Nearly six months to the day after revealing ambitious plans to enter new markets in Europe this year, ZEEKR has launched pre-orders for two of its three current EV models. The Chinese EV automaker will launch in two EU countries to begin as it shares a timeline to expand to even more of Western Europe.
ZEEKR is a EV-centric, wholly-owned sub-brand of parent company Zhejiang Geely Holding Group Co., Ltd. (Geely). In the two-plus years the young automaker has been in existence, it has already produced 100,000 EVs in China.
Those production numbers came on the wings of just two models, but a third recently joined the fold called the ZEEKR X – its first crack at an SUV. The X is one of two new models promised to debut this year, according to an ambitious internal letter sent out by ZEEKR CEO Andy An this past January.
One of the five key tasks laid out by An for 2023 was entry into new markets in Europe. This echoed a statement made by the company a year prior during the 001 launch, but we still were unaware where ZEEKR’s entry into Europe would begin.
In the letter, An stated the brand intends to “create value in the world’s most mature automotive markets.” At the time, we surmised that smaller, EV-centric countries in Europe where other Chinese automakers have already begun sales, made sense for ZEEKR. We mentioned territories like Sweden, Norway, Denmark, and the Netherlands.
Today, we have our answer. Hint – two of the countries we guessed are correct. It’s like we have ESPN or something!
The ZEEKR 001, now available for pre-order in Europe / Credit: ZEEKR
ZEEKR officially enters Europe, beginning in Sweden, NL
Beginning today, ZEEKR has officially opened pre-orders for its 001 and X EVs in both Sweden and the Netherlands. ZEEKR’s new website is up and running, enabling consumers in the EU to place their new EV orders now.
The automaker states its EVs were jointly designed between its teams in China and Europe at ZEEKR’s global design center in Gothenburg, Sweden. Per ZEEKR:
Relying on the global superior resources of Geely Holding Group, Jikrypton is born in the world, and Europe is Jikrypton’s second home. The Jikr (ZEEKR) global design center located in Gothenburg, Sweden, endows Jikr products with international genes, and brings global users loyal to the original Jikr-style design that emphasizes luxury technology experience; Jikr European engineering R&D team has the world’s top design and engineering capabilities, Carry out localization verification for extremely krypton models.
Per ZEEKR, the 001 sedan will start at an MSRP of 59,490 euros ($64,765) and the X SUV will start at 44,990 euros ($49,000). The automaker intends to bring a luxury, one-stop experience to its new customers in Europe, vowing to deliver four key elements to each EV purchase: financial policy, energy replenishment systems, after-sales guarantee, and Internet of Vehicles.
Customers in Europe that place pre-orders today via direct sales models are expected to receive deliveries later this year. Those first two markets will also be the first to see brick-and-mortar stores in Stockholm and Amsterdam this year.
Lastly, ZEEKR said it intends to enter most of the markets in Western Europe by 2026. At the rate this automaker is moving so far, it could realistically beat that timeline.
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ALSO, the electric bike spin-off from EV-maker Rivian, just dropped some welcome news: a more affordable version of the bike is coming. Officially called the TM-B, the new model will launch at $3,500, coming in a full $1,000 under the previously announced $4,500 TM-B Performance we saw last month.
While the Performance model leaned heavily into premium components and higher output, the new TM-B appears designed to bring the platform’s eye-catching design to a wider audience.
The TM-B includes much of the same design and basic feature set as the TM-B Performance, though the $1,000 lower price tag does come from the company filet-ing a few corners. The bike drops from the 10x assist of the Performance edition to just 5x assist (presumably meaning half the power, but it’s hard to say since e-bike companies generally don’t list power as a multiple of rider input). It also has a smaller battery, more basic coil spring shock instead of the nicer and lighter air shock, fewer ride modes, and doesn’t come with the same premium styling options.
The bike does retain ALSO’s interesting drive-by-wire solution though, which means that there isn’t a physical connection between the pedals and the bike. Instead, riders turn pedal cranks connected to a generator that converts pedaling energy into electrical energy to feed the rear wheel through a Gates carbon belt drive.
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Hydraulic disc brakes along with ABS-braking come standard on both models, and the cockpit includes a compact color display with app connectivity, offering basic ride metrics and configurable assist modes.
