SAN FRANCISCO, CALIFORNIA – JUNE 23: XBOX CEO Phil Spencer arrives at federal court on June 23, 2023 in San Francisco, California. Top executives from Microsoft and Activision/Blizzard will be testifying during a five day hearing against the FTC to determine the fate of a $68.7B merger of the two companies. (Photo by Justin Sullivan/Getty Images)
As Microsoft attempts to convince regulators to approve its $68.7 billion acquisition of Activision Blizzard, the company is revealing some of the other ways it’s looked to expand in the video game industry.
Microsoft Gaming CEO Phil Spencer testified in San Francisco on Friday that the company previously opened up talks with mobile game developer Zynga but ended up not consummating a deal.
The hearing, which began on Thursday and will continue next week, came after the Federal Trade Commission gained a temporary restraining order to keep Microsoft from closing the Activision purchase. The court agreed to maintain the status quo as it reviewed the FTC’s request for a preliminary injunction for the deal.
“A lot of respect for people at Zynga and what they built,” Spencer said at the hearing. “In the end, for our opportunity, we thought we needed to have something that was even bigger than what Zynga was, given our very small starting space in the mobile gaming business.”
Take Two Interactive, the publisher of Grand Theft Auto titles and other games, ended up acquiring Zynga, in May of last year for $12.7 billion. Zynga was originally for the Facebook hit social game FarmVille, before eventually expanding into mobile games, largely through acquisitions.
Prior to the Microsoft offer, Activision met with a financial firm to work on topping Take-Two‘s purchase of Zynga, CNBC reported at the time.
Spencer didn’t say when Microsoft was in talks with Zynga, and the company wouldn’t provide further comment. However, Zynga said in a filing last year that executives met in September 2021 with representatives from an unnamed “strategic acquirer,” which “expressed non-specific interest in an acquisition of Zynga.”
It wasn’t the the first time Microsoft showed such interest. The company reportedly tried to buy Zynga in 2010.
In trying to the get Activision deal over the finish line, Microsoft says that even if the two companies combine, the joint entity would be smaller than Sony, whose PlayStation console competes with Microsoft’s Xbox, as well as China’s Tencent.
Spencer said on Friday that mobile games represent a faster opportunity for growth than PC games and consoles, where Microsoft gets the bulk of its gaming revenue. Microsoft has tried to boost cloud-based game streaming on mobile devices, but that effort has challenges. They include the smaller typefaces on phone screens and the fact that smartphones don’t come with controllers, Spencer said.
Additionally, Apple has stood in the way of bringing Microsoft’s Game Pass library of video games to its App Store, he said.
Spencer said that after the company went to Zynga, he worked with Microsoft finance chief Amy Hood to look for mobile opportunities. Activision was the biggest publisher of mobile content, and it was already a longtime Microsoft partner, he said.
Activision grew its portfolio of mobile games with the 2016 acquisition of King, publisher of Candy Crush Saga. About 35% of the company’s $8 billion in 2022 revenue came from its King segment.
U.S. President Donald Trump and China’s President Xi Jinping shake hands before their bilateral meeting during the G-20 leaders summit in Osaka, Japan on June 29, 2019.
Kevin Lamarque | Reuters
The mere prospect of a U.S.-China trade deal is enough to send markets higher.
And that’s before an agreement has been signed officially.
“A lot of the forecasts for technology have been without the benefit of China, so once you can add China back into the equation, that would probably be fairly optimistic for the markets,” Sam Stovall, chief investment strategist at CFRA Research, told CNBC.
Nvidia, for instance, gave an estimate for the current quarter that excludes H20 shipments to China— a reminder of how trade restrictions have complicated the outlook for U.S. tech giants.
A formal U.S.-China deal that clarifies — and perhaps loosens — trade parameters could prompt Big Tech companies to raise their guidance, potentially igniting another wave of buying in a market already dominated by tech heavyweights.
Beyond silicon and software, soybeans are back in play. Reports suggest China may ease its unofficial boycott of U.S. soybeans as part of the agreement. That would go some way toward assuaging Scott Bessent’s pain because he’s not just the U.S. Treasury Secretary, but also a soybean farmer, as he put it in a televised interview.
While Bessent meant that literally — he owns soybean farmland — in the broad trade war between China and the U.S., trade tensions have made daily life more difficult for most of us, turning us all into reluctant farmers of one kind or another. A truce, if it comes, might let everyone harvest some peace.
What you need to know today
Trump suggests an agreement with China is imminent. Speaking aboard Air Force One on Monday, Trump said he and Chinese President Xi Jinping are going to “come away with” a trade deal. The U.S. president also signaled a TikTok deal could come on Thursday.
