While Leah Ellis was earning her doctorate at Dalhousie University in Nova Scotia, she was part of a team that did battery research for Tesla. After she graduated, her budding career took an unusual turn.
“I could have gotten an easier job with my background in battery materials — a lot of my colleagues go work for Tesla or Apple. I could have done that, … and I would have made more money at first,” Ellis, 33, told CNBC by phone Wednesday.
Instead, Ellis applied for and won a prestigious Banting Postdoctoral Fellowship that granted her two years’ salary to work with whomever she wanted.
Now Ellis is working to scale up a new climate-conscious process of making cement, one powered with electrochemistry instead of fossil fuel-powered heat.
Making cement using electrochemistry was Chiang’s idea, Ellis told CNBC in Boston at the end of May. Ellis said she worked with Chiang in 2018, just after he had started Form Energy, a long-duration battery company, and he was thinking about the abundant intermittent energy that was being generated by renewable energy sources such as wind.
“Sometimes people will pay you to take energy off their hands,” Ellis told CNBC. “Instead of putting that energy in a battery, what if we can use this extra low-cost renewable energy to make something that would otherwise be very carbon-intensive? And then the first on the list of things that are carbon-intensive — it’s cement.”
Cement powder is conventionally made by crushing raw materials, including limestone and clay, mixing with ingredients such as iron and fly ash, and putting it all into a kiln that heats the ingredients up to about 2,700 degrees Fahrenheit. That process of making cement generates approximately 8% of global carbon dioxide emissions, which are a leading cause of global warming.
When Chiang had the idea to electrify cement manufacturing, he turned to Ellis. “He’s super busy, so he was like, ‘Go off and figure it out,'” Ellis told CNBC.
So she did.
In 2020, Ellis and Chiang co-founded Sublime Systems to refine and scale up the electrochemical process they created for making cement.
Ellis likes to describe what they’re doing as developing the “electric vehicle of cement making.” An electric vehicle replaces a combustion engine with an electric motor, and that’s what Sublime Systems does in the cement-making process.
“I think for the layperson, it’s easiest for them to understand how we take that high-temperature, fossil-driven process and replace it with something that is powered by electrons. And we’re using electrons to push these chemical reactions,” Ellis told CNBC by phone Wednesday. “That happens at an ambient temperature below the boiling point of water,” she said, and that is a critical differentiator.
Ellis said she didn’t know much about cement when Chiang bade her to go figure out how to make low-carbon cement. She started by reading Wikipedia, and then textbooks. Then she worked with another Ph.D. student doing research that was later published in scientific journal articles on the topic. That led to the concept for what Sublime is doing now, and she’s continued to refine that concept ever since.
“And basically just haven’t stopped,” Ellis told CNBC. “It’s been five years.”
Bringing the ‘magic’ of chemistry to cement
Ellis has always been curious. “I grew up pretty nerdy, I guess, reading a lot of books,” she said. “I always had that thirst for knowledge and a sense of adventure.”
She also grew up in a religious household. Her father is an Orthodox Jewish rabbi from Texas, her mother grew up on a sheep farm in South Africa, and the two met when they were both in Israel. “Jerusalem has more than enough rabbis. So he moved to eastern Canada, where they don’t have a lot of rabbis,” Ellis told CNBC of her father’s move. Her family celebrated and encouraged having a robust intellectual life.
Leah Ellis, CEO of Sublime Systems, works in the cement lab.
Photo courtesy Leah Ellis
Ellis and one of her two younger sisters ended up getting their doctorates in chemistry.
“Both of us realize that chemistry is a very creative subject; it’s also a very difficult subject. And I think we both sort of gravitate to things that are challenging,” Ellis told CNBC.
When mastered, chemistry can be used to effect change. “It has a lot of creative power to make things happen in the real world,” Ellis said. “It’s almost like magic. If you work really hard on it, you can create things that make the world a better place.”
Battery scientists and cement producers have not historically worked together. “Cement typically sits in civil engineering, and battery science normally sits in chemistry or physics,” Ellis said. “They don’t go to the same conferences.”
But with Sublime Systems, Ellis and Chiang are bringing those two fields together.
That framework of using electrochemistry to drive reactions that once happened with very hot fossil fuel-powered reactions is not exclusive to cement.
“It’s a huge tool. I don’t think Sublime is the only one that’s applying electrochemistry to clean tech. I think the best way we have to get around fossil fuels is to use electrons,” Ellis told CNBC.
