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Ezra Miller stars as Barry Allen in Warner Bros.’ “The Flash.”

Warner Bros. Discovery

“The Flash” is a flop. “Black Adam” was a bust. And does anyone remember “Shazam: Fury of the Gods”?

DC Studios needs more than a hero, it needs a new strategy – something different than even its recently established reboot plan.

DC and its parent company, Warner Bros. Discovery, have Marvel Cinematic Universe envy. It’s easy to see why. The MCU’s movies, including ones that haven’t been released by Disney, have grossed about $30 billion worldwide since 2008. Warner Bros. Discovery CEO David Zaslav has directed DC Studios co-CEOs James Gunn and Peter Safran to create their own shared universe involving iconic characters like Batman and Superman.

The problem is, Warner Bros. and DC are already working through the tail end of a previous – and failed – attempt to tie their characters together through multiple films and shows. At the movies, DC’s Justice League just can’t measure up against Marvel’s Avengers.

The likely answer to Warner Bros. and DC’s issues is right in front of them, though: Character-specific franchises that adhere to one filmmaker’s vision, not a TV-style writers room. Basically, let your heroes fly solo.

It’s worked for DC properties before, even recently.

Read more: Legacy media companies enter dark times as failures mount

Christopher Nolan’s Batman trilogy, which wrapped in 2012, was a well-reviewed box office juggernaut. And even though they were both connected to the prior attempt at creating a DC movie universe, 2017’s “Wonder Woman” and 2018’s “Aquaman” focused mainly on their title characters and racked up big bucks and accolades in the process.

To put an even finer point on it, look no further than the financial and critical success of Todd Phillips’ “Joker” and Matt Reeves’ “The Batman.” Neither movie is connected to an extended universe.

“Joker,” released in 2019, grossed more than $1 billion worldwide despite being rated R, while racking up a best actor Oscar for star Joaquin Phoenix. Last year’s “The Batman,” starring Robert Pattinson as an early-career Caped Crusader, garnered around $750 million globally. Sequels to both movies are in the works.

But so is “Batman: The Brave and the Bold,” from “Flash” director Andy Muschietti. It will not star Pattinson and will instead serve as “the introduction of the DCU Batman,” according to Gunn. How many different Batmen does an already-superhero-saturated moviegoing audience need? Especially after “The Flash,” which featured four different Dark Knights from previous movies and shows.

Fun vs. homework

Marvel Studios’ “Ant-Man and the Wasp: Quantumania.”

Disney

Comic books were once a refuge from homework. Now, to keep up with everything going on in Disney’s MCU and Sony’s Spider-Verse, which is also connected to the MCU, you need to have watched pretty much everything that came before to get up to speed. That’s dozens of movies and shows, going back to the original Robert Downey Jr. “Iron Man.”

“The Flash,” meanwhile, might be the most intense comic book movie pop quiz, even though DC’s cinematic universe has been all over the place. It’s jam-packed with cameos (some real, some CGI-generated) from past DC movies and shows, going all the way back to George Reeves’ black-and-white Superman.

But in order to understand all the gags, you have to be really into this stuff. Unless you’re a big fan of “Clerks” director Kevin Smith – big enough of a fan to have watched his standup specials, that is – a “Flash” sequence involving a Nicolas Cage version of Superman fighting a giant spider might be lost on you. The movie’s punchline, involving George Clooney returning to the role of Bruce Wayne 26 years after the badly received “Batman and Robin,” is clearly geared toward Gen-Xers and older Millennials, not today’s younger audiences.

Even the MCU model has tripped up at times. Disney CEO Bob Iger himself has suggested that the studio was going to the well too often with certain characters, after the fourth Thor film and third Ant-Man installment underwhelmed at the box office. That should be another warning sign for DC Studios.

For his part, DC’s Gunn recently acknowledged that there are “too many” superhero movies and shows. If anyone can come up with a creative way to change course, it’s him.

After working with schlock factory Troma Films early on, Gunn built a sturdy Hollywood career as a writer and director, alternating between R-rated flicks like “Slither” and stuff for general audiences, like his Guardians of the Galaxy movies for Marvel and Disney. The third entry in that series snapped the MCU out of its mini funk. It’s so far the second-highest-grossing movie of 2023, behind Universal’s “The Super Mario Bros. Movie.”

And he already has a couple DC works on his resume: the 2020 movie “The Suicide Squad” and its 2022 companion series, “Peacemaker,” both of which won wide acclaim.

Gunn is writing and directing “Superman: Legacy,” due in 2025. It’s intended to usher in the new DC shared universe. But there’s still time for him to reconsider his approach and let the Man of Steel – and all the other DC heroes – be super on their own.

Disclosure: NBCUniversal is the parent company of Universal and CNBC.

