John Deere signs partnership to sell EGO’s 70+ battery-electric products across dealer network
John Deere has announced the signing of a strategic partnership with EGO and its parent company Chervon. Under the agreement, EGO’s lineup of over 70 battery-powered lawn care products will soon become available at John Deere dealers. This is wonderful news for consumers looking to abandon gas-dependent lawn work, but there is a tinge of capitulation in this deal we can’t overlook.
If you haven’t heard of John Deere, I’d wager you’re a visitor from another planet walking among the human race, or you grew up in Apple TV+’s Silo. Whether you or a childhood friend were raised around toy green tractors, or you’ve randomly had the slogan “nothing runs like a Deere” randomly pop into your head, there’s no denying the cultural influence of the green and yellow brand, especially for a company that builds mowers and backhoes.
Part of Deere & Company’s ($DE) global recognition comes from its impressive history. The company was founded in the great state of Illinois a head-spinning 186 years ago, where it remains headquartered today. In nearly two centuries in operations, John Deere has risen into the top 100 of Fortune 500 companies, but you don’t stay ahead by sitting still.
The company continues to innovate, introducing new technologies like autonomous tractors and has recently begun advertising a zero-turn electric mower (seen below). Although the veteran equipment manufacturer has made vows to introduce more electric products, it still sits like a Deere in the headlights of other companies like EGO, that are already selling dozens of all-electric lawn care products around the globe.
While John Deere slowly but surely(?) electrifies its smaller products, it has signed a partnership with EGO – a clear competitor, to help sell the latter’s products across its dealer network.
John Deere selling EGO products is an interesting strategy
John Deere announced the new partnership with EGO earlier today, which will enable the sale of battery-electric products across the former’s network of dealers. The vice president of John Deere’s turf and compact utility business, David Thorne spoke to the new deal with EGO:
Simplifying the landscape management of properties is what drives us every day. We seek to provide our customers with a broad range of tools, which will now include a battery ecosystem that can be extended into a variety of property care solutions. Partnering with a leading electric solutions brand, like EGO, to provide top-quality battery-powered equipment will propel both John Deere and Chervon into a stronger market position to serve our evolving customers
Having expanded availability is a huge win for consumers and for the environment, as we’d like to hope more Deere customers go electric – at least with smaller equipment like mowers, weed whackers, etc. That being said, this is an interesting business decision by John Deere who keeps saying it’s developing its own electric products. Very few have yet to reach the market, however.
EGO, on the other hand, is already selling tons of products in over 100 countries and is arguably the number-one rated brand it battery-powered outdoor equipment – a title you’d think a name like John Deere would be working around the clock to snag.
According to a spokesperson for John Deere, EGO’s products will become available across its dealer network in the US and Canada beginning this fall. The company are also discussing the possibility of developing future equipment together. Until then, keep an eye out for EGO products at your local John Deere dealer.
Electrek’s Take
If you can’t beat ’em, join ’em… or help ’em sell ’em?
By signing this partnership, I’d argue that John Deere is admitting it’s behind on electrification. It may very well be working tirelessly behind the scenes to get there, but it’s clearly not where it wants to be. Hence why the company just agreed to sell the products of a major competitor, arguably the best in the segment right now and most certainly the most popular.
My family uses a bunch of EGO products and they’re fantastic, in addition to being emissions-free. There’s no going back after them and I’m sure plenty of other people feel the same way. So what happens when someone goes to John Deere for a zero turn mower and picks the EGO version because it’s already available and highly rated? Do they abandon the Deere brand? Unlikely, but possible.
Also, back to the mowers, is John Deere going to try to sell its upcoming electric zero-turn mower alongside EGO’s? The fact that EGO has three different versions that are all already on the market shows how far ahead of John Deere the company already is in terms of electrification.
As I said before, this news is worth noting because it’s a win for electrification and alluring more consumers to give it a try. It’s also a win for EGO, which gains access to a huge, respected network in the industry. I guess it’s a win for John Deere in the sense that it will get some portion of sales made through its network, but I’m sure it would rather be taking 100% of those sales from loyal customers buying its own electric products. I could see John Deere eventually trying to flat out buy EGO too.
Better get moving guys, before the kids start riding around the yard on a toy mower from EGO instead of John Deere.
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Tesla has quietly expanded its new MultiPass feature to more regions across Europe, allowing owners to charge at third-party stations directly through their Tesla account — no separate app, card, or registration required.
The feature, which first launched in the Netherlands earlier this year, is now rolling out to additional countries, including Germany and France, according to Tesla’s own support page. The update builds on Tesla’s push to make charging as frictionless as possible — not just at Superchargers, but across an entire network of compatible public chargers.
What is Tesla MultiPass?
Tesla describes MultiPass as a “seamless charging option” that lets drivers find and charge at third-party charging stations using their existing Tesla Account. By partnering with a network aggregator, Tesla now connects to over 1,000 charging networks and thousands of stations across Europe.
In practice, MultiPass aims to make the charging experience at third-party stations as close to a Tesla Supercharger as possible — you can simply tap your Tesla key card or select the stall in your Tesla app at a supported charger, and the cost of the session is automatically billed to your Tesla account. The same payment method used for Supercharging applies, and sessions appear right in your Tesla app’s charging history, unified with your Supercharger activity.