“The electrochemical way is often more efficient,” she said. “Heating things up to make them go is often not as efficient as electrochemistry, which is a bit more surgical, a bit more efficient — or at least can be more efficient with the right processes.”
That fundamental energy efficiency is why Chiang is confident in their solution.
“Decarbonizing cement production is going to be a very tough task. There will be numerous approaches, all of which have challenges and most of which deserve to be tested,” Chiang told CNBC. “I prefer to face our challenges because we see a pathway to complete decarbonization at cost parity with today’s cement while consuming the least amount of energy. In the long run, the lowest-energy process usually wins.”
Yet-Ming Chiang, professor of materials science and engineering at Massachusetts Institute of Technology, speaks during the 2016 IHS CERAWeek conference in Houston, Texas, Feb. 26, 2016.
Bloomberg | Bloomberg | Getty Images
The cement industry needs to clean up shop
“On the whole, the industry is highly motivated to go green,” Mark Mutter, the founder of Jamcem Consulting, an independent cement industry consultancy, told CNBC. Motivations to go green are highest for producers located in parts of the world such as Europe, where there is a price on carbon dioxide emissions at around 80 euros (almost $88) per metric ton. That’s “a big financial penalty for producers and it gives them an incentive to invest” in green cement tech, Mutter told CNBC.
That’s one reason investors are putting money behind Sublime.
“Customers are lining up to partner with Sublime because they can supply fossil-free cement at a time when the rest of the industry are all struggling to hit emissions targets and comply with carbon tariffs,” Clay Dumas, partner at LowerCarbon Capital, told CNBC.
“For Lowercarbon, their omnipresence and medieval production techniques are precisely the qualities that make building materials such an irresistible opportunity,” Dumas told CNBC.
Some cement producers are looking at carbon capture technologies as a way to manage their greenhouse gas emissions. But “this is highly costly, and in some respects is just business as usual and burying the problem for future generations,” Mutter told CNBC.
Sublime is making clean cement without the expensive additive of carbon capture and storage technologies, which is attractive because it keeps costs low, said Katie Rae, CEO at The Engine. “Producing decarbonized cement directly, rather than doing carbon capture, drives both energy efficiency and eventual cost parity,” Rae told CNBC.
Dumas said Sublime has “the most elegant chemistry, which runs on electricity at ambient temperatures while emitting zero carbon. That means they have no need for big ovens or costly CO2-capture systems that would drive up capex.”
Siam Cement Group looks at thousands of companies and makes only “a few” investments a year, Tim McCaffery, a venture investor at SCG, told CNBC. For SCG, what’s attractive about Sublime is that it avoids the complicated and expensive carbon capture technology and works with existing infrastructure.
“We have seen that Sublime Systems could disrupt the industry. The company produces a cement at room temperature that can drop into the existing ready mix supply chain and meets American Society for Testing and Materials standards,” McCaffery told CNBC. American Society for Testing and Materials is the body that creates test standards and protocols that manufacturers use to test their materials against.
Climbing stairs, making solutions, moving forward
Sublime completed its pilot plant at the end of 2022 and spent a few months on quality control measures. Now, Ellis is focused on getting the product to partners, and the company hopes to do its first construction project by the end of the year. The next step is to go from the 100-ton pilot plant to a 30,000-ton-per-year demonstration plant.
While Sublime is just getting ramped up, Ellis knows speed is essential in the race to decarbonize. “My mission is to have a swift and massive impact on climate change,” she told CNBC in Boston.
Leah Ellis bikes in Africa.
Photo courtesy Scott Carmichael
It’s an audacious goal, and while Ellis has credentialed chemistry chops, this is her first time being the boss of a company.
“I suppose I am aware of my age. And I’m also humble about that. I’m a first-time founder. I’m a first-time CEO,” Ellis told CNBC. “I figure things out as I do them. And I’m really lucky to have great mentors and support and people who believe in me, and, I think, who recognize the fact that I have a lot of energy, and I have a lot of passion. And I’m going to work as hard as I can for as long as I can to make this happen.”
Ellis knows how to keep herself going, too. She makes sure she gets good sleep and she stays active. She’s run seven marathons. She’s a cycler, and once cycled across Africa in about four months with a group, a trip that averaged out to riding more than 60 miles a day. She also participates in a “fitness cult” that climbs the Harvard stadium stairs every Sunday.