Amazon is preparing to announce largest layoffs in its history. The cuts, which will impact almost every division, will begin Tuesday, according to a person familiar with the matter. Up to 30,000 employees will be affected, Reuters reported.
HSBC beats earnings expectations. Third-quarter profit before tax came in at $7.3 billion, higher than the $5.98 billion estimate compiled by the bank. However, that figure was 14% lower from a year earlier because of higher operating expenses.
[PRO] Time to put cash elsewhere when Fed cuts rate. The returns of money market funds depend on prevailing interest rates. When the Fed all but certainly cuts rates, investors should start moving their funds out of cash instruments, analysts say.
And finally…
President and CEO of Saudi’s Aramco, Amin H. Nasser, speaks during the Future Investment Initiative (FII) in Riyadh, Saudi Arabia October 29, 2024.
According to Saudi Arabia’s Minister for Investment Khalid Al Falih, 50.6% of the Saudi economy is now “completely decoupled” from oil.
The country is doubling down on fast-growing sectors such as artificial intelligence for growth. Al Falih said the kingdom will be a “key investor” in developing AI applications and large-language models, adding that Saudi Arabia would also build data centers “at a scale and at a competitive cost not achieved anywhere else.”
Cathie Wood, chief executive officer of Ark Investment Management LLC, during the Federal Reserve’s Payments Innovation Conference in Washington, DC, US, on Tuesday, Oct. 21, 2025.
Aaron Schartz | Bloomberg | Getty Images
ARK Invest CEO Cathie Wood on Tuesday pushed back on fears of an artificial intelligence bubble, while flagging the possibility of a “reality check” on AI valuations.
Speaking to CNBC’s Dan Murphy on the sidelines of Saudi Arabia’s Future Investment Initiative (FII) in Riyadh, Wood said that as interest rates begin to rise, “there will be a shudder” in markets.
“We are going to reach a moment in the next year where the conversation will shift from lower interest rates to rising rates,” the closely watched investor said.
“There are a lot of people out there … who think that innovation and interest rates are inversely correlated. That is not true over history,” Wood said.
“I want to disabuse people of that notion. But nonetheless, the way algorithms work these days, we think there will be a reality check, shall we say.”
Her comments come amid concerns of soaring tech valuations as both businesses and investors pour money into the sector.
Wood is one of many business leaders to have waded into the AI bubble debate, particularly as AI-driven spending has led to record deals and valuations.
Earlier in the month, the International Monetary Fund and Bank of England became the latest financial institutions to warn that global stock markets could be in trouble if investor appetite for artificial intelligence turns sour.
IMF chief Kristalina Georgieva offered some blunt advice to investors at the time: “Buckle up: uncertainty is the new normal and it is here to stay.”
Ark Invest’s Wood said Big Tech valuations will make sense in the longer term, however.
“I’m not saying there will never be any corrections. Of course there will, as many people worry: ‘OK, is this too much, too soon?’ But if our expectations for AI, especially embodied AI in the way that I just described, are correct, we are at the very beginning of a technology revolution,” Wood said.
Asked whether AI was in a bubble right now, Wood replied: “I do not believe AI is in a bubble. What I do think is, on the enterprise side, it is going to take a while for large corporations to prepare themselves to transform.”
She added: “It’s going to take a company like Palantir going into the largest enterprises and really restructuring them in order to really capitalize on the productivity gains that we think are going to be unleashed by AI.”
Investors are closely watching a number of key market catalysts, including Big Tech earnings and a Federal Reserve interest rate decision. The U.S. central bank is widely expected to cut rates for the second time this year.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Images
OpenAI on Monday said the U.S. needs to substantially ramp up its investment in new energy capacity if it wants to stay ahead of China in the race to develop artificial intelligence.
“Electricity is not simply a utility,” OpenAI said in a blog post Tuesday. “It’s a strategic asset that is critical to building the AI infrastructure that will secure our leadership on the most consequential technology since electricity itself.”
Read more CNBC tech news
OpenAI shared an 11-page submission with the White House Office of Science and Technology Policy, in which it encouraged the U.S. to commit to building 100 gigawatts of new energy capacity each year.
A gigawatt is a measure of power, and 10 gigawatts is roughly equivalent to the annual power consumption of 8 million U.S. households, according to a CNBC analysis of data from the Energy Information Administration.
OpenAI said that China added 429 gigawatts of new power capacity last year, while the U.S. added 51 gigawatts. The company said this disparity is creating an “electron gap” that is putting the U.S. at risk of falling behind.