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Nvidia down 30% from high as tech-led sell-off hits ‘Magnificent Seven’

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Nvidia down 30% from high as tech-led sell-off hits 'Magnificent Seven'

Nvidia CEO Jensen Huang gives a keynote address at CES 2025, an annual consumer electronics trade show, in Las Vegas on Jan. 6, 2025.

Steve Marcus | Reuters

Nvidia has lost nearly a third of its value just two months after notching a fresh high.

The leading chipmaker slumped about 5% on Monday, building on last week’s losses as heavy selling continued across the tech sector. The popular artificial intelligence stock has shed about a fifth of its market cap since President Donald Trump’s inauguration.

The stock hit an intraday high of $153.13 on Jan. 7.

Tariff fears and growth concerns have rocked technology stocks, including Nvidia, over the past week, with the tech-heavy Nasdaq Composite dropping more than 4%. The Nasdaq traded at a six-month low on Monday.

Many technology companies rely on parts and manufacturing overseas and new levies could push up prices. That has also sparked worries of a U.S. recession, which Trump did not rule out over the weekend.

Tesla led the declines among the “Magnificent Seven” names, plummeting more than 13%. The Elon Musk-backed electric vehicle company has plunged 16% over the past week and shed nearly 44% since Trump took office in January. The stock is also coming off its longest weekly losing streak in history as a public company.

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Elon Musk’s X suffers multiple outages

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Elon Musk’s X suffers multiple outages

Dado Ruvic | Reuters

Elon Musk’s social media platform X experienced several outages on Monday morning, leaving some users unable to load the site.

Nearly 40,000 users reported problems with the platform around 10 a.m. ET,  according to the analytics platform Downdetector, which gathers data from users who spot glitches and report them to the service. Around 28,000 people were experiencing issues as of 11:30 a.m. ET.

When X resumed loading for users Monday afternoon, Musk said the company had suffered a “massive cyberattack.” Musk did not provide any evidence, and CNBC could not independently verify that a cyberattack took place.

“We get attacked every day, but this was done with a lot of resources,” Musk wrote in a post. “Either a large, coordinated group and/or a country is involved.”

X did not immediately respond to CNBC’s request for comment.

Musk acquired X, formerly known as Twitter, for $44 billion in 2022. The Tesla CEO slashed the company’s headcount by about 80% from 7,500 employees to 1,300 workers, and just 550 full-time engineers, by January 2023.

X has experienced several large-scale outages since Musk’s takeover. Users reported problems with the platform in December 2022 and with the site’s desktop app in July 2023, for instance.

The timing of the X outage couldn’t have been worse for NFL fans, who rely on the service for news updates. The first day of the NFL’s free agency tampering window began at 12 p.m. ET with the service down, sending fans searching for other options such as linear TV and Bluesky to get their news on player signings.

— CNBC’s Alex Sherman contributed reporting.

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Watch: Elon Musk on X subscriptions: ‘Free speech isn’t exactly free it costs a little bit’

Elon Musk on X subscriptions: 'Free speech isn't exactly free it costs a little bit'

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Bitcoin falls to November low under $80,000 on heightened recession fears

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Bitcoin falls to November low under ,000 on heightened recession fears

CFOTO | Future Publishing | Getty Images

Bitcoin dropped under the $80,000 level Monday, dragged by the continued selling pressure in the equities market.

The price of the flagship cryptocurrency was last lower by 5% at $78,714.96, its lowest level since November, according to Coin Metrics.

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Bitcoin in the past day

Shares of companies linked to the crypto space also slid. Coinbase fell roughly 14%. Robinhood lost 17%, and bitcoin proxy play Strategy, formerly known as MicroStrategy, declined 16%.

Bitcoin ETFs are coming off their fourth week in a row of outflows. They logged $867 million of outflows last week, bringing the four-week total to $4.75 billion, according to CoinShares. Continued bearishness pushed crypto prices even lower over the weekend, with bitcoin dropping sharply on Sunday evening to the $80,000 level for the first time since Feb. 28.

President Donald Trump signed an executive order to establish a U.S. bitcoin reserve and a digital asset stockpile late last week, disappointing some investors. However, macro uncertainty was the key driver of the accelerated downward move Monday, after Trump over the weekend didn’t rule out the possibility of a recession in the U.S.

Absent a crypto-specific catalyst, macro concerns are likely to continue weighing on cryptocurrency prices in the near term. This week, the market will be watching for key economic indicators, including the Job Openings and Labor Turnover Survey (JOLTS) Tuesday, the consumer price index on Wednesday and the producer price index slated for Thursday.

Although investors expect cryptocurrency prices are likely to pull back even more before making a run for a new record, their positive outlook on the year driven by regulatory tailwinds is still intact.

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