“I’m not a fast runner at all. I’m not a fast cyclist either,” Ellis told CNBC. “I just know how to toe that effort line to just like maintain the same effort for a very long time, and to keep my own spirits up.”
For Chiang, building solutions keeps him moving forward.
“It’s been about 15 years since the words ‘climate change’ entered the lexicon. It’s been a gift, and very energizing, to have potentially impactful solutions to pursue, as opposed to sitting and fretting,” Chiang told CNBC.
“I believe climate change has pushed all of us into an extremely fertile, creative period that will be looked back on as a true renaissance. After all, we’re trying to re-invent the technological tools of the industrial revolution. There’s no shortage of great problems to work on! And time is short.”
Earnings season next week goes into overdrive as more than 150 companies in the S & P 500 report their quarterly results. Most of the “Magnificent Seven” tech firms are among them. With Tesla already out and Nvidia not out until Nov. 19, that leaves Alphabet and Club names Amazon , Apple , Meta Platforms , and Microsoft . In total, 10 companies in the portfolio are on next week’s list. Here is where Jim Cramer stands on each. Tuesday Corning reports its third-quarter earnings before Tuesday’s open. The specialty glass maker is our newest stock in the portfolio. We started a small position a couple of weeks ago to give us some room to buy on a pullback. Jim expects the company’s results are “going to be blowout” fueled by surging sales in its optical communication enterprise business tied to growing AI demand. “If you don’t have a position in Corning, you probably want to put some on before and after,” Jim said. Wednesday Boeing delivers its third-quarter results before Wednesday’s open. We’re looking out for what the non-cash charge will be for the 777x program, the company’s next-generation, long-haul jet. The aerospace giant will be raising its production of the 737 Max, making room for more deliveries and stronger free cash flow. The management team should be “talking about a series of orders,” coming in, Jim said, adding that “if you don’t have any Boeing, it’s not too late to buy.” Starbucks reports its fiscal fourth quarter after Wednesday’s closing bell. Jim believes this will be the “last bad quarter” for the coffee giant, which is still in the midst of a turnaround headed by CEO Brian Niccol, who did wonders when he led Chipotle . Jim interviewed Niccol last week and came away optimistic about the company’s trajectory in 2026. Meta is out Wednesday evening with third-quarter earnings. The social media giant is “getting a lot of advertising business, doing a lot of things very right,” Jim said. The mega cap tech giant has been at the forefront of the most talked about theme this year – and likely next — which companies will be among the AI winners. Microsoft reports its fiscal 2026 first quarter, also after the close Wednesday. Jim sees upside to the numbers, citing the Windows refresh driven by personal computer shipments and its cloud business Azure, which is “going quite well” and likely taking share in the cloud computing market. Thursday Bristol Myers Squibb reports its third quarter before the opening bell Thursday. Jim thinks the biopharmaceutical company’s results “will disappoint.” We invested in the company for the promise of Cobenfy, a prescription used to treat schizophrenia. Unfortunately, a major drug trial for a new indication went poorly. Barring any positive Cobenfy news, our thesis must be reassessed. Bristol Myers shares have lost 22% year to date. Drugmaker Eli Lilly also reports before the open. Jim said, “We’re not going to see anything rally” from the Mounjaro and Zepbound maker unless there’s a positive update on the cost of GLP-1 drugs. “That’s unfortunate because I think that [Lily] is going very, very well,” Jim said. Amazon , out with Q3 results after Thursday’s close, is going to have to show revenue acceleration “back to 2021” levels in its cloud business, Jim noted. This would help Amazon Web Services shake off the narrative that its cloud growth has seen better days. Apple also reports Thursday evening. Jim feels confident in the iPhone maker’s fiscal fourth quarter, given signals that the new iPhone models are selling better than many had expected. The stock surged to an all-time intraday high Monday after positive commentary from Wall Street analysts and upbeat iPhone demand data. Friday Linde reports its third-quarter before Friday’s open. Jim is comfortable heading into the quarter after the industrial gas giant’s recent upbeat fireside chats with analysts. Jim said he “likes that situation,” referring to the company as “one of the most reliable stocks we own for the Club.” (Jim Cramer’s Charitable Trust is long GLW, BA, SBUX, META, MSFT, BMY, LLY, AMZN, AAPL, LIN. