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Ford, GM, and Stellantis will win the largest share of the US EV market over the next four years, but it won’t be easy.

Ford, GM, and Stellantis gain on Tesla in US EV market

According to Bank of America’s (BofA) annual “Car Wars” report, “The next four+ years could be some of the most uncertain and volatile for product strategy ever,” with EV launches accelerating, uncertainty regarding ICE vehicles, and the possible last-minute product cancellations.

BofA says, “ICE dominance is over,” with electric cars expected to account for a larger portion of new model launches from 2024 to 2027 (46% EV vs. 35% ICE) with another 18% hybrid.

Electric vehicle sales broke another record in the first quarter of 2023, claiming over 7% of the US auto market for the first time, and the trend is only expected to accelerate from here.

The Car Wars analysis points to EVs representing as much as 26% of total US auto sales by 2026, fueled by the Inflation Reduction Act and growing demand for electric vehicles.

Ford-GM-EV-market-1
Source: BofA Global Research

As a result, BofA says that although “Tesla’s dominance in this still nascent market segment may be coming to an end, it will remain an important factor.” The report forecasts Tesla’s market share will fall from a peak of 78% in 2018 to about 18% by the end of 2026.

Tesla will remain the most significant player in the US EV market, but Ford, GM, and Stellantis are projected to be the biggest share gainers.

Ford-GM-Stellantis-EV-market-share
Source: BofA Global Research

Ford and GM are both projected to reach 14% EV market share in the US, while Stellantis, which has been slower than its rivals, is expected to hit 8%.

Based on product pipeline forecasts and powertrain offering expectations, the report notes GM, Stellantis, VW, and Hyundai/Kia are pushing the most aggressively into EVs, with several new models.

Detroit’s big three take different approaches

After selling over 20,000 electric cars for the first time in Q1, GM expects a breakout over the next few years with several high-volume launches from the Chevrolet brand, including a Blazer EV, Equinox EV, and Silverado EV.

By 2025, GM expects to be able to produce one million EVs annually with an electric car in 10 segments.

GM’s Cadillac is set to introduce several new EV models after teasing the electric Escalade IQ ahead of its debut on August 9. Meanwhile, GMC and Buick will have their own EV variants (perhaps, something similar to the recently launched Buick E4 electric SUV for China).

Stellantis has so far been a laggard in the US EV market but plans to catch up by launching nearly as many electric models as GM.

The automaker aims to release 75 EV models with five million in sales by 2030. RAM, under the Stellantis umbrella, is launching its first electric pickup, the 2025 RAM 1500 REV, set to take on Ford’s F-150 Lightning. Jeep is also releasing its first EVs in the US, the Recon and Wagoneer S, later this year.

Ford has taken a different route, focusing on a few high-volume models such as the F-150 Lightning, Mustang Mach-E, and electric Explorer (released in Europe). The American automaker separated into three divisions to funnel cash from its ICE vehicle business to fund its EV strategy.

The report notes Hyundai and Kia have taken a similar approach to Volkswagen (IONIQ 4/5/6/9 vs. ID 3/4/5/6/7). The Japanese automakers, including Toyota, Honda, and Nissan, are on the lower end of the spectrum, reflecting a greater focus on hybrids. Car Wars assumes most other EV OEMs (Rivian, Lucid, Fisker, etc.) will be “moderately successful in commercializing product.”

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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

America’s heartland is full of rural communities that are miles away from its major cities, both geographically and culturally – but that doesn’t mean these more sparsely populated regions can’t reap the benefits of electrification. In fact, EVs offer rural drivers even more benefits than they do to city-dwellers!

“An electric lifestyle would be a boon to our rural heartland,” wrote the Union of Concerned Scientists’ Maria Cecilia Pinto de Moura. “Rural communities across the country have their own distinguishing characteristics, but certain shared characteristics such as driving distances, the type of vehicles driven, and socio-economics are factors which contribute to this larger potential to benefit from vehicle electrification.”

Pinto de Moura went on to outline five ways rural and country drivers could benefit from going electric – but that was in 2021, and a whole lot has changed in the nearly five years since.

As such, I thought it was high time we revisit some of the reasons EVs could be a great fit for rural lifestyles, see if we could uncover any new ones, and outline the reasons we think rural drivers should rush to embrace electric vehicles in the coming calendar year.

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1. More miles means more savings


David Blenkle's 2022 Ford Mustang Mach-E, used for his own car service, has surpassed more than 250,000 miles in three years, providing a real-world example of what's possible with high-milage electric vehicles.
David Blenkle’s 252,000 mile Mustang Mach-E; via Ford.