ALSO hasn’t committed to an exact delivery date, but reservations are now open.
Electrek’s Take
A $3,500 entry point is undeniably better news for fans of ALSO’s design language who weren’t ready to shell out $4,500. However, I still seem to be one of the few in the industry who are hesitant to believe there is a path to profitability here. Americans don’t buy $4,500 e-bikes, at least not in high volume, and they don’t really buy $3,500 e-bikes, either.
It’s not that the bike isn’t worth it – ALSO’s engineers should be commended for stuffing a crazy amount of tech and innovation into this bike. But it simply won’t matter when the bike doesn’t sell very many units and ALSO has to keep making payroll on its huge workforce comprised of many expensive engineers and other tech roles. It’s very close to the same playbook that we watched sink other tech-forward e-bike companies like VanMoof, which went bankrupt after it couldn’t keep up with servicing its expensive and proprietary e-bike tech while trying to float a massive workforce.
Frankly, I’m a bit confused. Most basic e-bike media seems to be going nuts over the thing, and I’m the only one pointing out that the king appears to be walking around naked.
Also, the timing here is… odd.
Good news usually gets announced on a Tuesday morning, not sent to us at 4:56 PM on a Friday, right as everyone logs off and heads into the weekend. The classic “Friday news dump” is where companies hide things they don’t want attention on – not where they brag about slicing $1,000 off the entry price of a new model. A head scratcher all around.
Either way, a lower-priced TM-B is objectively good news. The problem is, it might just be shouting into the wind.
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Founded in 1689, Husqvarna was a musket maker for the king of Sweden – but now, the company best known for quirky motorcycles and commercial riding mowers is becoming an innovator in the field of robotics, and its latest fleet of electric autonomous mowers are eager to get grazing.
Husqvarna’s autonomous lawnmowers made history earlier this year at the AIG Women’s Open, when they became the first autonomous groundskeeping solution to see duty during a UK Major golf week.
“At the AIG Women’s Open, the Husqvarna portfolio is helping us deliver this goal through improved resource management, regular lightweight mowing and reduced carbon usage,” explains Royal Porthcawl’s Course Manager, Ian Kinley, who has championed the use of robotic technology at the course. “With the AIG Women’s Open set to be the largest-ever women’s sporting event in Wales, we know there’s tremendous pressure to produce playing surfaces that are worthy of such a high-profile event.”
Events like the AIG Women’s Open are proving that the little robot Huskies can get the job done quietly, sustainably, and with significantly less operator input. As such, you’d think everyone at Husqvarna would be excited about them.
You’d be wrong. The company’s franchise dealers have been hesitant to push them forward, effectively putting the parent company in the position of going B2C, or going home.
“Dealers live and breathe the previous technology,” said Yvette Henshall-Bell, Husqvarna’s President of its Forest and Garden division for Europe, in that same Forbes piece. “They want to protect that servicing, that aftermarket revenue. Whereas if they really thought about what the customer’s problems are and the job to be done, they would be looking at a completely different solution.”
A solution, frankly, that looks a lot like a little robot mower.
The bigger CEORA can handle up to 18 acres of ground twice each week, while the Automower, with its 80V battery and pinpoint precision EPOS (Exact Positioning Operating System) software, can handle another 2.5 acres. Both are fully electric, and can guide themselves back to their pens to recharge as needed.
Prices aren’t public, but the Husqvarna CEORA and Automowers are available as part of a custom lease package through Husqvarna Finance that will include access to the company’s customizable back end and ongoing support. Check with your local dealer for more.
Electrek’s Take
As a typically pro-union, pro-labor type of guy, I am hesitant to heap praise upon a robot taking away anyone’s job. That said, it does seem to be difficult for landscapers and construction crews to keep and find good labor at rates they can afford (and, let’s face it – the current Trump Administration isn’t going to be making that any easier). As such, if companies like Husqvarna and John Deere and Einride and others can build a demonstrably better mousetrap at a compelling price point … good for them. (?)
Let us know what you think in the comments.
SOURCES: Forbes, Golf Monthly; images by Husqvarna.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Apple CarPlay possibly coming to Tesla cars, VW getting access to Superchargers, a Toyota electric pickup, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
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