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Meta is facing new pressure from OpenAI, the juggernaut behind ChatGPT, which is now making waves in short-form video with its viral hit, Sora 2. The new app combines AI-powered video generation with a social feed that mimics TikTok and Instagram Reels. Less than five days after its Sept. 30 launch , Sora 2 racked up over a million iOS downloads for Apple devices, despite being invite-only. That pace outstripped downloads for the ChatGPT app when it launched in May 2023, six months after the AI chatbot debuted on web browsers, marking the start of its historic rise in popularity . Sora 2 spent three weeks at No. 1 on Apple’s App Store, before being supplanted this week by the Dave’s Hot Chicken china, due to a promotional push with rapper Drake . Still, it’s No. 2 as of Friday morning. The threat to Meta: If Sora 2 proves to have staying power, it could chip away at Meta’s most valuable asset – the time people spend scrolling and posting on Facebook and Instagram, which makes those apps indispensable destinations for advertisers. Meta is projected to earn $192 billion in ad revenue in 2025 alone. For Meta, eyeballs equal dollars because nearly all of its revenue comes from advertising. “This isn’t the end of the Instagram-Facebook momentum,” said analyst Michael Nathanson of MoffettNathanson in an interview with CNBC. “But if investors see this as a threat, it may limit how much they’re willing to pay towards the premium for Meta,” added Nathanson, who maintains a buy rating and $890 price target on Meta stock. That implies about 21% upside from Thursday’s close. Meta shares have declined almost 1% since the day before Sora 2’s debut, part of a multimonth slump for the stock. Meanwhile, the tech-heavy Nasdaq has gained more than 2% in the three-plus weeks following Sora 2’s arrival, and it’s advanced roughly 10% in the past three months. Nathanson believes investor anxiety is growing, and that any perceived disruption to Meta’s “engagement flywheel” – and its advertising dollars – could sour investor sentiment fast. While Nathanson remains bullish on Meta shares, he said his decades as an analyst have taught him to keep an open mind on changes in consumer behavior. In general, “investors start to worry about the long-term sustainability of business models,” Nathanson added. “And if you see a potential new competitor emerging, then people would pay a lower multiple for future earnings.” META YTD mountain Meta Platforms YTD It’s a familiar storyline for tech investors. ChatGPT’s explosive growth following its late 2022 debut became a significant overhang on shares of Google-parent Alphabet , as investors questioned the durability of Google’s search empire in the face of a conversational competitor. “People were really worried about the future earnings power of Alphabet,” Nathanson said. Now, nearly three years later, could Meta be facing its own ChatGPT moment? Or will Sora 2 just be a flash in the pan that fails to weaken Meta’s social media supremacy? With Sora 2, users can generate, remix, and put themselves in AI videos using text or images. In addition to being a video generator, it also has a built-in social app. In the app, users can discover new videos in a customizable Sora feed and share them on other social networks. Sora 2 builds on the original Sora model, released in February 2024, with more advanced capabilities that generate more physically accurate and realistic videos. To be sure, OpenAI’s surge isn’t without friction. Last week, the company halted AI-generated videos of Martin Luther King Jr. after users created “disrespectful depictions” of the civil rights leader. OpenAI said it’s strengthening guardrails for public figures and will allow people or their families to opt out of being included in Sora-generated content. OpenAI doesn’t have the AI video turf all to itself. Google has its Veo model , an updated version of which rolled out last week. Days prior to Sora 2’s release, Meta debuted Vibes , a new feed on the Meta AI app where users can create and share short-form AI-generated videos. While browsing, users see a range of AI-generated videos that become more personalized over time. With Vibes, users can create their own videos from scratch, work with content they already have, or remix a video from the feed to make it their own. When ready to share, they can post directly to the Vibes feed, direct message to friends, or cross-post to Instagram and Facebook Stories and Reels. If you see a potential new competitor emerging, then people would pay a lower multiple for future earnings. MoffettNathanson analyst Michael Nathanson Vibes is also gaining traction. As of Oct. 17, combined Meta AI daily active users for iOS and Android were up to 2.7 million, up from roughly 775,000 four weeks ago, according to market intelligence provider, Similarweb. Based on when Vibes was incorporated into the Meta AI app, the firm believes it was the catalyst for the app’s recent growth. While Meta’s Vibes could be its answer to Sora 2, Vibes is “still technically behind Sora,” Nathanson wrote in a note clients Oct. 13. Unlike