Tesla’s goal is to reduce the number of sign-ups and third-party accounts you need to charge outside of Tesla’s own network. MultiPass turns the Tesla key card into a universal charging credential.
Tesla owners simply need to activate MultiPass through the Tesla app:
- Open the Tesla app and check “Messages” for the MultiPass invitation
- Tap Learn More → Next
- Follow on-screen steps to activate your key card via NFC
Once activated, you can start charging sessions in two ways:
- Tap your key card directly on the supported third-party charger
- Or, start the session in the Tesla app, selecting the stall remotely
Your session appears instantly in the app, complete with cost and time details, just like any Tesla Supercharger session.
Electrek’s Take
Tesla already operates the world’s most reliable and extensive DC fast-charging network. Supercharger is probably the best thing Tesla has ever done.
But outside of the Supercharger footprint, especially in Europe’s dense urban areas, third-party chargers fill critical gaps.
MultiPass eliminates one of the last friction points for Tesla drivers to use these third-party charging stations.
It looks like after a short testing phase in the Netherlands, Tesla is now ready to expand access throughout Europe.
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Environment
It seems like Elon Musk stoking a civil war in England isn’t good for Tesla’s sales there
Tesla’s EV registrations in the UK, its biggest market in Europe, took a dramatic hit in October 2025 — just 511 units — marking one of the brand’s weakest showings in recent memory. That’s a steep drop from 971 in October 2024 and 2,677 in October 2023. The tone of the market is shifting.
Maybe Tesla’s CEO stoking a civil war in England isn’t helping the automaker’s demand in the important market.
Tesla’s sales have been struggling in Europe over the past two years, and the decline has been accelerating in 2025.
While some believed that things were stabilizing for the American automaker in Europe, the October data tells a different story. Tesla had its worst month of deliveries of the year in 12 of its 15 biggest European markets.
As Tesla sales in Germany crashed over the last year, partly because Tesla CEO Elon Musk supported the far-right AfD party, the UK became Tesla’s biggest market in Europe.
But now it looks like the UK is going in the same direction.
According to registration data, Tesla delivered only 511 vehicles in the UK in October 2025. Tesla has over 50 stores in the country – that’s an average of roughly 10 vehicles per location for the whole month.
It’s the worst monthly performance since October 2022.
Much as Tesla’s demand crashed in Germany, Elon Musk’s politics might be behind the lower demand in the UK.
The CEO regularly comments on UK politics and often shares inflammatory reports about crimes perpetrated by immigrants. He also shares misleading crime and immigration statistics aimed at spreading hatred.
After he tweeted that “Civil war is inevitable. Just a question of when.”, he was accused of stoking a civil war in the country.
Musk’s public commentary on UK topics has sparked backlash and resulted in his “unfavorability rating” reaching 80% in the country.
Electrek’s Take
Meanwhile, Tesla’s demand cliff is opening the door to competitors. BYD is now expected to outsell Tesla in the whole year of 2025 in the UK despite Tesla having a presence in the market for much longer.
Not many industry watchers thought it would happen this fast.
Tesla appears to be completely missing out on the surge of EV sales in Europe due to a mix of having a stagnant EV lineup, brand problems brought on by a controversial CEO, and increased competition.
In the US, Musk is believed to have cost Tesla about 1 million sales over the last 3 years.
I think it will soon be approaching this number in Europe.
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Rondo Energy and energy producer EDP are installing a massive 100 MWh renewable-powered heat battery at HEINEKEN’s brewery in Lisbon, Portugal. The project will deliver round-the-clock renewable steam and reduce emissions without altering the facility’s beer brewing process.
Brewing HEINEKEN with zero-carbon steam
The Rondo Heat Battery (RHB) will be the biggest deployed in the beverage industry worldwide. It can store electricity as high-temperature heat using refractory bricks, then convert that heat into 24/7 steam, all without burning fossil fuels.
At HEINEKEN’s Central de Cervejas e Bebidas Brewery and Malting Plant, the heat battery system will supply 7 MW of steam, powered by renewable electricity from onsite solar and the grid. That steam is identical to steam created by gas-fired boilers, but without the carbon pollution.
EDP is providing the renewable electricity and will deliver the steam directly to HEINEKEN via a Heat-as-a-Service model. Rondo is supplying the battery, and HEINEKEN gets to ditch fossil fuels without retooling its brewing process.
Why this matters
This project is a big win for industrial decarbonization. High-temperature steam is one of the most complex parts of manufacturing to electrify, and the beer industry runs on it. HEINEKEN’s Lisbon site already uses solar panels for electricity and electric heat pumps for hot water, and this move helps it go even further.
It’s part of HEINEKEN’s “Brew a Better World” plan to hit net zero emissions by 2040 and decarbonize all of its global production sites by 2030.
Additionally, the deployment aligns with Portugal’s national target of reducing greenhouse gas emissions by 55% by 2030.
The bigger picture
With the European Investment Bank and Breakthrough Energy Catalyst backing this and other Rondo projects with €75 million in funding, this Lisbon installation is just the beginning. Rondo’s technology enables energy-hungry industries to switch from fossil fuels to renewable electricity without compromising 24/7 operations.
Rondo CEO Eric Trusiewicz sums it up: “We are thrilled to be installing our first Rondo Heat Battery in Iberia, and to support HEINEKEN to reach its goals. We look forward to helping industries across Iberia cut costs and carbon, and help Iberia capitalize on the opportunity.”
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