should be revoked for 30 days.
However, the California DMV has said it will give Tesla 60 days to comply and fix its marketing before going through with the suspension.
The ruling is big news in a case that has been ongoing for years now.
Tesla has been selling level 2 driver assist software since 2016 which it calls “Full Self-Driving” (FSD), despite that this software did not (and still does not) make its cars capable of driving themselves.
Tesla also provides software under the name “Autopilot,” another term that evokes some level of autonomy, though perhaps not as explicitly as the aforementioned FSD. Tesla long held the position that this word is meant to evoke airplane-like systems that still require a pilot, but can just do most of the work for them.
So eventually, in 2021, the California Department of Motor Vehicles (DMV) officially started an investigation into Tesla’s marketing claims, to determine whether the company had lied to consumers.
During this time, the California legislature got involved as well, passing a law that specifically banned automakers from deceiving consumers into thinking vehicles have more autonomous capabilities than they do.
Well, after all these investigations and waiting, we finally have an an answer, and the judge’s ruling makes it quite clear: Tesla lied to consumers about its autonomous capabilities.
California court rules Tesla lied about autonomy
The court looked at Tesla’s marketing claims and also at surveys of people exposed to those claims and their opinion of whether a Tesla would be able to drive itself, given the marketing messages put out by the company.
It found problems both with the word Autopilot and the phrase Full Self-Driving.
The word “Autopilot” was not found to be “unambiguously false,” but the court said that its use “follows a long but unlawful tradition of ‘intentionally (using) ambiguity to mislead consumers while maintaining some level of deniability about the intended meaning.’” The court found that a reasonable person could believe that a car on Autopilot doesn’t require their constant undivided attention, which is incorrect as the driver is still fully responsible for the vehicle.
On “Full Self-Driving,” the court was even more harsh. It found that this feature name is “actually, unambiguously false and counterfactual” (comically, Tesla tried to argue here that “no reasonable person” could believe that Full Self-Driving actually means Full Self-Driving).
The court noted other language used by Tesla, including marketing copy that said “the system is designed to be able to conduct short and long distance trips with no action required by the person in the driver’s seat,” and suggested that “legal reasons” are the only things holding Tesla back from full autonomy. Tesla tried to say that this was a statement of future intent, but the court found that its use of the present tense shows otherwise.
Tesla has repeatedly changed its wording around FSD, first calling it Full Self-Driving Capability, then changing that to Full Self-Driving (Supervised) to emphasize the need for a driver to supervise the vehicle. The court noted these changes, and then said it would not be a burden to force Tesla to change its marketing further to clarify that its cars do not drive themselves.
The DMV could now shut Tesla down for 30 days if it does not comply
Which leads us to the proposed legal remedy: the court said that the DMV could suspend or revoke Tesla’s licenses for 30 days, stopping its ability to sell or build cars in the state.
Tesla’s first factory is in Fremont, California, where it still builds around half a million vehicles a year and employs some ~20,000 employees. Tesla says this remedy would be “draconian,” but the court said that without this option, there’s no reason to believe Tesla would stop its misrepresentations to the public.
The court also examined the possibility of financial restitution, but deemed that inappropriate. Since the case did not establish any quantifiable financial harm done by Tesla’s misrepresentation and noted the impracticality of accounting for that harm.
This ruling does not yet mean that Tesla can’t sell cars in California, which is its largest market in the US by far. The court noted that the DMV has the option of suspension or revocation, which the DMV can do at its discretion. And the DMV has said that it will allow Tesla 60 days to comply with the order before it takes action, and that it would focus on Tesla’s dealer license rather than its manufacturing license.
This would mean, specifically, that Tesla not refer to a level 2 driving system as “Autopilot” or using language that suggests these vehicles are autonomous. It will have to change its marketing materials and stop making public statements misleading the public about its autonomous capabilities.
Tesla said after the ruling that “sales in California will continue uninterrupted.” But we’ll see what happens in 60 days, and what sort of changes Tesla does or does not make to its deceptive marketing.