Sora, which blends real and AI-generated footage and runs on OpenAI’s proprietary models, Vibes still relies on third-party tools and produces fully synthetic content. Beginning this summer, Meta embarked on an aggressive hiring spree to recruit top AI talent to close the gap with OpenAI and other AI startups, as CEO Mark Zuckerberg reportedly has grown frustrat ed with the company’s AI standing. While Meta is now laying off 600 people in its AI division , the big-name hires it brought in this year were unaffected by the cuts, CNBC reported this week. In addition to cutting big checks for talent, Meta is pouring tens of billions of dollars into data center projects to expand its AI computing footprint. To date, investors have largely backed Meta’s hefty AI spending on the belief that it is already improving its ad-targeting prowess, giving Zuckerberg breathing room on other, long-term AI pursuits such as his vision of “personal superintelligence.” Brian Pitz, analyst at BMO Capital Markets, argued that Meta’s scale and adaptability give it a powerful cushion against any potential disruption from Sora 2. “If one area of growth starts slowing, they can step on the gas in another,” he said, pointing to apps like WhatsApp and Threads that aren’t yet big moneymakers, though Meta did introduce ads on both platforms this year . Additionally, Meta’s history of “fast-growing” innovations – from rolling out Stories to compete with Snapchat or Reels in response to TikTok – shows the company’s capacity to catch up to competitors and ultimately win in engagement, Pitz said. Most importantly, Pitz said Meta’s “competitive moat” remains its more than 3 billion daily active users – an audience OpenAI is still far from matching for both Sora 2 and its flagship product, ChatGPT, which has 800 million weekly active users . “A little bit of new monetization goes a really long way on that big of a user base,” said Pitz, who has a hold-equivalent rating and $710 price target on Meta stock. A more fundamental question looms over the rise of Sora 2 and even Meta’s own Vibes: Do people really want fully AI-generated content on social media? While Sora’s growth is eye-popping, Pitz thinks the hype could fade. “It’s hard to call it a winner here,” he said of Sora, warning that users may get tired of synthetic feeds or abandon platforms over copyright disputes and AI “slop” content. “You risk ending up with a pool of craziness,” Pitz said. Some data suggests the Sora 2 buzz is already fizzling among the few million people who were invited to download it. It’s hard to call it a winner here. BMO analyst Brian Pitz “While a plausible [competitive] concern, our data checks point to retention softness at Sora,” analysts at Deutsche Bank wrote in a note Tuesday. “In fact, by day 7, we find that ~98% of initial users no longer open the app. As such, in our view, the app still lacks the scale and retention levels to be a meaningful new competitor to Instagram/ Facebook engagement.” For now, that’s music to the ears of Meta investors. And soon, they’ll get to hear directly from Zuckerberg on this question — and many more, like if there are additional signs its AI investments are paying off companywide — when the company reports its third-quarter results Oct. 29 and holds its post-earnings conference call with analysts. (Jim Cramer’s Charitable Trust is long META, AAPL. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc. (AMD), during a fireside chat at the Indian Institute of Science (IISc) in Bengaluru, India, on Thursday, Nov. 21, 2024.
Gabriela Bhaskar | Bloomberg | Getty Images
Shares of Advanced Micro Devices jumped more than 6% on a report that IBM can utilize the company’s chips to run certain quantum computing algorithms.
IBM shares gained about 8% and headed for their best day since January.
Reuters reported on Friday that a paper will publish next week showing that IBM can run a quantum error-correction algorithm on AMD’s field-programmable gate array chips.
Representatives from AMD and IBM didn’t immediately respond to requests for comment.
In August, the two companies announced an agreement to develop quantum computing capabilities and integrate technologies. IBM has also said it plans to debut a quantum computer by 2029.
The technology utilizes quantum mechanics to address problems that traditional computers are unable to solve. Technology giants such as Google, Microsoft and Amazon are also racing to develop quantum computing.
Last year, Microsoft rolled out its first quantum computing chip, while Google launched its breakthrough WIllow. A top quantum executive at the internet search company told CNBC in March that the technology was “five years out from a real breakout.”
The various announcements have brought renewed interest to the quantum space, boosting stocks like D-Wave Quantum, Rigetti Computing, and IonQ, which all climbed on Friday.
The Trump administration on Thursday refuted a report that it was negotiating stakes in quantum companies.