When you hear that line about, “the average American drives 30 to 40 miles a day,” remember that in towns like Wellington, Ohio, or Colfax, Washington, 30 miles is a grocery run. Each way. So when people trot out that old line about range anxiety, what rural drivers actually hear isn’t reassurance. It’s dismissal — a suggestion that they drive too far for an EV to work, when nothing could be further from the truth.

A recent study by Rural Climate Partnership found that rural drivers spend an average of 44% more on fuel than city dwellers, and that the top 3.6% of rural drivers — the “supermilers” who rack up the most miles — could save over $4,000 each year by switching to electric fuel.

2. Electric trucks have arrived


Here’s How Much The 2026 GMC Sierra EV Can Tow
Sierra AT4 EV towing a boat; via GM.

Country guys and gals love their pickups, and arguably the single biggest difference between the EV markets of 2021 and 2025 is the proliferation of electric trucks and SUVs ready to help haul, chore, camp, and tow.

Why not save your expensive horses from breathing in gas and diesel exhaust. Haul ’em with your quiet new EV, instead!

3. Home charging just works


Rivian-Tesla-Powerwall
R1S home charging; via Rivian.

With only about 45% of rural counties having access to DC fast charging, public charging still isn’t as visible as many first-time EV buyers might like, but it’s far better than it used to be — and improving fast. Still, that’s not the real EV advantage. Home charging is.

Unlike many apartment-dwelling urban drivers, most rural owners can charge right at home. More than 80% of rural households have a driveway or garage that are ideal for overnight Level 2 charging, and many already have a 240V outlet, keeping setup costs (if there even are any) to a minimum.

Plug in before bed, wake up to a full battery every morning, and do it for pennies on the dollar, especially with off-peak rates.

4. Lifesaving battery power


Ford-Lightning-V2H
F-150 Lightning plugged in; via Ford.

If disaster strikes and you lose power, many electric trucks have the ability to power your home and appliances with the energy stored in their massive batteries – either from the truck itself, or through a V2X home battery system. If you live in an area prone to extreme weather events, the ability to keep medication refrigerated can be a literal life-saver!

5. EVs are more affordable than ever


Ford E-Transit Van
E-transit electric van; via Ford.

It’s been a few years since a working class guy could reasonably expect to get a new pickup for less than $50,000. And, while much has been made of the “high cost of electric vehicles,” the truth is that thanks to killer lease deals, new tax incentives, and companies like Ford Pro and TRC that are willing to help you find even more funding to help pay for them, EVs can often be had for less than a comparable gas model.

As such, getting behind the wheel of an ultra-powerful, ultra smooth-running electric pickup truck from your favorite brand is easier than ever.

6. Energy independence and American jobs


Canoo-US-Army
GM Defense electric military vehicle; via GM.

At the risk of sounding like a paranoid red hat, rural Americans are proud Americans – just like rural Canadians are proud Canadians. Unfortunately, every gallon of gas burned in their pickups and SUVs came from oil drilled, refined, and traded on global markets — and that means supporting the oil business and economies of nations whose values don’t always align with, or maybe are even outright hostile to theirs.

Switching to an EV can help more of that money right here at home, especially as more and better battery recycling efforts come online and newer battery and anode/cathode chemistries are developed, reducing dependence on rare Earth metals, cobalt, and even lithium.

Even better, thanks to the rapid expansion and dramatically reduced costs of wind and solar power, you can power your EV with energy that is 100% Made in the USA, that doesn’t support foreign oil interests even indirectly, and which creates good-paying construction and maintenance jobs for local workers.

What am I missing?


Kia-EV6-GT-lease
EV6 GT burnout; via Kia.

There are obviously more reasons to go electric than these, from lower cost of ownership to saving the planet to absolutely killer burnouts that would make the one-tire-fire era IROC Camaros hang their 305s in shame – but I think those kind of fade into the background as being appealing to all, instead of being especially appealing to rural drivers.

That said, it’s been a long time since I was back in Ohio, so maybe I’ve forgotten what it’s like. You guys are smart, head on down to the comments and let me know what I missed!

Original content from Electrek.


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Honda is still offering nearly $17,000 off the Prologue EV

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Honda is still offering nearly ,000 off the Prologue EV

Honda’s electric SUV is on a roll. The Prologue was the third best-selling EV in the US in August, trailing only the Tesla Model Y and Model 3. Even with the federal EV tax credit now expired, Honda is still offering nearly $17,000 off the Prologue.

Honda Prologue registrations surge with huge incentives

As the $7,500 credit expired at the end of September, automakers rolled out steep discounts, many topping five figures with combined incentives.

The Honda Prologue has been one of the most discounted EVs over the past year or so. Last month, buyers could score up to over $20,000 in combined savings, including a $7,500 credit, $9,500 in financing bonuses, trade-in offers, and 0% interest for six years.