Tuesday’s ruling is just one of many legal cases against Tesla right now, specifically having to do with FSD. One relevant case is a class action lawsuit in California claiming Tesla misled customers about its cars self-driving capabilities. This ruling could provide fuel for that lawsuit, given a California judge has already gone on the record with an official determination that Tesla misled the public about FSD.
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Rad Power Bikes has filed for Chapter 11 bankruptcy protection, marking a dramatic turn for one of the most recognizable names in the US electric bike industry. The Seattle-based company entered bankruptcy court this week as part of a plan to sell the business within the next 45–60 days, while continuing to operate during the process.
Court filings show Rad listing roughly $32.1 million in assets against $72.8 million in liabilities. A significant portion of that debt includes more than $8.3 million owed to US Customs and Border Protection for unpaid import tariffs, along with millions more owed to overseas manufacturing partners in China and Thailand. The company’s remaining inventory of e-bikes, spare parts, and accessories is valued at just over $14 million. Founder Mike Radenbaugh remains the largest equity holder, with just over 41% ownership.
The bankruptcy filing comes less than a month after the US Consumer Product Safety Commission issued a rare public warning urging consumers to immediately stop using certain older Rad lithium-ion batteries, citing fire risks, particularly when certain batteries are exposed to water and debris. Rad pushed back on the agency’s characterization, stating that its batteries were tested by third-party labs and deemed compliant with industry safety standards, and touting its SafeShield batteries – another, more recent version of Rad’s battery introduced last year that is likely one of the safest e-bike batteries in the industry.
Financial pressure had been building steadily on the company. In early November, Rad Power Bikes issued a WARN notice to Washington state officials, indicating that up to 64 employees could be laid off in January, and warning that the company could shut down entirely if additional funding was not secured. That notice now reads as an early signal of the restructuring that has followed.
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Chapter 11 bankruptcy is not the end of a company, and in this case, it allows Rad to continue operating while restructuring its debts under court supervision, pausing most litigation and collection efforts through an automatic stay. The company says it plans to keep selling bikes and supporting customers during the process as it works toward a sale.
The filing caps an unfortunate fall from grace for a brand that raised hundreds of millions of dollars in several funding rounds during the pandemic years. After years as a dominant force in the direct-to-consumer e-bike market, Rad now faces an uncertain future shaped by tightening margins, regulatory scrutiny, and unresolved legal and financial challenges.
As Texas braces for tighter power margins and record demand on the ERCOT grid, Sunrun and NRG Energy are transforming home batteries into a giant virtual power plant. The two companies are integrating more home battery storage into the grid and tapping those batteries when the state needs power the most.
The solar + storage provider and energy company announced a new multi-year partnership aimed at accelerating the adoption of distributed energy in Texas, with a focus on solar-plus-storage systems that can be aggregated and dispatched during periods of high demand. The idea is simple: use home batteries as a flexible, on‑demand power source to help meet Texas’s rapidly growing electricity needs.
Under the deal, Texas homeowners will be offered a bundled home energy setup that pairs Sunrun’s solar and battery systems with retail electricity plans from NRG’s Texas provider, Reliant. Customers will also get smart battery programming designed to optimize when their batteries charge and discharge. As new and existing Sunrun customers enroll with Reliant, their combined battery capacity will be made available to support the ERCOT grid during times of stress.
“This partnership is a major step in achieving our goal of creating a 1 GW virtual power plant by 2035,” said Brad Bentley, President of NRG Consumer. “By teaming up with Sunrun, we’re unlocking a new source of dispatchable, flexible energy while giving customers the opportunity to unlock value from their homes and contribute to a more resilient grid.”
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Sunrun, which has one of the largest fleets of residential batteries in the US, will be paid for aggregating the capacity, and participating Reliant customers will be compensated by Sunrun for sharing their stored solar energy.
The arrangement gives Texas households a way to earn money from their batteries while also improving grid reliability in a state that continues to see rapid population growth, extreme weather, and rising electricity demand.
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