According to the latest registration data from S&P Global Mobility (via Automotive News), the incentives helped propel the Honda Prologue to become the third most popular EV in August.

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A total of 138,457 EVs were registered in the US in August, up 24% from a year ago. Honda Prologue registrations surged 81% to 9,005 vehicles, the data showed.

Honda-Prologue-EV-incentives
2025 Honda Prologue Elite (Source: Honda)

Honda’s electric SUV had more registrations than the Chevy Equinox EV in August, and it’s based on the same GM Ultium platform. However, the Equinox is still outselling the Prologue through September.

Since some automakers don’t report monthly or US sales numbers, the S&P Global Mobility data offers a snapshot of sales performance.

Honda-Prologue-EV-discounts
2025 Prologue Elite (Source: Honda)

The Prologue was yet again one of the most discounted models, with incentives of $12,704 in August, according to Motor Intelligence. Last August, Prologue incentives were just $5,813. Honda’s gas-powered CR-V had just $2,016 in incentives in August.

Honda-Prologue-$20,000-off
The interior of the 2025 Honda Prologue Elite (Source: Honda)

Although the $7,500 credit expired on September 30, Honda is still offering generous incentives for Prologue buyers and lessees.

The 2025 Honda Prologue is available with up to $16,550 in lease cash in most states. The offer includes $5,000 in lease bonus cash, $8,250 in Honda lease cash, and a $3,3300 loyalty or conquest bonus. Honda is offering the deal until November 11. Or, you can opt for 0% APR financing for up to 60 months.


2025 Honda Prologue trim
Starting Price* EPA Range
(miles)
EX (FWD) $47,400 308
EX (AWD) $50,400 294
Touring (FWD) $51.700 308
Touring (AWD) $54,700 294
Elite (AWD) $57,900 283
2025 Honda Prologue prices and range by trim (*Does not include $1,450 D&H fee)

Although the Acura ZDX will not return for a 2026 model year, Honda is planning to launch the 2026 Prologue. We have yet to learn prices, but we could see it priced slightly lower due to the loss of the $7,500 EV credit.

Hyundai announced earlier this month it’s reducing 2026 IONIQ 5 prices by up to nearly $10,000 on some trims. The 2026 Hyundai IONIQ 5 now starts at under $35,000. Hyundai is offering leases as low as $289 per month right now. Will Honda match it?

Want to see the Prologue in person? You can use our link to find Honda Prologue models near you (trusted affiliate link).

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Kia is handing out free ‘gas-scented’ car fresheners with its new EV

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Kia is handing out free 'gas-scented' car fresheners with its new EV

Kia has a new idea. So you don’t miss the smell of gasoline too much when you trade in for its new EV, Kia is giving away free gas-scented air fresheners.

Kia offers gas-scented car fresheners for EV4 buyers

It’s time to trade that new car scented tree dangling from your rearview mirror for a jerry can that smells like… gasoline?

Astara Auto Finland, which imports Kia’s vehicles into Finland, is giving away free gasoline-scented car fresheners for those buying the new EV4.

Although it may seem like Kia’s poking fun at the gas guzzlers, it’s actually partly designed to ease your transition to an EV.

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“Giving up the combustion engine can feel like a huge step, just like giving up anything else that is familiar. We wanted to add a touch of nostalgic fun to the transition with a gas-scented car freshener,” Klaus Pohjala, commercial director at Astara Auto Finland, said.

The scent was created by Finland’s sole perfumier, Max Perttula, who has developed fragrances for other premium brands.

Kia-gas-scented-car-freshener
Kia starts EV4 hatchback production in Europe, its first EV built in Europe (Source: Kia UK)

According to Pertulla, he mostly used scents found in men’s fragrances, but added a bit of Jasmine to top things off. “It may sound wild that it’s jasmine of all things that contains compounds with a fragrance that creates associations with gasoline,” Pertulla said, but it works.

The fragrance came to life after metalizing and sanding it with amber compounds, birch tar, and galbanum, he explained.

Kia-EV4
The Kia EV4 hatchback at IAA Mobility 2025 in Munich (Source: Kia)

Of course, it’s a bit of a “cheeky campaign,” Pertulla said, but Kia aims to add a little fun for new EV drivers. The latest campaign comes after Kia’s importer ran a controversial front-page ad last year mocking traditional luxury automakers, claiming EVs have leveled the playing field.

The EV4 is rolling out in Europe, in both hatchback and sedan variants. Early next year, Kia will launch the sedan version in the US.

Do you miss the smell of gas? After driving an EV for years, I still think that it’s one of the best parts of owning one. Drop us a comment below and let us know what you think.

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